Description
promotional presentation of pepsi co
Click to edit Master subtitle style
4/25/12
What is PEPSI ??
Pepsi is a carbonated soft drink produced and manufactured by PepsiCo.
4/25/12
ORIGIN
It was first introduced as "Brad's Drink”, in North Carolina in USA in 1898 by Caleb Bradham, who made it at his pharmacy where the drink was sold. It was later named Pepsi Cola, possibly due to the digestive enzyme pepsin and kola nuts used in the recipe. Bradham sought to create a fountain drink that was delicious and would aid in digestion and boost energy.
4/25/12
Ingredients
§ Carbonated water § High fructose corn syrup § Caramel color § Sugar § Phosphoric acid § Caffeine § Citric acid
4/25/12
§ Natural flavors
RISE N MARKETTING
In 1975, Pepsi introduced the Pepsi Challenge marketing campaign where PepsiCo set up a blind tasting between Pepsi-Cola and rival CocaCola. During these blind taste tests the majority of participants picked Pepsi as the better tasting of the two soft drinks. PepsiCo took great advantage of the campaign with television commercials reporting the results to the public.
4/25/12
VARIOUS SLOGANS OF PEPSI
? Any Weather is Pepsi Weather ?Come Alive, You're in the Pepsi Generation ?Pepsi. The Choice of a New Generation ?We've Got The Taste ?Something for Everyone
4/25/12
COMPETITORS
4/25/12
BRAND AMBASSADORS
4/25/12
4/25/12
4/25/12
4/25/12
ENTRY OF PEPSI IN INDIA
Pepsi came to India established it's business operations in India in 1989.
4/25/12
INVESTMENT
PepsiCo India and its partners have invested more than U.S. $1 billion since the company was established in the country.
4/25/12
EMPLOYMENT
Pepsi provides direct and indirect employment to 1,50,000 people including suppliers and distributors
4/25/12
SLOGANS OF PEPSI IN INDIA
?Yehi hai right choice Baby UH HUH ?Yeh dil maange more ?Yeh hai youngistaan meri jaan ?My Pepsi My Way
4/25/12
BAND AMBASSADORS IN INDIA
4/25/12
4/25/12
4/25/12
4/25/12
SOME OTHER PRODUCTS OF THE COMPANY AVILABLE IN INDIA
4/25/12
4/25/12
PRESENTED PRESENTED BY: BY:
SUBHAJIT BISWAS
4/25/12
THANK YOU
4/25/12
doc_803910029.pptx
promotional presentation of pepsi co
Click to edit Master subtitle style
4/25/12
What is PEPSI ??
Pepsi is a carbonated soft drink produced and manufactured by PepsiCo.
4/25/12
ORIGIN
It was first introduced as "Brad's Drink”, in North Carolina in USA in 1898 by Caleb Bradham, who made it at his pharmacy where the drink was sold. It was later named Pepsi Cola, possibly due to the digestive enzyme pepsin and kola nuts used in the recipe. Bradham sought to create a fountain drink that was delicious and would aid in digestion and boost energy.
4/25/12
Ingredients
§ Carbonated water § High fructose corn syrup § Caramel color § Sugar § Phosphoric acid § Caffeine § Citric acid
4/25/12
§ Natural flavors
RISE N MARKETTING
In 1975, Pepsi introduced the Pepsi Challenge marketing campaign where PepsiCo set up a blind tasting between Pepsi-Cola and rival CocaCola. During these blind taste tests the majority of participants picked Pepsi as the better tasting of the two soft drinks. PepsiCo took great advantage of the campaign with television commercials reporting the results to the public.
4/25/12
VARIOUS SLOGANS OF PEPSI
? Any Weather is Pepsi Weather ?Come Alive, You're in the Pepsi Generation ?Pepsi. The Choice of a New Generation ?We've Got The Taste ?Something for Everyone
4/25/12
COMPETITORS
4/25/12
BRAND AMBASSADORS
4/25/12
4/25/12
4/25/12
4/25/12
ENTRY OF PEPSI IN INDIA
Pepsi came to India established it's business operations in India in 1989.
4/25/12
INVESTMENT
PepsiCo India and its partners have invested more than U.S. $1 billion since the company was established in the country.
4/25/12
EMPLOYMENT
Pepsi provides direct and indirect employment to 1,50,000 people including suppliers and distributors
4/25/12
SLOGANS OF PEPSI IN INDIA
?Yehi hai right choice Baby UH HUH ?Yeh dil maange more ?Yeh hai youngistaan meri jaan ?My Pepsi My Way
4/25/12
BAND AMBASSADORS IN INDIA
4/25/12
4/25/12
4/25/12
4/25/12
SOME OTHER PRODUCTS OF THE COMPANY AVILABLE IN INDIA
4/25/12
4/25/12
PRESENTED PRESENTED BY: BY:
SUBHAJIT BISWAS
4/25/12
THANK YOU
4/25/12
doc_803910029.pptx