abhishreshthaa
Abhijeet S
Pest Analysis On Aeropostale, Inc : Aeropostale, Inc., usually referred to as Aeropostale or Aero, is an American clothing retailer that sells casual clothing with over 900 stores in the United States, Canada, Puerto Rico and the United Arab Emirates.[1] Their stores tend to be located in shopping malls and large marketing areas. Aeropostale sells fashion apparel including outerwear, footwear, swimwear, tank tops, shirts, jeans, and underwear, accessories, fleece. Building on the success of the Aeropostale teen brand the company has now launched a new brand, P.S. from Aeropostale, that sells clothing for children.
The first Aéropostale store opened in New York City, New York by R.H. Macy & Co., Inc. in 1987.[4][6] The Aéropostale name is French for "air mail" and originated from the 1920s French/Latin-American airmail firm Compagnie Générale Aéropostale.[4]
Federated Department Stores purchased R.H. Macy & Co., Inc., Aéropostale's parent company, in 1994.[6] In 1998, MSS Delaware Inc. and Bear Stearns purchased Aéropostale and its 119 stores for approximately $15 million.[6] Aéropostale went public in 2002.[6]
Aéropostale launched its e-commerce webstore in early 2005.[7] Total net sales from the webstore for the fiscal year of 2008 was $79.1 million.
The PEST Analysis establishes a good analysis of the external effects on a company by breaking them into essential and obvious sorts.
* Political – restrictions in the policies set by the Hong Kong government in making negotiations; distinct superiority over its legal system; standard pricing laws or regulations set by the Hong Kong government
* Economic – financial crises; economic growth of the city; issues on demand and supply and distribution; economic situation experienced by individual consumers that may affect the affordability of the products
* Sociological – conflict with consumers that are major stockholders of the company; unemployment; Dynamic – changes in communication, marketing and management; can be attributed to the changes happening in Hong Kong, such as retaining a distinct superiority over human resources, languages, having an impressive array of human resources that include not only mainland Chinese who have been educated and trained in the West, but also a standing force of lawyers, accountants and other professionals hailed from every corner of the world; use of the English language, which has long been integrated into its socioeconomic fabric; competition and rivalry
* Technological – Complex: impacts of e-commerce to the company; development and improvement of its website, utilization and maximization of the Internet
The first Aéropostale store opened in New York City, New York by R.H. Macy & Co., Inc. in 1987.[4][6] The Aéropostale name is French for "air mail" and originated from the 1920s French/Latin-American airmail firm Compagnie Générale Aéropostale.[4]
Federated Department Stores purchased R.H. Macy & Co., Inc., Aéropostale's parent company, in 1994.[6] In 1998, MSS Delaware Inc. and Bear Stearns purchased Aéropostale and its 119 stores for approximately $15 million.[6] Aéropostale went public in 2002.[6]
Aéropostale launched its e-commerce webstore in early 2005.[7] Total net sales from the webstore for the fiscal year of 2008 was $79.1 million.
The PEST Analysis establishes a good analysis of the external effects on a company by breaking them into essential and obvious sorts.
* Political – restrictions in the policies set by the Hong Kong government in making negotiations; distinct superiority over its legal system; standard pricing laws or regulations set by the Hong Kong government
* Economic – financial crises; economic growth of the city; issues on demand and supply and distribution; economic situation experienced by individual consumers that may affect the affordability of the products
* Sociological – conflict with consumers that are major stockholders of the company; unemployment; Dynamic – changes in communication, marketing and management; can be attributed to the changes happening in Hong Kong, such as retaining a distinct superiority over human resources, languages, having an impressive array of human resources that include not only mainland Chinese who have been educated and trained in the West, but also a standing force of lawyers, accountants and other professionals hailed from every corner of the world; use of the English language, which has long been integrated into its socioeconomic fabric; competition and rivalry
* Technological – Complex: impacts of e-commerce to the company; development and improvement of its website, utilization and maximization of the Internet
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