abhishreshthaa
Abhijeet S
Personality of the brand and celebrity should complement each other. Reliable celebrity ensures instant awareness, acceptability and positive attitude towards the brand, which is precursor to buying.
Use of Cheeranjevi, Big' B' King Khan in publication ads, to salvage the brand image of brands (Thumbsup, Pepsi, CDM) after setbacks is excellent way to leverage on the celebrity credibility
This will be providing much needed assurance to the consumers and also protect brand image & values.
The element of creativity is critical while using celebrity endorsements. Otherwise celebrity may overpower, and overshadow the brand (vampiring effect). Boost advertisement featuring Sachin etc is a classic example of effective celebrity endorsement.
The Visa TV involving Hollywood star RichardGere, depicts the essence of Visa brand power (convenience, wide acceptance) through emotional appeal. This is excellent way of adapting the communication to local markets.
Use of Cheeranjevi, Big' B' King Khan in publication ads, to salvage the brand image of brands (Thumbsup, Pepsi, CDM) after setbacks is excellent way to leverage on the celebrity credibility
This will be providing much needed assurance to the consumers and also protect brand image & values.
The element of creativity is critical while using celebrity endorsements. Otherwise celebrity may overpower, and overshadow the brand (vampiring effect). Boost advertisement featuring Sachin etc is a classic example of effective celebrity endorsement.
The Visa TV involving Hollywood star RichardGere, depicts the essence of Visa brand power (convenience, wide acceptance) through emotional appeal. This is excellent way of adapting the communication to local markets.