Perceived Quality

Description
perceived quality with example of samsung mobile and facebook as a service.

Perceived Quality
PRODUCT: SAMSUNG MOBILE SERVICE: FACEBOOK

Samsung Mobile
? Determinants of Samsung mobile: ? Looks/stylish (External Feature) ? Durability ? Internal Feature (Upgraded Technology) ? Price ? User friendly

Samsung Mobile
? Rank determinants in decreasing order:

Internal Feature Looks/stylish Not user friendly Price Durability

Facebook
? Determinants of Facebook: ? Vast connectivity ? Upgraded site ? User friendly ? High security

Facebook
? Rank determinants in decreasing order:

Vast Connectivity Upgraded Site

User Friendly
High Security

Samsung and Facebook
? In both the cases Reliability is higher among all

users.
? Both are providing upgraded technology.



doc_443663794.pptx