A blog is a type of website or part of a website. Blogs are usually maintained by an individual with regular entries of commentary, descriptions of events, or other material such as graphics or video. Entries are commonly displayed in reverse-chronological order. Blog can also be used as a verb, meaning to maintain or add content to a blog. Most blogs are interactive, allowing visitors to leave comments and even message each other via widgets on the blogs and it is this interactivity that distinguishes them from other static websites.
Blogger was started by a tiny company in San Francisco called Pyra Labs in August of 1999. This was in the midst of the dot-com boom. But they weren’t exactly a VC-funded, party-throwing, foosball-in-the-lobby-playing, free-beer-drinking outfit. They were three friends, funded by annoying contract web projects for big companies, trying to make our own grand entrance onto the Internet landscape. Blogger took off, in a small way, and eventually a bigger way, over a couple years. Although they raised a little money from it. They had hundreds of thousands of users, though still just a few people. Then came the Google’s proposal to buy bloggers. Hence they started working again as a small team now at Google thus helping people have their voice on the web & organizing the world’s information.
Blogger: Beth Kephart[/b]
For Beth blogging is a treasure hunt for the imagination where she combines heart, soul and insights on a quest to write the illusive perfect post. Blogging helps in playing with the mix. Between the story that she writes and accompanies the photo with it, there’s tension, and often that tension—the story not spoken, the bridge not built—is the place where the next blog begins
The top 10 bloggers in the world are as follows: [/b][/b]
The Huffington Post
Engadget
TechCrunch
Mashable!
Gizmodo
Gawker
TMZ.com
Boing Boing
Mediaite
The Daily Beast
Although blogs that are famous and liked by all are featured below; nine blogs and the marketing takeaways from each are highlighted, examined and encouraged:
Citrix's Workshifting (not only about your brand)
The Pioneer Woman (a personal connection)
Stoneyfield Farm (thematically connected)
Delicious Days (design that rocks!)
P&G's (a very targeted audience)
Danny Brown (demonstrating expertise)
Disney Parks (making memories)
Sweet Tea Leaf (sweetly human)
Nuts About Southwest (mix 'n match content)
History of Blogging[/b][/b]
On August 23, 1999, Blogger was launched by Pyra Labs. As one of the earliest dedicated blog-publishing tools, it is credited for helping popularize the format. In February 2003, Pyra Labs was acquired by Google under undisclosed terms. The acquisition allowed premium features (for which Pyra had charged) to become free. In October 2004, Pyra Labs' co-founder, Evan Williams, left Google. In 2004, Google purchased Picasa; it integrated Picasa and its photo sharing utility Hello into Blogger, allowing users to post photos to their blogs.
On May 9, 2004, Blogger introduced a major redesign, adding features such as web standards-compliant templates, individual archive pages for posts, comments, and posting by email. On August 14, 2006, Blogger launched its latest version in beta, codenamed "Invader", alongside the gold release. This migrated users to Google servers and included some new features. In December 2006, this new version of Blogger was taken out of beta. By May 2007, Blogger had completely moved over to Google operated servers. Blogger was ranked 16 on the list of top 50 domains in terms of number of unique visitors in 2007.
Types of Blogs[/b][/b]
Technology
Economy
General
Personal
Entertainment
Sports
Enewss
Hindi
Recipe
Kid’s women
Language blogs
A blog is a tool and can be of significant help to promote you or your business. It can cut a lot of time you put into giving information to readers or customers.
Most blogs fail to have a clear objective of what it is suppose to do.
Some blogs try to do way too much at once, or worse, they have no definable purpose. Many provide no clear objective.
Blogs can be informational, storing content and articles based on a topic. Blogs can run ecommerce solutions that help you with your sales process. It can also generate leads, asking customers to fill out forms with their information and interests.
It can also be a hybrid blog, with mixed purposes, like offering a free eBook or free access to information in return for contact information
Using a clear path and clear objectives, you can lead them through your blog. Maybe you prefer just getting to know your readers or customer a bit more, and being able to forward marketing materials, so a lead generation type of blog might be more suitable.