swatiraohnlu
Swati Rao
Here are the most important points for crafting the perfect persuasive message, all of which have scientific evidence to back them up.
1. Multiple, strong arguments: the more arguments, the more persuasive, but overall persuasive messages should be balanced, as two-sided arguments fare better than their one-sided equivalents (as long as counter-arguments are shot down).
2. Relevance: persuasive messages should be personally relevant to the audience. If not, they will switch off and fail to process it.
3. Universal goals: In creating your message, understand the three universal goals for which everyone is aiming: affiliation, accuracy and positive self-concept.
1. Multiple, strong arguments: the more arguments, the more persuasive, but overall persuasive messages should be balanced, as two-sided arguments fare better than their one-sided equivalents (as long as counter-arguments are shot down).
2. Relevance: persuasive messages should be personally relevant to the audience. If not, they will switch off and fail to process it.
3. Universal goals: In creating your message, understand the three universal goals for which everyone is aiming: affiliation, accuracy and positive self-concept.