abhishreshthaa
Abhijeet S
AirTran Holdings (NYSE: AAI) is a Nevada corporation, based in Orlando, Florida, United States, that operates as an airline holding company. Its primary asset is AirTran Airways.
After the large amount of negative publicity surrounding the Flight 592 disaster, ValuJet Airlines suffered serious financial problems. On July 11, 1997, ValuJet announced it would merge with the much smaller Airways Corporation, the owner of Orlando, Florida based AirTran Airways. In November 1997, AirTran announced it would move its headquarters to Orlando from Atlanta; on November 17, 1997, AirWays Corp. and ValuJet completed their merger and the name ValuJet was dropped.
On January 6, 1999, the board of directors of AirTran announced that Joseph Leonard had been elected to the position of Chairman, Chief Executive Officer, and President of the company.
POLITICAL
Political rivalry has a high influence on Drambuie Liquor Company. The company has high concerns on its competitors since there are many competitors in Drambuie Liquor Company’s industry. The competitors contribute to the current problems of the company since it already acquired a good percentage of the buying public the company has some assurance that it will not easily lose to competitors. But if the company will plan to enter a new market, competitive rivalry will become a concern to the company. Drambuie Liquor Company through their chief executive Phil Parnell needs to make sure that it makes cautious decisions in current and future markets.
ECONOMICAL
Substitutes give high influence to Drambuie Liquor Company and its different products since substitutes can make a company lose the clients it has. The substitutes can be in the form of other liquor products. The whisky and liquor industry is continuously growing and continuously changing strategies. Substitutes come in the form of beer, wine or other intoxicating products. Drambuie Liquor Company makes sure that the substitutes won’t give them much problem. They do this by proving that the products they offer and the technologies they use to provide the service are the best quality and are better than substitutes or any other company.
SOCIAL
The bargaining power of buyers highly influences the whisky and liquor industry and Drambuie Liquor Company It shows how the industry tries to create good relationships with clients. As much as possible the company maintains reasonable prices for their products. They also have promos that intend to make the clients have second thoughts on purchasing products from other companies. When the clients try to dictate lower prices Drambuie Liquor Company tries to know whether it is reasonable. Drambuie Liquor Company sees to it that a big part of decisions on prices of whisky and other products will be based on suggestions of the clients. For Drambuie Liquor Company the bargaining power of its buyer is gradually increasing as they are more and more similar types of products and services available in the market.
TECHNOLOGICAL
The bargaining power of sellers highly influences Drambuie Liquor Company. The company makes sure that their suppliers have high bargaining power through helping them show their importance in the industry Drambuie Liquor Company makes sure that the price being asked for a material has the same value as the same materials’ quality. This will ensure that budgets will not be wasted. Drambuie Liquor Company has to be aware of its partnership with its materials partners. Drambuie Liquor Company has to make sure that every part of the agreement with the partners will be followed. Any adverse changes or violations in the partnership agreement will incur a certain amount of risk to Drambuie Liquor Company
After the large amount of negative publicity surrounding the Flight 592 disaster, ValuJet Airlines suffered serious financial problems. On July 11, 1997, ValuJet announced it would merge with the much smaller Airways Corporation, the owner of Orlando, Florida based AirTran Airways. In November 1997, AirTran announced it would move its headquarters to Orlando from Atlanta; on November 17, 1997, AirWays Corp. and ValuJet completed their merger and the name ValuJet was dropped.
On January 6, 1999, the board of directors of AirTran announced that Joseph Leonard had been elected to the position of Chairman, Chief Executive Officer, and President of the company.
POLITICAL
Political rivalry has a high influence on Drambuie Liquor Company. The company has high concerns on its competitors since there are many competitors in Drambuie Liquor Company’s industry. The competitors contribute to the current problems of the company since it already acquired a good percentage of the buying public the company has some assurance that it will not easily lose to competitors. But if the company will plan to enter a new market, competitive rivalry will become a concern to the company. Drambuie Liquor Company through their chief executive Phil Parnell needs to make sure that it makes cautious decisions in current and future markets.
ECONOMICAL
Substitutes give high influence to Drambuie Liquor Company and its different products since substitutes can make a company lose the clients it has. The substitutes can be in the form of other liquor products. The whisky and liquor industry is continuously growing and continuously changing strategies. Substitutes come in the form of beer, wine or other intoxicating products. Drambuie Liquor Company makes sure that the substitutes won’t give them much problem. They do this by proving that the products they offer and the technologies they use to provide the service are the best quality and are better than substitutes or any other company.
SOCIAL
The bargaining power of buyers highly influences the whisky and liquor industry and Drambuie Liquor Company It shows how the industry tries to create good relationships with clients. As much as possible the company maintains reasonable prices for their products. They also have promos that intend to make the clients have second thoughts on purchasing products from other companies. When the clients try to dictate lower prices Drambuie Liquor Company tries to know whether it is reasonable. Drambuie Liquor Company sees to it that a big part of decisions on prices of whisky and other products will be based on suggestions of the clients. For Drambuie Liquor Company the bargaining power of its buyer is gradually increasing as they are more and more similar types of products and services available in the market.
TECHNOLOGICAL
The bargaining power of sellers highly influences Drambuie Liquor Company. The company makes sure that their suppliers have high bargaining power through helping them show their importance in the industry Drambuie Liquor Company makes sure that the price being asked for a material has the same value as the same materials’ quality. This will ensure that budgets will not be wasted. Drambuie Liquor Company has to be aware of its partnership with its materials partners. Drambuie Liquor Company has to make sure that every part of the agreement with the partners will be followed. Any adverse changes or violations in the partnership agreement will incur a certain amount of risk to Drambuie Liquor Company