abhishreshthaa
Abhijeet S
The main stakeholder of GCMMF is the farmer member for whose welfare GCMMF exists. GCMMF states that its main objective is the 'carrying out of activities for the economic development of agriculturists by efficiently organizing marketing of milk and dairy produce, veterinary medicines, vaccines and other animal health products, agricultural produce in raw and/or processed form and other allied produce'.
GCMMF aims to market the dairy and agricultural products of co-operatives through:
• common branding
• centralized marketing
• centralized quality control
• centralized purchases and
• efficient pooling of milk.
GCMMF has declared that its business philosphy is as follows:
• to serve the interests of milk producers and
• to provide quality products that offer the best value to consumers for money spent.
The biggest strength of GCMMF is the trust that it has created in the minds of its consumers regarding the quality of its products. Amul stands for guaranteed purity of whatever products it produces. None of its products are adulterated. In India, where such trust is hard to come by, this could provide a central anchor for GCMMF's future business plans.
GCMMF aims to market the dairy and agricultural products of co-operatives through:
• common branding
• centralized marketing
• centralized quality control
• centralized purchases and
• efficient pooling of milk.
GCMMF has declared that its business philosphy is as follows:
• to serve the interests of milk producers and
• to provide quality products that offer the best value to consumers for money spent.
The biggest strength of GCMMF is the trust that it has created in the minds of its consumers regarding the quality of its products. Amul stands for guaranteed purity of whatever products it produces. None of its products are adulterated. In India, where such trust is hard to come by, this could provide a central anchor for GCMMF's future business plans.