abhishreshthaa

Abhijeet S
The American Broadcasting Company (ABC) is an American television network. Created in 1943 from the former NBC Blue radio network, ABC is owned by The Walt Disney Company and is part of Disney-ABC Television Group. Its first broadcast on television was in 1948. As one of the Big Three television networks, its programming has contributed to American popular culture.

Corporate headquarters are in the Upper West Side of Manhattan in New York City,[1] while programming offices are in Burbank, California adjacent to the Walt Disney Studios and the corporate headquarters of The Walt Disney Company.

The formal name of the operation is American Broadcasting Companies, Inc., and that name appears on copyright notices for its in-house network productions and on all official documents of the company, including paychecks and contracts. A separate entity named ABC Inc., formerly Capital Cities/ABC Inc., is that firm's direct parent company, and that company is owned in turn by Disney. The network is sometimes referred to as the "Alphabet Network", due to the letters "ABC" being the first three letters of the Latin alphabet,


In fiscal 2004 Boeing sales in its commercial airplanes business unit were approximately $21 billion. One can postulate that much of this revenue was made up of purchases from airline companies. Much of Boeing’s fleet is more accustomed to completing short range travel in a quick timeframe with a medium amount of passengers whereas the Airbus strategy appears to be more directed at long distance travel with larger passenger numbers this is evident by looking at the company’s completion of its new A380 model. Since Boeing’s airplanes are more suited for the predominately favoured low-cost no frill airlines these are the company’s main commercial airplane customers. Companies like RyanAir and Easyjet and Southwest Airlines all appear to use a considerable amount of Boeing’s products, mainly the 737 model which is quite efficient at reducing travel times and also at reducing the costs of crude oil; two essentials for operating a low-cost airline.




However it is not just these low-cost airlines that use Boeing products, all of the following airlines have recently purchased extra airplanes from the company; Japan Airlines, Air Europa, Continental Airlines, KLM, Etihad Airways, Singapore Airlines, China Airlines, Turkmenistan Airlines and the list continues. In fact there are very few worldwide airlines that don’t avail of any of the companies’ products or services. Boeing has become the Microsoft of the aviation industry; its existence is evident everywhere where planes are used.



Another corporate client worth mentioning is governments. Governments such as the U.S, however it is not just the U.S government that is providing Boeing with its yearly earnings, as aforementioned other governments are also contributing to the companies staggering revenues, mainly allies of the U.S. Boeing sells to these governments on a much smaller basis but they are nonetheless worth mentioning. Boeing not only sells military related equipment to governments worldwide, it also sells its commercial airplanes to state run airlines. Earlier this year following a tender put forward by the Indian government Boeing completed a sale with the state-run Air-India company for five 777-200LR, 10 777-300ER, and 20 787-8 airplanes, with options to buy three additional 777-200LR Worldliners, five 777-300ERs, and seven 787-8 Dreamliners at a later date.




The entire purchase agreement could allow Boeing to realize anywhere up to a further US$ 7 billion for the company’s commercial airplanes business unit. Following the decision by Air India to purchase from Boeing, its main competitor Airbus immediately began to cry foul play. Airbus believes the deal was influenced by politics as India hopes it will lead to high-technology sales from other US firms in the future and also will aid the country in winning US support on New Delhi's bid for a seat on the UN Security Council. Politics aside Airbus has asked the Indian government to order a new tender and the vice president of Airbus Nigel Harwood was quoted as saying "We are not disappointed, but astonished. We were not given fair and equal treatment."


Airbus should however be more concerned about its home market in Europe and France where it appears to be losing many of its hitherto trustworthy customers. Even Air France recently ordered further aircrafts from Boeing. Air France ordered four additional Boeing 777-300ERs these airplanes are valued at $920 million at list prices. However this is not entirely surprising when one considers that over thirty five per cent of Boeing’s produce is made in the European Union.
Description of Products and Services

Boeing’s products and services are amongst some of the most expensive in the world. An average commercial airplane such as the well known 737-700 model can cost anywhere between $50.5 - 59.0 million. The company has an uncountable array of products and services that range from the typical 747 to the more imaginable Boeing Business Jet (BBJ). The company’s products and services are produced, marketed and sold in an almost pure oligopoly environment.

We will now take a more detailed look at Boeing’s Commercial Airplanes unit and briefly analyze the companies Capital Corporation unit as it has a vital role in Boeing’s business of today. Appendix 1.2 below provides a diagrammatic illustration of the company’s individual business units.

Commercial Airplanes
One of Boeing’s main units is its Commercial Airplanes unit. So far this year this unit has had a strong operating performance and has delivered seventy airplanes to the market. Although this unit has underperformed compared to its first quarter results for the previous year the rest of the year is expected to be more positive with a dramatic rise in revenues expected. For the first quarter in 2004 this unit boasted revenues of $5.3 billion however for 2005 this unit has raised only $5.1 billion in revenues for the company, a decline in revenues of ~3.8%. The most enlightening information for the company is that despite the decrease in revenues the earnings from its Commercial Airplane operations rose by eleven per cent to $389 million. The drop in sales was due to fewer deliveries in the first quarter of this year compared to last. Operating margins increased from 6.6% to 7.7% in the company’s first quarter results for 2004 and 2005 respectively, probably due to Boeing’s limited competition and its strong operational advantage.
 
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