netrashetty

Netra Shetty
Pantone Inc. is a corporation headquartered in Carlstadt, New Jersey, USA.[1] The company is best known for its Pantone Matching System (PMS), a proprietary color space used in a variety of industries, primarily printing, though sometimes in the manufacture of colored paint, fabric, and plastics.
In October 2007, X-Rite Inc, a supplier of color measurement instruments and software, purchased Pantone Inc for $180 million


General Manager

Ron Potesky
Fashion, Home & Consumer

LH
Finance & Controller

BC
Human Resources & Administra...

SG
Sales & Marketing, Asia

TL
Sales, Americas

BA
Strategic Business Developme...

HE
Licensing & OEM

AH
Manufacturing & Color Techno...

KN
The general environment of all the studied organisations is facing a great challenge of global competition. Similarly, every organization faces a different reality in the marketplace depending on its products, customers, technologies, government influences, and so on. There are essential forces that affect organizations within the context of their business operations and performance along with key changes that occur in the general business setting. The role of environment in identifying customers and their varying wants and needs are expected to complete a better competitive advantage by producing a number of different offerings to meet the needs of specific segments (Proctor, 2000). Further, the role of environment is inherent to the nature of market segmentation – the process of clustering people with similar needs into individuals and identifiable groups (Neal and Wurst, 2001; Jain, 2000), as it serves as the primary determinant. The environment constitutes a significant variety of people who probably are the future consumers of the product of service. It serves as the main source of information and knowledge for marketing decision making and strategy formulation and execution. In general, the challenge of global competition is addressed by the continuous recognition on the requirement to improve business operations specifically on gaining competitive advantage. Among the five (5) organisations, STAR TV, PCCW Directories and IMS Call Center Business have complex degree of environmental uncertainty.
 
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