netrashetty

Netra Shetty
Washburn Guitars is an American guitar manufacturer. It was established in 1883 in Chicago, Illinois. Washburn is a part of U.S. Music Corporation.

President

Roy Whitehead

Director

Thomas Kelley

Director

Barbara Smith
Director

James Doud
Director

Derek Chinn
Director

Dennis Halvorson
Director

Anna Johnson

Director

John Clearman
Director

Charles Richmond
CFO

Brent Beardall
Executive Vice President

RC
Credit

MS
Commercial Real Estate

JJ
Human Resources & Deposit Op...

LB
Mortgage & Consumer Lending

EH
Business Banking

TK
CIO

AV
Senior Vice President

TK

(1) In any change initiative someone has to fulfill the role of leadership and needs to be seen to be consistently the driving force throughout the initiative. That person also needs to be ultimately accountability for the change initiative. In a programme this will be the Programme Director.

The Programme Director owns the programme and therefore is ultimately personally accountable for the success of the Programme. So this is not simply a titular role, the individual appointed must be empowered to direct the Programme effectively - capable of doing so - and seen to be doing so.

Without this role being fulfilled - it just simply will not happen!

(2) The second role is fairly commonly understood - the person with responsibility for day-to-day management of the initiative, its risks, issues, conflicts, priorities, communications, and ensuring delivery of the new capabilities.

However, what is not so commonly understood is that this role is more - far more -than that of a project manager.

In a programme this is the Programme Manager. This role has responsibility for the wider dimensions of the change initiative - particularly the management of the people impacts and all other broader strategic and operational aspects that have a bearing on the ultimate success of the initiative.

(3) The third role is less often fulfilled outside of programme management circles. This is the role with responsibility for actually realising [or achieving] the organisational benefits of the step change initiative - namely the Business Change Manager.
 
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