Personal Selling : Nothing happens unless anyone sells something and nothing is sold unless the buyers are motivated to purchase things of their choice. The oral representation in conversation bears the efficacy of transforming the motivation into persuasion.
Thus we find persuasion the main thing in energising the process of marketing. We can't deny the fact that personal selling has proved to be an important constituent of promotion. There is no doubt in it that the goods or services are found half-sold when their properties are well told. The art of telling -and - selling is personal promotion which depends upon the personal excellence.
The hotel business is substantially influenced by personal selling- The personal selling brings considerable momentum to the process of boosting the hotel business.
The feedback received from the salesforce engaged in the process helps marketers in designing the development plans. Besides, the transmission of first hand information is also an outstanding contribution of this tool of promotion. Service does not mean servility- The Phrase 'the customer is always right', applies specifically to the hotel industry.
The sales personnel are required to be friendly in dealings and cheerful in expression.
They are required to be helpful and patient and above all, they should appear satisfied and work towards generating more -satisfaction to customers.
Thus we find persuasion the main thing in energising the process of marketing. We can't deny the fact that personal selling has proved to be an important constituent of promotion. There is no doubt in it that the goods or services are found half-sold when their properties are well told. The art of telling -and - selling is personal promotion which depends upon the personal excellence.
The hotel business is substantially influenced by personal selling- The personal selling brings considerable momentum to the process of boosting the hotel business.
The feedback received from the salesforce engaged in the process helps marketers in designing the development plans. Besides, the transmission of first hand information is also an outstanding contribution of this tool of promotion. Service does not mean servility- The Phrase 'the customer is always right', applies specifically to the hotel industry.
The sales personnel are required to be friendly in dealings and cheerful in expression.
They are required to be helpful and patient and above all, they should appear satisfied and work towards generating more -satisfaction to customers.