sunandaC

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The parameters on which an ad agency’s creative services dept is evaluated are as follows:
(The various parameters are ranked on a scale of 1-10 with 1 being the poorest and 10 being Excellent)

1. Agency regularly produces fresh ideas and original approaches?

2. Creative executions are consistently on strategy?

3. Research is effectively used in strategic development and in pre-post testing of advertising

4. Creative group is knowledgeable about the company’s products, markets and strategies?

5. Creative group is concerned with good and consistent advertising communications and develops campaigns, ads that
exhibit this concern

6. Creative group produces on time and submits for review in time to permit orderly revisions

7. Creative group performs well under pressure

8. Agency presentations are well organized with sufficient examples of proposed executions

9. Creative group participates in major campaign presentations

10. Agency presents ideas and executions not requested but which they feel are good opportunities.

11. Creative group takes constructive criticism and redirection

12. Creative group effectively controls costs

13. Overall evaluation of creative services
 
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