People Factor - DNA

[sunandaC]

The Bhaskar group promoters, the Agarwal brothers (Sudhir and Girish)


DNA’s list of senior journalists reads like –


Starting with Gautam Adhikari, formerly Executive Editor of Times of India, as Chief Editor. Apart from Adhikari DNA has R Jagannathan as Business Editor,


Ayaz Menon as Editorial Head for City and Sports news, and Khalid Mohammed as Head of Media and Entertainment news. DNA has also roped in senior journalists such as Vinay Kamat of Times of India, Pramod Dabke Times of India, Sathya Saran Ex.Femina editor, Roshni Jayakar of Business Today, Malvika Sanghvi of Times of India, Sherwin Crasto (Reuters), N B Verma, Rizwan Khatri and Jayesh Asher among others from Times of India response team who are set to join DNA.



• Dainik Bhaskar has adopted Diversified Advertising Strategy for DNA - that is the advertising used for launching DNA is not similar to that used by Bhaskar in Gujarat and Chandigarh.


Dainik Bhaskar strategy was based on its assessment that the existing leader,


Times Of India could be countered only with a combination of superior product and aggressive promotion.

 

[jitendra05]

The Bhaskar group promoters, the Agarwal brothers (Sudhir and Girish)


DNA’s list of senior journalists reads like –


Starting with Gautam Adhikari, formerly Executive Editor of Times of India, as Chief Editor. Apart from Adhikari DNA has R Jagannathan as Business Editor,


Ayaz Menon as Editorial Head for City and Sports news, and Khalid Mohammed as Head of Media and Entertainment news. DNA has also roped in senior journalists such as Vinay Kamat of Times of India, Pramod Dabke Times of India, Sathya Saran Ex.Femina editor, Roshni Jayakar of Business Today, Malvika Sanghvi of Times of India, Sherwin Crasto (Reuters), N B Verma, Rizwan Khatri and Jayesh Asher among others from Times of India response team who are set to join DNA.



• Dainik Bhaskar has adopted Diversified Advertising Strategy for DNA - that is the advertising used for launching DNA is not similar to that used by Bhaskar in Gujarat and Chandigarh.


Dainik Bhaskar strategy was based on its assessment that the existing leader,


Times Of India could be countered only with a combination of superior product and aggressive promotion.

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