netrashetty

Netra Shetty
Organisational Structure of Sony Pictures Entertainment : Sony Pictures Entertainment, Inc. (SPE) is the television and film production/distribution unit of Japanese multinational technology and media conglomerate Sony. Its group sales in 2010 has been reported to be of $7.2 billion.[4][5]

CEO

Michael Lynton
Vice Chairman of the Board

Jeff Blake
Entertainment Motion Picture

AP
CFO

David Hendle

All communication is complex and multidimensional with plenty of room for conflict and misunderstandings. Organizational communication is no different with organizational issues often adding unique complications to the mix during the communication process. For an organization to be successful, it must have employees capable of sending and receiving information quickly, clearly, effectively, and error free. Mistakes caused by miscommunication cost organizations thousands of dollars due to missed deadlines, lost time, and wasted product.

In order to have effective employee communication in the workplace, one must understand organizational communication structure and how that communication structure facilitates internal communication. With a basic understanding of organizational communication, one will be able to improve communication skills and recognize communication problems that arise during employee communication in the workplace.

Organizational Communication Structure
An organizational communication structure is a network or system of pathways through which messages flow. This structure is how an organization communicates information to employees. The two types of organizational communication structure are Formal and Informal. Both formal and informal types are used for employee communication throughout the entire organization.


formal communication structure utilizes specific authorized channels for information to flow between organization positions. The three categories in a formal communication structure are Downward Communication, Upward Communication, and Lateral Communication. Downward is top to bottom communication such as CEO to VP of Operations. Upward is bottom to top communication such as Department Supervisor to Regional Manager. Lateral Communication crosses employees horizontally such as two people of same rank from different divisions.

An informal communication structure used relaxed communication channels that are not specifically used for organizational information. This includes employee communication “through the grapevine” that comes from social and personal interests rather than formal organization requirements. The four categories in informal communication structure are Scheduled Communication, Intended Communication, Opportunistic Communication, and Spontaneous Communication. Scheduled is planned communication such as a division lunch outing. Intended Communication is when an employee seeks out other to discuss topic.

An example would be finding co-worker for specific information on issue. Opportunistic Communication happens when employee sees someone and remembers to discuss issue such as passing co-worker in hallway and remembering something. Spontaneous Communication occurs between two people by chance that starts a conversation such as two employees out for a drink see a news report about an issue they are dealing with at work and they start to talk about it.

Organizational communication encompasses many aspects of communication including internal communication and external communication. Internal communication refers to the communication used mostly by employees inside the organization. External communication is communication through media and with customers or the general public and includes marketing, public relations, investor relations, and corporate advertising.

Downward Communication is communication that flows from upper to lower. This type of internal communication provides job related information and gives direction. Downward Communication is used daily by managers to guide and provide information to employees so they can complete tasks. Employee handbooks, policy manuals, training materials, and organization mission are examples of Downward Communication. As internal communication flows downward, it gets more specific at each level with the most detailed information at the bottom.

Upward Communication is internal communication that flows from lower to upper. This communication most likely originates with the front line workers. The messages and information communicated upward relate to compliance, job related problems, task competition, and fellow employees. This type of internal communication helps superiors see how well employees follow direction and understand instruction from Downward Communication. As internal communication flows upward, there’s less detail at each level providing an overview or summary to top person.

Lateral Communication is when information flows between peers who are equal or on the same level. Its main purpose is coordination. Employees use Lateral Communication to coordinate with others to finish tasks, make decisions, and share information. This type of internal communication is voluntary and both employees have to want to communicate for there to be benefit.

Becoming familiar with organizational communication structure and internal communication is the first step in understanding and developing business communication skills. Effective employee communication in the workplace doesn’t just happen. It takes practice and hard work to improve internal communication but doing so will build better workplace relationships and increase career success.
 
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