Description
The PPT describing about Pegasus.
PEGASUS
INTRODUCTION
Need for change
• Many airline customers have heavy baggage to carry.
• It is inconvenient to lug around the baggage in trolleys while entering
and exiting airports. • There have been many instances of airlines misplacing customers baggage which sometimes are never recovered. • Families travelling with extra luggage face the maximum problems.
PEGASUS
Hassle-free door to door delivery
• Pegasus brings an end to all these problems. • Pick up and drop services for all kinds of luggage from source to
destination at nominal charges. • Service available at your door-step…just a phone call away!
Reliable delivery
• No mismanagement of luggage. • Management system ISO 9000 certified! • Full refund if any issues reported and proved in the
system.
USP
? Travel without any extra luggage. ? Easily pass through security checks at the airports
without carrying any heavy baggage.
? Need not worry about misplacing the luggage. ? Families travelling with a large amount of luggage
will be majorly benefitted.
SEGMENTATION
? Income
? ? ?
Low income Medium income High Income
: Travel by low cost airlines, don’t want added services. : Travel by expensive airlines and may want added services. : Travel by expensive airlines and need added services.
? Niche marketing
Customers willing to spend for convenience
? Individual marketing
For fragile and delicate objects
TARGETING
Selective targeting
High Income:
•
•
• •
Aggressively promote benefits of travelling light. Emphasize on efficient & polite handling of customers. Promote careful handling. Improve brand value.
Medium income • Emphasize on safety of luggage. • Ensure timely delivery. • Implement customer care center to know the status of delivery.
POSITIONING
? Premium Customized Service ? Send artefacts or any precious items. ? Normal Luggage delivery. ? Perishable goods. ? Provide heavy volume advertising to create a
position in the minds of the consumers.
? “Hassle-free door to door delivery”
doc_634604088.ppt
The PPT describing about Pegasus.
PEGASUS
INTRODUCTION
Need for change
• Many airline customers have heavy baggage to carry.
• It is inconvenient to lug around the baggage in trolleys while entering
and exiting airports. • There have been many instances of airlines misplacing customers baggage which sometimes are never recovered. • Families travelling with extra luggage face the maximum problems.
PEGASUS
Hassle-free door to door delivery
• Pegasus brings an end to all these problems. • Pick up and drop services for all kinds of luggage from source to
destination at nominal charges. • Service available at your door-step…just a phone call away!
Reliable delivery
• No mismanagement of luggage. • Management system ISO 9000 certified! • Full refund if any issues reported and proved in the
system.
USP
? Travel without any extra luggage. ? Easily pass through security checks at the airports
without carrying any heavy baggage.
? Need not worry about misplacing the luggage. ? Families travelling with a large amount of luggage
will be majorly benefitted.
SEGMENTATION
? Income
? ? ?
Low income Medium income High Income
: Travel by low cost airlines, don’t want added services. : Travel by expensive airlines and may want added services. : Travel by expensive airlines and need added services.
? Niche marketing
Customers willing to spend for convenience
? Individual marketing
For fragile and delicate objects
TARGETING
Selective targeting
High Income:
•
•
• •
Aggressively promote benefits of travelling light. Emphasize on efficient & polite handling of customers. Promote careful handling. Improve brand value.
Medium income • Emphasize on safety of luggage. • Ensure timely delivery. • Implement customer care center to know the status of delivery.
POSITIONING
? Premium Customized Service ? Send artefacts or any precious items. ? Normal Luggage delivery. ? Perishable goods. ? Provide heavy volume advertising to create a
position in the minds of the consumers.
? “Hassle-free door to door delivery”
doc_634604088.ppt