PARTIES INFLUENCING THE PURCHASE PROCESS
Family
Household:
– A group of persons who share a same principal residence, whatever the links, of kinship or others, that unite them. A household can be reduced to a single person.
Family:
– Part of a household constituted either by a couple (married or not), and, if need be, their children or by a person without spouse and his/ her children.
Friends and Opinion leaders
Friends:
– Group of belonging
– Reference group
– From group to tribe
Opinion leaders:
– “One is considered as leader when he/ she are recognized as such by the others”
– A leader in a category of products is not necessarily leader in another
Family
Household:
– A group of persons who share a same principal residence, whatever the links, of kinship or others, that unite them. A household can be reduced to a single person.
Family:
– Part of a household constituted either by a couple (married or not), and, if need be, their children or by a person without spouse and his/ her children.
Friends and Opinion leaders
Friends:
– Group of belonging
– Reference group
– From group to tribe
Opinion leaders:
– “One is considered as leader when he/ she are recognized as such by the others”
– A leader in a category of products is not necessarily leader in another