abhishreshthaa
Abhijeet S
Pest Analysis On Alaska Air Group Inc : Alaska Air Group Inc., is an aviation holding firm / corporation based in SeaTac, Washington which owns two certificated airlines operating in the United States: Alaska Airlines[3] and Horizon Air.[4] In 1985, it was formed and a year later the holding company acquired Horizon Air and Jet America Airlines. Jet America Airlines, and their employees were merged into Alaska Airlines in 1987. Alaska Air Group has no relationship to JetAmerica, an airline proposed in 2009.
Alaska Air Group subsidiaries employed 9,866 staff as recently as 2007, but have cut that number back substantially by 2008. It remains undetermined how many employees actually work for Alaska Air Group itself. Alaska Airlines operates only U.S. built Boeing aircraft with up to 172 seats while Horizon operates only Canadian built Bombardier aircraft with up to 76 seats.[5]
The separation of the two companies is not due to "Scope Clauses," as is the case with other similar holding companies and their airlines such as Mesa Air Group and Freedom Airlines or Republic Airways Holdings and Shuttle America.[citation needed]
Alaska Air Group is the parent company and holding company of both independently "branded" Alaska Airlines and Horizon Air operation
POLITICAL
The company’s strength includes its integrated management systems (IMS). This system makes sure that the company’s systems are maintained well so that it can meet expectations. The IMS focuses on the systems of risk management, quality, injury prevention, damage control, emergency plans, and environmental safeguards. The IMS helps Drambuie Liquor Company have advantage against competitors through preventing any delay in the operations of the business. A strength for Drambuie Liquor Company is its well established values. The values help the company achieve its goal and maintain its stature in the liquor and whisky industry. A strength for the Drambuie Liquor Company is its high regard for its community wherein the company provides sponsorships and the provision of education opportunities. This ensures that the company has a good relationship with its environment. Moreover a strength for Drambuie Liquor Company is its high regard for the safety of the workers. The company has acquired certification for its health and safety practices, this shows that the company uses strategies that have high standards towards the personnel and contractors. Lastly a strength of Drambuie Liquor Company is its website that is informative and attractive. The website provides information about the company and information on the services of the port and how service is delivered.
ECONOMICAL
Drambuie Liquor Company main weakness is minimal advertisements. The company doesn’t use many advertisements that can help it be known to more people. A weakness of Drambuie Liquor Company is the limited area that has been reached by the company. The company has a small market; this makes it hard for the company to reach newer clients. The company can only offer its product to those of age to drink liquor products. This prevents the company from offering products to diverse clients and clients of all ages and gender. It also hampers the chance for the company to innovate its products. Lastly a weakness for Drambuie Liquor Company is its culture of putting much power on the top management. The company has the tendency to put less decision making capabilities to their divisions. The top management cannot always have the information needed to make decisions on the company’s processes; some decisions may need some inputs from other sectors in the firms,
SOCIAL
An opportunity for Drambuie Liquor Company is to find out more ways to give a distinctive look and features to their products. The company can continue to make sure that their products are uniquely packaged. The company can create attractive and trendy packages that will attract their target market. By doing this the company will have competitive advantage over other firms. An opportunity for the company is to improve the features of their website. The website can be improved by adding online communication systems that will help the company communicate with perspective and regular clients or retailers. By doing this it can attract more clients and retailers from various parts of the world. An opportunity for the Drambuie Liquor Company is to continue to make use of newer technologies that will provide better service to clients. The Drambuie Liquor Company can use the advancements in manufacturing facilities and technologies to make sure that the clients will achieve satisfaction. The company can make use of newer technologies to create the best product possible. An opportunity for the Drambuie Liquor Company is to continue to reach newer markets where it can offer its products. The company should consider making products that can be given to minors. This will divert itself from other companies and will help the company achieve higher income rates. Lastly an opportunity for Drambuie Liquor Company is to increase public knowledge about the company and the product it provides. This could be done through the use of internet and other media. This will help have higher rates of profit and it can help the company maintains its business survival.
TECHNOLOGICAL
Globalization affected greatly almost all the industries of the world. It brought about the need for change. The changes created a new competitive environment in this industry. Globalization is one of the threats to Drambuie Liquor Company. Globalization can be a threat to port because Globalization can produce alternative intoxicating that can reduce the need for Whisky. A threat to Drambuie Liquor Company is the competitors. The competitors will try everything they can to gain a better standing against Drambuie Liquor Company. The competitors might discover systems that are better than Drambuie Liquor Company’s system. Drambuie Liquor Company needs to be always prepared for the threats brought by other ports. The threat to the company includes the laws in the country they are operating in. There may be some future laws that will hinder the creation of products. The laws may be used against production of liquor products. There maybe laws that can change the age restriction for those who will drink liquor. If the age restriction is lowered, this means that younger people can buy the company’s products and this will add more income to the company but if the age restriction is heightened the result would be a need to change the target market for the firm. Another threat to the company is the tariffs and taxes that the company has in different countries, each countries has its own rate of taxes and tariff that creates additional expenses for the company. A threat to Drambuie Liquor Company is the environmental issues that might be raised by certain groups. The environmental concerns on the creation of liquor products can be used as propaganda against the company.
Alaska Air Group subsidiaries employed 9,866 staff as recently as 2007, but have cut that number back substantially by 2008. It remains undetermined how many employees actually work for Alaska Air Group itself. Alaska Airlines operates only U.S. built Boeing aircraft with up to 172 seats while Horizon operates only Canadian built Bombardier aircraft with up to 76 seats.[5]
The separation of the two companies is not due to "Scope Clauses," as is the case with other similar holding companies and their airlines such as Mesa Air Group and Freedom Airlines or Republic Airways Holdings and Shuttle America.[citation needed]
Alaska Air Group is the parent company and holding company of both independently "branded" Alaska Airlines and Horizon Air operation
POLITICAL
The company’s strength includes its integrated management systems (IMS). This system makes sure that the company’s systems are maintained well so that it can meet expectations. The IMS focuses on the systems of risk management, quality, injury prevention, damage control, emergency plans, and environmental safeguards. The IMS helps Drambuie Liquor Company have advantage against competitors through preventing any delay in the operations of the business. A strength for Drambuie Liquor Company is its well established values. The values help the company achieve its goal and maintain its stature in the liquor and whisky industry. A strength for the Drambuie Liquor Company is its high regard for its community wherein the company provides sponsorships and the provision of education opportunities. This ensures that the company has a good relationship with its environment. Moreover a strength for Drambuie Liquor Company is its high regard for the safety of the workers. The company has acquired certification for its health and safety practices, this shows that the company uses strategies that have high standards towards the personnel and contractors. Lastly a strength of Drambuie Liquor Company is its website that is informative and attractive. The website provides information about the company and information on the services of the port and how service is delivered.
ECONOMICAL
Drambuie Liquor Company main weakness is minimal advertisements. The company doesn’t use many advertisements that can help it be known to more people. A weakness of Drambuie Liquor Company is the limited area that has been reached by the company. The company has a small market; this makes it hard for the company to reach newer clients. The company can only offer its product to those of age to drink liquor products. This prevents the company from offering products to diverse clients and clients of all ages and gender. It also hampers the chance for the company to innovate its products. Lastly a weakness for Drambuie Liquor Company is its culture of putting much power on the top management. The company has the tendency to put less decision making capabilities to their divisions. The top management cannot always have the information needed to make decisions on the company’s processes; some decisions may need some inputs from other sectors in the firms,
SOCIAL
An opportunity for Drambuie Liquor Company is to find out more ways to give a distinctive look and features to their products. The company can continue to make sure that their products are uniquely packaged. The company can create attractive and trendy packages that will attract their target market. By doing this the company will have competitive advantage over other firms. An opportunity for the company is to improve the features of their website. The website can be improved by adding online communication systems that will help the company communicate with perspective and regular clients or retailers. By doing this it can attract more clients and retailers from various parts of the world. An opportunity for the Drambuie Liquor Company is to continue to make use of newer technologies that will provide better service to clients. The Drambuie Liquor Company can use the advancements in manufacturing facilities and technologies to make sure that the clients will achieve satisfaction. The company can make use of newer technologies to create the best product possible. An opportunity for the Drambuie Liquor Company is to continue to reach newer markets where it can offer its products. The company should consider making products that can be given to minors. This will divert itself from other companies and will help the company achieve higher income rates. Lastly an opportunity for Drambuie Liquor Company is to increase public knowledge about the company and the product it provides. This could be done through the use of internet and other media. This will help have higher rates of profit and it can help the company maintains its business survival.
TECHNOLOGICAL
Globalization affected greatly almost all the industries of the world. It brought about the need for change. The changes created a new competitive environment in this industry. Globalization is one of the threats to Drambuie Liquor Company. Globalization can be a threat to port because Globalization can produce alternative intoxicating that can reduce the need for Whisky. A threat to Drambuie Liquor Company is the competitors. The competitors will try everything they can to gain a better standing against Drambuie Liquor Company. The competitors might discover systems that are better than Drambuie Liquor Company’s system. Drambuie Liquor Company needs to be always prepared for the threats brought by other ports. The threat to the company includes the laws in the country they are operating in. There may be some future laws that will hinder the creation of products. The laws may be used against production of liquor products. There maybe laws that can change the age restriction for those who will drink liquor. If the age restriction is lowered, this means that younger people can buy the company’s products and this will add more income to the company but if the age restriction is heightened the result would be a need to change the target market for the firm. Another threat to the company is the tariffs and taxes that the company has in different countries, each countries has its own rate of taxes and tariff that creates additional expenses for the company. A threat to Drambuie Liquor Company is the environmental issues that might be raised by certain groups. The environmental concerns on the creation of liquor products can be used as propaganda against the company.
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