NOTES : Entrepreneurship

joel.francis.7351

Par 100 posts (V.I.P)
So even MIT has opened up their notes for download on entrepreneurship here : Lecture Notes | Entrepreneurial Marketing | Sloan School of Management | MIT OpenCourseWare


Selected lecture notes from the first half of the course are available below.
Lec # Topics Files

Module 1: Marketing and Entrepreneurship
1 Introduction (PDF)
2 Sustaining Competitive Advantages of New Ventures (PDF)
3 Guest Speaker: Eric Spitz, Chief Executive Officer of Trakus
Module 2: Identifying Market Opportunities
4 Market Research (PDF)
5 Wildfire Communications (PDF)
6 Demand Forecasting (PDF)
7 AT&T; USA Direct In-Languge Service: India (PDF)
Module 3: Market Development
8 Creating a New Market (PDF)
9 Segmentation and Targeting (PDF)
10 Product Concept Development (PDF)
11 Focus vs Diversification
12 Positioning Tools (PDF)
 
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