netrashetty

Netra Shetty
STX (a contraction of the word "sticks" but commonly called "S-T-X") is a sports equipment manufacturer based in Baltimore, Maryland. It is a subsidiary of Wm. T. Burnett & Co. STX makes lacrosse equipment, field hockey equipment, and golf putters, but its main business is in manufacturing of men's and women's lacrosse sticks and protective gear, including gloves, pads, and women's eyewear. The company was founded in 1970 by Richard B.C. Tucker, Sr. as STX Inc. STX's first stick was the double wall, synthetic lacrosse head, which was the first synthetic stick and the only type used to score goals in the first NCAA Men's Lacrosse Championship (1971).
STX is one of the largest manufacturers of lacrosse equipment, and in Maryland, part of the $18 million industry.[1]
In the mid-1970s, STX began branching out from lacrosse equipment with the development of golf putters, aided by ties with the chemical company DuPont.[2] In 2006, a Darrell Survey conducted on the PGA Tour determined that STX putters were considered among the top five

CEO

Su-Jou Kim
Chairman of the Board

In-Sung Lee
Director

Jun-Pyo Chung
Director

Sang-Ho Shin
Director, Employee Represent...

Oyvind Bjerke
Director, Employee Represent...

Arne Otto Rogne
Director, Employee Represent...

Audun Gronnevik
CFO

Byung-Ryun Woo
Cruise & Ferries, France

JH
Cruise & Ferries, Finland

JH
Merchant Vessels

TE

Offshore & Specialized Vesse...

Roy Reite
Group Synergies

JK

When an organization diversifies its products or services, however, the functional form is inefficient. Various products are subject to different time constraints, diversification probably causes growth in size, and complexity is increased. Under these conditions, organizations often move to product organization. The product form is appropriate when an organization produces two or more products or services that are different in their technical makeup, production requirements, and markets. Adaptation and change now focus on the product in each part of the organization. This organizational form may even cause competition among units in the same organization, as with the built-in competition among General Motors' Oldsmobile, Chevrolet, Buick, Pontiac, and Cadillac divisions.

The matrix organization is an alternative to the functional or product forms. In essence, when other structural forms do not work, a firm may try restructuring along matrix lines. Matrix management is an attempt to superimpose the logic of one approach to grouping. A key point to remember is that no organization uses matrix management for the entire organization; rather, the form is an ancillary arrangement employed strictly for project- or product-specific work within the context of an organization that is structured in some other way.
 
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