netrashetty

Netra Shetty
Organisational Structure of Discovery Communications : Discovery Communications, Inc. (DCI) (NASDAQ: DISCA, NASDAQ: DISCB, NASDAQ: DISCK) is an American global media and entertainment company. The company started as a single channel in 1985, The Discovery Channel. Today, DCI has global operations offering 28 network entertainment brands on more than 100 channels in more than 180 countries in 39 languages for over 1.5 billion subscribers around the globe.[1] Discovery Communications is based in Silver Spring, Maryland. The company's slogan is: "The number-one nonfiction media company."[2]
DCI both produces original programming and acquires content from producers worldwide. This non-fiction programming is offered through DCI's 28 network entertainment brands, including Discovery Channel, Military Channel, TLC, Animal Planet, Discovery Health Channel and a family of digital channels. DCI also distributes BBC America and BBC World News to cable and satellite operators in the United States.


CEO

David Zaslav
Chairman of the Board

John Hendricks

Director

Steven Miron

Director

LaVoy Robison

Director

David Wargo
Director

Robert Miron

Director

Lawrence Kramer

Director

Robert Beck

Director

Robert Bennett

Director

Paul Gould

Director

John Malone
The Oprah Winfrey Network

CN
Marketing

LM
COO

Peter Liguori
Accounting

TC

Networks International

Mark Hollinger
3D Net

TC
The Hub

ML
Discovery Channel

CB
Discovery Studios

CT
Animal Planet Media

MK
Investigation,, Military & H...

HS
TLC

EO
Advertising Sales

JA

Digital Media & Development

Bruce Campbell
Domestic Distribution & Entr...

BG
CFO

Brad Singer
Legal & Secretary

JL
Human Resources

AR

Organizational structures generally unfold over time and usually result from years of politics and 'just in time' fixes to organizational problems, rather than from any formal, methodical planning. Those who are at the forefront of restructuring, often spend time and energy developing new organizational structures by sketching boxes and populating them with existing names of people in their organization.

The truth is, there is a science to organization design and without understanding some key points, leaders can often create real problems that can be felt by employees for years to come. First, it is critical to consider to what extent the structure compliments the organization's strategy. If the organization needs to be flexible and adaptable in order to respond to change but the structure is inflexible then chaos could be on the horizon. Take time to articulate the strategy and then create a structure that will allow it to be achieved.

Also, think about how the structure of the organization takes employee's strengths, weaknesses, and passion into consideration. After doing design work in various organizations, we have come to realize that people make structures work; structures do not make people work. Similarly, leaders have to acknowledge that old practices, styles, and capabilities probably won't work in new organizational structures. Understanding what needs to change and how that change is going to occur - whether it be at the individual or team level - is something that leaders need to figure out as they develop new organizational designs.
 
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