Mumbai, 09 March 2009: Cadbury India's iconic youth brand Cadbury Perk has geared itself for a new look! The company has roped in budding actress Genelia D'Souza (of Jane Tu, Ya Jana Na… fame) as the Cadbury Perk brand ambassador to mark the re-launch of Cadbury Perk and has also added an interesting new variant Perk Poppers to its portfolio.
New perk Range
Perk & Perk Poppers encased in new attractive wrappers, have met the ideal match with the bubbly and effervescent Genelia D’Souza. Confirming the development, Sanjay Purohit, Director - Marketing Cadbury India said "Genelia's connect with the youth and the fact that she has grown up on Cadbury Perk made the task of identifying a new face easier. She embodies youthfulness and brand connect in a unique and powerful manner."
Some of the Cadbury Perk brand ambassadors in the past were Preity Zinta, Raajeshwari, Gayattri Joshi and Amrita Rao. Says Sanjay Purohit,"A little know fact is that Cadbury Perk has been a launch pad for Bollywood stars. All our Cadbury Perk brand ambassadors have subsequently made it big on cinema screens."
New Perk Poppers
The new advertising commercial featuring Genelia will go on air shortly. The advertising campaign speaks about the irresistible aspect of the brand, with ‘Take it lightly’ becoming :SugarwareZ-235:the new mantra that communicates the need to relax and chill when things don’t fall in place. Outdoor, Internet and radio will be used as support mediums for the campaign.
Cadbury Perk is among the leading brands from the Cadbury stable and since its launch in 1996 has been a preferred taste of casual snacking with its light chocolate and wafer construct. Apart from signing on a new ambassador the product also has an added taste of "Real Cadbury Dairy Milk" and an "improved wafer" bite.
New perk Range
Perk & Perk Poppers encased in new attractive wrappers, have met the ideal match with the bubbly and effervescent Genelia D’Souza. Confirming the development, Sanjay Purohit, Director - Marketing Cadbury India said "Genelia's connect with the youth and the fact that she has grown up on Cadbury Perk made the task of identifying a new face easier. She embodies youthfulness and brand connect in a unique and powerful manner."
Some of the Cadbury Perk brand ambassadors in the past were Preity Zinta, Raajeshwari, Gayattri Joshi and Amrita Rao. Says Sanjay Purohit,"A little know fact is that Cadbury Perk has been a launch pad for Bollywood stars. All our Cadbury Perk brand ambassadors have subsequently made it big on cinema screens."
New Perk Poppers
The new advertising commercial featuring Genelia will go on air shortly. The advertising campaign speaks about the irresistible aspect of the brand, with ‘Take it lightly’ becoming :SugarwareZ-235:the new mantra that communicates the need to relax and chill when things don’t fall in place. Outdoor, Internet and radio will be used as support mediums for the campaign.
Cadbury Perk is among the leading brands from the Cadbury stable and since its launch in 1996 has been a preferred taste of casual snacking with its light chocolate and wafer construct. Apart from signing on a new ambassador the product also has an added taste of "Real Cadbury Dairy Milk" and an "improved wafer" bite.