abhishreshthaa
Abhijeet S
a21, Inc. aggregates visual content from photographers, photography agencies, archives, libraries, and private collections; and licenses that content for its customers. The company's customers include advertising and design agencies, publishing and media entities, in-house communication departments and outside corporate communications firms, small and home office businesses, and the general public. The company sells its products directly and through a global network of 150 distributors in over 100 countries. It also markets its products through print advertising, direct mail, Web mail, and telemarketing.
a21 was formed as in investment company in 2000 and acquired the stock photography agency SuperStock in 2004. They moved into SuperStock's headquarters in Jacksonville, FL and used SuperStock as a vehicle for further expansion. In 2005 they acquired Ingram Publishing Ltd., a UK-based provider of subscription and Royalty-Free images as well as vector graphics and fonts, vehicle outline templates, and print price guides. The following year they acquired ArtSelect, an Iowa-based provider of online technology and fulfillment infrastructure for retailers in the custom framed Art and Wall Décor market. In late 2007 they announced plans to launch a new Royalty-Free only brand named MediaMagnet; however the brand was not successful. MediaMagnet images are now only available for sale through SuperStock.
In 2009, it auctioned off SuperStock, MediaMagnet, Ingram, and ArtSelect due to bankruptcy.
Political Factors
Political factors include government regulations and legal issues and define both formal and informal rules under which the firm must operate. Some examples include:
* tax policy
* employment laws
* environmental regulations
* trade restrictions and tariffs
* political stability
Economic Factors
Economic factors affect the purchasing power of potential customers and the firm's cost of capital. The following are examples of factors in the macroeconomy:
* economic growth
* interest rates
* exchange rates
* inflation rate
Social Factors
Social factors include the demographic and cultural aspects of the external macroenvironment. These factors affect customer needs and the size of potential markets. Some social factors include:
* health consciousness
* population growth rate
* age distribution
* career attitudes
* emphasis on safety
Technological Factors
Technological factors can lower barriers to entry, reduce minimum efficient production levels, and influence outsourcing decisions. Some technological factors include:
* R&D activity
* automation
* technology incentives
* rate of technological change
a21 was formed as in investment company in 2000 and acquired the stock photography agency SuperStock in 2004. They moved into SuperStock's headquarters in Jacksonville, FL and used SuperStock as a vehicle for further expansion. In 2005 they acquired Ingram Publishing Ltd., a UK-based provider of subscription and Royalty-Free images as well as vector graphics and fonts, vehicle outline templates, and print price guides. The following year they acquired ArtSelect, an Iowa-based provider of online technology and fulfillment infrastructure for retailers in the custom framed Art and Wall Décor market. In late 2007 they announced plans to launch a new Royalty-Free only brand named MediaMagnet; however the brand was not successful. MediaMagnet images are now only available for sale through SuperStock.
In 2009, it auctioned off SuperStock, MediaMagnet, Ingram, and ArtSelect due to bankruptcy.
Political Factors
Political factors include government regulations and legal issues and define both formal and informal rules under which the firm must operate. Some examples include:
* tax policy
* employment laws
* environmental regulations
* trade restrictions and tariffs
* political stability
Economic Factors
Economic factors affect the purchasing power of potential customers and the firm's cost of capital. The following are examples of factors in the macroeconomy:
* economic growth
* interest rates
* exchange rates
* inflation rate
Social Factors
Social factors include the demographic and cultural aspects of the external macroenvironment. These factors affect customer needs and the size of potential markets. Some social factors include:
* health consciousness
* population growth rate
* age distribution
* career attitudes
* emphasis on safety
Technological Factors
Technological factors can lower barriers to entry, reduce minimum efficient production levels, and influence outsourcing decisions. Some technological factors include:
* R&D activity
* automation
* technology incentives
* rate of technological change