abhishreshthaa

Abhijeet S
Alexander & Baldwin, Inc. (NYSE: ALEX) is a Honolulu-based company that was once part of the Big Five companies in territorial Hawaii. The company today operates businesses in shipping, sugar cane, real estate, and diversified agriculture. It is also the only "Big Five" company that still cultivates sugar cane. It remains one of the State of Hawaii's largest private landowners, owning about 89,000 acres (36,000 ha) throughout the state. In addition, the company owns over a dozen income properties in the continental United States.

Alexander & Baldwin has its headquarters in downtown Honolulu at the Alexander & Baldwin Building, which was built in 1929.



PEST ANALYSIS

Taxation might affect eBay in two ways. First of all higher taxing of
their profit might be possible. Secondly and more importantly if
taxation for every sale in online auction houses would be introduced
this would seriously damage eBay.

Social

Lifestyle Trends

Further integration of the Internet in the daily life will be a major
issue in the next years. This is a great opportunity for eBay and will
affect them very positively.

Consumer buying patterns

Consumer might develop completely different buying patterns meaning
that they might start buying everything online and getting it
delivered. eBay could make use of this and find new markets.

Brand image

eBay’s brand image might suffer over time and their competition might
then overtake their position as market leader.

Demographics

In some countries the population is becoming older and in some
younger. Older generations might not show much interest in a service
like eBay while younger generations generally show more interests in
innovations. This means that older societies might not be such a
market for eBay to aim at.



Consumer buying mechanism

In future buying of products will more and more take place on online
platforms. eBay might be able to take advantage of this by finding new
markets and increasing their market share.

Innovation potential

If innovations come, which they will, and eBay does no steps towards
them, one of their competitors will do so and maybe even inherit
eBay’s position as market leader

Patents

eBay might be confronted with further patent or licensing issues,
which can do them major harm. In very bad cases this could mean that
eBay’s earnings are cut down to large percentages because they go to
patent owners.

Current Market Position

Currently eBay is the market leader in online auctioning but they also
compete with other e-commerce business like Amazon.com, Yahoo, MSN,
uBid and different smaller national businesses. Their extremely
superior brand name though, does not make it look like any other
company might overtake there position.
 
Back
Top