abhishreshthaa
Abhijeet S
Pest Analysis On American Greetings Corporation : American Greetings Corporation, Inc. is the world's largest publicly-traded greeting card company. It is based in Brooklyn, Ohio[3] and sells paper greeting cards, electronic greeting cards, party products (such as wrapping papers and decorations), and electronic expressive content (e.g., ringtones and images for cellphones). In addition to the American Greetings brand, the company owns the Carlton Cards, Tender Thoughts and Gibson brands of greeting cards.
American Greetings is also famous for their toy design and licensing division, Those Characters From Cleveland (now American Greetings Properties). The most-popular copyrighted properties owned by this division include Strawberry Shortcake, the Care Bears, The Get-Along Gang and Holly Hobbie. American Greetings also holds an exclusive license for Nickelodeon characters.
Compared to the industry competitors of Supermeal Chinese Restaurant, the company has been able to preserve their Chinese tradition and promote their traditions and cultures to Australian market. Since the company is a traditional Chinese restaurant, they have the skills and knowledge of establishing good relationship with their customers. The knowledgeable employees are a major strength against their competitors. In this regard, the Supermeal will gain loyalty from their target market and the entire company will have a good reputation. Further, the marketing staffs of the company have the ability to think of the best ways in marketing the products of the company.
In addition, their strength can also be attributed the strategic location of the company which is near the China town in Sydney. This is a strategic approach because this helps them in reaching their customers easily and since they are in the city, they can also provide services to foreigners and Australian. Strength of the company is their trading time and their capacity to accommodate many guests because of the structure of the restaurant. Price is another strength that can be considered since Supermeal provides affordable but quality foods and services.
Basically, food industry today is everywhere. However, the problem with this is that the emergence of competitors has an effect to the performance of the company. In line with Supermeal, the company is facing some weaknesses, and one of these is in terms of the expenses (see Appendix 1) of the company which cause financial burden to the management and the company as a whole. Another weakness is the inability of the management to promote their business through the use of pint and media advertisements. Further, the inability of the company to upgrade their system like in order taking and their cashier can also be considered as one of their weaknesses.
Since SUPERMEAL has long been familiar with the local Chinese market, conceptualizations of the value propositions of its products are highly in synch with the traditional foods and service provision present in the targeted location. As such marketing approach come relatively easier to SUPERMEAL management with its market location which is near China town to reach their target market easily. This situation should be taken advantage by the management to gain competitive edge against other restaurants which are operating businesses in China.
American Greetings is also famous for their toy design and licensing division, Those Characters From Cleveland (now American Greetings Properties). The most-popular copyrighted properties owned by this division include Strawberry Shortcake, the Care Bears, The Get-Along Gang and Holly Hobbie. American Greetings also holds an exclusive license for Nickelodeon characters.
Compared to the industry competitors of Supermeal Chinese Restaurant, the company has been able to preserve their Chinese tradition and promote their traditions and cultures to Australian market. Since the company is a traditional Chinese restaurant, they have the skills and knowledge of establishing good relationship with their customers. The knowledgeable employees are a major strength against their competitors. In this regard, the Supermeal will gain loyalty from their target market and the entire company will have a good reputation. Further, the marketing staffs of the company have the ability to think of the best ways in marketing the products of the company.
In addition, their strength can also be attributed the strategic location of the company which is near the China town in Sydney. This is a strategic approach because this helps them in reaching their customers easily and since they are in the city, they can also provide services to foreigners and Australian. Strength of the company is their trading time and their capacity to accommodate many guests because of the structure of the restaurant. Price is another strength that can be considered since Supermeal provides affordable but quality foods and services.
Basically, food industry today is everywhere. However, the problem with this is that the emergence of competitors has an effect to the performance of the company. In line with Supermeal, the company is facing some weaknesses, and one of these is in terms of the expenses (see Appendix 1) of the company which cause financial burden to the management and the company as a whole. Another weakness is the inability of the management to promote their business through the use of pint and media advertisements. Further, the inability of the company to upgrade their system like in order taking and their cashier can also be considered as one of their weaknesses.
Since SUPERMEAL has long been familiar with the local Chinese market, conceptualizations of the value propositions of its products are highly in synch with the traditional foods and service provision present in the targeted location. As such marketing approach come relatively easier to SUPERMEAL management with its market location which is near China town to reach their target market easily. This situation should be taken advantage by the management to gain competitive edge against other restaurants which are operating businesses in China.
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