Description
SPECIALISATION OF FINANCE
PROJECT REPORT
ON
“OPERATION OF HDFC BANK LIFE INSURANCE”
A report submitted to R.T.M Nagpur University in partial fulfillment of ourse in
MA!TER O" #U!$NE!! A%M$N$!TRAT$ON &M.#.A'
$n sub(et of Research Methodology
Submitted By
PAYAL M. NIRATKAR
Guided by
Prof. Kumar Dhanwani
%EPARTMENT O" MANA)EMENT !TU%$E!
K. D. K. COLLEE OF ENINEERIN! NAPUR.
"#$%&"#$'
Page *
KAR(A)IR DADASAHEB KANNA(*AR
COLLEE OF ENINEERIN+ NAPUR
DEPART(ENT OF (ANAE(ENT STUDIES
SESSION "#$% + "#$'
CERTIFICATE
Certified t,at t,e pro(et titled “OPERATION OF HDFC BANK
LIFE INSURANCE” is a bonafide -or. done under my guidane by final
semester students of t,is institute and is submitted to Ra,h-ra,an- Tu.a/o0i
(ahara0 Na12ur Uni34r,i-5! Na12ur for t,e partial fulfillment of t,e
re/uirements for t,e a-ard of degree of Master of #usiness Administration.
PA6AL (. NIRATKAR
Pro(etee
Prof. Kumar Dhanwani Prof. S. H. Ran/hir
)uide Co0ordinator+ M#A %ept.
Dr. D. P. Sin1h
Prinipal
1. %. 1. C. E.+ Nagpur
Page 2
ACKNO*LEDE(ENT
3it, profound feeling of immense gratitude and affetion+ $ -ould li.e to t,an. my guide Prof.
Kumar Dhanwani for ,is ontinuous support+ motivation+ ent,usiasm and guidane. 4is
enouragement+ supervision -it, onstrutive ritiism and onfidene enabled me to omplete
t,is pro(et.
$ am gratifying to Prof .S. H. Ran/hir! Co0ordinator for motivating me to put my
best efforts in t,is pro(et -or..
$ e5press my admirations for Prof. A. (. Ba/ar! 6ie prinipal+ for ,is valuable advie
and support t,roug,out t,is venture.
$ also put fort, my deepest sense of gratitude to-ards Dr. D. P. Sin1h! Prinipal for
onstant motivation and providing neessary infrastruture.
"inally+ a speial t,an. to all t,e faulty members of t,e department for t,eir
ooperation t,roug,out t,e pro(et -or..
PA6AL (. NIRATKAR
PROJECTEE
Page 7
DECLARATION
T,e Pro(et titled is “OPERATION OF HDFC BANK LIFE INSURANCE” my o-n -or.
arried out under t,e guidane of Pro. Kumar !ha"#a"i+ Nagpur. As far as my
.no-ledge+ t,is -or. in t,e same form or any ot,er form is not submitted by me or
anyone else for a-ard of any degree.
PRO7ECTEE
PA8A9 M. N$RAT1AR
Page :
INDE8
SR. NO. CHAPTERS PAGE NO.
CHAPTER $
INTR$!%&TI$N $' T() &$MPANY
&$MPANY (IST$RY 5-9
&(APT)R *
&$MPANY PR$'IL)
$B+)&TI,) $'ST%!Y 10-13
CHAPTER %
LI(ITATION OF THE RESEARCH
PROCESS
LI(ITS 14-18
CHAPTER '
RESEARCH (ETHODOLO6 19-25
DATA COLLECTION
SA(PLIN (ETHODOLO6
TECH9UE
CHAPTER :
DATA ANAL6SIS AND INTERPRETATION 26-34
CHAPTER ;
FINDIN < CONCLUSION 35-37
CHAPTER =
RECO((ENDATION < SUESTION 38-39
CHAPTER > 40-46
BIBLIRAPH6
9UESTIONNAIRE
Page ;
Page <
C4APTER *
C4APTER *
INTRODUCTION TO THE CO(PAN6
ABOUT HDFC STANDARD LIFE INSURANCE
4%"C !tandard 9ife $nsurane Company 9td. is one of $ndia=s leading private $nsurane
ompanies+ -,i, offers a range of individual and group insurane !olutions. $t is a (oint venture
bet-een 4ousing %evelopment "inane Corporation 9imited &4%"C 9td.'+ $ndia=s leading
,ousing finane institution and a )roup Company of t,e !tandard 9ife+ U1. 4%"C as on
%eember 7*+ 2>>? ,olds ?2.7@ Perent of e/uity in t,e (oint venture.
HDFC STANDARD LIFE INSURANCE PARENTAE
• HDFC Limi-4/.
• 4%"C is $ndia leading ,ousing finane institution and ,as ,elped build more t,an 27+ >>+>>>
,ouses sine its inorporation in *A??.
• $n "inanial 8ear 2>>70>: its assets under management rossed Rs. 7<+>>> Cr.
• As at Mar, 7*+ 2>>:+ outstanding deposits stood at Rs. ?+@:> rores.T,e depositor base
no- stands at around * million depositors.
• Rated AAA by CR$!$9 and $CRA for t,e *>t, onseutive year
• 4ig, servie standards
• A-arded T,e Eonomi Times Corporate CitiBen of t,e year A-ard for its long0standing
ommitment to ommunity development.
• Presented t,e %ream 4ome a-ard for t,e best ,ousing finane provider in 2>>: at t,e t,ird
Annual Outloo. Money A-ards.
• !tandard 9ife )roup &!tandard 9ife pl and its subsidiaries'
• T,e !tandard 9ife group ,as been loo.ing after t,e finanial needs of Customers for over
*@> years
• $t urrently ,as a ustomer base of around ? million people -,o rely
• on t,e ompany for t,eir insurane+ pension+ investment+ ban.ing and ,ealt,0are needs
• $ts investment manager urrently administers CD*2; billion in assets
Page ?
• $t is a leading pensions provider in t,e U1+ and is rated by !tandard E Poor=s as =strong=
-it, a rating of AF and as =good= -it, a rating of
S-an/ar/ Lif4 wa, awar/4/ -h4 ?B4,- P4n,ion Pro3i/4r? in "##'! "##: an/ "##; a- -h4
(on45 (ar.4-in1 Awar/,! an/ i- wa, 3o-4/ a : ,-ar @if4 an/ 24n,ion, 2ro3i/4r a- -h4
FinanAia@ A/3i,4r S4r3iA4 Awar/, for -h4 @a,- $# 54ar, runnin1. Th4 ?: S-arB aAAo@a/4 ha,
a@,o C44n awar/4/ -o S-an/ar/ Lif4 In34,-m4n-, for -h4 @a,- $# 54ar,! an/ -o S-an/ar/ Lif4
Ban. ,inA4 i-, inA42-ion in $DD>. S-an/ar/ Lif4 Ban. wa, awar/4/ -h4 ?B4,- F@4EiC@4
(or-1a14 L4n/4r? a- -h4 (or-1a14 (a1aFin4 Awar/, in "##;
Page @
CO(PAN6 HISTOR6
T,e 4ousing %evelopment "inane Corporation 9imited &4%"C' -as amongst t,e first to
reeive an =in priniple= approval from t,e Reserve #an. of $ndia &R#$' to set up a ban.
in t,e private setor+ as part of t,e R#$=s liberaliBation of t,e $ndian #an.ing $ndustry in
*AA:. T,e ban. -as inorporated in August *AA: in t,e name of =4%"C #an. 9imited=+
-it, its registered offie in Mumbai+ $ndia. 4%"C #an. ommened operations as a
!,eduled Commerial #an. in January *AA;.
PROMOTER
• HDFC i, In/ia?, 2r4mi4r hou,in1 finanA4 Aom2an5 an/ 4n0o5, an im24AAaC@4 -raA.
r4Aor/ in In/ia a, w4@@ a, in in-4rna-iona@ mar.4-,. SinA4 i-, inA42-ion in $D==! -h4
Cor2ora-ion ha, main-ain4/ a Aon,i,-4n- an/ h4a@-h5 1row-h in i-, o24ra-ion, -o r4main
-h4 mar.4- @4a/4r in mor-1a14,. I-, ou-,-an/in1 @oan 2or-fo@io Ao34r, w4@@ o34r a mi@@ion
/w4@@in1 uni-,. HDFC ha, /434@o24/ ,i1nifiAan- 4E24r-i,4 in r4-ai@ mor-1a14 @oan, -o
/iff4r4n- mar.4- ,41m4n-, an/ a@,o ha, a @ar14 Aor2ora-4 A@i4n- Ca,4 for i-, hou,in1
r4@a-4/ Ar4/i- faAi@i-i4,. *i-h i-, 4E24ri4nA4 in -h4 finanAia@ mar.4-,! a ,-ron1 mar.4-
r42u-a-ion! @ar14 ,har4ho@/4r Ca,4 an/ uniGu4 Aon,um4r franAhi,4! HDFC wa, i/4a@@5
2o,i-ion4/ -o 2romo-4 a Can. in -h4 In/ian 4n3ironm4n-
THE HISTOR6 OF INDIAN INSURANCE INDUSTR6
• LIFE INSURANCE
• Som4 of -h4 im2or-an- mi@4,-on4, in -h4 @if4 in,uranA4 Cu,in4,, in In/ia ar4H
• $D$"H T,e $ndian 9ife Assurane Companies At enated as t,e first statute to regulate t,e
life insurane business.
• $D">H T,e $ndian $nsurane Companies At enated to enable t,e government to ollet
statistial information about bot, life and non0life insurane businesses.
Page A
• $D%>H Earlier legislation onsolidated and amended to by t,e $nsurane At -it, t,e
ob(etive of proteting t,e interests of t,e insuring publi.
• $D:;H T,e mar.et ontained *;: $ndian and *< foreign life insurane ompanies.
Page *>
C4APTER 2
C4APTER 2
Com2an5 Profi@4 OF HDFC Lif4 .LTD
BOARD OF DIRECTORS
(r. D442a. S. Par4.h i, -h4 Chairman of -h4 Com2an5. H4 i, a@,o -h4 Chairman an/
Dir4A-or of Hou,in1 D434@o2m4n- FinanA4 Cor2ora-ion Limi-4/ IHDFC Limi-4/J. H4
0oin4/ HDFC Limi-4/ in a ,4nior mana14m4n- 2o,i-ion in $D=>. H4 wa, in/uA-4/ a, a
who@4&-im4 /ir4A-or of HDFC Limi-4/ in $D>: an/ wa, a22oin-4/ a, i-, Chairman in $DD%.
(r. Par4.h i, a F4@@ow of -h4 In,-i-u-4 of Char-4r4/ AAAoun-an-, IEn1@an/ < *a@4,J.
(r. K4.i (. (i,-r5 0oin4/ -h4 Boar/ of Dir4A-or, of -h4 Com2an5 in D4A4mC4r! "###. H4 i,
Aurr4n-@5 -h4 )iA4 Chairman an/ Chi4f EE4Au-i34 OffiA4r of HDFC Limi-4/. H4 0oin4/
HDFC Limi-4/ in $D>$ an/ C4Aam4 an EE4Au-i34 Dir4A-or in $DD%. H4 wa, a22oin-4/ a, i-,
(ana1in1 Dir4A-or in "###.
Page **
(,. R4nu S. Karna/ i, -h4 (ana1in1 Dir4A-or of HDFC Limi-4/. Sh4 i, a 1ra/ua-4 in Law
an/ ho@/, a (a,-4r?, /41r44 in EAonomiA, from D4@hi Uni34r,i-5. Sh4 ha, C44n 4m2@o54/
wi-h HDFC Limi-4/ ,inA4 $D=> an/ wa, a22oin-4/ a, -h4 EE4Au-i34 Dir4A-or in "### an/
D42u-5 (ana1in1 Dir4A-or in "##=. Sh4 i, r4,2on,iC@4 for o34r,44in1 a@@ a,24A-, of @4n/in1
o24ra-ion, of HDFC Limi-4/.
(r. Da3i/ Ni,h 0oin4/ S-an/ar/ Lif4 on $ No34mC4r "##; a, rou2 FinanA4 Dir4A-or an/
r4main4/ in -ha- 2o,i-ion un-i@ D4A4mC4r "##D. H4 i, a22oin-4/ a, -h4 EE4Au-i34 Euro24 on
$,- 7anuar5 "#$#. In "### h4 wa, awar/4/ -h4 SAo--i,h Bu,in4,, Awar/, FinanA4 Dir4A-or
of -h4 64ar an/ from "##' -o "##: h4 ,4r34/ on -h4 o34rnm4n- Em2@o54r, P4n,ion Ta,.
ForA4. H4 i, a m4mC4r of -h4 In,-i-u-4 of Char-4r4/ AAAoun-an-, of SAo-@an/. H4 0oin4/ -h4
Boar/ of Dir4A-or, in F4Cruar5 "#$#.
(r. Na-han ParnaC5 i, a22oin-4/ a, -h4 Chi4f EE4Au-i34! Euro24 < A,ia of S-an/ar/ Lif4
in -h4 54ar "#$#. Na-han 0oin4/ S-an/ar/ Lif4 in $D>" a, In34,-m4n- (ana14r! r4,2on,iC@4
for a@@ UK n4- fun/,. H4 wa, a22oin-4/ a Dir4A-or of -h4 S-an/ar/ Lif4 In34,-m4n-,KLM
Coar/. H4 i, a (a-h4ma-iA, 1ra/ua-4 from OEfor/ Uni34r,i-5 an/ -h4 (4mC4r of -h4
S4Auri-i4, In,-i-u-4. H4 0oin4/ -h4 Boar/ of Dir4A-or, in D4A4mC4r "##D.
Page *2
(r. Norman K. S.4oAh i, Aurr4n-@5 -h4 Chi4f EE4Au-i34 in S-an/ar/ Lif4 In34,-m4n-,
Limi-4/ an/ i, r4,2on,iC@4 for o34r,44in1 In34,-m4n- ProA4,, < Chi4f EE4Au-i34 OffiA4r
FunA-ion. Prior -o -hi,! (r. S.4oAh wa, wor.in1 wi-h (N,. 7am4, Ca24@ < Co. ho@/in1 -h4
2o,i-ion, of UK EAonomi,-! Chi4f EAonomi,-! EE4Au-i34 Dir4A-or! Dir4A-or of Con-ro@, an/
S-ra-415 HSBS S4Auri-i4, an/ (ana1in1 Dir4A-or In-4rna-iona@ EGui-i4,. H4 wa, a@,o
r4,2on,iC@4 for EAonomiA an/ In34,-m4n- S-ra-415 r4,4arAh 2ro/uA4/ on a wor@/wi/4
Ca,i,. (r. S.4oAh 0oin4/ -h4 Boar/ of Dir4A-or, in No34mC4r "##:.
OC04A-i34 of -h4 ,-u/5
T,e aim of t,is resear, is to find out proper logial solution t,roug, proper analysis of
data and information sientifially to over ome above mentioned problems so t,at t,e
organiBation an run t,eir business effiient and ompetitively in t,e long run.
4ere -e ,ave to determine t,e auses related to t,e problem. 3e ,ave to measure t,e
fre/ueny of t,e auses in order to minimiBe t,e rate of fators affeting t,e problems
regarding organiBational gro-t, and smoot, flo- of its operations .
T,e main ob(etive of t,is pro(et is to get t,e details of apparel industries from its root.
And to study t,e nature of pereption label and attitude of t,e ustomers+ to evaluate t,e
details of t,e apparel retailing and its attributes in order to gat,er .no-ledge of t,e
-,ole industry.
Ot,er ob(etivesG0
• To .no- t,e ban.ing brand prefer by t,e CU!TOMER!.
• To .no- t,e reason 3,y people prefers a partiular brand.
• To understand ,o- to inrease t,e return of t,e ompany.
• To give t,e personnel satisfation to t,e ustomers and also get t,e referenes from
t,em .
• To identify t,e impliit fators affeting t,is servie setor
• To evo.e suggestion for better mar.et standards .
Page *7
Page *:
C4APTER 7
C4APTER 7
LI(ITATIONS OF THE RESEARCH
T,e resear, is onfined to a ertain parts of NAN%E% and does not neessarily s,o-s
pattern appliable to all of Country .A small number of *>> also does not s,o- t,e pattern of t,e
-,ole ity.
2. !ome respondents -ere relutant to divulge personal information -,i, an affet t,e validity
of all responses.
7. $n a rapidly ,anging industry+ analysis on one day or in one segment an ,ange very /ui.ly.
T,e environmental ,anges are vital to be onsidered in order to assimilate t,e findings.
:. T,e training period -as very less.
4%"C #AN1 9T%. is a strutured and developing organiBation in t,e field of #an.ing
and "inanial setor .T,oug, $t is providing good servie to bot, t,e ustomer in order
to rise t,eir attention level into t,is industry it needs to get more effiieny in itHs
operation flo- .-,at $ ,ave felt -,ile -or.ing -it,in t,e organiBation is t,at t,e
ustomer organiBations are very mu, speifi to t,eir needed riteria -,i, is being very
,ard to mat, -it, t,e ban. profiles .T,erefore + $ arried out t,e resear, to get proper
findings on t,e problem t,at G
3,y t,e ustomer re/uirement are not being mat,ed properly -it, t,e re/uired
riteria I
Page *;
ProA4,,
J C,annel %evelopment to selet Pro(et K Management Trainees from #usiness s,ools or
referred by !MHs
J C% team t,en to give basi trainingK,and,olding to t,e trainees on reruitment and give ea,
trainee a -ee.ly target
J T,e trainees -ill pit, an opportunity for a L#usiness PartnerH
M T,e T) J Age M 7>F+ men K -omen+ at least *2t, pass+ salaried+ self employed+ ,ouse-ives+
professionals
M T,e Pit, J 3or. for (ust ; ,ours a -ee. and earn more t,an Rs. 2>+>>>K0 per mont, J Nero
$nvestment J 3orld Class Training J Part time K full time option
Page *<
LI(ITS
In-ro/uAin1 F@4EiC@4 Thir/ Par-5 Tran,f4r @imi-, on N4-Ban.in1
3e are ,appy to introdue "le5ible 9imits for T,ird Party "unds Transfe &TPT' on 4%"C #an.
Net#an.ing.
No- you ,ave t,e freedom to set your limit for any amount from Rs ;>+>>> to Rs *> las by li.ing on t,e
=Modify TPT 9imit= option. 8our per day+ per Customer $% default TPT 9imit ,as been redued from Rs *>
las to Rs. 2 las.
3,at=s more+ you an reset your limit any number of times -it,out any ,arge
8ou an inrease your T,ird Party Transfer 9imit in 7 stepsG
S-42, -o inAr4a,4 -h4 TPT @imi-, on@in4! in,-an-5H
For ?R4,i/4n- Cu,-om4r, wi-h AA-i34 D4Ci- Car/? an/ ?NR Au,-om4r, wi-h In/ian moCi@4 numC4r?
6isit ---.,dfban..om+ and log on to your Net#an.ing aK -it, your Customer $% and $P$N
&Pass-ord'.
Cli. on T,ird Party Transfer tab+ selet OModify TPT 9imitO option+ li. on $NCREA!E lin.+ and
,ose your desired TPT limit from t,e drop do-n menu.
Aut,entiate t,e transation -it, your %ebit Card %etails F One Time Pass-ord &OTP' sent on
registered Mobile number.
For ?NR Au,-om4r, wi-h In-4rna-iona@ moCi@4 numC4r?
6isit ---.,dfban..om+ and log on to your Net#an.ing aK -it, your Customer $% and $P$N
&Pass-ord'.
Cli. on T,ird Party Transfer tab+ selet OModify TPT 9imitO option+ li. on $NCREA!E lin.+ and
,ose your desired TPT limit from t,e drop do-n menu.
8ou -ill reeive an OTP on your registered Mobile number and email $d. $nput bot, t,e OTPs
Page *?
reeived to aut,entiate t,e transations.
S-42, -o inAr4a,4 -h4 TPT @imi-, a- CranAhH
$nase you are not able to do it online &speially urrent aount ustomers -,o dont ,ave a debit ard '+
you need to follo- belo- steps P
6isit your nearest 4%"C #an. #ran,+ -it, a valid p,oto $%.
%uly fill in and sign t,e OTPT 9imit $nreaseO form
Attest your P,oto $% opy+ and submit at t,e bran,.
NR ustomers unable to visit bran, an send t,e form along -it, a self0attested p,oto0id proof
Page *@
Page *A
C4APTER :
C4APTER :
RESEARCH (ETHODOL6
Resear, ,is a sientifi and systemati sear, for pertinent information on a speifi topi.
resear, is an art of sientifi investigation. Resear, is ommon parlane to a sear, for
.no-ledge.
Resear, is t,e proess of a systemati and in M dept, study or sear, of any partiular topi+
sub(et or area of investigation + ba.ed by t,e olletion+ ompilation+ presentation and
interpretation of relevant detail or data. $t is a areful sear, or en/uiry into any sub(et matter+
-,i, is an endeavourer to disover and to find out valuable fats+ -,i, -ould be useful fat,er
appliation or utiliBation. Resear, involves sientifi t,eories+ t,e disovery of ne- te,ni/ue.
$t may develop a ,ypot,esis and test it. $t may also establis, relations,ips bet-een variable and
identify t,e means for problem solving. T,e re/uires various data. T,e ma(or soure of data is
seondary soure
Page 2>
DATA COLLECTION
Colletion of data is gat,ering of information for t,e sub(et matter under study of t,e e/uity to
be ta.en+ and t,e met,od to be deided generally depends on t,e nature+ feasibility and t,e
purpose of t,e study as -ell as t,e availability of resoure of resoure and time.
T,e olletion of data an be grouped into t-o typesG0
$J Primar5 /a-a
"J S4Aon/ar5 /a-a
PRI(AR6 SOURCE
Primary data are t,ose+ -,i, are alulated for t,e first time. T,ey are original in ,arater.
T,e resear,er ollets t,em for t,e first t,e time for ,is o-n use. As it is not re/uired for t,e
study+ ,ene it is not ta.en under onsideration.
T,e soure of primary data inludesG
%iret personal investigation
i' $ntervie-
ii' %rafting a /uestionnaire
SECONDAR6 SOURCE
!eondary data are t,ose+ -,i, ,ave already been olleted by ot,ers. 3,en it is not data in
primary t,e possible to ollet data in primary from t,e resear,er may ta.e ,elp of seondary
data. T,ey are t,ose+ -,i, ,ave already been olleted -it, some ot,er vie- in mind. T,ey are
olleted for serving t,e ob(etive ot,er t,en -,at t,e resear,er mig,t ,ave in mind.
T,e soures of seondary data inludeG0
i' #oo.s ii' 3ebsites iii' Company reords iv' Reliability of data v' Analysis of data
vi' Reporting
DATA COLLECTION (ETHOD
Page 2*
T,e data+ after olletion+ ,as been proessed and analyBed in aordane -it, t,e
outline laid do-n for t,e purpose at t,e time of developing t,e resear, plan. T,is is
essential for a sientifi study and for ensuring t,at -e ,ave all relevant data for
ma.ing ontemplated omparison and analysis. Te,nially spea.ing+ proessing implies
editing+ oding+ lassifiation and tabulation of olleted data so t,at t,ey are amenable
to analysis.
$ ,ave surveyed -it,in 2; Clients in order to .no- t,eir vie- and opinion regarding
t,eir interests in different produt -e ,ave.$ made a /uestionnaire and onverse -it, t,em
and enourage t,em to fill up t,e /uestions. !ome of t,e /uestions -it, t,eirH opinions
are s,o-n as follo-s
CLIENT BASED +
? 4O3 %O 8OU RAN1 T4E !ER6$CE O" 4%"C #AN1 9T% I
"$).0:
? 4O3 3OU9% 8OU RAN1 T4E COMPAN8 $N COMPAR$!ON TO OT4ER! I
"$).0;
Page 22
? $! T4E O6ERA99 !ER6$CE O" T4E COMPAN8 )OO%I
"$).0<
LIKERT SCALE
CU!TOMER #A!E%
? 34OM %O 8OU 3ANT TO !ER6E "OR 8OUI
Page 27
!AMP9$N) MET4O%O9O)8
• Sam2@in1 T4AhniGu4 H
$nitially+ a roug, draft -as prepared .eeping in mind t,e ob(etive of t,e resear,. A pilot study
-as done in order to .no- t,e auray of t,e Questionnaire. T,e final Questionnaire -as
arrived only after ertain important ,anges -ere done. T,us my sampling ame out to be
(udemental and onvinient
• Sam2@in1 Uni- H
T,e respondants -,o -ere as.ed to fill out /uestionnaires are t,e sampling units. T,ese mprise
of employees of MNCs+ )ovt. Employees+ !elf Employed people et.
• Sam2@4 ,iF4 H
T,e sample siBe -as restrited to only *>>+ -,i, omprised of mainly peoples from different
regions of NA)PUR due to time onstraints.
• Sam2@in1 Ar4a H
T,e area of t,e resear, -as NA)PUR+ $N%$A.
Page 2:
TECHIN9UE
4%"C #an. operates in a ,ig,ly automated environment in terms of information te,nology and
ommuniation systems. All t,e ban.=s bran,es ,ave online onnetivity+ -,i, enables t,e
ban. to offer speedy funds transfer failities to its ustomers. Multi0bran, aess is also
provided to retail ustomers t,roug, t,e bran, net-or. and Automated Teller Ma,ines
&ATMs'.
T,e #an. ,as made substantial efforts and investments in a/uiring t,ebest te,nology available
internationally+ to build t,e infrastruture for a -orld lass ban.. T,e #an.=s business is
supported by salable and robust systems -,i, ensure t,at our lients al-ays get t,e finest
servies -e offer.
T,e #an. ,as prioritiBed its engagement in te,nology and t,e internet as one of its .ey goals
and ,as already made signifiant progress in -eb0enabling its ore businesses. $n ea, of its
businesses+ t,e #an. ,as sueeded in leveraging its mar.et position+ e5pertise and te,nology to
reate a ompetitive advantage and build mar.et s,are.
Page 2;
Page 2<
C4APTER ;
C4APTER ;
DATA ANAL6SIS < INTERPRETATION
4%"C #an.=s mission is to be a 3orld0Class $ndian #an.. T,e ob(etive is to buil sound
$. DATA SHO*S PEOPLES HA)IN INSURANCE
RESPONSE NO. OF RESPONDENTS SHARE IOJ
8es ?> ?>R
No 7> 7>R
TOTA9 *>> *>>R
INTERPRETATION
• Of t,e sample siBe of *>> surveyed respondents ?>R of t,e respondents are ,aving
$nsurane poliy.
• 7>R of t,e respondents are eit,er not ,aving any $nsurane poliy at present or t,eir poliy
is already matured.
Page 2?
• And at present *>>R of t,e respondents are -it, t,e vie- t,at $nsurane is a tool to protet
your family.
". DATA I)ES PREFERENCE OF RESPONDENTS OF INSURANCE
CO(PANIES
CO(PAN6BS NA(E NO.OF RESPONDENT SHARE IOJ
L.I.C. => =>
HDFC " "
ICICI PRUDENTIAL $# $#
SBI LIFE = =
RELIANCE LIFE
INSURANCE
% %
TOTAL $## $##
INTERPRETATION
Page 2@
• ?@R of t,e people ontated prefer 9$C poliy to any ot,er and t,erefore it is ran.ed no.* by
t,at perent of respondents. Only 2R prefer 4%"C !tandard 9ife.
%. DATA I)ES BENEFITS OF INSURANCE PERCEI)ED B6
RESPONDENTS
BENEFITS NO.OF RESPONDENTS SHARE IOJ
Cover "uture Unertainty ;; ;;
Ta5 %edutions 2> 2>
"uture $nvestment 2; 2;
TOTA9 *>> *>>
INTERPRETATION
• ;;R of t,e respondents believe t,at overing future unertainty is t,e biggest benefit of an
insurane poliy.
• 3,ereas+ 2>R and 2;R of t,em believe t,at t,e ot,er benefits are Ta5 dedution and future
investments respetively
Page 2A
'. DATA PRO)IDES FEATURES OF INSURANCE POLIC6 THAT
ATTRACTED RESPONDENTS
FEATURE NO.OF RESPONDENTS SHARE IOJ
Money #a. )uarantee *; *;
9arger Ris. Coverane 7? 7?
Easy Aess to Agents ? ?
9o- Premium 7> 7>
CompanyHs Reputation ** **
TOTAL $## $##
INTERPRETATION
• Ma(ority of t,e respondent &7?R' found 9arger ris. overane as t,e most attrated feature
of t,e all.
Page 7>
:. DATA PRO)IDES NU(BER OF INSURANCE POLIC6 T6PE
RESPONDENTS
POLIC6 T6PE NO. OF
RESPONDENTS
SHARE IOJ
9$"E PO9$C8 ;2 ;2
NON 9$"E PO9$C8 *? *?
#OT4 7* 7*
INTERPRETATION
• ;2R of t,e respondents ,ave 9ife $nsurane Poliy -,ile 7*R ,ave bot,.
;. DATA I)ES PEOPLE PERCEPTION ABOUT INSURANCE
Page 7*
RESPONSE NO. OF
RESPONDENTS
SHARE IOJ
A saving tool 72 72R
A ta5 saving devie 2A 2AR
A tool to protet your family 7A 7AR
INTERPRETATION
• 72R of t,e respondents ,ave pereption of $nsurane being a saving tool.
• And 2AR of t,e respondents ,ave pereption of $nsurane being a ta5 saving devie.
• #ut 7AR of t,e respondents are -it, t,e vie- t,at $nsurane is a tool to protet your family.
=. DATA SHO*S BU6IN PROCESS OF THE PEOPLE
BU6IN PROCESS NO. OF
RESPONDENTS
SHARE IOJ
Customer approa,ed $nsurane
ompanyKAgent
:: ::R
CompanyKagent approa,ed
ustomer
;< ;<R
Page 72
Total *>> *>>R
INTERPRETATION
• ::R of t,e respondents approa,ed t,e $nsurane Company K Agent.
• 3,ereas+ ;<R of t,e respondents -ere approa,ed by t,e Company KAgent.
>. DATA SHO*S REASONS BEHIND FOR INSURANCE
RESPONSE NO. OF
RESPONDENTS
SHARE IOJ
Ta5 saving 7* 7*R
!aving K $nvestment 7* 7*R
"amily protetion 7@ 7@R
Page 77
INTERPRETATION
• 7*R of t,e Respondents opted for $nsurane for ta5 saving benefits.
• 7*R of t,e Respondents opted for saving K $nvestments.
• #ut all of t,em+ i.e. 7@R of t,e respondents ,ave opted for insurane for t,eir family
protetion.
Page 7:
Page 7;
C4APTER <
C4APTER <
FINDINS < CONCLUSION
Our e5,austive resear, in t,e field of 9ife $nsurane t,re- up some interesting trends -,i,
an be seen in t,e above analysis. A general impression t,at -e gat,ered during %ata olletion
-as t,e immense a-areness and .no-ledge among people about various ompanies and t,eir
insurane produts. People are beginning to loo. beyond 9$C for t,eir insurane needs and are
-illing to trust private players -it, t,eir ,ard earned money.
People in general ,ave been impressioned by t,e mar.eting and advertising ampaigns of
insurane ompanies. A ,ig, penetration of print + radio and Television ad ampaigns over t,e
years is beginning to ,ave itHs impat no-.
Anot,er ,eartning trend -as in terms of people vie-ing insurane as a ta5 saving and investment
instrument as mu, as a protetive one. A very ,ig, number of respondants ,ave opted for
insurane for su, purposes and it s,o-s ,o- insurane ompanies a,ve been suessful to
attrat publi money in reent times.
T,e general satisfation levels among publi -it, regards to poliy and agents still re/uires
improvement. #ut t,erein lies t,e oppurtunity for a relative ne- omer li.e 4%"C !tandard 9ife
$nsurane Company 9td . 9$C ,as never been .no-n for prompt servie or ustomer oriented
met,ods and 4%"C !tandard 9ife an build on t,ese fators.
$. As t,e people t,in. t,at insurane is a tool to protet t,eir family E a ta5 saving devie.
T,ey are a-are of t,e fat E are realiBing its+ importane. T,e ompany s,ould try to
e5pand E build up its infrastruture beause t,ere is a large potential for insurane in
$ndia.
". Company s,ould ome up -it, its more bran, in #,opal. 3it, t,e ob(etive and goals
to meet t,e demands E e5petations of t,e publi. #eause t,e entrane of private
players -ill inrease t,e ompetition and it -ould be a toug, tas. to seure a good
position in mar.et.
%. !ine 4%"C !TAN%AR% 9$"E $N!URANCE 9T% is leading -it, several ompaniesH
poliies it s,ould be easy for t,em to penetrate into t,e mar.et and seure a good position
if t,ey pay greater attention to t,e servie part provided to t,eir ustomer and t,ereby
forming a long and trusted relations,ip.
Page 7<
'. As seen from t,e survey t,at at present ?>R of t,e ustomer are ,aving insurane poliy
out of -,i, @?R of t,e ustomer are planning for ne- investments. !o it an be a good
potential for t,e ompany and t,ey s,ould ma.e an attempt to trap t,ese ustomers.
:. :7R of t,e ustomers are even ready to go for insurane if a servie provider a-ay from
t,eir ,ome is providing it. #ut intend t,ey s,ould provide good produts and servies.
T,e ompany s,ould try to onvine t,ese ustomers and get t,em in its favour.
Page 7?
Page 7@
C4APTER ?
C4APTER ?
RECO((ENDATIONS < SUESTIONS
? *.Contrat !ales E5eutive &C!E' s,ould be trained to e5plain t,e produt
features and its value added servies to ma.e ustomerHsprodut seletion onvenient.
? 2.Contrat !ales E5eutive &C!E' s,ould reommend rig,t produt to t,e rig,t
ustomer so as to ensure a ,ig, degree of satisfationamong t,e ustomer.
? 7.T,e ban. needs to ma.e people a-are about t,ere produts and t,ebasi benefits
t,ey an derive out of it. And also t,e differential features of its savings aount
as ompared to ot,er ban.s.?>R of t ,e peopl e di d not even .no- about t ,e
onept + benefi t s andfeatures of its saving aounts.
? :.T, e b a n . s , o u l d a l s o t a r g e t s ma l l b u s i n e s s u n i t f o r
-, o mmaintenane of t,e AQ# is not a problem as t,is segment is not mu,
penetrated.
? ;.T,oug, t,e ban. offers free doorstep ban.ing
? one a day t,is fatis also not .no-n to many ustomers or t,ey still do not trust t,is
servie -,at ever t,e reason t,e ban. an populariBe t,is servie
? to gain an edge over nationaliBed ban.s and Co0operative #an.s.
? < . Q u a l i t y o f s e r v i e , a s b e e n r a t e d , i g , l y i mp o r t a n t b y
a l l demofigurei fators as a reason for ban.ing -it, a partiular ban.+ !tandard
C,artered needs to improve t,e servies providedto its e5isting ustomers before
attrating more in t,e future anduse -or d of mout , as a pr omot i onal t ool t o
i nrease t ,e sal es potential of its savings aount.
Page 7A
BIBLIORAPH6
Page :>
C4APTER @
C4APTER @
*. #OO1!KMA)AN$NE! RE""ERE%
!TU%8 )U$%E 0 PR$NC$9E! E PRACT$CE! O" 9$"E K $N!URANCE+
by A$MA.
#oo.s publis,ed by $N!URANCE $N!T$TUTE O" $N%$A
9$"E0$N!URANCE+ by M )$99
$N!URANCE3ATC4.
MONE8OUT9OO1.
2 3E#!$TE! RE""ERE%
333.MONE8OUT9OO1.COM
333.$N!URANCE.$N%.COM
333.4%"C$N!URANCE.COM
7 REPORT!KART$C9E! RE""ERE%
REPORTG $!!UE! E C4A99EN)E! "AC$N) T4E $N!URANCE $N%U!TR8S.
Mar, 2>**.
9UESTIONNAIRE
Page :*
NA(E H PPPPPPPPPPPPPPPPPPPPPPPPPPPPP
ADDRESS H PPPPPPPPPPPPPPPPPPPPPPPPPPPPPP
PPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPP
OCCUPATION H PPPPPPPPPPPPP
*. ARE 8OU EMP9O8EE I
A. 6ES
B. NO
". DO 6OU HA)E AN6 INSURANCE POLIC6Q
A. 8E!
#. NO
%. *HICH INSURANCE POLIC6 DO 6OU HA)EQ
A. NON09$"E
#. #OT4
C. 9$"E
Page :2
'. *HICH COBS INSURANCE POLIC6 6OU PREFER THE (OSTQ
IRANK THE(J
A. 9$C
#. $C$C$PRU%ENT$A9
C. !#$ 9$"E $N!URANCE
%. RE9$ANCE 9$"E $N!URANCE
E. TATA A$) 9$"E
". AN8 OT4ER
:. FOR HO* (AN6 6EARS DO 6OU HA)E INSURANCE POLIC6 Q
A. T;8rs
#. ;0*> 8rs
C. *>0*; 8rs
%. A#O6E
Page :7
;. *HAT DO 6OU THINK ARE THE BENEFITS OF INSURANCE CO)ERQ IRANK
THE(J
A. CO6ER "UTURE UNCERTA$N$T8
#. TAU %E%UCT$ON!
C. "UTURE $N6E!TMENT
%. AN8 OT4ER
=. 6OUR (ONTHL6 INCO(EQ
A. T:T
B. :>T
C. @>T0*9
%. A#O6E
> *HATBS 6OUR PERCEPTION ABOUT INSURANCEQIRANK THE(J
A. A !A6$N) TOO9
#. A TAU !A6$N) %E6$CE
C. A TOO9 TO PROTECT "UTURE
Page ::
D. ARE 6OU SATISFIED *ITH THE POLIC6Q
A. 8E!
#. NO
$#. *HATBS THE RIHT AE TO BU6 INSURANCEQ
A. A"TER 2; 8rs
#. A"TER 7; 8rs
C. A"TER :; 8rs
%. AN8T$ME
THANK 6OU
Page :;
Page :<
doc_154574326.doc
SPECIALISATION OF FINANCE
PROJECT REPORT
ON
“OPERATION OF HDFC BANK LIFE INSURANCE”
A report submitted to R.T.M Nagpur University in partial fulfillment of ourse in
MA!TER O" #U!$NE!! A%M$N$!TRAT$ON &M.#.A'
$n sub(et of Research Methodology
Submitted By
PAYAL M. NIRATKAR
Guided by
Prof. Kumar Dhanwani
%EPARTMENT O" MANA)EMENT !TU%$E!
K. D. K. COLLEE OF ENINEERIN! NAPUR.
"#$%&"#$'
Page *
KAR(A)IR DADASAHEB KANNA(*AR
COLLEE OF ENINEERIN+ NAPUR
DEPART(ENT OF (ANAE(ENT STUDIES
SESSION "#$% + "#$'
CERTIFICATE
Certified t,at t,e pro(et titled “OPERATION OF HDFC BANK
LIFE INSURANCE” is a bonafide -or. done under my guidane by final
semester students of t,is institute and is submitted to Ra,h-ra,an- Tu.a/o0i
(ahara0 Na12ur Uni34r,i-5! Na12ur for t,e partial fulfillment of t,e
re/uirements for t,e a-ard of degree of Master of #usiness Administration.
PA6AL (. NIRATKAR
Pro(etee
Prof. Kumar Dhanwani Prof. S. H. Ran/hir
)uide Co0ordinator+ M#A %ept.
Dr. D. P. Sin1h
Prinipal
1. %. 1. C. E.+ Nagpur
Page 2
ACKNO*LEDE(ENT
3it, profound feeling of immense gratitude and affetion+ $ -ould li.e to t,an. my guide Prof.
Kumar Dhanwani for ,is ontinuous support+ motivation+ ent,usiasm and guidane. 4is
enouragement+ supervision -it, onstrutive ritiism and onfidene enabled me to omplete
t,is pro(et.
$ am gratifying to Prof .S. H. Ran/hir! Co0ordinator for motivating me to put my
best efforts in t,is pro(et -or..
$ e5press my admirations for Prof. A. (. Ba/ar! 6ie prinipal+ for ,is valuable advie
and support t,roug,out t,is venture.
$ also put fort, my deepest sense of gratitude to-ards Dr. D. P. Sin1h! Prinipal for
onstant motivation and providing neessary infrastruture.
"inally+ a speial t,an. to all t,e faulty members of t,e department for t,eir
ooperation t,roug,out t,e pro(et -or..
PA6AL (. NIRATKAR
PROJECTEE
Page 7
DECLARATION
T,e Pro(et titled is “OPERATION OF HDFC BANK LIFE INSURANCE” my o-n -or.
arried out under t,e guidane of Pro. Kumar !ha"#a"i+ Nagpur. As far as my
.no-ledge+ t,is -or. in t,e same form or any ot,er form is not submitted by me or
anyone else for a-ard of any degree.
PRO7ECTEE
PA8A9 M. N$RAT1AR
Page :
INDE8
SR. NO. CHAPTERS PAGE NO.
CHAPTER $
INTR$!%&TI$N $' T() &$MPANY
&$MPANY (IST$RY 5-9
&(APT)R *
&$MPANY PR$'IL)
$B+)&TI,) $'ST%!Y 10-13
CHAPTER %
LI(ITATION OF THE RESEARCH
PROCESS
LI(ITS 14-18
CHAPTER '
RESEARCH (ETHODOLO6 19-25
DATA COLLECTION
SA(PLIN (ETHODOLO6
TECH9UE
CHAPTER :
DATA ANAL6SIS AND INTERPRETATION 26-34
CHAPTER ;
FINDIN < CONCLUSION 35-37
CHAPTER =
RECO((ENDATION < SUESTION 38-39
CHAPTER > 40-46
BIBLIRAPH6
9UESTIONNAIRE
Page ;
Page <
C4APTER *
C4APTER *
INTRODUCTION TO THE CO(PAN6
ABOUT HDFC STANDARD LIFE INSURANCE
4%"C !tandard 9ife $nsurane Company 9td. is one of $ndia=s leading private $nsurane
ompanies+ -,i, offers a range of individual and group insurane !olutions. $t is a (oint venture
bet-een 4ousing %evelopment "inane Corporation 9imited &4%"C 9td.'+ $ndia=s leading
,ousing finane institution and a )roup Company of t,e !tandard 9ife+ U1. 4%"C as on
%eember 7*+ 2>>? ,olds ?2.7@ Perent of e/uity in t,e (oint venture.
HDFC STANDARD LIFE INSURANCE PARENTAE
• HDFC Limi-4/.
• 4%"C is $ndia leading ,ousing finane institution and ,as ,elped build more t,an 27+ >>+>>>
,ouses sine its inorporation in *A??.
• $n "inanial 8ear 2>>70>: its assets under management rossed Rs. 7<+>>> Cr.
• As at Mar, 7*+ 2>>:+ outstanding deposits stood at Rs. ?+@:> rores.T,e depositor base
no- stands at around * million depositors.
• Rated AAA by CR$!$9 and $CRA for t,e *>t, onseutive year
• 4ig, servie standards
• A-arded T,e Eonomi Times Corporate CitiBen of t,e year A-ard for its long0standing
ommitment to ommunity development.
• Presented t,e %ream 4ome a-ard for t,e best ,ousing finane provider in 2>>: at t,e t,ird
Annual Outloo. Money A-ards.
• !tandard 9ife )roup &!tandard 9ife pl and its subsidiaries'
• T,e !tandard 9ife group ,as been loo.ing after t,e finanial needs of Customers for over
*@> years
• $t urrently ,as a ustomer base of around ? million people -,o rely
• on t,e ompany for t,eir insurane+ pension+ investment+ ban.ing and ,ealt,0are needs
• $ts investment manager urrently administers CD*2; billion in assets
Page ?
• $t is a leading pensions provider in t,e U1+ and is rated by !tandard E Poor=s as =strong=
-it, a rating of AF and as =good= -it, a rating of
S-an/ar/ Lif4 wa, awar/4/ -h4 ?B4,- P4n,ion Pro3i/4r? in "##'! "##: an/ "##; a- -h4
(on45 (ar.4-in1 Awar/,! an/ i- wa, 3o-4/ a : ,-ar @if4 an/ 24n,ion, 2ro3i/4r a- -h4
FinanAia@ A/3i,4r S4r3iA4 Awar/, for -h4 @a,- $# 54ar, runnin1. Th4 ?: S-arB aAAo@a/4 ha,
a@,o C44n awar/4/ -o S-an/ar/ Lif4 In34,-m4n-, for -h4 @a,- $# 54ar,! an/ -o S-an/ar/ Lif4
Ban. ,inA4 i-, inA42-ion in $DD>. S-an/ar/ Lif4 Ban. wa, awar/4/ -h4 ?B4,- F@4EiC@4
(or-1a14 L4n/4r? a- -h4 (or-1a14 (a1aFin4 Awar/, in "##;
Page @
CO(PAN6 HISTOR6
T,e 4ousing %evelopment "inane Corporation 9imited &4%"C' -as amongst t,e first to
reeive an =in priniple= approval from t,e Reserve #an. of $ndia &R#$' to set up a ban.
in t,e private setor+ as part of t,e R#$=s liberaliBation of t,e $ndian #an.ing $ndustry in
*AA:. T,e ban. -as inorporated in August *AA: in t,e name of =4%"C #an. 9imited=+
-it, its registered offie in Mumbai+ $ndia. 4%"C #an. ommened operations as a
!,eduled Commerial #an. in January *AA;.
PROMOTER
• HDFC i, In/ia?, 2r4mi4r hou,in1 finanA4 Aom2an5 an/ 4n0o5, an im24AAaC@4 -raA.
r4Aor/ in In/ia a, w4@@ a, in in-4rna-iona@ mar.4-,. SinA4 i-, inA42-ion in $D==! -h4
Cor2ora-ion ha, main-ain4/ a Aon,i,-4n- an/ h4a@-h5 1row-h in i-, o24ra-ion, -o r4main
-h4 mar.4- @4a/4r in mor-1a14,. I-, ou-,-an/in1 @oan 2or-fo@io Ao34r, w4@@ o34r a mi@@ion
/w4@@in1 uni-,. HDFC ha, /434@o24/ ,i1nifiAan- 4E24r-i,4 in r4-ai@ mor-1a14 @oan, -o
/iff4r4n- mar.4- ,41m4n-, an/ a@,o ha, a @ar14 Aor2ora-4 A@i4n- Ca,4 for i-, hou,in1
r4@a-4/ Ar4/i- faAi@i-i4,. *i-h i-, 4E24ri4nA4 in -h4 finanAia@ mar.4-,! a ,-ron1 mar.4-
r42u-a-ion! @ar14 ,har4ho@/4r Ca,4 an/ uniGu4 Aon,um4r franAhi,4! HDFC wa, i/4a@@5
2o,i-ion4/ -o 2romo-4 a Can. in -h4 In/ian 4n3ironm4n-
THE HISTOR6 OF INDIAN INSURANCE INDUSTR6
• LIFE INSURANCE
• Som4 of -h4 im2or-an- mi@4,-on4, in -h4 @if4 in,uranA4 Cu,in4,, in In/ia ar4H
• $D$"H T,e $ndian 9ife Assurane Companies At enated as t,e first statute to regulate t,e
life insurane business.
• $D">H T,e $ndian $nsurane Companies At enated to enable t,e government to ollet
statistial information about bot, life and non0life insurane businesses.
Page A
• $D%>H Earlier legislation onsolidated and amended to by t,e $nsurane At -it, t,e
ob(etive of proteting t,e interests of t,e insuring publi.
• $D:;H T,e mar.et ontained *;: $ndian and *< foreign life insurane ompanies.
Page *>
C4APTER 2
C4APTER 2
Com2an5 Profi@4 OF HDFC Lif4 .LTD
BOARD OF DIRECTORS
(r. D442a. S. Par4.h i, -h4 Chairman of -h4 Com2an5. H4 i, a@,o -h4 Chairman an/
Dir4A-or of Hou,in1 D434@o2m4n- FinanA4 Cor2ora-ion Limi-4/ IHDFC Limi-4/J. H4
0oin4/ HDFC Limi-4/ in a ,4nior mana14m4n- 2o,i-ion in $D=>. H4 wa, in/uA-4/ a, a
who@4&-im4 /ir4A-or of HDFC Limi-4/ in $D>: an/ wa, a22oin-4/ a, i-, Chairman in $DD%.
(r. Par4.h i, a F4@@ow of -h4 In,-i-u-4 of Char-4r4/ AAAoun-an-, IEn1@an/ < *a@4,J.
(r. K4.i (. (i,-r5 0oin4/ -h4 Boar/ of Dir4A-or, of -h4 Com2an5 in D4A4mC4r! "###. H4 i,
Aurr4n-@5 -h4 )iA4 Chairman an/ Chi4f EE4Au-i34 OffiA4r of HDFC Limi-4/. H4 0oin4/
HDFC Limi-4/ in $D>$ an/ C4Aam4 an EE4Au-i34 Dir4A-or in $DD%. H4 wa, a22oin-4/ a, i-,
(ana1in1 Dir4A-or in "###.
Page **
(,. R4nu S. Karna/ i, -h4 (ana1in1 Dir4A-or of HDFC Limi-4/. Sh4 i, a 1ra/ua-4 in Law
an/ ho@/, a (a,-4r?, /41r44 in EAonomiA, from D4@hi Uni34r,i-5. Sh4 ha, C44n 4m2@o54/
wi-h HDFC Limi-4/ ,inA4 $D=> an/ wa, a22oin-4/ a, -h4 EE4Au-i34 Dir4A-or in "### an/
D42u-5 (ana1in1 Dir4A-or in "##=. Sh4 i, r4,2on,iC@4 for o34r,44in1 a@@ a,24A-, of @4n/in1
o24ra-ion, of HDFC Limi-4/.
(r. Da3i/ Ni,h 0oin4/ S-an/ar/ Lif4 on $ No34mC4r "##; a, rou2 FinanA4 Dir4A-or an/
r4main4/ in -ha- 2o,i-ion un-i@ D4A4mC4r "##D. H4 i, a22oin-4/ a, -h4 EE4Au-i34 Euro24 on
$,- 7anuar5 "#$#. In "### h4 wa, awar/4/ -h4 SAo--i,h Bu,in4,, Awar/, FinanA4 Dir4A-or
of -h4 64ar an/ from "##' -o "##: h4 ,4r34/ on -h4 o34rnm4n- Em2@o54r, P4n,ion Ta,.
ForA4. H4 i, a m4mC4r of -h4 In,-i-u-4 of Char-4r4/ AAAoun-an-, of SAo-@an/. H4 0oin4/ -h4
Boar/ of Dir4A-or, in F4Cruar5 "#$#.
(r. Na-han ParnaC5 i, a22oin-4/ a, -h4 Chi4f EE4Au-i34! Euro24 < A,ia of S-an/ar/ Lif4
in -h4 54ar "#$#. Na-han 0oin4/ S-an/ar/ Lif4 in $D>" a, In34,-m4n- (ana14r! r4,2on,iC@4
for a@@ UK n4- fun/,. H4 wa, a22oin-4/ a Dir4A-or of -h4 S-an/ar/ Lif4 In34,-m4n-,KLM
Coar/. H4 i, a (a-h4ma-iA, 1ra/ua-4 from OEfor/ Uni34r,i-5 an/ -h4 (4mC4r of -h4
S4Auri-i4, In,-i-u-4. H4 0oin4/ -h4 Boar/ of Dir4A-or, in D4A4mC4r "##D.
Page *2
(r. Norman K. S.4oAh i, Aurr4n-@5 -h4 Chi4f EE4Au-i34 in S-an/ar/ Lif4 In34,-m4n-,
Limi-4/ an/ i, r4,2on,iC@4 for o34r,44in1 In34,-m4n- ProA4,, < Chi4f EE4Au-i34 OffiA4r
FunA-ion. Prior -o -hi,! (r. S.4oAh wa, wor.in1 wi-h (N,. 7am4, Ca24@ < Co. ho@/in1 -h4
2o,i-ion, of UK EAonomi,-! Chi4f EAonomi,-! EE4Au-i34 Dir4A-or! Dir4A-or of Con-ro@, an/
S-ra-415 HSBS S4Auri-i4, an/ (ana1in1 Dir4A-or In-4rna-iona@ EGui-i4,. H4 wa, a@,o
r4,2on,iC@4 for EAonomiA an/ In34,-m4n- S-ra-415 r4,4arAh 2ro/uA4/ on a wor@/wi/4
Ca,i,. (r. S.4oAh 0oin4/ -h4 Boar/ of Dir4A-or, in No34mC4r "##:.
OC04A-i34 of -h4 ,-u/5
T,e aim of t,is resear, is to find out proper logial solution t,roug, proper analysis of
data and information sientifially to over ome above mentioned problems so t,at t,e
organiBation an run t,eir business effiient and ompetitively in t,e long run.
4ere -e ,ave to determine t,e auses related to t,e problem. 3e ,ave to measure t,e
fre/ueny of t,e auses in order to minimiBe t,e rate of fators affeting t,e problems
regarding organiBational gro-t, and smoot, flo- of its operations .
T,e main ob(etive of t,is pro(et is to get t,e details of apparel industries from its root.
And to study t,e nature of pereption label and attitude of t,e ustomers+ to evaluate t,e
details of t,e apparel retailing and its attributes in order to gat,er .no-ledge of t,e
-,ole industry.
Ot,er ob(etivesG0
• To .no- t,e ban.ing brand prefer by t,e CU!TOMER!.
• To .no- t,e reason 3,y people prefers a partiular brand.
• To understand ,o- to inrease t,e return of t,e ompany.
• To give t,e personnel satisfation to t,e ustomers and also get t,e referenes from
t,em .
• To identify t,e impliit fators affeting t,is servie setor
• To evo.e suggestion for better mar.et standards .
Page *7
Page *:
C4APTER 7
C4APTER 7
LI(ITATIONS OF THE RESEARCH
T,e resear, is onfined to a ertain parts of NAN%E% and does not neessarily s,o-s
pattern appliable to all of Country .A small number of *>> also does not s,o- t,e pattern of t,e
-,ole ity.
2. !ome respondents -ere relutant to divulge personal information -,i, an affet t,e validity
of all responses.
7. $n a rapidly ,anging industry+ analysis on one day or in one segment an ,ange very /ui.ly.
T,e environmental ,anges are vital to be onsidered in order to assimilate t,e findings.
:. T,e training period -as very less.
4%"C #AN1 9T%. is a strutured and developing organiBation in t,e field of #an.ing
and "inanial setor .T,oug, $t is providing good servie to bot, t,e ustomer in order
to rise t,eir attention level into t,is industry it needs to get more effiieny in itHs
operation flo- .-,at $ ,ave felt -,ile -or.ing -it,in t,e organiBation is t,at t,e
ustomer organiBations are very mu, speifi to t,eir needed riteria -,i, is being very
,ard to mat, -it, t,e ban. profiles .T,erefore + $ arried out t,e resear, to get proper
findings on t,e problem t,at G
3,y t,e ustomer re/uirement are not being mat,ed properly -it, t,e re/uired
riteria I
Page *;
ProA4,,
J C,annel %evelopment to selet Pro(et K Management Trainees from #usiness s,ools or
referred by !MHs
J C% team t,en to give basi trainingK,and,olding to t,e trainees on reruitment and give ea,
trainee a -ee.ly target
J T,e trainees -ill pit, an opportunity for a L#usiness PartnerH
M T,e T) J Age M 7>F+ men K -omen+ at least *2t, pass+ salaried+ self employed+ ,ouse-ives+
professionals
M T,e Pit, J 3or. for (ust ; ,ours a -ee. and earn more t,an Rs. 2>+>>>K0 per mont, J Nero
$nvestment J 3orld Class Training J Part time K full time option
Page *<
LI(ITS
In-ro/uAin1 F@4EiC@4 Thir/ Par-5 Tran,f4r @imi-, on N4-Ban.in1
3e are ,appy to introdue "le5ible 9imits for T,ird Party "unds Transfe &TPT' on 4%"C #an.
Net#an.ing.
No- you ,ave t,e freedom to set your limit for any amount from Rs ;>+>>> to Rs *> las by li.ing on t,e
=Modify TPT 9imit= option. 8our per day+ per Customer $% default TPT 9imit ,as been redued from Rs *>
las to Rs. 2 las.
3,at=s more+ you an reset your limit any number of times -it,out any ,arge
8ou an inrease your T,ird Party Transfer 9imit in 7 stepsG
S-42, -o inAr4a,4 -h4 TPT @imi-, on@in4! in,-an-5H
For ?R4,i/4n- Cu,-om4r, wi-h AA-i34 D4Ci- Car/? an/ ?NR Au,-om4r, wi-h In/ian moCi@4 numC4r?
6isit ---.,dfban..om+ and log on to your Net#an.ing aK -it, your Customer $% and $P$N
&Pass-ord'.
Cli. on T,ird Party Transfer tab+ selet OModify TPT 9imitO option+ li. on $NCREA!E lin.+ and
,ose your desired TPT limit from t,e drop do-n menu.
Aut,entiate t,e transation -it, your %ebit Card %etails F One Time Pass-ord &OTP' sent on
registered Mobile number.
For ?NR Au,-om4r, wi-h In-4rna-iona@ moCi@4 numC4r?
6isit ---.,dfban..om+ and log on to your Net#an.ing aK -it, your Customer $% and $P$N
&Pass-ord'.
Cli. on T,ird Party Transfer tab+ selet OModify TPT 9imitO option+ li. on $NCREA!E lin.+ and
,ose your desired TPT limit from t,e drop do-n menu.
8ou -ill reeive an OTP on your registered Mobile number and email $d. $nput bot, t,e OTPs
Page *?
reeived to aut,entiate t,e transations.
S-42, -o inAr4a,4 -h4 TPT @imi-, a- CranAhH
$nase you are not able to do it online &speially urrent aount ustomers -,o dont ,ave a debit ard '+
you need to follo- belo- steps P
6isit your nearest 4%"C #an. #ran,+ -it, a valid p,oto $%.
%uly fill in and sign t,e OTPT 9imit $nreaseO form
Attest your P,oto $% opy+ and submit at t,e bran,.
NR ustomers unable to visit bran, an send t,e form along -it, a self0attested p,oto0id proof
Page *@
Page *A
C4APTER :
C4APTER :
RESEARCH (ETHODOL6
Resear, ,is a sientifi and systemati sear, for pertinent information on a speifi topi.
resear, is an art of sientifi investigation. Resear, is ommon parlane to a sear, for
.no-ledge.
Resear, is t,e proess of a systemati and in M dept, study or sear, of any partiular topi+
sub(et or area of investigation + ba.ed by t,e olletion+ ompilation+ presentation and
interpretation of relevant detail or data. $t is a areful sear, or en/uiry into any sub(et matter+
-,i, is an endeavourer to disover and to find out valuable fats+ -,i, -ould be useful fat,er
appliation or utiliBation. Resear, involves sientifi t,eories+ t,e disovery of ne- te,ni/ue.
$t may develop a ,ypot,esis and test it. $t may also establis, relations,ips bet-een variable and
identify t,e means for problem solving. T,e re/uires various data. T,e ma(or soure of data is
seondary soure
Page 2>
DATA COLLECTION
Colletion of data is gat,ering of information for t,e sub(et matter under study of t,e e/uity to
be ta.en+ and t,e met,od to be deided generally depends on t,e nature+ feasibility and t,e
purpose of t,e study as -ell as t,e availability of resoure of resoure and time.
T,e olletion of data an be grouped into t-o typesG0
$J Primar5 /a-a
"J S4Aon/ar5 /a-a
PRI(AR6 SOURCE
Primary data are t,ose+ -,i, are alulated for t,e first time. T,ey are original in ,arater.
T,e resear,er ollets t,em for t,e first t,e time for ,is o-n use. As it is not re/uired for t,e
study+ ,ene it is not ta.en under onsideration.
T,e soure of primary data inludesG
%iret personal investigation
i' $ntervie-
ii' %rafting a /uestionnaire
SECONDAR6 SOURCE
!eondary data are t,ose+ -,i, ,ave already been olleted by ot,ers. 3,en it is not data in
primary t,e possible to ollet data in primary from t,e resear,er may ta.e ,elp of seondary
data. T,ey are t,ose+ -,i, ,ave already been olleted -it, some ot,er vie- in mind. T,ey are
olleted for serving t,e ob(etive ot,er t,en -,at t,e resear,er mig,t ,ave in mind.
T,e soures of seondary data inludeG0
i' #oo.s ii' 3ebsites iii' Company reords iv' Reliability of data v' Analysis of data
vi' Reporting
DATA COLLECTION (ETHOD
Page 2*
T,e data+ after olletion+ ,as been proessed and analyBed in aordane -it, t,e
outline laid do-n for t,e purpose at t,e time of developing t,e resear, plan. T,is is
essential for a sientifi study and for ensuring t,at -e ,ave all relevant data for
ma.ing ontemplated omparison and analysis. Te,nially spea.ing+ proessing implies
editing+ oding+ lassifiation and tabulation of olleted data so t,at t,ey are amenable
to analysis.
$ ,ave surveyed -it,in 2; Clients in order to .no- t,eir vie- and opinion regarding
t,eir interests in different produt -e ,ave.$ made a /uestionnaire and onverse -it, t,em
and enourage t,em to fill up t,e /uestions. !ome of t,e /uestions -it, t,eirH opinions
are s,o-n as follo-s
CLIENT BASED +
? 4O3 %O 8OU RAN1 T4E !ER6$CE O" 4%"C #AN1 9T% I
"$).0:
? 4O3 3OU9% 8OU RAN1 T4E COMPAN8 $N COMPAR$!ON TO OT4ER! I
"$).0;
Page 22
? $! T4E O6ERA99 !ER6$CE O" T4E COMPAN8 )OO%I
"$).0<
LIKERT SCALE
CU!TOMER #A!E%
? 34OM %O 8OU 3ANT TO !ER6E "OR 8OUI
Page 27
!AMP9$N) MET4O%O9O)8
• Sam2@in1 T4AhniGu4 H
$nitially+ a roug, draft -as prepared .eeping in mind t,e ob(etive of t,e resear,. A pilot study
-as done in order to .no- t,e auray of t,e Questionnaire. T,e final Questionnaire -as
arrived only after ertain important ,anges -ere done. T,us my sampling ame out to be
(udemental and onvinient
• Sam2@in1 Uni- H
T,e respondants -,o -ere as.ed to fill out /uestionnaires are t,e sampling units. T,ese mprise
of employees of MNCs+ )ovt. Employees+ !elf Employed people et.
• Sam2@4 ,iF4 H
T,e sample siBe -as restrited to only *>>+ -,i, omprised of mainly peoples from different
regions of NA)PUR due to time onstraints.
• Sam2@in1 Ar4a H
T,e area of t,e resear, -as NA)PUR+ $N%$A.
Page 2:
TECHIN9UE
4%"C #an. operates in a ,ig,ly automated environment in terms of information te,nology and
ommuniation systems. All t,e ban.=s bran,es ,ave online onnetivity+ -,i, enables t,e
ban. to offer speedy funds transfer failities to its ustomers. Multi0bran, aess is also
provided to retail ustomers t,roug, t,e bran, net-or. and Automated Teller Ma,ines
&ATMs'.
T,e #an. ,as made substantial efforts and investments in a/uiring t,ebest te,nology available
internationally+ to build t,e infrastruture for a -orld lass ban.. T,e #an.=s business is
supported by salable and robust systems -,i, ensure t,at our lients al-ays get t,e finest
servies -e offer.
T,e #an. ,as prioritiBed its engagement in te,nology and t,e internet as one of its .ey goals
and ,as already made signifiant progress in -eb0enabling its ore businesses. $n ea, of its
businesses+ t,e #an. ,as sueeded in leveraging its mar.et position+ e5pertise and te,nology to
reate a ompetitive advantage and build mar.et s,are.
Page 2;
Page 2<
C4APTER ;
C4APTER ;
DATA ANAL6SIS < INTERPRETATION
4%"C #an.=s mission is to be a 3orld0Class $ndian #an.. T,e ob(etive is to buil sound
$. DATA SHO*S PEOPLES HA)IN INSURANCE
RESPONSE NO. OF RESPONDENTS SHARE IOJ
8es ?> ?>R
No 7> 7>R
TOTA9 *>> *>>R
INTERPRETATION
• Of t,e sample siBe of *>> surveyed respondents ?>R of t,e respondents are ,aving
$nsurane poliy.
• 7>R of t,e respondents are eit,er not ,aving any $nsurane poliy at present or t,eir poliy
is already matured.
Page 2?
• And at present *>>R of t,e respondents are -it, t,e vie- t,at $nsurane is a tool to protet
your family.
". DATA I)ES PREFERENCE OF RESPONDENTS OF INSURANCE
CO(PANIES
CO(PAN6BS NA(E NO.OF RESPONDENT SHARE IOJ
L.I.C. => =>
HDFC " "
ICICI PRUDENTIAL $# $#
SBI LIFE = =
RELIANCE LIFE
INSURANCE
% %
TOTAL $## $##
INTERPRETATION
Page 2@
• ?@R of t,e people ontated prefer 9$C poliy to any ot,er and t,erefore it is ran.ed no.* by
t,at perent of respondents. Only 2R prefer 4%"C !tandard 9ife.
%. DATA I)ES BENEFITS OF INSURANCE PERCEI)ED B6
RESPONDENTS
BENEFITS NO.OF RESPONDENTS SHARE IOJ
Cover "uture Unertainty ;; ;;
Ta5 %edutions 2> 2>
"uture $nvestment 2; 2;
TOTA9 *>> *>>
INTERPRETATION
• ;;R of t,e respondents believe t,at overing future unertainty is t,e biggest benefit of an
insurane poliy.
• 3,ereas+ 2>R and 2;R of t,em believe t,at t,e ot,er benefits are Ta5 dedution and future
investments respetively
Page 2A
'. DATA PRO)IDES FEATURES OF INSURANCE POLIC6 THAT
ATTRACTED RESPONDENTS
FEATURE NO.OF RESPONDENTS SHARE IOJ
Money #a. )uarantee *; *;
9arger Ris. Coverane 7? 7?
Easy Aess to Agents ? ?
9o- Premium 7> 7>
CompanyHs Reputation ** **
TOTAL $## $##
INTERPRETATION
• Ma(ority of t,e respondent &7?R' found 9arger ris. overane as t,e most attrated feature
of t,e all.
Page 7>
:. DATA PRO)IDES NU(BER OF INSURANCE POLIC6 T6PE
RESPONDENTS
POLIC6 T6PE NO. OF
RESPONDENTS
SHARE IOJ
9$"E PO9$C8 ;2 ;2
NON 9$"E PO9$C8 *? *?
#OT4 7* 7*
INTERPRETATION
• ;2R of t,e respondents ,ave 9ife $nsurane Poliy -,ile 7*R ,ave bot,.
;. DATA I)ES PEOPLE PERCEPTION ABOUT INSURANCE
Page 7*
RESPONSE NO. OF
RESPONDENTS
SHARE IOJ
A saving tool 72 72R
A ta5 saving devie 2A 2AR
A tool to protet your family 7A 7AR
INTERPRETATION
• 72R of t,e respondents ,ave pereption of $nsurane being a saving tool.
• And 2AR of t,e respondents ,ave pereption of $nsurane being a ta5 saving devie.
• #ut 7AR of t,e respondents are -it, t,e vie- t,at $nsurane is a tool to protet your family.
=. DATA SHO*S BU6IN PROCESS OF THE PEOPLE
BU6IN PROCESS NO. OF
RESPONDENTS
SHARE IOJ
Customer approa,ed $nsurane
ompanyKAgent
:: ::R
CompanyKagent approa,ed
ustomer
;< ;<R
Page 72
Total *>> *>>R
INTERPRETATION
• ::R of t,e respondents approa,ed t,e $nsurane Company K Agent.
• 3,ereas+ ;<R of t,e respondents -ere approa,ed by t,e Company KAgent.
>. DATA SHO*S REASONS BEHIND FOR INSURANCE
RESPONSE NO. OF
RESPONDENTS
SHARE IOJ
Ta5 saving 7* 7*R
!aving K $nvestment 7* 7*R
"amily protetion 7@ 7@R
Page 77
INTERPRETATION
• 7*R of t,e Respondents opted for $nsurane for ta5 saving benefits.
• 7*R of t,e Respondents opted for saving K $nvestments.
• #ut all of t,em+ i.e. 7@R of t,e respondents ,ave opted for insurane for t,eir family
protetion.
Page 7:
Page 7;
C4APTER <
C4APTER <
FINDINS < CONCLUSION
Our e5,austive resear, in t,e field of 9ife $nsurane t,re- up some interesting trends -,i,
an be seen in t,e above analysis. A general impression t,at -e gat,ered during %ata olletion
-as t,e immense a-areness and .no-ledge among people about various ompanies and t,eir
insurane produts. People are beginning to loo. beyond 9$C for t,eir insurane needs and are
-illing to trust private players -it, t,eir ,ard earned money.
People in general ,ave been impressioned by t,e mar.eting and advertising ampaigns of
insurane ompanies. A ,ig, penetration of print + radio and Television ad ampaigns over t,e
years is beginning to ,ave itHs impat no-.
Anot,er ,eartning trend -as in terms of people vie-ing insurane as a ta5 saving and investment
instrument as mu, as a protetive one. A very ,ig, number of respondants ,ave opted for
insurane for su, purposes and it s,o-s ,o- insurane ompanies a,ve been suessful to
attrat publi money in reent times.
T,e general satisfation levels among publi -it, regards to poliy and agents still re/uires
improvement. #ut t,erein lies t,e oppurtunity for a relative ne- omer li.e 4%"C !tandard 9ife
$nsurane Company 9td . 9$C ,as never been .no-n for prompt servie or ustomer oriented
met,ods and 4%"C !tandard 9ife an build on t,ese fators.
$. As t,e people t,in. t,at insurane is a tool to protet t,eir family E a ta5 saving devie.
T,ey are a-are of t,e fat E are realiBing its+ importane. T,e ompany s,ould try to
e5pand E build up its infrastruture beause t,ere is a large potential for insurane in
$ndia.
". Company s,ould ome up -it, its more bran, in #,opal. 3it, t,e ob(etive and goals
to meet t,e demands E e5petations of t,e publi. #eause t,e entrane of private
players -ill inrease t,e ompetition and it -ould be a toug, tas. to seure a good
position in mar.et.
%. !ine 4%"C !TAN%AR% 9$"E $N!URANCE 9T% is leading -it, several ompaniesH
poliies it s,ould be easy for t,em to penetrate into t,e mar.et and seure a good position
if t,ey pay greater attention to t,e servie part provided to t,eir ustomer and t,ereby
forming a long and trusted relations,ip.
Page 7<
'. As seen from t,e survey t,at at present ?>R of t,e ustomer are ,aving insurane poliy
out of -,i, @?R of t,e ustomer are planning for ne- investments. !o it an be a good
potential for t,e ompany and t,ey s,ould ma.e an attempt to trap t,ese ustomers.
:. :7R of t,e ustomers are even ready to go for insurane if a servie provider a-ay from
t,eir ,ome is providing it. #ut intend t,ey s,ould provide good produts and servies.
T,e ompany s,ould try to onvine t,ese ustomers and get t,em in its favour.
Page 7?
Page 7@
C4APTER ?
C4APTER ?
RECO((ENDATIONS < SUESTIONS
? *.Contrat !ales E5eutive &C!E' s,ould be trained to e5plain t,e produt
features and its value added servies to ma.e ustomerHsprodut seletion onvenient.
? 2.Contrat !ales E5eutive &C!E' s,ould reommend rig,t produt to t,e rig,t
ustomer so as to ensure a ,ig, degree of satisfationamong t,e ustomer.
? 7.T,e ban. needs to ma.e people a-are about t,ere produts and t,ebasi benefits
t,ey an derive out of it. And also t,e differential features of its savings aount
as ompared to ot,er ban.s.?>R of t ,e peopl e di d not even .no- about t ,e
onept + benefi t s andfeatures of its saving aounts.
? :.T, e b a n . s , o u l d a l s o t a r g e t s ma l l b u s i n e s s u n i t f o r
-, o mmaintenane of t,e AQ# is not a problem as t,is segment is not mu,
penetrated.
? ;.T,oug, t,e ban. offers free doorstep ban.ing
? one a day t,is fatis also not .no-n to many ustomers or t,ey still do not trust t,is
servie -,at ever t,e reason t,e ban. an populariBe t,is servie
? to gain an edge over nationaliBed ban.s and Co0operative #an.s.
? < . Q u a l i t y o f s e r v i e , a s b e e n r a t e d , i g , l y i mp o r t a n t b y
a l l demofigurei fators as a reason for ban.ing -it, a partiular ban.+ !tandard
C,artered needs to improve t,e servies providedto its e5isting ustomers before
attrating more in t,e future anduse -or d of mout , as a pr omot i onal t ool t o
i nrease t ,e sal es potential of its savings aount.
Page 7A
BIBLIORAPH6
Page :>
C4APTER @
C4APTER @
*. #OO1!KMA)AN$NE! RE""ERE%
!TU%8 )U$%E 0 PR$NC$9E! E PRACT$CE! O" 9$"E K $N!URANCE+
by A$MA.
#oo.s publis,ed by $N!URANCE $N!T$TUTE O" $N%$A
9$"E0$N!URANCE+ by M )$99
$N!URANCE3ATC4.
MONE8OUT9OO1.
2 3E#!$TE! RE""ERE%
333.MONE8OUT9OO1.COM
333.$N!URANCE.$N%.COM
333.4%"C$N!URANCE.COM
7 REPORT!KART$C9E! RE""ERE%
REPORTG $!!UE! E C4A99EN)E! "AC$N) T4E $N!URANCE $N%U!TR8S.
Mar, 2>**.
9UESTIONNAIRE
Page :*
NA(E H PPPPPPPPPPPPPPPPPPPPPPPPPPPPP
ADDRESS H PPPPPPPPPPPPPPPPPPPPPPPPPPPPPP
PPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPPP
OCCUPATION H PPPPPPPPPPPPP
*. ARE 8OU EMP9O8EE I
A. 6ES
B. NO
". DO 6OU HA)E AN6 INSURANCE POLIC6Q
A. 8E!
#. NO
%. *HICH INSURANCE POLIC6 DO 6OU HA)EQ
A. NON09$"E
#. #OT4
C. 9$"E
Page :2
'. *HICH COBS INSURANCE POLIC6 6OU PREFER THE (OSTQ
IRANK THE(J
A. 9$C
#. $C$C$PRU%ENT$A9
C. !#$ 9$"E $N!URANCE
%. RE9$ANCE 9$"E $N!URANCE
E. TATA A$) 9$"E
". AN8 OT4ER
:. FOR HO* (AN6 6EARS DO 6OU HA)E INSURANCE POLIC6 Q
A. T;8rs
#. ;0*> 8rs
C. *>0*; 8rs
%. A#O6E
Page :7
;. *HAT DO 6OU THINK ARE THE BENEFITS OF INSURANCE CO)ERQ IRANK
THE(J
A. CO6ER "UTURE UNCERTA$N$T8
#. TAU %E%UCT$ON!
C. "UTURE $N6E!TMENT
%. AN8 OT4ER
=. 6OUR (ONTHL6 INCO(EQ
A. T:T
B. :>T
C. @>T0*9
%. A#O6E
> *HATBS 6OUR PERCEPTION ABOUT INSURANCEQIRANK THE(J
A. A !A6$N) TOO9
#. A TAU !A6$N) %E6$CE
C. A TOO9 TO PROTECT "UTURE
Page ::
D. ARE 6OU SATISFIED *ITH THE POLIC6Q
A. 8E!
#. NO
$#. *HATBS THE RIHT AE TO BU6 INSURANCEQ
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