vaibhavchavan1
Vaibhav Chavan
Organizational buying behaviors
Purchasing/procurement process
Every organization has specific purchasing objectives, policies, procedures, organizational structure and system. in principal business buyers seeks to obtain the highest benefits package (economics technical, services, social) in relation to a market offering’s costs.
In marketer’s task is to construct a profitable offering that delivers superior customer value to the largest buyers
Purchasing orientation
in the past purchasing department occupied low position in the management hierarchy in spite of often managing more than half the company’s costs .recent company have led many companies to upgrade their purchasing department and elevate administration to vice presidential rank. These new, more strategically oriented purchasing department have a mission to seek the best value from fewer to better suppliers.
The upgrading of purchasing mean that business marketers must upgrade their sales personal to match the higher caliber of the business buyers.
Formally, we can distinguish three company purchasing orientation.
Purchasing/procurement process
Every organization has specific purchasing objectives, policies, procedures, organizational structure and system. in principal business buyers seeks to obtain the highest benefits package (economics technical, services, social) in relation to a market offering’s costs.
In marketer’s task is to construct a profitable offering that delivers superior customer value to the largest buyers
Purchasing orientation
in the past purchasing department occupied low position in the management hierarchy in spite of often managing more than half the company’s costs .recent company have led many companies to upgrade their purchasing department and elevate administration to vice presidential rank. These new, more strategically oriented purchasing department have a mission to seek the best value from fewer to better suppliers.
The upgrading of purchasing mean that business marketers must upgrade their sales personal to match the higher caliber of the business buyers.
Formally, we can distinguish three company purchasing orientation.