People are brands ,too.
AND what about people like Madonna ,Beckham, Sonu Nigam , Lata Mangeskar, Backstreet Boys and a host of other singers, sporting stars or media personalities?
Is it just that they are great at what they do?
Again ,they may be good, but it would be foolish to think that there’s never anyone with better skills and abilites out there.
Is Madonna really the best singer in the whole world? No, but then ,it doesn’t really matter whether she is or she isn’t.
What makes them successful is not really down to tangible qualities at all.
It’s not what is in the can, or bottle or cup. It’s not the song or how well it is sung.
It’s not the shoe or plane, of course, every product or service must offer some kind of benefit,
as we shall discover it later. but benefits alone, in the way traditional marketing has understood them,
are no longer sufficient to make something or someone stand out from the crowd,
What makes these businesses and people powerful is that they are ‘OUTSTANDING BRANDS’.
AND what about people like Madonna ,Beckham, Sonu Nigam , Lata Mangeskar, Backstreet Boys and a host of other singers, sporting stars or media personalities?
Is it just that they are great at what they do?
Again ,they may be good, but it would be foolish to think that there’s never anyone with better skills and abilites out there.
Is Madonna really the best singer in the whole world? No, but then ,it doesn’t really matter whether she is or she isn’t.
What makes them successful is not really down to tangible qualities at all.
It’s not what is in the can, or bottle or cup. It’s not the song or how well it is sung.
It’s not the shoe or plane, of course, every product or service must offer some kind of benefit,
as we shall discover it later. but benefits alone, in the way traditional marketing has understood them,
are no longer sufficient to make something or someone stand out from the crowd,
What makes these businesses and people powerful is that they are ‘OUTSTANDING BRANDS’.