Online Business Marketing and Advertising to Increase Sales

sunandaC

Sunanda K. Chavan
Online Business Marketing and Advertising to Increase Sales


Web Design Strategies- All design and functionality measures taken to make products easier to find and purchase on the e-commerce website.


Direct Response Sales Copy- Advertising copy designed to illicit an immediate response from the potential customer, converting them from a looker to a buyer.


Cross-selling/Up-selling- Marketing more expensive or complementary products by suggesting them at the time of sale.


Affiliate Sales- Paying others a commission to advertise and sell a product.
 
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