OPERATIONS STRATEGY & COMPETITIVENESS

[faaiz]

OPERATIONS STRATEGY & COMPETITIVENESS

OBJECTIVES:
# Operations Strategy
# Competitive Dimensions
# Order Qualifiers and Winners
# Strategy Design Process
# A Framework for Manufacturing Strategy
# Service Strategy Capacity Capabilities
# Productivity Measures

Strategy should describe how a firm intends to create and sustain value for its shareholders.
Strategy
|-------------------------|---------------------------|
Operations Customer Product
Effectiveness Management Innovation

An operation strategy is concerned with setting broad polices and plans for using the resources of a firm to best support its long-term competitive strategy.

COMPETITIVE DIMENSIONS

• Cost – “Make it cheap”
• Product Quality and Reliability – “ Make it Good”
• Delivery Speed – “ Make it Fast”
• Delivery Reliability – “Deliver it when Promised”
• Coping with Changes in Demand – “Change its Volume”
• Flexibility and New Product Introduction Speed- “Change it”
• Other Product-Specific Criteria
Technical liaison
Meeting a launch date
Supplier after-sale support




Order qualifiers are the basic criteria that permit the firms products to be considered as candidates for purchase by customers.

Order winners are the criterion that differentiates the products and services of one firm from another.

What is Productivity?

Productivity is a common measure on how well resources are being used. In the broadest sense, it can be defined as the following ratio:
Outputs
Inputs

Total Measure Productivity = Outputs
Inputs

• Partial measures of productivity =

Output or Output or Output or Output
Labor Capital Materials Energy
• Multifactor measures of productivity =

Output .
Labor + Capital + Energy

or

• Output .
Labor + Capital + Materials

 

[jitendra05]

OPERATIONS STRATEGY & COMPETITIVENESS

OBJECTIVES:
# Operations Strategy
# Competitive Dimensions
# Order Qualifiers and Winners
# Strategy Design Process
# A Framework for Manufacturing Strategy
# Service Strategy Capacity Capabilities
# Productivity Measures

Strategy should describe how a firm intends to create and sustain value for its shareholders.
Strategy
|-------------------------|---------------------------|
Operations Customer Product
Effectiveness Management Innovation

An operation strategy is concerned with setting broad polices and plans for using the resources of a firm to best support its long-term competitive strategy.

COMPETITIVE DIMENSIONS

• Cost – “Make it cheap”
• Product Quality and Reliability – “ Make it Good”
• Delivery Speed – “ Make it Fast”
• Delivery Reliability – “Deliver it when Promised”
• Coping with Changes in Demand – “Change its Volume”
• Flexibility and New Product Introduction Speed- “Change it”
• Other Product-Specific Criteria
Technical liaison
Meeting a launch date
Supplier after-sale support




Order qualifiers are the basic criteria that permit the firms products to be considered as candidates for purchase by customers.

Order winners are the criterion that differentiates the products and services of one firm from another.

What is Productivity?

Productivity is a common measure on how well resources are being used. In the broadest sense, it can be defined as the following ratio:
Outputs
Inputs

Total Measure Productivity = Outputs
Inputs

• Partial measures of productivity =

Output or Output or Output or Output
Labor Capital Materials Energy
• Multifactor measures of productivity =

Output .
Labor + Capital + Energy

or

• Output .
Labor + Capital + Materials

Hey faaiz, thanks for sharing the information and explaining us the concept of operation strategy and competitiveness. Well, i am also uploading a document where you would find more detailed information on same topic.