netrashetty
Netra Shetty
UTStarcom is a Fortune 1000 company that specializes in IP-based networking products for telecommunications companies and service providers. Its core markets are multimedia communications and broadband, including IP and entertainment (IPTV), next generation broadband networks and optical network solutions. It also sells handsets and other consumer products including DSL modems and Voice over IP terminal adapters. It has a large customer base in Asia, particularly in China, where it manufactures the majority of its products and where most of its employees are located. It also has business operations in the United States, India, Ireland, France and Japan as well as research and design operations in the United States, China, Korea and India.
CEO
Jack Lu
Chairman of the Board
Thomas Toy
Director
Xie Linzhen
Director
William Wong
Director
Xiaoping Li
Director
Hong Liang Lu
Director
Baichuan Du
CIO
AB
CFO
Edmond Cheng
Multimedia Communication
BZ
China Sales, Marketing & Ser...
CM
Legal & Secretary
HL
Sales, Marketing & Services
LD
Research & Development
YS
International Sales Asia Pac...
FS
Quality
KL
Control & Accounting
VP
The general environment of all the studied organisations is facing a great challenge of global competition. Similarly, every organization faces a different reality in the marketplace depending on its products, customers, technologies, government influences, and so on. There are essential forces that affect organizations within the context of their business operations and performance along with key changes that occur in the general business setting. The role of environment in identifying customers and their varying wants and needs are expected to complete a better competitive advantage by producing a number of different offerings to meet the needs of specific segments (Proctor, 2000). Further, the role of environment is inherent to the nature of market segmentation – the process of clustering people with similar needs into individuals and identifiable groups (Neal and Wurst, 2001; Jain, 2000), as it serves as the primary determinant. The environment constitutes a significant variety of people who probably are the future consumers of the product of service. It serves as the main source of information and knowledge for marketing decision making and strategy formulation and execution. In general, the challenge of global competition is addressed by the continuous recognition on the requirement to improve business operations specifically on gaining competitive advantage. Among the five (5) organisations, STAR TV, PCCW Directories and IMS Call Center Business have complex degree of environmental uncertainty. This is due to the different factors, such as globalization of business trends and the rapid expansion of its operations not only on current geographical areas but also on emerging marlets. Conversely, TaylorMade Adidas Golf Company and National Car Rental have stable and simple environment because of their individual inclination to the top management members and their policies.
CEO
Jack Lu
Chairman of the Board
Thomas Toy
Director
Xie Linzhen
Director
William Wong
Director
Xiaoping Li
Director
Hong Liang Lu
Director
Baichuan Du
CIO
AB
CFO
Edmond Cheng
Multimedia Communication
BZ
China Sales, Marketing & Ser...
CM
Legal & Secretary
HL
Sales, Marketing & Services
LD
Research & Development
YS
International Sales Asia Pac...
FS
Quality
KL
Control & Accounting
VP
The general environment of all the studied organisations is facing a great challenge of global competition. Similarly, every organization faces a different reality in the marketplace depending on its products, customers, technologies, government influences, and so on. There are essential forces that affect organizations within the context of their business operations and performance along with key changes that occur in the general business setting. The role of environment in identifying customers and their varying wants and needs are expected to complete a better competitive advantage by producing a number of different offerings to meet the needs of specific segments (Proctor, 2000). Further, the role of environment is inherent to the nature of market segmentation – the process of clustering people with similar needs into individuals and identifiable groups (Neal and Wurst, 2001; Jain, 2000), as it serves as the primary determinant. The environment constitutes a significant variety of people who probably are the future consumers of the product of service. It serves as the main source of information and knowledge for marketing decision making and strategy formulation and execution. In general, the challenge of global competition is addressed by the continuous recognition on the requirement to improve business operations specifically on gaining competitive advantage. Among the five (5) organisations, STAR TV, PCCW Directories and IMS Call Center Business have complex degree of environmental uncertainty. This is due to the different factors, such as globalization of business trends and the rapid expansion of its operations not only on current geographical areas but also on emerging marlets. Conversely, TaylorMade Adidas Golf Company and National Car Rental have stable and simple environment because of their individual inclination to the top management members and their policies.
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