abhishreshthaa
Abhijeet S
American Family Insurance (aka AmFam) is a private mutual company that focuses on property, casualty and auto insurance, but also offers commercial insurance, life, health, and homeowners coverage, as well as investment and retirement-planning products. A Fortune 500 company, its revenues for 2008 were over $6.7 billion
American Family Insurance's history began on October 3, 1927[5], when insurance salesman Herman Wittwer opened the doors of Farmers Mutual Insurance Company in Madison, Wisconsin (not to be confused with the Farmers Insurance Group). At the time, the company's only product was auto insurance and its target market was farmers. Wittwer believed farmers presented lower risks than city drivers because they drove less often and not at all in the winter [5].
Over the years, Farmers Mutual expanded its market and product line to meet the changing needs of its customers. In 1963, Farmers Mutual changed its name to American Family Mutual Insurance Company to reflect its broader customer base.
oving Communication
We feel that the fourth most important method of communication for Boeing is moving communication. Before delivering completed aircrafts to its corporate clients Boeing marks its aircraft with the company logo and the aircraft model number. This in itself is advertising. When Boeing planes are either airborne or preparing for takeoff the planes will be a moving advertisement. Since Boeing’s products are built for the sole purpose of becoming airborne this type of communication is always used.
Signs
Once more the company’s logo can be used as an advertising technique. As aforementioned the company prints its logo on all of its aircraft and when these aircraft are stationary in an airport or elsewhere these planes will be advertising for the company. This type of advertisement like the above is however limited as it doesn’t convey a message, it simply reminds people of the company and its logo. The company also uses signs on all of its premises worldwide and the company name is now a prominent feature of the western edge of Chicago city's skyline, its backlit Boeing logo on top is visible for miles at night.
Gadgets
One of the less useful methods of communication for Boeing is through gadgets. We feel that the company can use gadgets such as pens, model airplanes, pens, hats and t-shirts as gifts rather than as an advertising technique.
Paper
We feel that the least important communication method for the company to use in marketing to its corporate clients is through paper advertising. Paper advertising does not seem like a viable option as brochures and catalogues for Boeing products are not distributed by the company randomly and are only offered to existing customers. Boeing printed packaging also seems like a less useful advertising technique for the company than it would be for example with a stationary company. Throughout the company special Boeing headed paper is used with the company logo printed on the left hand side of each page however it does not appear to be used so much for advertising.
American Family Insurance's history began on October 3, 1927[5], when insurance salesman Herman Wittwer opened the doors of Farmers Mutual Insurance Company in Madison, Wisconsin (not to be confused with the Farmers Insurance Group). At the time, the company's only product was auto insurance and its target market was farmers. Wittwer believed farmers presented lower risks than city drivers because they drove less often and not at all in the winter [5].
Over the years, Farmers Mutual expanded its market and product line to meet the changing needs of its customers. In 1963, Farmers Mutual changed its name to American Family Mutual Insurance Company to reflect its broader customer base.
oving Communication
We feel that the fourth most important method of communication for Boeing is moving communication. Before delivering completed aircrafts to its corporate clients Boeing marks its aircraft with the company logo and the aircraft model number. This in itself is advertising. When Boeing planes are either airborne or preparing for takeoff the planes will be a moving advertisement. Since Boeing’s products are built for the sole purpose of becoming airborne this type of communication is always used.
Signs
Once more the company’s logo can be used as an advertising technique. As aforementioned the company prints its logo on all of its aircraft and when these aircraft are stationary in an airport or elsewhere these planes will be advertising for the company. This type of advertisement like the above is however limited as it doesn’t convey a message, it simply reminds people of the company and its logo. The company also uses signs on all of its premises worldwide and the company name is now a prominent feature of the western edge of Chicago city's skyline, its backlit Boeing logo on top is visible for miles at night.
Gadgets
One of the less useful methods of communication for Boeing is through gadgets. We feel that the company can use gadgets such as pens, model airplanes, pens, hats and t-shirts as gifts rather than as an advertising technique.
Paper
We feel that the least important communication method for the company to use in marketing to its corporate clients is through paper advertising. Paper advertising does not seem like a viable option as brochures and catalogues for Boeing products are not distributed by the company randomly and are only offered to existing customers. Boeing printed packaging also seems like a less useful advertising technique for the company than it would be for example with a stationary company. Throughout the company special Boeing headed paper is used with the company logo printed on the left hand side of each page however it does not appear to be used so much for advertising.