netrashetty

Netra Shetty
Pinnacle Systems, Inc. is a California-based American manufacturer of digital video hardware and software for the consumer and broadcast markets. The company was founded in 1986 by Ajay Chopra, Mirek Jiricka and Randall Moore.
The company completed its IPO (NASDAQ: PCLE) in November 1994. In 1997 Pinnacle purchased Miro Computer Systems GmbH and in 2001 the video editing business of FAST MultiMedia AG. In 2002 Pinnacle purchased VOB Computersysteme GmbH. In 2003 Pinnacle purchased Steinberg, only to sell it off to Yamaha in 2004. Pinnacle was subsequently acquired by American company Avid Technology in August 2005.

CEO

John Bair

Director

Carl Aschinger
Director

Benjamin Brussell
Director

Hugh Cathey
Director

Thomas O'Leary

Director

Ralph Roberts
Director

Michael Sayre
CFO

Nicholas Tomashot
COO

Timothy Harper
Sales & Marketing

MD

No matter how big or small a business, a basic organizational structure has to be in place to give the business direction. The founder of an organization or the person in charge has to structure his or her business in a way so that it can function smoothly and flawlessly. The first step to ensuring this state is creating a basic organizing board that clearly states the functions of each section, department, and the people who run it. This means that there has to be a comprehensive command channel for each executive, manager and employee to follow, thus ensuring sanity and smooth operational flow between each terminal. By terminal is meant any post or posts a person is holding.

The best way to accomplish this task is to have a visible and easy to follow flow chart in between sections, departments and terminals that are paid to fulfill their responsibilities. It is important that the name and post of each staff member is clearly and appropriately indicated on this chart.

Terminals are not to cross over one another in a nonsensical manner! Another words the communication between each terminal has to be conducted in an orderly manner, usually from top to bottom or bottom to top without crossing over to different departments or posts if those departments or posts are not within the command channel. The best way for different departments to communicate to each other is by department heads or if communication has to take place between departments on a lower level in the chain of command it has to be with the consent of the managers or department heads so there is no unintentional miscommunication and disruption in the flow of the operation. This is not to create a dictatorship, but to create a sane environment where particles and communications can flow flawlessly without any confusion.
 
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