abhishreshthaa
Abhijeet S
Aflac Incorporated is the largest provider of supplemental insurance in the United States, founded in 1955 and based in MidTown Columbus, Georgia. In the United States, Aflac underwrites a wide range of insurance policies, but is perhaps best known for its payroll deduction insurance coverage, which pay cash benefits when a policyholder has a covered accident or illness. In Japan, the company is the second largest insurer overall and the largest life insurer,[2] and is also well known for its supplemental medical policies. Aflac currently is the number one Supplemental Health provider in the U.S. followed closely by Allstate Workplace Division. Aflac employs many people in Columbus and its other locations. Aflac has one of the largest field forces with over 70,000 agents in the U.S. In 2009 Aflac acquired Continental American Insurance Company to expand its coverage beyond voluntary benefits alone.
The company was founded by three brothers, John Amos, Paul Amos, and Bill Amos, in Midtown Columbus, Georgia, in 1955 as American Family Life Insurance Company of Columbus. In 1964, the company name was changed to American Family Life Assurance Company of Columbus. The company, in 1990, adopted the Aflac initialism, although the official name of the underwriting subsidiary remains American Family Life Assurance Company of Columbus.
The company signed 6,426 policyholders in its first year.[3] Aflac pioneered cancer insurance in 1958. Beginning in 1964, the company decided to focus sales on worksite settings, eventually through policies sponsored by employers and funded through payroll deductions. By 2003, more than 98% of Aflac policies in the United States were issued on a payroll deduction basis, making the company a leader in that approach to policy distribution. In 1973, Aflac established a holding company, the American Family Corporation.
Pest Analysis
In terms of its marketing and sales including advertising and promotion, “Achieving A Hundred Points of Excellence” has been its commitment to its customers and now a household catch phrase. As part of the company’s on going campaign to strengthen the Café de Coral Brand, proactive advertising campaigns are launched on a continual basis. Through the campaign, the brand image has been further enhanced by positioning Café de Coral as a place not just for best taste and value meals but also a popular meeting place for all walks of life. Moreover, in terms of Research & Development and design, the company introduces the revolutionary 4th Generation post-modern design concept to elevate its interior architecture and design image and to revolutionize their facilities, ambience, service, and image, all in one go. The company also gives importance to its HR management and training, as Café de Coral provides training for employees on all levels regularly, to refine their individual skills and to improve their co-operation skills as a team. "Mystery shoppers" program is conducted to reveal the real service quality and employee's attitude. This auto-amelioration is surely one vital step in elevating the standard of service. For service, customers come from all ages and all walks of life ranging from students, nearby residents and young executives.
The company was founded by three brothers, John Amos, Paul Amos, and Bill Amos, in Midtown Columbus, Georgia, in 1955 as American Family Life Insurance Company of Columbus. In 1964, the company name was changed to American Family Life Assurance Company of Columbus. The company, in 1990, adopted the Aflac initialism, although the official name of the underwriting subsidiary remains American Family Life Assurance Company of Columbus.
The company signed 6,426 policyholders in its first year.[3] Aflac pioneered cancer insurance in 1958. Beginning in 1964, the company decided to focus sales on worksite settings, eventually through policies sponsored by employers and funded through payroll deductions. By 2003, more than 98% of Aflac policies in the United States were issued on a payroll deduction basis, making the company a leader in that approach to policy distribution. In 1973, Aflac established a holding company, the American Family Corporation.
Pest Analysis
In terms of its marketing and sales including advertising and promotion, “Achieving A Hundred Points of Excellence” has been its commitment to its customers and now a household catch phrase. As part of the company’s on going campaign to strengthen the Café de Coral Brand, proactive advertising campaigns are launched on a continual basis. Through the campaign, the brand image has been further enhanced by positioning Café de Coral as a place not just for best taste and value meals but also a popular meeting place for all walks of life. Moreover, in terms of Research & Development and design, the company introduces the revolutionary 4th Generation post-modern design concept to elevate its interior architecture and design image and to revolutionize their facilities, ambience, service, and image, all in one go. The company also gives importance to its HR management and training, as Café de Coral provides training for employees on all levels regularly, to refine their individual skills and to improve their co-operation skills as a team. "Mystery shoppers" program is conducted to reveal the real service quality and employee's attitude. This auto-amelioration is surely one vital step in elevating the standard of service. For service, customers come from all ages and all walks of life ranging from students, nearby residents and young executives.
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