ON-SITE MARKETING TECHNIQUES
How do you keep your customers coming back for more? On-site marketing of your website involves search engine submissions, strategic links, optimizing your copy, banner ads, opt-in email, client retention services, affiliate programs, press releases, and much more.
In other words, it’s whatever will work to draw potential customers to your website then converting them into paying customers. You want to build brand awareness, foster relationships with your customers, encourage repeat business and return visits to your website.
Established brick-and-mortars that have moved their business (or elements of their business) online must take care to reflect the essence of the brick-and-mortar brand, work with the brand, and make sure that you take the brand online appropriately.
In other words, don’t jeopardize your product by using marketing gimmicks online that you would not do use for your traditional business.
To keep your customers coming back for more, include in your marketing plan strategies for:
• Targeted opt-in email, which means that the recipients have specifically requested email relating to a particular topic.
• Online newsletters.
• Content Updates.
• Incentives, contests, and surveys.
Some examples are a newsletter for registered visitors, a free gift for answering a questionnaire or for a referral, or a monthly drawing for one of your products.
All of these suggestions (out of many that can be implemented) not only build traffic but also start you well on the road toward collecting data on your customers’ demographics and offer the opportunity to amass your customers’ email addresses for use in future marketing campaigns.
How do you keep your customers coming back for more? On-site marketing of your website involves search engine submissions, strategic links, optimizing your copy, banner ads, opt-in email, client retention services, affiliate programs, press releases, and much more.
In other words, it’s whatever will work to draw potential customers to your website then converting them into paying customers. You want to build brand awareness, foster relationships with your customers, encourage repeat business and return visits to your website.
Established brick-and-mortars that have moved their business (or elements of their business) online must take care to reflect the essence of the brick-and-mortar brand, work with the brand, and make sure that you take the brand online appropriately.
In other words, don’t jeopardize your product by using marketing gimmicks online that you would not do use for your traditional business.
To keep your customers coming back for more, include in your marketing plan strategies for:
• Targeted opt-in email, which means that the recipients have specifically requested email relating to a particular topic.
• Online newsletters.
• Content Updates.
• Incentives, contests, and surveys.
Some examples are a newsletter for registered visitors, a free gift for answering a questionnaire or for a referral, or a monthly drawing for one of your products.
All of these suggestions (out of many that can be implemented) not only build traffic but also start you well on the road toward collecting data on your customers’ demographics and offer the opportunity to amass your customers’ email addresses for use in future marketing campaigns.