A 3000-3500 word group report identifying, exploring, analysing and critically evaluating the range of external/environmental factors that affect innovation within an industry. In other words, you are looking at the external drivers of change. In the context of this assessment an ‘industry’ is a manufacturing or service ‘sector’ (large or small). Please note: you are required to focus on an ‘industry’ not a specific, individual organisation (unless the sector comprises only one organisation which is unlikely).