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Abhijeet S
Pest Analysis On AES Corporation : AES Corporation (NYSE: AES) is a Fortune 500 company that generates and distributes electrical power. It was founded on January 28, 1981 as Applied Energy Services[3] by Roger Sant from the US Federal Energy Administration and Dennis Bakke from the Office of Management and Budget. It is headquartered in Arlington, Virginia. AES Corporation is one of the world's leading power companies, generating and distributing electric power in 31 countries and employing 27,000 people worldwide.

In 2008, AES Corporation's total revenue was 16.1 Billion, of which $9.11B came from the company's Power Generation division,and $6.99B from Utilities.[4]

In April 2010, AES Wind Generation, a wholly-owned subsidiary of AES, acquired UK-based wind developer Your Energy (YEL) and has also signed an agreement to buy a 51% stake in a wind portfolio from 3E, a Polish wind developer. This move will add more than 700MW to AES Wind Generation’s European pipeline.



Being one of the busiest cities in the world, its complexity grows to cope with the changes outside its domain. Part of the environment’s complexity is the use of the Internet or World Wide Web, which is continuously reinventing the whole customer process, from information to after-sales care. The use of the Internet in Hong Kong made negotiations faster, developed new high-tech tools, enhanced Research and Development, hastened operation and production, and contributed to the improvement of analysis and decision-making processes in companies (Heller 2006).



The model of pure competition suggests that risk-adjusted rates of return should be stable across firms and industries. Nevertheless, a number of economic studies have asserted that different industries can sustain varied levels of profitability, through knowledge of the structure of the industry. With this, Porter’s 5-Forces Model is useful for understanding the context of the industry, in which the firm operates (‘Porter’s Five Forces’ 2007).

* Rivalry – This is caused by several factors, such as the presence of a larger number of firms that compete for the same consumers and resources; low switching costs for a consumer can switch from one product to another; a diversity of rivals with different histories, cultures, and philosophies; and industry shakeout (‘Porter’s Five Forces’ 2007)



Fairwood is the competitor of Café de Coral in the fast food industry. On promotion, Fairwood has sought to be innovative in both the development and presentation of its fast food products. It was the first fast food chain in Hong Kong to introduce traditional clay pot rice and rice burger. It was also the first to bundle its products to provide customers with set-dinner and set-lunch.
 
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