abhishreshthaa
Abhijeet S
Advanced Processing & Imaging (API) is a software developer of electronic document management (EDM), enterprise content management (ECM), records management, workflow and business process management (BPM) solutions for public and private organizations across a range of industries [1]. API is headquartered in Deerfield Beach, Florida. The company is a certified IBM Business Partner [2] and Microsoft Gold Partner [3], and maintains relationships with other leading technology companies to provide customers with complete document management and content management solutions.
Pest Analysis:
One of the tools that would allow the company to analyse its strategic capability is by knowing its marketing environment, which includes all the actors and forces that influence an organization’s ability to effectively transact or negotiate business with its target market. It includes both the micro and macro environments, where microenvironment pertains to forces close to the organization and affects its ability to serve its customers, while the macro environment pertains to the larger societal forces, which affects the organization’s microenvironment. An organization’s microenvironment includes its internal environment with its top management, its suppliers that provide the needed resources of the company, its marketing intermediaries, which assist the company to promote, sell, and distribute its products to consumers, its customers, its competitors, and its publics, who pertains to any group that perceives to have an interest in achieving the organization’s objectives and goals. On the other hand, the macro environment of any organization includes external factors, such as the economy, demographics, culture, politics, natural environment, and technology (Kotler and Armstrong 1999).
Pest Analysis:
One of the tools that would allow the company to analyse its strategic capability is by knowing its marketing environment, which includes all the actors and forces that influence an organization’s ability to effectively transact or negotiate business with its target market. It includes both the micro and macro environments, where microenvironment pertains to forces close to the organization and affects its ability to serve its customers, while the macro environment pertains to the larger societal forces, which affects the organization’s microenvironment. An organization’s microenvironment includes its internal environment with its top management, its suppliers that provide the needed resources of the company, its marketing intermediaries, which assist the company to promote, sell, and distribute its products to consumers, its customers, its competitors, and its publics, who pertains to any group that perceives to have an interest in achieving the organization’s objectives and goals. On the other hand, the macro environment of any organization includes external factors, such as the economy, demographics, culture, politics, natural environment, and technology (Kotler and Armstrong 1999).