rani mukherjee
New member
Persuasion is a form of influence. It is the process of guiding people toward the adoption of an idea, attitude, or action by rational and symbolic (though not always logical) means. It is strategy of problem-solving relying on "appeals" rather than force.
Manipulation is taking persuasion to an extreme, where the one party benefits at the other's cost.
Aristotle said that "Rhetoric is the art of discovering, in a particular case, the available means of persuasion."
Contents
[hide] [hide]
* 1 Principles of persuasion
* 2 Methods of persuasion
* 3 See also
o 3.1 References
* 4 External Links
[edit] Principles of persuasion
According to Robert Cialdini in his book on persuasion, he defined six "weapons of influence":
* Liking: people like those who like them
* Reciprocity: people repay in kind
* Social proof: people follow the lead of similar others
* Consistency: people align with their clear commitments
* Authority: people defer to experts
* Scarcity: people want more of what they can have less of
[edit] Methods of persuasion
By appeal to reason:
* Logical argument
* Logic
* Rhetoric
* Scientific method
Manipulation is taking persuasion to an extreme, where the one party benefits at the other's cost.
Aristotle said that "Rhetoric is the art of discovering, in a particular case, the available means of persuasion."
Contents
[hide] [hide]
* 1 Principles of persuasion
* 2 Methods of persuasion
* 3 See also
o 3.1 References
* 4 External Links
[edit] Principles of persuasion
According to Robert Cialdini in his book on persuasion, he defined six "weapons of influence":
* Liking: people like those who like them
* Reciprocity: people repay in kind
* Social proof: people follow the lead of similar others
* Consistency: people align with their clear commitments
* Authority: people defer to experts
* Scarcity: people want more of what they can have less of
[edit] Methods of persuasion
By appeal to reason:
* Logical argument
* Logic
* Rhetoric
* Scientific method