Penetration Pricing

[abhishreshthaa]

Penetration is chosen when market is highly price sensitive, and a low price stimulates market growth.

Products like Maggi Noodles, Rin detergent penetrated the market with lower prices in the initial stages and later went up the price ladder.

 

[jitendra05]

Penetration is chosen when market is highly price sensitive, and a low price stimulates market growth.

Products like Maggi Noodles, Rin detergent penetrated the market with lower prices in the initial stages and later went up the price ladder.

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