Online Marketing Programs to Gain Authority and Establish Expertise

sunandaC

Sunanda K. Chavan
Online Marketing Programs to Gain Authority and Establish Expertise


Blogging- An online journal, used in business advertising to gain credibility, provide information and connect with potential customers.



Article Writing- Typically 400-600 words, articles are written to provide information and help establish expertise in a subject area. They are used to populate a website or drive traffic to a sales page.



Podcasting/Teleconferencing- Used to create revenue, but also to promote new or different products and services, as well as establishing expertise.



Online Press Releases- Used to distribute newsworthy company information in an effort to gain free publicity through news outlets.
 
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