Description
North Maharashtra University, Jalgaon Faculty Of Commerce & Management
North Maharashtra
University, Jalgaon
FACULTY OF COMMERCE & MANAGEMENT
Syllabus of Master in Business
Administration (MBA)
SEMESTER: III
W.E.From 2011
2011
2
North Maharashtra University, Jalgaon
(NACC Accredited ‘B’ Grade University)
FACULTY OF COMMERCE & MANAGEMENT
STRUCTURE OF MASTER IN BUSINESS ADMINISTRATION (M.B.A. )
Semester-III and IV
Paper
Semester-III
Credit Courses
Paper
Semester-IV
Credit Courses
301 Strategic Management 401 e-Commerce & Excellence Management
302 Entrepreneurship & Project Management 402 Family Business Management
303 Legal Aspects Of Business 403 Indian Commercial Laws
304 Specialization-I (Major)* 404 Specialization-V (Major)*
305 Specialization-II (Major)* 405 Specialization-VI (Major)*
306 Specialization-III (Major)* 406 Specialization-VII (Major)*
307 Specialization-IV (Major)* 407 Project Report & Viva-Voce*
308 Specialization (Minor-I)** 408 Specialization (Minor-II)**
Semester-I and II
Paper
Semester-I
A : Credit Courses
Paper
Semester-II
A : Credit Courses
101 Management Science 201 Management Practices
102 Accountancy For Managers 202 Business Research Methods
103 Managerial Economics 203 Global Economic Scenario
104 Information Technology For Managers 204 Management Information System and ERP
105 Introduction To Operations Management 205 Financial Management
106 Organizational Behavior 206 Human Resource Management
107 Corporate Social Responsibility 207 Marketing Management
108 Corporate Communication Skills 208 Quantitative Techniques
*Specialization In Major Subjects
(Any One)
**Specialization In Minor Subjects
(Any One)
A Financial Management A Financial Management
B Marketing Management B Marketing Management
C Human Resource Management C Human Resource Management
D Operations Management D Operations Management
E International Business Management E International Business Management
F Agro Business Management F Agro Business Management
G Systems G Systems
3
North Maharashtra University, Jalgaon
(NACC Accredited ‘B’ Grade University)
FACULTY OF COMMERCE & MANAGEMENT
New Syllabus: M.B.A.
SEMESTER: III
301: Strategic Management
60 + 40 Pattern: External Marks 60 +Internal Marks 40 = Maximum Total Marks: 100
Required Lectures: 50 hours
1. Strategic Management: Overview (15)
a) Business policy- Nature, Importance, Objectives & Classification
b) Strategy: Meaning, Types, Components & Levels of strategy operations.
c) Business strategy: Concept, statement & Development
d) Strategic intent: Vision, Mission, Purpose, Goals and objectives, Values
e) Environmental Appraisal: Concepts and Environmental Scanning
f) Organizational Appraisal: Capability factors, Methods and Techniques
g) Strategic choice – Meaning, Process, Factors and Analysis – Portfolio and SWOT
h) Strategic management: Concept, Features, Risk, Benefits, Levels & Process
i) Strategic Innovation: Concept, Need, Importance & Analysis
2. Competitive Advantage (06)
a) Concept and sources of competitive advantage
b) Kinds of competitive advantage : Position and Capability and their inter-relationship
c) Sustainable competitive advantage
d) Cost-Benefit analysis of competitive advantage
3. Strategy Implementation (10)
a) Strategy Implementation: Aspects, Project & Procedural Implementation, Resource Allocation,
b) Structural Implementation – Structural Considerations, Structures for Strategy, Organization Design and
Change, Organization Systems.
c) Behavioral Implementation – Leadership Implementation, Corporate Culture, Corporate Politics and Use
of Power, Social Responsibility and Strategic Management, Personal Value and Ethics.
d) Functional Implementation of Strategies
4. Strategy Evaluation and Control (07)
a) Strategic Evaluation: Nature, Importance, participants, Barriers
b) Strategic control and operational controls.
c) Techniques of a strategic evaluation and control.
5. Comprehensive Cases on various strategic situations and at least 10 cases based on (12)
application of strategic management must be discussed & solved.
REFERENCE BOOKS:
1. Business policy and Strategic Management - Azhar Kazmi-TMH
2. Marketing Strategy & Compitative Positioning by Hooley – Pearson Education
3. Business policy and Strategic Management : Concepts and Applications,- Gupta, Gollakota, Shrinivasan-
Prantice Hall India
4. Strategic Management – Hunger, Wheelen – Addison Weesley
5. Strategic Management-P.Subba Rao – Himalaya Pub.
6. Strategic Management – Upendra Kachru- Excel Books
7. Strategic Management-Francis Cherunilam – Himalaya Pub Strategic Management-Saloner, Shepard,
Podolny – Willey India
8. Strategic Management – B Hiriyappa – New Age International
9. Strategic Management – V.S.P. Rao, Harikrishna – Excel Books
10. Textbook of Strategic Management Mathur Macmillan
4
North Maharashtra University, Jalgaon
(NACC Accredited ‘B’ Grade University)
FACULTY OF COMMERCE & MANAGEMENT
New Syllabus: M.B.A.
SEMESTER: III
302: Entrepreneurship & Project Management
60 + 40 Pattern: External Marks 60 +Internal Marks 40 = Maximum Total Marks: 100
Required Lectures: 50 hours
1) Entrepreneur and Entrepreneurship (06)
a) Entrepreneur - Concept, Functions, Types, Characteristics, Qualities and Role – Ideal Entrepreneur
b) Entrepreneur vis-à-vis Professional Manager, Intrapreneur, Copreneur
c) Distinction between wage employment, self employment & Entrepreneurship
d) Entrepreneurial Competencies
e) Entrepreneur and Entrepreneurship – Factors, Barriers & Problems and Process of Entrepreneurship
f) Growth of Entrepreneurship in India
2) Entrepreneurship Development (14)
a) Entrepreneurship Development: Concepts, Factors affecting, Development Cycle and Strategy
b) Entrepreneurship Development Program (EDP): Concepts, Objective, Contents, issues, Phases, Evaluation.
Institutions conducting EDP’s in India
c) Entrepreneurship Development Training: Importance, Objective, Methods
d) Role of Institutions in Entrepreneurship Development - District Industrial Centre (DIC), Small Industries
Services Institute (SISI), Entrepreneurship Development Institute of India (EDII), National Institute of
Entrepreneurship and Small Business Units Development (NIESBUD), National Entrepreneurship
Development Board (NEDB)
e) Role of Central and State Government in Entrepreneurship Development
3) Emerging areas in Entrepreneurship (07)
a) Women Entrepreneurship: Types, Challenges, Opportunities, Achievements, Problems, Remedial Measures
& supporting Institutions and Role Models of Woman Entrepreneurs in India, Self Help Groups,
b) Rural Entrepreneurship: meaning, need, Problems, Development, Role of NGO’s, Entrepreneurship in
agriculture, TRYSEM.
c) Social Entrepreneurship: Genesis & Characteristic
d) International Entrepreneurship
e) E- Entrepreneurship: Concept, Purpose and Essence.
4) Project (09)
a) Project : Concept, Classification, Identification, Project Design, Project Appraisal, Project Planning,
b) Formulation of Project Report - Cost Benefit Analysis, Technical Feasibility, Financial Feasibility, Managerial
Feasibility, and Market Survey.
c) Financing of the Project – Sources of Finance
d) Role of Financial Institutions – Commercial Banks, IDBI, ICICI, SIDBI, SFC’s, IFCI, NABARD, Venture Capital.
5) Project Management (14)
a) Project Management Life Cycle: Project Initiation, Planning, Execution, Closure
b) Project Monitoring and Control – Parameters, Process
c) Monitoring and Control of group of Projects
d) Techniques of Project Monitoring and Control – PERT, CPM, Network technique
e) Computer based Project Management
f) Integrated Project Management – Management of Project Finances, Materials – Production – Marketing –
Personnel Management.
g) Project Audit
5
302: Entrepreneurship & Project Management
REFERENCE BOOKS:
Entrepreneurship
1. Dynamics of Entrepreneurship Development and Management – Vasant Desai, Himalaya
2. Entrepreneurship Development small business Enterprises – Poornima Charantimath - Pearson
3. Entrepreneurship, Robert D. Hisrich, Michal P. Peters, Tata McGraw-Hill Edition
4. Entrepreneurship by lall and Sahai, Excel Books
5. Entrepreneurship Development and Project Management by Neeta Baporikar, Hiimalaya
6. Entrepreneurship Development in India by Gupta, Srinivasan – Sultan Chand & Sons
7. Entrepreneurship Management by Aruna Kaulgud - Thomson
8. Entrepreneurship Development by S.S. Khanka – S. Chand
9. Patterns of Entrepreneurship by Jack M. Kaplan, Willey Publications
10. Entrepreneurship Development by Cynthia L. Greene, Cenage Learning
Project Management
1. Project Management by Gray, Larson – Tata McGraw Hill
2. Project Management by Vasant Desai- Himalaya
3. Textbook of Project Management Gopalakrishnan Macmillan
4. Project Management by Maylor - Pearson
5. Projects - Prasanna Chandra – CFM TMH Professional Series -Tata McGraw Hill
6. Project Management : Managerial Approach by Jack R. Mereditts and Samuel J. Mantel Jr., Willey
Publications
7. Contemporary Project Management by Timothy J. Kloppenborg, Cenage Learning
8. Project Management and Control by Narendra Singh, Himalaya Publishing House
9. Project Management by Panneerselvam, Senthilkumar – PHI
10. Project Management by Nagarajan – New Age International
6
North Maharashtra University, Jalgaon
(NACC Accredited ‘B’ Grade University)
FACULTY OF COMMERCE & MANAGEMENT
New Syllabus: M.B.A.
SEMESTER: III
Paper: 303: Legal Aspects Of Business
60 + 40 Pattern: External Marks 60 +Internal Marks 40 = Maximum Total Marks: 100
Required Lectures: 50 hours
1) Law of Contract – “Indian Contract Act, 1872” (6)
a) Introduction, Meaning, Definitions & Essentials of Contract
b) Classification of Contract
(i) Void, Voidable & Valid Contract
(ii) Wagering Agreement, Contingent Contacts & Quasi-contracts
c) Discharge of Contract
d) Breach of Contract & Remedies
e) Specific Contracts
i) Indemnity & Guarantee
ii) Agency
iii) Bailment & Pledge
2) Law of Sale of Goods – “Sale of Goods Act, 1930” (9)
a) Contract of Sale of Goods
i) Its essentials & types of Goods
ii) Distinction between ‘Sale & Agreement to Sale’
b) Condition & Warranties
i) Difference between Condition & Warranty
ii) Express & Implied conditions & warranties
iii) Doctrine of Caveat Emptor
c) Transfer of Property
i) Rules regarding Transfer of Property
ii) Transfer of Title & Transfer of Title by Non-owners
d) Performance of Contract of Sale - Delivery, modes, rules etc.
e) Unpaid seller & his rights
f) Buyer’s right against Seller
g) Concept of Auction Sale
3) Law of Partnership – “Partnership Act, 1932” (5)
a) Definition & Nature of Partnership - Partners, Firm & Firm Name
b) Difference between Partnership & Company
c) Kinds of Partnerships
d) Rights & Duties of Partner
e) Relations & Liabilities of a Partner as well as Firm to Third parties
f) Dissolution
i) Methods of Dissolution
ii) Dissolution of Firm & Dissolution of Partnership
7
4) Law of Negotiable Instruments – “Negotiable Instrument Act, 1881” (4)
a) Introduction, Definition & Characteristics
b) Parties to Negotiable Instruments
c) Specimen & its Essentials - Promissory Note & Bill of Exchange
d) Cheque - Bearer & Crossed, Types of Crossing
e) Holder & Holder in due course
f) Rights/Privileges of Holder in Due course
5) Law of Environment Protection – “Environment Protection Act, 1986” (4)
a) Scope & Object
b) Pollution control -Air, Water & Environment
c) Environmental Audit – Methodology
6) Intellectual Property Law – Patent, Copyright & Trade mark (12)
a) “The Patents Act, 2002” (4)
i) Application for Patent
ii) Grant of Patent
iii) Rights of Patentee
iv) What inventions are not Patentable?
v) Revocation of Patents
b) “Copyright Act, 1957” (4)
i) Introduction
ii) Duration of Copyright protection
iii) Registration of Copyright
iv) Infringement of Copyright – Exceptions
c) “The Trade Marks Act, 1999” (4)
i) Introduction
ii) Classification of Goods & Services
iii) Procedure for registration of Trade Marks
iv) Grounds for refusal of registration
7) Case studies in Legal Aspects of Business – Typical cases based on the above topics only. (10)
REFERENCE BOOKS:
1. Legal Aspects of Business by Akhileshwar Pathak – Tata McGraw Hill
2. Legal Aspects of Business by R.R.Ramtirthkar – Himalaya Publishing House
3. Mercantile Law by S.S. Gulshan – Excel Books
4. Mercantile & Commercial Law by Rohini Aggrawal – Taxman Publication
8
Specialization – A – Financial Management
North Maharashtra University, Jalgaon
(NACC Accredited ‘B’ Grade University)
FACULTY OF COMMERCE & MANAGEMENT
New Syllabus: M.B.A.
SEMESTER: III
304 A – Management of Banks & Financial Services
60 + 40 Pattern: External Marks 60 +Internal Marks 40 = Maximum Total Marks: 100
Required Lectures: 50 hours
Section – I Management of Banks
1) Introduction to Banking (08)
a) Banking System in India
b) Commercial banking Structure: Meaning, Role & Functions of the Banks
c) Liabilities & assets of the Banks
d) New Concepts in Banking: Retail Banking, Microfinance, Credit/ debit cards, ATM’s, Online banking, Mobile
Banking
e) Non-banking Financial Corporations: Role & Growth, Types of NBFC’s, Regulations & RBI’s control
f) Opportunities in banking
g) Quality of Customer services in commercial Banks
h) Latest in Banking
i) Autonomy packages in Banks
ii) Banking Cash transaction tax
iii) Service tax on Financial Services
iv) Dividend policy for Banks
v) Corporate Debt Restructuring (CDR)
vi) Depository systems – NSDL, Dematerialization
2) Co-operative Banking (03)
a) Meaning, Nature and Types
b) Governance & reforms in co-operative banking
c) State Co-op agriculture & Rural Development banks
3) Bank Management (04)
a) Objectives, Evolution, Scope & functional areas of bank Management
b) Functional areas: Deposit Mobilization, credit planning & Management, Asset Management, Liability
Management, Liquidity Management, Investment Management, management legal department, office
management,
4) Credit planning & Management (10)
a) Objective, Need, Importance
b) Maintaining Ratio as per RBI Directories
c) Credit Culture
i) Financial Analysis Credit rating, Inter-firm Comparison, Project Appraisal,
ii) Consortium Lending, loan Syndication,
iii) Documentation, Disbursement
d) Priority Sector Lending as per the RBI directives
e) NPA management:
i) Meaning, Impact, Identification
ii) Recovery mechanism and management
iii) Compromise proposals as per RBI directives
iv) Securitization and other measures available
v) Debt Recovery Tribunal (DRT) and Legal recourse
vi) Provisioning required as per RBI directives
9
Section II – Financial Services
1) Financial Services : (03)
a) Meaning Significance, functions, features, constituents, problems,
b) Evolution of financial services in India
2) Insurance (03)
a) Insurance: Meaning, Principles & Roles
b) Types of insurance – Life (normal & health), General, Agricultural & Bancassurance, Re-insurance, Group
insurance & micro-insurance. ,
c) Types of Policies
d) Regulatory framework in India, Claims
3) Mutual Funds (05)
a) Mutual funds: Meaning, Evolution, Performance & its measures, Advantages, Growth in India
b) Types of mutual funds Schemes, Regulatory aspects ,Financial risk
c) Open v/s Closed, Debt v/s Equity
d) Tax implications & transparency in MFs
e) Introduction to Hedge funds & Participatory notes
4) Merchant banking services (03)
a) merchant banking; Meaning, Scope, Functions
b) Set-up of merchant banking in India: Registration, issue Manager,
c) Merchant banking in India & its Future prospects.
5) Credit Rating (04)
a) Meaning, Evolution, Importance, Scope, Need, benefits & criticism of Credit rating
b) Credit rating process & framework
c) IPO rating
d) Credit rating agencies in India & its regulations
6) Capital markets (05)
a) Capital markets: functions, Structure: Primary & Secondary Market
b) Types Of Securities Traded, Stock Market In India
c) Investment in stocks
d) Various intermediaries in capital markets
e) Essential formalities in investing in Capital markets
f) Role of FIIs in capital markets
7) Regulatory framework (02)
Regulatory framework/governing guidelines of governing authorities in relation to the above mentioned
financial services
REFERENCE BOOKS:
1) Introduction to Banking: Vijayaragavan Iyengar – Excel Books
2) Banking Theory & Practice (19th Ed.): K.C. & Lekshy Shekhar, Vikas Publication
3) Management of Banking & Financial System by Paul - Pearson
4) Merchant Banking & Financial Services – Dr. K Ravichandran - Himalaya
5) Indian Financial System’ Dr. G. Ramesh Bapu, Himalaya Publishing House
6) E-Banking & Development Of Banks’ Verma, Gupta, & Sharma, Deep &Deep
7) Indian Economy: Datta & Sunderam, (2009),S.Chand &Company
8) Indian Economy: Mishra &Puri (2009), Himalaya Publishing House
9) Banking and Economics Growth.- B. M L. Nigam
10) Law and Practice of Banking. - S.R. Davar
10
North Maharashtra University, Jalgaon
(NACC Accredited ‘B’ Grade University)
FACULTY OF COMMERCE & MANAGEMENT
New Syllabus: M.B.A.
SEMESTER: III
305 A –Tax Management
60 + 40 Pattern: External Marks 60 +Internal Marks 40 = Maximum Total Marks: 100
Required Lectures: 50 hours
1) Direct Taxes-I (25)
a) Introduction to The Finance Act
b) Basic concepts from The Income Tax Act 1961: Agricultural income, Assesses, Assessment year, Income,
Person, Gross total income, Previous year, Capital and Revenue Receipts, Capital and Revenue Expenditure,
Exempted Incomes, Residential Status.
c) Heads of Income
i) Income from Salary: Salary, Allowances, perquisites and retirement benefits, deductions, computation
of salary income, Practical problems on computation of salary income, Deduction of tax at source.
ii) Income from Business: Depreciation and other permissible deductions, Disallowable expenses, income
and expenses of illegal business, computation of Business income, Deduction of tax at source.
iii) Income from other sources: Specific income, deductions, grossing-up, computation of income from
other sources, practical problems, Deduction of tax at source.
d) Deductions from Gross total incomes - Deductions available to individual under sections 80C, 80CCC,
80CCE, 80D, 80DD, 80E, 80G, 80GG, computation of total income. Practical problems.
e) Submission of return through Tax Return Prepares, Filing of Return in Electronic form, PAN, Self-
assessment, Summary Assessment.
f) Tax Deducted at Source – Introduction, Provisions pertaining to TDS from Salaries, Interest on Securities,
Interest other than Interest on Securities, Payment to Contractors and Sub-contractors, Commission and
brokerage, Rent and Fees for Professional and Technical Services.
g) Duty of a person deducting tax, consequences of failure to deduct tax, TDS certificate, Furnishing
statement of tax deducted and return. Tax Deduction Account Number.
h) Advance Payment of tax: Introduction, Liability for payment of Advance tax, computation, installments of
advance tax and due dates, Interest for default.
2) Direct Tax-II (07)
a) Wealth Tax Act 1957 – Charge of Wealth Tax – Valuation Date – Location of Assets -Assets –Deemed Assets
– Exempted Assets – Net Wealth – Computation of Net Wealth (Including Problems), Valuation of Assets -
Return of Wealth
3) Central Excise (08)
a) Central Excise Act, 1944 and the related Rules, Central Excise Tariff Act, 1985
b) Nature of Excise duty, Basic concepts – Assessee, Goods and Excisable Goods, Classification of Goods,
Factory, Manufacture & Production, Deemed Manufacture, Manufacturer, Sale & Purchase, Wholesale
Dealer- Central Excise Tariff - Principles of Classification - Valuation of Excisable goods - Specific duty vs. Ad
valorem duty - Maximum Retail Sale Price - CENVAT Credit - Registration Procedure, Computation of Duty
payable, Payment of Duty, Interest on delayed payment of duty.
4) Service Tax (04)
a) Service Tax : Basic concepts, Exemptions and threshold limits, Valuation of Taxable Services, Payment of
Service tax, Registration - Valuation – Furnishing of Return, An overview of taxable services
5) Sales Tax (06)
a) Central Sales Tax Act 1956 –
b) Important Terms and Definitions - Inter State Sale, Inter State Sale by Transfer of Documents, – Sale
outside the State, Goods, Dealer, Sale, Sale in the course of Import, Sale in the course of Export, State
11
relevant to Dealer, Determination of Taxable Turnover - Registration - Declared Goods - Rates of Central
Sales Tax, Various forms used - On-line application for these CST forms. Assessment and Returns under CST
Act .
Note – The Academic Year of the examination shall be the Assessment Year for study of different provisions of the Act
REFERENCE BOOKS:
(Note – Latest editions of the books containing provisions relevant to the Assessment Year under study be referred.)
1. Students’ Guide to Income Tax, Vinod K. Singhania Kapil Singhania - Taxmann Publications, New Delhi.
2. Income Tax: Law and Practice - N Hariharan – Tata Mcgraw Hill
3. Income Tax Law & Accounts, Mehrotra : Sahitya Bhavan, Agra.
4. Law and Practice of Income in India Bhagavati Prasad :, New Age International Publishers, New Delhi.
5. Direct Taxes - Dr. Girish Ahuja & Ravi Gupta Bharat Publications
6. Direct Taxes - T. N. Manoharan , Snow White Publications.
7. Indirect Taxes : V. K. SAREEN and MAYA SHARMA, Kalyani Publishers.
8. Indirect Taxes : V. S. DATEY – Taxmann Publications.
9. Central Sales Tax , Law and Practice – V. S. Datey - Taxmann Publications.
10. Students’ Guide to Indirect Taxes : Yogendra Bangar, Vandana Bangar, and Vineet Sodhani – Aadhya
Prakashan Pvt Ltd., Jaipur
11. Systematic Approach to Indirect Taxes – Dr Sanjiv Kumar – Bharat Law House Pvt. Ltd., New Delhi.
12. Service Tax : Law, Practice & Procedure – C. Parthasarathy, Sanjiv Agrawal – Snow White Publications Pvt.
Ltd., Mumbai
13. A handbook on Service Tax (Law, Practice & Procedure) by C. Parthsarathy, Dr. Sanjeev Agrawal & Raja
Chelliah
14. Government of India- Income Tax Manual
15. Income Tax Act and Latest Finance Act
12
North Maharashtra University, Jalgaon
(NACC Accredited ‘B’ Grade University)
FACULTY OF COMMERCE & MANAGEMENT
New Syllabus: M.B.A.
SEMESTER: III
306 A –Strategic Financial Management
60 + 40 Pattern: External Marks 60 +Internal Marks 40 = Maximum Total Marks: 100
Required Lectures: 50 hours
1) Management in Public Sector Undertaking: (04)
a) Role of Financial Advisor,
b) Financial Objectives,
c) Capital budgeting, Disinvestment,
d) Financial Reporting : Efficiency Audit, Propriety Audit
2) Financial Strategy and Planning (10)
a) Strategic Planning: Meaning , Process, Necessity
b) Strategic Financial Management: Meaning, Need,
c) Financial Planning Analyzing Financial Performance
d) Approaches to Financial Planning
e) Short – Term Financial Planning.
f) Strategic Decision Making Framework,
g) Interface of Financial Policy & Strategic Management ,
h) Balancing Financial Goals vis-à-vis Sustainable Growth
3) Turnaround Management (14)
a) Corporate Sickness:
i) Definition, Causes & Symptoms of sickness,
ii) The Magnitude
iii) Different Interpretation of Sickness
iv) Financial Management in Sick Units
v) Prediction of Sickness, Revival of Sick Units.
b) Turnaround
i) Types of Turnaround
ii) Basic Approaches
iii) Surgical vs. Humane
iv) Phases in Turnaround Management.
c) Merger and Acquisition:
i) Mergers & Acquisitions: Kinds, Motives, Reasons, Stages & Mechanics
ii) Cost Benefits of Merger, Terms of Merger & Major Causes of M & A failures
iii) Financial Frame Work
iv) Merger as a Capital Budgeting Decision
v) Legal and Tax Aspects
vi) Post-Merger Integration Issue.
d) Takeovers,
i) Kinds of Takeovers,
ii) Joint ventures, Managing and acquisition,
iii) Acquisition Vs. Take over
iv) Codes and Procedures – Techniques, Defensive Strategies – Cross Boarder Deals.
13
4) Corporate Restructuring (10)
a) Corporate Restructuring : Meaning, Need, Areas, Implications, Techniques
b) Financial Restructuring : Steps, Financial Reconstruction
c) Portfolio Restructuring
d) Ownership Restructuring
e) Distress Restructuring
f) Strategic Alliances
g) Divestiture
h) Leveraged Buyouts
i) Sell Offs
j) Leveraged Recapitalizations
5) Strategic Cost Management (12)
a) Causes and Symptoms of Broken Cost System – Remedies
b) Importance of Cost Systems
c) Objectives of Cost Management Systems
d) Value Chain analysis
e) Strategy and Cost Management
f) Strategy Formulation and Cost System Design
g) Alternate Strategies
h) Cost of Quality and Long – Term Profitability
i) Activity Based Costing Principles
j) Activity Based Management – Target Costing & Strategic Control systems
REFERENCE BOOKS:
1. Strategic financial Management , Ravi M. Kishore, Taxmann Publication
2. Strategic financial Management, A. N. Sridhar , Shroff Publishers & Distributors Pvt. Ltd
3. Strategic Management’ Sharplin McGraw Hill
4. Managerial Finance Weston J.Fred & E.F.Brigham; Drydon Press
5. Financial Management - Prasanna Chandra- Tata McGraw Hill
6. Financial Management and Policy’ James. C. Van Horne - Pearson
7. Strategic financial Management, ICFAI Publication
8. Financial Services– 3rd Edition. M. Y. Khan, Tata McGraw Hill
9. Principles of Corporate Finance’ Richard A. Brealey and Stewat C. Myers, Tata McGraw Hill.
10. Innovative Corporate Turnarounds’ Pradip M. Khandwalla,, Saga Publications, New Delhi.
11. The fourth Eye’, Pradip M. Khandwalla, Saga Publications, New Delhi.
12. Company Resource: How to Manage a Business Turnaround’- Khar baunder O.P. and Stallworthy E.A, ‘
(Heinemann, London).
13. Financial Management and Policy- Bhalla V. K.- Himalaya
14. Financial Management- I. M. Pandey – Vikas
15. Financial Management by Berk – Pearson
16. Principles of Financial Management-R. P. Rustagi.-
17. Financial Management Simplified – Prasun Rakshit – Elegant Books Pvt. Ltd., Kolkata
14
North Maharashtra University, Jalgaon
(NACC Accredited ‘B’ Grade University)
FACULTY OF COMMERCE & MANAGEMENT
New Syllabus: M.B.A.
SEMESTER: III
307 A – Financial Derivatives
60 + 40 Pattern: External Marks 60 +Internal Marks 40 = Maximum Total Marks: 100
Required Lectures: 50 hours
1) Introduction to Financial Derivatives (08)
a) Financial Derivatives: Meaning, need, Features, Types, Uses, Critiques
b) Derivative markets – participants & functions
c) Growth of Financial Derivatives in India
d) The regulatory framework of Derivatives trading in India
2) Futures & Forwards (12)
a) Financial Futures: Contracts & Types
b) Future Market: Functions & Operators
c) Forward contracts: Concept, Features & Classifications
d) Future Vs Forwards
e) Pricing of Future and Forwards
f) Hedging strategies – hedging with Stock Index Futures, types of members & margining System in India
g) Futures trading on BSE & NSE
3) Options Market & Pricing (12)
a) Options: Meaning, Need, Terminology, Valuation
b) Options v/s Futures
c) Types of Options contracts – Call & Put options, Covered & Uncovered options
d) Trading Strategies involving Options – basic Option Positions – margins – Options on stock indices
e) Option markets in India on BSE & NSE
f) Intrinsic value & Time value, Pricing at Expiration
g) Factors affecting Options pricing, Put-Call Parity Pricing Relationship
h) Pricing models – Introduction to Binomial Pricing model, Black Scholes Option Pricing model
4) Swaps (08)
a) Swaps: Concepts, Nature, Evolution, Features & Structure of Swaps
b) Types – Interest-rate Swaps, Currency Swaps, Commodity Swaps, Equity Swaps
c) Swap variant, Swap Dealer Role
d) Economic Functions of Swap transactions.
5) Hedging & Credit Derivatives (10)
a) Concept
b) Fixed Hedging with options - concepts
c) Naked & covered Positions
d) Strategies
e) Hedging option Portfolio
f) Credit Derivatives: Concept, feature, growth, Benefits & Credit derivatives in India
15
307 A – Financial Derivatives
REFERENCE BOOKS:
1. Financial Derivatives: Theory concepts & problems – S.L.Gupta – Prantice Hall India
2. Options, Futures & Other Derivatives - Hull C John – Pearson Educations Publishers
3. Derivatives And Risk Management - Jayanth Verma- Tata Mcgraw Hill
4. Futures Markets: theory & practice” – Sunil K Parmeswaran – Tata McGraw Hill.
5. Financial Derivatives – Bishnupriya Mishra ,Swaroop – Excel Books
6. Risk Management: insurance & derivatives – Kotreshwar - Himalaya
7. Derivatives Valuation & Risk Management – David Thomas, Dubofsky Miller - Oxford Publication
8. Financial Derivatives – An introduction to Futures, Forwards, & Options – Read Head – Prentice Hall of India
9. Derivatives – T.V.Somnathan - Tata McGraw Hill.
10. Financial Derivative & Risk Management – O.P.Agrawal – Himalaya Publication
11. Risk Management & Insurance Arunajatesan Macmillan
16
Specialization – B – Marketing Management
North Maharashtra University, Jalgaon
(NACC Accredited ‘B’ Grade University)
FACULTY OF COMMERCE & MANAGEMENT
New Syllabus: M.B.A.
SEMESTER: III
304 B – Marketing Research
60 + 40 Pattern: External Marks 60 +Internal Marks 40 = Maximum Total Marks: 100
Required Lectures: 50 hours
1) Introduction (07)
a) Marketing research: Meaning, Scope, Purpose, Uses, Limitations and Threats to Marketing Research
b) Marketing Research and Marketing Management
c) Business research and its application vis-à-vis marketing
d) Marketing research process
e) Marketing Intelligence system:
i) Concept, Components, Scope, Significance
ii) MIS and Marketing Decision Support System (MDSS)
f) Ethics in Marketing Research
2) Data Collection (06)
a) Primary Vs Secondary data
b) Use of internet for primary data
c) Uses, Advantages and Disadvantages of Secondary Data
d) Locating and Evaluating Secondary data
e) Sources of Secondary data: e-sources and other
3) Market Survey as a method of Data Collection (12)
a) Market survey: Nature, Meaning and Objectives of Market survey
b) Types of Market survey
c) Field work: Designing a Questionnaire / Conducting a Survey
d) Conducting Consumer Perception survey
e) Conducting Consumer Satisfaction survey
f) Conducting Concept Testing survey
g) Preparation of Report based on the conducted survey
4) Data Analysis Techniques and Interpretation (12)
a) Regression Analysis,
b) Factor Analysis,
c) Cluster Analysis,
d) Discriminant Analysis,
e) Conjoint Analysis,
f) Multi-Dimensional Analysis
g) The Interrelationship between Analysis and Interpretation
i) Improper interpretation
ii) Improper Analysis
h) The interpretative process
17
5) Specific Research Applications (13)
a) Continuous Marketing Research Techniques
b) Test Marketing
c) Advertisement Research: Promotion Research, Brand Equity Research, Brand Name testing
d) Industrial Marketing Research
e) Export Marketing Research
f) Sales Analysis forecasting
g) Pricing Research
h) Consumer Behavior Research
i) Rural Marketing
REFERENCE BOOKS:
1. Market research - G.C. Beri – Tata McGraw Hill
2. Marketing Research – Naresh Malhotra – Pearson
3. Marketing Research-Rajendra Nargundkar – Tata McGraw Hill
4. Marketing Research by S L Gupta – Excel Books
5. Marketing Research – Suja Nair - Himalaya
6. Marketing Research – Burns and Bush – Pearson
7. Marketing Research – Luck and Rubin – Prentice Hall Publications
8. Marketing Research, Concept & Cases – Cooper Schindler. – Tata McGraw Hill
9. Research for Marketing Decisions – Paul Green, Donald Tull, Gerald Albaurn - Prentice Hall Publications
10. Marketing Research by Ramanuj Majumdar –New age International
11. Marketing Research by D.M. Sarawte – Everest
12. Marketing Research Shajahan Macmillan
18
North Maharashtra University, Jalgaon
(NACC Accredited ‘B’ Grade University)
FACULTY OF COMMERCE & MANAGEMENT
New Syllabus: M.B.A.
SEMESTER: III
305 B – Promotion Management
60 + 40 Pattern: External Marks 60 +Internal Marks 40 = Maximum Total Marks: 100
Required Lectures: 50 hours
1. Introduction to Promotion (08)
a. Basic concept of Promotion & Communication
b. Integrated Marketing Communication: Concept and Process, Marketing Communication mix; The
value of IMC plans
c. Relationship Between study of consumer’s behavior and IMC plan
d. Promotion and Marketing Mix
e. Branding: Brand Name, positioning and Brand equity
f. Promotion by NGOs.
g. Direct Marketing: Techniques, Utility and Limitations
2. Advertising (12)
a. Meaning, Features, Objectives, Importance, Limitations and Types
b. Difference between Advertising and Personal Selling
c. Audience selection
d. Advertising- Objectives, AIDA & DAGMAR,
e. Functions & Perspective
f. Classification of advertising
g. Creativity in advertising: Concept of Copy Theme & Appeal
h. Copywriting, Art direction and Production
i. Evaluation of Advertizing effectiveness
j. Advertising Budget:
i. Meaning, Responsibility of Preparation, Process,
ii. Factors influencing advertising budget
iii. Methods of advertising budget
3. Other Promotional Media (08)
a. Media Decision: Types, Media Mix, Media selection Planning & Strategy & Factors to be considered
b. Print Media, Electronic Media, Outdoor & Transit supplementary Media
c. Other Media:
i. Shop signs and Window display
ii. Point of Purchase material
iii. Sponsorship and Event marketing
d. Speciality advertizing and Co-marketing programs
e. Advertising Agency: Types, Functions, Advantages, Remuneration methods, Client Relationship
4. Promotion Management (09)
a. Promotion: Meaning, Capabilities and Limitations, Managing Promos, Strategic Use of Promos,
Below-the-line activities
b. Sales Promotion:
i. Meaning, Important, Target, Tools and Techniques of Promotion
ii. Relationship between sales promotion and advertising
iii. Development & Evaluation of the Sales Promotion program
c. Trade Promotion: Meaning, Objective and Utility
d. Consumer Promotion: Meaning, Schemes – Consumer premium, Conditional consumer Premium,
Limitation Direct premium, and Evaluation
e. Dealer Promotion: Meaning, Schemes and Importance
19
5. Salesmanship (08)
a. Salesmanship: Definition, Prospecting and Problems
b. Selling process and skills for effective salesmanship, sales leads, sales presentations
c. Types of calls, effective selling techniques,
d. Role of relationship marketing in personal selling, tools for personal selling, value added selling.
e. Sales force management: Recruiting, Training, Evaluation, Motivation & Compensation
6. Public Relations (05)
a. Public relation and Advertizing
b. Types of PR activities
c. Public Relations tools
d. Corporate identity
e. Decision making in Public Relations
REFERENCE BOOKS:
1. Advertising – Sales & Promotion Management – S.A. Chunawala – Himalaya Publishing House
2. Advertising Management (Concept & Cases) – Manandra Mohan – Tata McGraw Hill
3. Advertising – Murthy Bhojana – Excel Books
4. Advertising and sales Promotion by Kazami, Batra –Excel Books
5. Marketing management- Philip Kotler – Pearson/PHI
6. Marketing management – Sherlekar - Himalaya Publishing House
7. Advertizing – Principles and Practice – Wells, Burnett, Moriarty – Pearson
8. Sales Management : Decision, Strategy and Cases – Still, Cundiff & Govoni – Pearson
9. Advertising & Personal Selling – Rajput & Vasishth – Himalaya Publishing House
10. Advertising & Promotion (An IMC approach) – Shimp – Cengage Learning
11. Fundamental of Advertising- Theory and Practice. S.A.Chunawala, K.C.Seth -Himalaya Publishing House
20
North Maharashtra University, Jalgaon
(NACC Accredited ‘B’ Grade University)
FACULTY OF COMMERCE & MANAGEMENT
New Syllabus: M.B.A.
SEMESTER: III
306 B – Services Marketing
60 + 40 Pattern: External Marks 60 +Internal Marks 40 = Maximum Total Marks: 100
Required Lectures: 50 hours
1) Introduction to Services (06)
a) Service: Concept, Characteristics, Components, classification & Packages
b) Service facility design & Layout, Product Vs Services
c) Service marketing: Concept, features, importance
d) Global & Indian trends emerging in service sector.
2) The seven P’s of Service Marketing Mix (12)
a) Product Decision , Product-service Continuum
b) Pricing: Strategies & tactics, Capacity planning, Measures to respond to changes in demand, Reshaping
demand using effective pricing.
c) Promotion: Setting Communication objective, Implication for communication strategies.
d) Physical Distribution:-Strategies for services, challenges in distribution, Role of Internet in distribution.
e) People: The key Role of Service employee, Service Marketing Training Strategies for Training &
Develop.
f) Physical Evidence: Nature, Importance, Tangibilizing of Physical Evidence, and Self Service
Technologies.
g) Process: Service as a process & as a system, Different aspects & management challenges, Strategies for
managing inconsistency.
3) Strategic Marketing Management for Services (08)
a) Matching Demand & supply through capacity planning and segmentation –
b) Internal Marketing of services
c) External versus Internal orientation of services strategy Strategies for Reducing customer Defections,
d) C.R.M
4) Delivering Quality Services & Customer Satisfaction (08)
a) Service Quality: Meaning, Measurement, Total Service Quality Management, Managing people &
technologies, Perceived quality, controlling quality
b) Causes of services quality gaps
c) The customers Expectation versus perceived service gap;
d) The customer Expectation versus perceived service gap;
e) Factors & technique to Resolve this gap- Gap; in services.
f) Service Quality Models
(1) Palsuraman-Zeithamal-Bitner(PZB) Gap Model
(2) SERVQUAL and SERVPERF
(3) Gronzoos Model
g) The services performance gap
h) Strategies for S.P.G. promise versus Delivery Gap.
21
5) Services Marketing Practices (16)
Concept, Classification & Implications of
a) Financial Services: Banking & Insurance
b) Healthcare Services
c) Hospitality Services
d) Travel & Tourism: Medical tourism
e) Professional Services
f) Public Utility Services
g) Education & Extension Services
h) IT & Communication Services: telecom, Courier
i) Media & Entertainment Service
REFERENCE BOOKS:
1) Services Marketing 2nd Ed- Rajendra Nargundkar,-Tata Mc Graw Hill companies
2) Services Marketing – S.M. Jha – Himalaya Publishing House
3) Services Marketing: People, Technology, Strategy- Christopher Lovelock - Pearson Education Asia
4) Services Marketing – Govind Apte - Oxford
5) Service Marketing: concept planning & Implementation – C Bhattacharya –Excel Books
6) Service Marketing- Raghu & Vasanthi Venugopal- Himalaya
7) Services Marketing – Ravi Shankar – Excel Books
8) Delivering Quality Services” The Free Press, Macmillam – Zeithaml, Parasuraman & Bery.
9) The Service Edge- Ron Zemke & Dick Schaaf
10) Thomas J Delong & Ashish Nanda: Managing Professional Services- Text and Cases, McGraw- Hill
International, 2006.
11) Valerie Zeithaml & Mary Jo Bitner- Services Marketing- McGraw Hill
22
North Maharashtra University, Jalgaon
(NACC Accredited ‘B’ Grade University)
FACULTY OF COMMERCE & MANAGEMENT
New Syllabus: M.B.A.
SEMESTER: III
307 B – Global Marketing Management
60 + 40 Pattern: External Marks 60 +Internal Marks 40 = Maximum Total Marks: 100
Required Lectures: 50 hours
1) Introduction to International Marketing (12)
a) International Market: Meaning, Expansion, Growing Attractiveness
b) International Marketing: Meaning, Need, significance, Participants, Motives, Problems, Complexities,
Decisions & Future
c) International Orientation & Stages
d) Scope of Marketing Indian Products Abroad
e) International market orientation- EPRG framework; International market entry strategies.
f) International Marketing Environment:
i) Internal, External, Domestic, Economic, Social, Cultural, Demographic, Technological, Political and Legal
ii) International Trading Environment
iii) Trading Blocs & Growing Intra-Regional Trade
g) International Market Entry Strategies & Mode, Entry Strategies of Indian Firms
2) International Marketing Mix (30)
a) International Product Strategy:
i) Levels & Hierarchy of product, Product-line analysis, Product design Strategy
ii) Product Life Cycle Management,
iii) New Product Development, Product Positioning & Product Adoption, Repositioning Strategies
iv) Product planning Matrix, Dimensions of Product Strategies
v) Product planning for global markets;
vi) Standardization v/s Product adaptation;
vii) Management of international brands: Brand Drivers
viii) Packaging and labeling
b) International Pricing
i) Role of Pricing, Objectives, Factors affecting Pricing, Pricing decisions
ii) Pricing Methods, Pricing Strategies, Cost based pricing, Transfer pricing, Dumping, Export price
structure, Skimming Pricing, Penetration Pricing, Price discounts, Discriminating Pricing
iii) Price-Market relationship, Price Escalation: cost of exporting, Taxes, tariffs & Administrative costs,
Exchange rate
iv) Price control: Approaches to lessening price escalation, Leasing in international markets
c) International Promotions
i) Promotion Decisions: Complexities and issues; International advertising
ii) Marketing Environment & Promotional Strategies
iii) Role of Export Promotion Organizations, Trade fairs and Exhibitions
iv) International Marketing Communication: Major Decisions, Communication Mix, Problems in
International Marketing Communication
v) International Personal selling, Sales promotion and public relations.
d) International Distribution
i) Distribution Channels: Policy, issues, Functions & types of channels;
ii) International Channel conflict & Channel Decision
iii) Functional Excellence in Distribution Planning
iv) International logistics decisions & Management, Developing logistic Strategy
23
3) Export Management (08)
a) Managing Export Decisions
b) Export Contract: cost descriptions, risk coverage
c) Export procedure & Documentation, Modes of payment
d) Exit policy
REFERENCE BOOKS:
1. International Marketing: Text & Cases – Francis Cherunilam – Himalaya
2. International Marketing – Cateora, Graham, Salwan – Tata McGraw Hill
3. Global Marketing Management by Keegan - Pearson
4. International Marketing: Text And Cases - Justin Paul & Ramneek Kapoor – Tata Mcgraw Hill
5. International Marketing – Rajgopal – Vikas Publications
6. International Marketing – Rajendra Nargundkar – Excel Books
7. International Marketing – R Shrinivasan – Prantice Hall
8. Global Marketing: Foreign Entry, Local Marketing & Global Mgmt. – Johansson - Tata Mcgraw Hill
9. International Marketing & Export Management By Albaum - Pearson
10. International Marketing - Jain S.C. - CBS Publications, New Delhi
11. Marketing Management – Global Perspective, Indian Context (4/e) Ramaswamy & Namakumari
Macmillan
24
Specialization – C – Human Resource Management
North Maharashtra University, Jalgaon
(NACC Accredited ‘B’ Grade University)
FACULTY OF COMMERCE & MANAGEMENT
New Syllabus: M.B.A.
SEMESTER: III
304 C - Industrial Relations & Trade Union
60 + 40 Pattern: External Marks 60 +Internal Marks 40 = Maximum Total Marks: 100
Required Lectures: 50 hours
1) Industrial Relations- (05)
a) Concept, scope objectives, importance;
b) Developing sound industrial relations; industrial relations in India
c) Measures to Improve Industrial Relation
2) Industrial Discipline (07)
a) Concept, Objectives, Importance, Principles, Aspects, & Approaches of Discipline
b) The Red Hot Stove Rule
c) Procedure of Disciplinary Action (as per Industrial Employment (Standing order)act 1946 )
3) Industrial Disputes- (08)
a) Concept, Manifestation of Conflict, Forms of Industrial Dispute
b) Causes & Consequences of Industrial Dispute
c) Dispute Settlement Machinery
d) Industrial Disputes in India
e) Prevention of Industrial Disputes
4) Grievance Procedure- (10)
a) Employee Grievance: Meaning, Nature, & Causes
b) Steps in grievance settlement; grievance machinery.
c) Mediation- Types and essentials of mediation
d) Conciliation-
i) Types; preliminary steps towards conciliation;
ii) Conciliation Officer- Qualities of a conciliator, role of conciliator
iii) Conciliation procedure.
e) Arbitration- Types, Procedure.
f) Adjudication- Types, three tire system of adjudication.
5) Collective Bargaining & Negotiation (08)
a) Objectives & importance
b) Bargaining Strategies
c) Bargaining Process
d) Essentials of Collective Bargaining.
e) Importance of negotiation
f) Qualities of a good negotiator.
6) Trade Unionism- (12)
a) Types, role & importance
b) Recognition of Trade Union
c) Trade Union Movement in India
d) Problem of trade unions in India.
e) Measures for strengthening T U
f) White Collar & Managerial Trade Unions: Growth, Need & Nature of Managerial TU
g) The Trade Union Act 1926: Definitions, Registration, Duties, Rights & Liabilities of Trade Union
25
304 C - Industrial Relations & Trade Union
REFERENCE BOOKS:
1) Industrial Relations Trade Union & Labour Legislations by PRN Sinha & Shekher – Pearson
2) Industrial Relations & Labour Laws by B.D.Singh- Excel books
3) Industrial Relations by Arun Monappa – Tata McGraw Hill
4) Dynamics of Industrial Relations by C.B.Mamoria; Himalaya Publishing House
5) Industrial Relations of Developing Economy by Bishwanath Ghosh- Himalaya
6) Essentials of HRM & IR by P Subba Rao – Himalaya
7) Industrial Relations in India 2/e Sen Macmillan
8) Human Resource Management by S.S.Khanka; S. Chand & Co. Ltd. New Delhi.
9) Human Resource Management by K.Ashwathappa – Tata McGraw Hill
26
North Maharashtra University, Jalgaon
(NACC Accredited ‘B’ Grade University)
FACULTY OF COMMERCE & MANAGEMENT
New Syllabus: M.B.A.
SEMESTER: III
305-C: Labour Welfare and Administration
60 + 40 Pattern: External Marks 60 +Internal Marks 40 = Maximum Total Marks: 100
Required Lectures: 50 hours
1) Introduction (08)
a) Meaning, importance and objective of labour welfare.
b) Types of welfare services
c) Necessity and scope of labour welfare in India
d) Agencies of labour welfare
e) Qualification and role of labour officer
2) Social Security (06)
a) Concept, scope, Objective, need.
b) Types of social security
c) Social security measures in India
3) Workers Participation in Management, (08)
a) WPM-Definition, meaning and objective
b) Forms of WPM
c) Causes and failure of WPM
d) Making worker participation effective
e) WPM in India
4) Empowerment- (08)
a) Meaning, coordination.
b) Approaches of empowerment
c) Characteristics of empowered organization.
d) Forms of empowerment.
e) Empowerment process.
f) Barriers to empowerment.
5) Industrial hygiene (06)
a) Working Condition.
b) Lighting, temperature, humidity, noise, duel firms and radiations etc.
c) Work behavior
i) Industrial accidents and fatigue
ii) Causes of accidents
iii) Fatigue and effect of fatigue
iv) Safety Programmer
6) Labour Costing (08)
a) Labour cost, computations and controls.
b) Absenteeism and labour turn over-Cost, causes and determination.
c) Labour productivity: Labours study and times study
d) Treatment of overtime. Ideal time. Night shift, allowances, leaves pay.
7) India & International Labour Organization (06)
a) Objectives, Structure of ILO
b) Impact of ILO on India Labour
c) Recommendations of ILO
27
305-C: Labour Welfare and Administration
Reference Books:
1. Human Resource Management by Ashwathapa – Tata McGraw Hill
2. Labour Welfare Trade Union & Industrial Relations by Punekar, Deodhar & Sankaran - Himalaya
Publications
3. Human Resource Management by S.S.Khanka – S. chand & Sons
4. Essential of HRM and Industrial Relations by P.Subha Rao – Himalaya Publications
5. Human Resource Management by Gary Dessler – Pearson
6. Human Resource Management by C.B.Gupta – Sultan Chand & Sons
7. Human Resource Management by Chhabra – Dhanpat Rai & Sons
8. Industrial Relations by Arun Monappa – Tata McGraw Hill
9. Human Resource Management by A.M Sharma – Himalaya Publications
10. Human Resource Management by V.S.P Rao – Excel Books
11. Human Resource Management by Snell Bohlander - Cengage
12. Human Resource Management by Mondy - Pearson
28
North Maharashtra University, Jalgaon
(NACC Accredited ‘B’ Grade University)
FACULTY OF COMMERCE & MANAGEMENT
New Syllabus: M.B.A.
SEMESTER: III
306-C: Strategic and e-Human Resource Management
60 + 40 Pattern: External Marks 60 +Internal Marks 40 = Maximum Total Marks: 100
Required Lectures: 50 hours
1) Effective Management of People (07)
a) System of HR & Organization’s Performance
b) Managerial approach vis-à-vis Change agent
c) Strategic HR Vs Traditional HR
d) Role of HR during
i) Organizational growth
ii) Retrenchment
iii) Organizational Turnaround
2) Strategic Human Resource Management (09)
a) Introduction, Meaning, Definition of SHRM
b) Importance & Steps in SHRM
c) Barriers to Strategic HR
i) HR & Organizational Strategies
ii) HR & Corporate Strategy
iii) HR & Business Strategy
iv) HR Strategy Framework
d) Strategic Procurement, Strategic Recruitment & Strategic Staffing
3) Strategic Job Analysis, Job design & Redesigning of Work System (12)
a) Concept, Process & Method of Job Analysis
b) Meaning, Issues & Concept of - Job Description, Job Specification & Job Analysis
c) Modern Management Techniques
d) Designing of work Systems
e) Organizational Design Process & Factors affecting Design Process
f) Emerging issues in Organizational Design
g) Goal Setting
i) Meaning of Goal Setting
ii) Requisites of Goal setting & its relationship with Vision & Mission
iii) Approaches, Process & Characteristic of Goal setting
4) Strategic Performance Management (08)
a) Ethical Issues in Strategic HRM
i) Core Concepts & Ethics at Work place
ii) Ethical Issues in Labour Management relations & Conflict of Interest
b) Strategic Dimensions of Performance Appraisal
c) A Shift from Appraisal to Performance Management
i) Balance Score Cards & Its Importance
ii) Economic Value Added
5) Developing HR as Strategic Value addition Function (07)
a) Gaining competitive Advantage through HR
b) HR as a Strategic Business Partner
c) The VRIO Framework
d) Changing role & Future Challenges of HR
29
6) Strategic HR & Information Technology (07)
a) Technologies Affecting HRM
b) HR Innovations
c) Conventional HRM to Web Based HRM
d) Various Application Software for HR Practices
REFERENCE BOOKS:
1. Strategic Human Resource Management by Jeffrey Mello.- Cengage Learning
2. Strategic Human Resource Management by Rajeesh Viswanathan – Himalaya
3. Strategic Human Resource Management by Greer - Pearson
4. Strategic Human Resource Management by Armstrong – Kogan Page
5. Strategic Human Resource Management by Rajib Dhar – Excel Books
6. Strategic Human Resources Management Prasad Macmillan
7. Human Resource Strategy by Dreher & Dougherty – Tata Mcgraw Hill
8. Human Resource Management, 10/e by Mondy Wayne – Pearson Education
9. Managing Human Resources By Fisher- Cengage Learning
30
North Maharashtra University, Jalgaon
(NACC Accredited ‘B’ Grade University)
FACULTY OF COMMERCE & MANAGEMENT
New Syllabus: M.B.A.
SEMESTER: III
307 C – HR Legislations
60 + 40 Pattern: External Marks 60 +Internal Marks 40 = Maximum Total Marks: 100
Required Lectures: 50 hours
1) Factories Act, 1948 (06)
a) Object & Definitions
b) Health Provisions
c) Safety Provisions
d) Welfare Provisions
e) Obligations of Worker & Occupier
f) Offences & Penalties
2) Apprentice Act, 1961 (04)
a) Object & Definitions
b) Obligation of employers,
c) Obligations & Rights of apprentices.
d) Contract of Apprenticeship
3) Minimum wages Act, 1948 (05)
a) Object, Applicability & definitions
b) fixation of minimum rate of wages
c) Procedure for fixing and revising minimum wage,
d) Offences & Penalties
e) Obligations of Employers
4) Payment of wages Act, 1926 (05)
a) Object, Applicability & definitions
b) Time of payment of Wages.
c) Deductions from wages.
d) Obligations of Employers & Employees.
e) Offences & Penalties
5) Payment of Bonus Act 1965 (06)
a) Object, Applicability & definitions
b) Calculation of Bonus,
c) Time limit for payment
d) Eligibility for Bonus
e) Amount of Bonus , Claim for Bonus, exemption
f) Calculation of allocable surplus,
g) Set-on and set-off of allocable surplus
6) Workmen’s Compensation Act, 1923. (05)
a) Object, Scope & definitions
b) Liability of employers
c) Amount of Compensation
d) Obligations of Workmen & Employer
e) Distribution of Compensation
f) Occupational diseases
g) Penalties
31
7) Contract Labour (Regulation & Abolition) Act, 1970. (05)
a) Object, Applicability & definitions
b) Prohibition of Contract Labour
c) Registration & Licensing of contractors
d) Welfare of Contract Labour
e) Obligations of principal employer & contractor
8) Employees state insurance Act, 1948 (04)
a) Object, Scope & definitions
b) Obligations of Employers & Employees.
c) Contribution
d) Benefits to employees
9) Maternity Benefit Act 1961 (06)
a) Object, Applicability & definitions
b) Right to payment of maternity benefit
c) Forfeiture of maternity benefit
d) Payment of maternity benefit in case of death of a woman
e) Payment of medical bonus
f) Leave for miscarriage
g) Leave for illness arising out of pregnancy, delivery, premature birth of child, or miscarriage
h) Nursing breaks
10) The Child Labour (Prohibition & Regulation) Act 1986 (04)
a) Object, Applicability & definitions
b) Prohibition of Child Labour
c) Regulation of Conditions of Child
d) Offences & Penalties
REFERENCE BOOKS:
1. Labour Laws by B.D.Singh – Excel Books
2. Industrial Jurisprudence and Labour Legislation by A.M.Sharma – Himalaya Publications
3. Elements of Merchantile Law by N.D.Kapoor – Sultan Chand & Sons
4. Industrial Relations, Trade Unions & Labour Legislation by PRN Sinha, Indu Sinha, Seema Shekhar – Pearson
5. Labour Laws – Bare Acts
32
Specialization – D – Operations Management
North Maharashtra University, Jalgaon
(NACC Accredited ‘B’ Grade University)
FACULTY OF COMMERCE & MANAGEMENT
New Syllabus: M.B.A.
SEMESTER: III
304 D – World Class Manufacturing & Process Management
60 + 40 Pattern: External Marks 60 +Internal Marks 40 = Maximum Total Marks: 100
Required Lectures: 50 hours
1) Manufacturing Management (04)
a) Manufacturing activity scheduling
b) Manufacturing resource planning
c) Current Trends in Manufacturing in India
2) World Class Manufacturing (08)
a) Characteristic of Re-engineered process.
b) Managerial responsibility in globalization :
c) Software in use, Problems of implementation on the system.
d) Optimized Production Technology (OPT),
e) Automation in Design and manufacturing, Role of Robotics etc.
f) State of International Business – Managerial Attitude and Challenges.
g) Environment Pollution – Factors, Effect and Control.
3) Innovative Manufacturing System (10)
a) Lean Manufacturing: Concept, Tools & Techniques, Advantages And Disadvantages
b) Flexible Manufacturing System: Different production system of FMS & its Configuration
c) Group Technology: Concept & applications of GT
d) Cellular Manufacturing System: Concept
e) Agile Manufacturing: Concept
f) Computer Integrated Manufacturing (CIM) : Concept
4) Process Management (10)
a) Processes: Meaning, Types & Scope
b) Process planning and selection
c) Process design: Scope, Factors affecting and operation design
d) Major process decisions
e) Process analysis and process flow charts
f) Process Improvement: Methods – Kaizen Umbrella, Process Management tools
g) Process Management tools & Techniques: Design of Experiments (DOE), Taguchi Method, Quality Function
Deployment (QFD), Single Minute Exchange of Die (SMED), Visual Control (VC)
h) Product Design Concepts: Design for manufacture (DFM), Design for Assembly (DFA), Design for Operations
(DFO)
5) Maintenance Management (08)
a) Maintenance Function and Strategies
b) Maintenance economics
c) Spare Parts Management: Types of Spares & Inventory Planning for Spare Parts
d) Measurement of Maintenance performance:
i) Total Productive Maintenance
ii) Concept of Reliability, Reliability Improvement
iii) Concept of Maintainability, Maintainability Improvement.
33
6) Management of Industrial Safety (06)
a) Safety Analysis
b) Safety programs and organization
c) Safety and productivity
d) Causes, problems and sources of industrial accidents
e) Theory of accident occurrences
f) Accident prevention and control
g) Investigation and Analysis of accident
h) Duties of plant supervisor and safety inspector
i) Welfare and safety
7) Technology Transfer (04)
a) Definition and Classifications
b) Channels of technology Flow
c) International Technology Transfer
d) Intra-firm Technology Transfer
REFERENCE BOOKS:
1. Production and Operations Management by N.G. Nair – Tata McGraw Hill
2. Production & Operations Management by Upendra Kacharu – Excel Books
3. World Class Manufacturing Sahay Macmillan
4. Operations Management by B Mahadevan – Pearson
5. Global Management Solutions-Demystified – Seth, Rastogi – Thomson Press
6. Total Quality Management: Text & Cases – K Shridhara Bhat - Himalaya
7. Production and Materials Management by K. Shridhar Bhat –Himalaya
8. Management of Technology by Tarek Khalil - TMH
9. Production and Operation Management by Kanishka Bedi – Oxford
10. Operation management by Ray wild – Thomson
11. Production and Operation Management by Chunnawala Patel - Himalaya
12. Materials and Purchasing Management by S.A. Chunawala – Himalaya
34
North Maharashtra University, Jalgaon
(NACC Accredited ‘B’ Grade University)
FACULTY OF COMMERCE & MANAGEMENT
New Syllabus: M.B.A.
SEMESTER: III
305 D – MANAGEMENT OF TECHNOLOGY
60 + 40 Pattern: External Marks 60 +Internal Marks 40 = Maximum Total Marks: 100
Required Lectures: 50 hours
1. Introduction to Technology Management: (08)
a) Concept and meaning of technology,
b) Evolution and growth of technology,
c) role and significance of management of technology,
d) Impact of technology on society and business,
e) Forms of technology: process technology and product technology.
2. Competitive advantages through new technologies: (08)
a) Product development – from scientific breakthrough to marketable product –
b) Role of Government in Technology Development.
c) Linkage between technology, development and competition,
d) Managing research and development (R&D),
e) Managing Intellectual Property.
2) Technological Forecasting: (08)
a) Exploratory: Intuitive, Extrapolation, Growth Curves,
b) Technology Monitoring, Normative: Relevance Tree, Morphological Analysis, Mission Flow Diagram
3) Technology Assessment: (08)
a) Technology Choice, Technological Leadership and Follower ship,
b) Technology Acquisition. Meaning of Innovation and creativity,
c) innovation management
4) Technology strategy: (06)
a) concept, types, key principles, framework for formulating technology strategy,
b) Technology forecasting: techniques and application.
5) Technology diffusion and absorption: (06)
a) Rate of Diffusion; Innovation Time and Innovation Cost,
b) Speed of Diffusion.
c) Project management in adoption and implementation of new technologies.
6) Technology Transfer Management: (06)
a) Technology transfer-process;
b) outsourcing strategic issues; joint ventures,
c) Technology sourcing.
7) Human Aspects in Technology Management: (05)
a) Integration of People and Technology,
b) Organizational and Psychological Factors,
c) Organizational Structure.
8) Social Issues in Technology Management: (05)
a) Technological Change and Industrial Relations,
b) Technology Assessment and Environmental Impact Analysis.
35
305 D – MANAGEMENT OF TECHNOLOGY
REFERENCE BOOKS:
1) Management of Technology - Tarek Khalli - McGraw-Hill.
2) Managing Technology and Innovation for Competitive Advantage - V K Narayanan - Pearson Education Asia
3) Strategic Technology Management - Betz. F. - McGraw-Hill.
4) Strategic Management of Technological Innovation - Schilling - McGraw-Hill, 2nd ed.
5) Strategic Management of Technology & Innovation - Burgelman, R.A., M.A. Madique, and S.C. Wheelwright -.
Irwin.
6) Handbook Of Technology Management - Gaynor - Mcgraw Hill
7) Managing New Technology Development - Souder, W.C. and C.M. Crawford - McGraw-Hill.
8) Managing Technological Innovation - Twiss, B. -. Pitman.
9) Bringing New technology To Market - Kathleen R Allen - Prentice Hall India
10) Management Of New Technologies For Global Competitiveness –– Christian N Madu - Jaico Publishing House
36
North Maharashtra University, Jalgaon
(NACC Accredited ‘B’ Grade University)
FACULTY OF COMMERCE & MANAGEMENT
New Syllabus: M.B.A.
SEMESTER: III
306 D –Logistic & Supply Chain Management
60 + 40 Pattern: External Marks 60 +Internal Marks 40 = Maximum Total Marks: 100
Required Lectures: 50 hours
1) Supply Chain Management (16)
a) Concept, Supply Chain Linkage
b) Mapping the supply chain
c) E-Business solution for supply chain
d) Supply chain Flows
e) Cycle View of Supply Chain
f) Process cycle time
g) Supply Chain Relationships: Supplier-Buyer relationship
h) Functional Strategies that impact SCM performance
i) Parameters for SCM Design
j) Information Functionality of Supply Chain
k) Principles of Supply chain Information
l) Information System activity
m) Technology Used in SCM
2) Logistic Management (06)
a) Definition, Objective Functions & Scope
b) Customer value chain
c) Logistical competence, competitiveness and competitive advances
d) Logistic for business excellence
e) Logistic solution
f) Role of Logistic in Supply Chain
3) Customer Service And Demand Management (06)
a) Relationship between customer and demand management
b) Customer service for competitiveness
c) Customer service phase
d) Service attributes
e) Customer service strategy
f) Value added logistical service
4) Logistic Planning And Strategy (06)
a) Hierarchy of planning
b) Relationship between logistic strategy and corporate strategy
c) The strategic logistic plan and audit
d) Logistic mission and objectives
e) Logistic Strategies & Formulation
f) Designing Logistical system
37
5) Logistic Mix (16)
a) Warehousing
i) Concept & Functions
ii) Warehouse Options
iii) Warehouse Site Selection & Layout Design
iv) Warehouse Costing
v) Warehousing Strategies
vi) Warehousing in India
b) Material Handling Systems
i) Role of Material Handling
ii) Material Handling Guidelines
c) Material Storage Systems
i) Concept
ii) Storage Principles
iii) Benefits of Storage Design
iv) Storage Methods
d) Transportation
i) Transportation Infrastructure
ii) Freight Management
iii) Factors influencing Freight cost
iv) Transportation Network
v) Route Planning
vi) Containerisation
e) Logistical Packaging
i) Consumer Vs Logistic Packaging
ii) Packaging as Unitisation
iii) Design Considerations
iv) Packaging Materials
v) Returnable Logistic Packaging
vi) Packaging Cost
f) Logistic Information system (LIS)
i) Logistic Information Needs
ii) Designing Logistic Information system
iii) Desired Characteristic of LIS
REFERENCE BOOKS:
1. Logistic Management by V.V.Sople- Pearson
2. Logistic & Supply chain management by K.Shridhara Bhat – Himalaya
3. Exploring the supply chain by Upendra kachru – Excel books
4. Supply Chain Logistics Management - Donald Bowersox , David Closs, M. Bixby Cooper – Tata McGraw Hill
5. Supply chain management by Janat Shah - Pearson
6. Logistical Management by Donald Bowersox , David Closs – Tata McGraw Hill
7. Supply chain management Concept and cases by Rahul V. Altekar - PHI
8. Operations Management along the Supply chain by Russell & Taylor - WILEY-INDIA
9. Supply Chain Management - Text, Cases and Best Practices by Agrawal -Macmillan
38
North Maharashtra University, Jalgaon
(NACC Accredited ‘B’ Grade University)
FACULTY OF COMMERCE & MANAGEMENT
New Syllabus: M.B.A.
SEMESTER: III
307 D –Operations Research
60 + 40 Pattern: External Marks 60 +Internal Marks 40 = Maximum Total Marks: 100
Required Lectures: 50 hours
1) Introduction to Operations Research (05)
a) Definitions, characteristic & Scope of Operations Research
b) Role of Operations Research in Managerial D/M
c) Role of Computers in OR
d) Limitations of OR
2) Transportation Model (06)
a) Formulation of Transportation Problem.
b) Methods of Finding Initial Solution.
i) North-West corner rule
ii) Row Minima Method
iii) Column Minima Method
iv) Least Cost Method
v) Vogel’s Approximation Method
3) Assignment Model (05)
a) Comparison with Transportation Model
b) Formulation of Assignment Model
c) Hungarian or reduced Matrix Method
4) Theory of Games (10)
a) Competitive Games
b) Terminology
c) Rules for games theory
d) 2X2 Games, 2X3 Games, 3X3 Games
5) Sequencing Problem (06)
a) Processing n jobs through two machines
b) Processing n jobs through three machines
c) Processing Two jobs through m machines
6) Replacement Decisions (05)
a) Replacement of Item Deteriorates with time
b) Replacement of Item Whose Maintenance cost Increase with Time and value of Money
7) Investment Analysis (08)
a) Break even analysis
b) Payback Period Method
c) Average Rate of Return Method
d) Discounted Cash Flow Method
39
8) Simulations (04)
a) Meaning of Simulation
b) Reasons for using Simulation
c) Advantages & Limitations of Simulation
d) Monte Carlo Method of Simulation(Theory only)
REFERENCE BOOKS:
1. Operations Research: Theory and Applications (4/e) Sharma Macmillan
2. Operations Research by V.K.Kapoor - Sultan Chand & Sons
3. Operations Research by D.S Heera & P.K.Gupta - S.Chand & Sons
4. Quantitative Techniques in Management by Vohra - Tata McGraw Hill Company
5. Operations Research by Natarajan - Pearson
6. Quantitative Techniques in Management by Jaishankar – Excel Books
40
Specialization – E – International Business Management
North Maharashtra University, Jalgaon
(NACC Accredited ‘B’ Grade University)
FACULTY OF COMMERCE & MANAGEMENT
New Syllabus: M.B.A.
SEMESTER: III
304 E – International Business
60 + 40 Pattern: External Marks 60 +Internal Marks 40 = Maximum Total Marks: 100
Required Lectures: 50 hours
1) Introduction to International Business (IB) (06)
a) Concept of International Business
b) International Vs Domestic Business
c) Evolution, Development & Factors leading to Growth of IB
d) International Orientation
e) Globalization of Business Structure
2) Modes of International Business (06)
a) Determinants of Entry Mode
i) country-specific,
ii) Industry-specific,
iii) Firm-specific,
iv) Project-specific
b) Entry Mode Selection & Choices
i) Trade Related
ii) Contractual
iii) Investment Based
3) Theories of International Trade (06)
a) Mercantilism
b) Theory of Absolute cost Advantage
c) Comparative cost Advantage Theory
d) Comparative cost Advantage Theory with Money
e) Country Similarity Theory
f) Global Strategic Rivalry Theory
g) Factor Proportions Theory
h) Product life Cycle Theory
i) Porter’s National Competitive advantage Theory
4) International Business Environment (09)
a) Meaning of IB Environment, IB Environmental Factors
b) Socio-cultural & Ethical Environment
c) Economic Environment
d) Political Environment
e) Technological Environment
5) International Business Strategies (12)
a) Strategy: Role & Choices
b) Strategy formulation: Approaches, Spectrum, Levels
41
c) Planning, Organization & Control
d) International Marketing Strategy
e) International Investment & Financing Strategy
f) International HRM Strategies
6) Global Trade & Investment (11)
a) World Trade Organization
i) Establishment of WTO
ii) Organization Structure of WTO
iii) Anti Dumping Measures
iv) Dispute settlement Mechanism
v) TRIMS & TRIPS
vi) WTO & India
b) Conflict & Negotiations in IB
i) Factors causing Conflict
ii) Host Country Vs Transnational Corporations
iii) International Negotiations
iv) Role of International agencies in Conflict resolution
c) Foreign Direct Investment (FDI)
i) Concept, Reasons & Trends in FDI
ii) Costs, Benefits & Determinants in FDI
iii) Theories of FDI
(1) Industrial Organisation Theory
(2) Product Cycle Theory
(3) MacDougall-Kemp Hypothesis
(4) Location-specific Theory
iv) Foreign Direct Investment In India
REFERENCE BOOKS:
1) International Business: concept Env. & Strategies – Vyuptakesh Sharan – Pearson
2) International Business: K. Ashwathappa - Tata McGraw Hill
3) International Business – Hill & Jain – Tata McGraw Hill
4) International Business: Text & Cases – P. Subba Rao – Himalaya
5) International Business: concept Env. & Strategies – Sumati Varma – Ane Books
6) International Business – Shajahan - Macmillan
7) International Business – Shyam Shukla – Excel Books
8) International Business Environemt & Management: V.K. Bhalla – Anmol Publications
9) International Business- O.P.Agrawal - Himalaya
10) International Business – Justine Paul – Prantice Hall
42
North Maharashtra University, Jalgaon
(NACC Accredited ‘B’ Grade University)
FACULTY OF COMMERCE & MANAGEMENT
New Syllabus: M.B.A.
SEMESTER: III
305 E – International Finance
60 + 40 Pattern: External Marks 60 +Internal Marks 40 = Maximum Total Marks: 100
Required Lectures: 50 hours
1) Fundamental of International Finance (06)
a) Nature, Scope, Dimension & Importance of International Finance
b) Domestic Vs International Finance
c) Recent changes in Global Financial markets.
d) Globalization & international Financial Management
e) Emerging challenges & Responsibilities of finance Manager
2) International Monetary system (09)
a) Evolution of International Monetary System
b) Alternative Exchange Rate Regime
c) International Monitory Fund (IMF) classification for exchange Rate Regime
d) Selection & management of exchange Rate Regime
e) Monetary Policy & exchange Rate policy
f) Emergence of Euro
g) Exchange rate of Indian Rupee
h) Convert ability & Currency
i) Sterilization
3) Balance of Payment (05)
a) Structure of Balance of Payment
b) Function, Principles & Accounting of Balance of Payment
c) Equilibrium & Disequilibrium
d) Adjustment & Approaches to Adjustment
e) Balance of Payment and Exchange Rate
f) India’s Balance of Payment
4) International Parity (07)
a) Exchange Rate Determination
b) Factor Affecting Exchange Rate
c) Purchasing Power Parity (PPP) theory of Exchange.
d) Real Exchange Rate & Real Effective Exchange Rate
e) Interest Rate & Exchange Rate
f) Covered Interest Rate & Interest Rate Parity, Forward Rate Parity
g) The Fischer Effect
h) Exchange Rate Forecasting
5) The Foreign Exchange Market (10)
a) Structure of foreign Exchange Market
b) Market Participant & market makers
c) Market segment
43
d) Markets for Currency Options & Futures
e) Foreign Exchange Rate
f) Arbitrage- Two Point & Triangular Arbitrage
g) Forward & future spot rate
h) International Transaction Mechanism – Nostro, Vostro and Loro Account, SWIFT, CHIP, CHAP, Telegraphic
Transaction (IT)
i) The Indian Foreign Exchange Market.
6) Financial Decisions of Multinational Corporations (08)
a) Generalised trade theory
b) MNCs: Definition, rationale, Merits & Demerits, Role & impact
c) Cost of Capital: Meaning & Factors, Difference between Cost of capital for MNCs & Domestic firm
d) Capital structure decisions
e) Operational Strategies of MNCs: Change Strategy, technology adaption, quality improvement & control,
Mergers & Acquisition
f) Sources of Funds for MNCs: long term & short term
7) International Financial Institutions (05)
a) International Bank for Reconstruction and Development
b) International Development Association
c) International Finance Corporation
d) Asian Development Bank
e) International Monetary Fund
REFERENCE BOOKS:
1) International Finance Management by Thumuluri Siddaiah (IFM) - Pearson
2) International Finance Management by P. G. Apte - Tata McGraw Hill
3) International Finance Management by vyuplesh saran – Prentice Hall
4) International Finance by Maurice D. Levi - Routledge
5) International Finance Management by V.A. Avadhani – Himalaya Publishing House
6) International Finance Management by V.K Bhalla - Anmol Publications
7) International Finance Management by O.P.Agrawal - Himalaya Publishing House
8) International Finance Management by Cheol S. Eun & Bruce G Resnick , Tale McGraw Hill
9) International finance Marketing by N. R. Machiraju – Himalaya Publication
10) International Finance Management by K. Aswasthapa- Tata McGraw Hill
44
North Maharashtra University, Jalgaon
(NACC Accredited ‘B’ Grade University)
FACULTY OF COMMERCE & MANAGEMENT
New Syllabus: M.B.A.
SEMESTER: III
306 E –International Logistic & Supply Chain Management
60 + 40 Pattern: External Marks 60 +Internal Marks 40 = Maximum Total Marks: 100
Required Lectures: 50 hours
1) Supply Chain Management (16)
a) Concept, Supply Chain Linkage
b) Mapping the supply chain
c) E-Business solution for supply chain
d) Supply chain Flows
e) Cycle View of Supply Chain
f) Process cycle time
g) Supply Chain Relationships: Supplier-Buyer relationship
h) Functional Strategies that impact SCM performance
i) Parameters for SCM Design
j) Information Functionality of Supply Chain
k) Principles of Supply chain Information
l) Information System activity
m) Technology Used in SCM
2) Logistic Management (06)
a) Definition, Objective Functions & Scope
b) Customer value chain
c) Logistical competence, competitiveness and competitive advances
d) Logistic for business excellence
e) Logistic solution
f) Role of Logistic in Supply Chain
3) Customer Service And Demand Management (06)
a) Relationship between customer and demand management
b) Customer service for competitiveness
c) Customer service phase
d) Service attributes
e) Customer service strategy
f) Value added logistical service
4) Logistic Planning And Strategy (06)
a) Hierarchy of planning
b) Relationship between logistic strategy and corporate strategy
c) The strategic logistic plan and audit
d) Logistic mission and objectives
e) Logistic Strategies & Formulation
f) Designing Logistical system
45
5) Logistic Mix (16)
a) Warehousing
i) Concept & Functions
ii) Warehouse Options
iii) Warehouse Site Selection & Layout Design
iv) Warehouse Costing
v) Warehousing Strategies
vi) Warehousing in India
b) Material Handling Systems
i) Role of Material Handling
ii) Material Handling Guidelines
c) Material Storage Systems
i) Concept
ii) Storage Principles
iii) Benefits of Storage Design
iv) Storage Methods
d) Transportation
i) Transportation Infrastructure
ii) Freight Management
iii) Factors influencing Freight cost
iv) Transportation Network
v) Route Planning
vi) Containerisation
e) Logistical Packaging
i) Consumer Vs Logistic Packaging
ii) Packaging as Unitisation
iii) Design Considerations
iv) Packaging Materials
v) Returnable Logistic Packaging
vi) Packaging Cost
f) Logistic Information system (LIS)
i) Logistic Information Needs
ii) Designing Logistic Information system
iii) Desired Characteristic of LIS
REFERENCE BOOKS:
1. Logistical Management by Donald Bowersox , David Closs – Tata McGraw Hill
2. Logistic Management by V.V.Sople- Pearson
3. Supply Chain Logistics Management - Donald Bowersox , David Closs, M. Bixby Cooper – Tata McGraw Hill
4. Logistic & Supply chain management by K.Shridhara Bhat – Himalaya
5. Exploring the supply chain by Upendra kachru – Excel books
6. Supply chain management by Janat Shah - Pearson
7. Supply chain management Concept and cases by Rahul V. Altekar - PHI
8. Operations Management along the Supply chain by Russell & Taylor - WILEY-INDIA
46
North Maharashtra University, Jalgaon
(NACC Accredited ‘B’ Grade University)
FACULTY OF COMMERCE & MANAGEMENT
New Syllabus: M.B.A.
SEMESTER: III
307 E – International Marketing Management
60 + 40 Pattern: External Marks 60 +Internal Marks 40 = Maximum Total Marks: 100
Required Lectures: 50 hours
1) Introduction to International Marketing (12)
a) International Market: Meaning, Expansion, Growing Attractiveness
b) International Marketing: Meaning, Need, significance, Participants, Motives, Problems, Complexities,
Decisions & Future
c) International Orientation & Stages
d) Scope of Marketing Indian Products Abroad
e) International market orientation- EPRG framework; International market entry strategies.
f) International Marketing Environment:
i) Internal, External, Domestic, Economic, Social, Cultural, Demographic, Technological, Political and Legal
ii) International Trading Environment
iii) Trading Blocs & Growing Intra-Regional Trade
g) International Market Entry Strategies & Mode, Entry Strategies of Indian Firms
2) International Marketing Mix (30)
a) International Product Strategy:
i) Levels & Hierarchy of product, Product-line analysis, Product design Strategy
ii) Product Life Cycle Management,
iii) New Product Development, Product Positioning & Product Adoption, Repositioning Strategies
iv) Product planning Matrix, Dimensions of Product Strategies
v) Product planning for global markets;
vi) Standardization v/s Product adaptation;
vii) Management of international brands: Brand Drivers
viii) Packaging and labeling
b) International Pricing
i) Role of Pricing, Objectives, Factors affecting Pricing, Pricing decisions
ii) Pricing Methods, Pricing Strategies, Cost based pricing, Transfer pricing, Dumping, Export price
structure, Skimming Pricing, Penetration Pricing, Price discounts, Discriminating Pricing
iii) Price-Market relationship, Price Escalation: cost of exporting, Taxes, tariffs & Administrative costs,
Exchange rate
iv) Price control: Approaches to lessening price escalation, Leasing in international markets
c) International Promotions
i) Promotion Decisions: Complexities and issues; International advertising
ii) Marketing Environment & Promotional Strategies
iii) Role of Export Promotion Organizations, Trade fairs and Exhibitions
iv) International Marketing Communication: Major Decisions, Communication Mix, Problems in
International Marketing Communication
v) International Personal selling, Sales promotion and public relations.
47
d) International Distribution
i) Distribution Channels: Policy, issues, Functions & types of channels;
ii) International Channel conflict & Channel Decision
iii) Functional Excellence in Distribution Planning
iv) International logistics decisions & Management, Developing logistic Strategy
3) Export Management (08)
a) Managing Export Decisions
b) Export Contract: cost descriptions, risk coverage
c) Export procedure & Documentation, Modes of payment
d) Exit policy
REFERENCE BOOKS:
1. International Marketing:Text & Cases – Francis Cherunilam – Himalaya
2. International Marketing – R Shrinivasan – Prantice Hall
3. International Marketing – Rajgopal – Vikas Publications
4. International Marketing – Rajendra Nargundkar – Excel Books
5. International Marketing – Cateora,Graham – Tata McGraw Hill
6. International Marketing - Jain S.C. - CBS Publications, New Delhi
48
Specialisation – F: Agri- Business Management
North Maharashtra University, Jalgaon
(NACC Accredited ‘B’ Grade University)
FACULTY OF COMMERCE & MANAGEMENT
New Syllabus: M.B.A.
SEMESTER: III
304 F – Agri Business Management
60 + 40 Pattern: External Marks 60 +Internal Marks 40 = Maximum Total Marks: 100
Required Lectures: 50 hours
1) Introduction to ABM (06)
a) Meaning, definition, history, Importance and scope of agri-business
b) Changing dimension of agricultural business
c) Agri-business Management-distinctive features, nature and components
d) Five Years Plans and agri-business, characteristics of plan
2) Farm Management (14)
a) Organization and operation of farm business
b) Tools of farm business organization and operation
c) Steps in farm business organization
d) Evaluation of available resources in Forming & its optimum Utilization
e) Appraisal and goals of farm business
f) Approach to reorganization of the farm business
g) Farm adjustment program under uncertainty
h) Job of proficient farm planner, farm accountancy
i) Constraints in agri-business management infrastructure, technological, social & cultural. Analysis of farm
records, Farm inventories
3) Agro-Processing Management (16)
a) Role of agro-processing industries in the Indian economy
b) Status and potential of Indian agro-processing industries.-- Food grains, commercial crops
c) Policy environment of agro-processing industries-Development, management structure and
communication.
d) Work performance efficiency, public contact and public participation in agro-processing industries
e) Decision making process and entrepreneurial efficiency
f) Government policies relating to agro processing unit
g) Interdependence of agro-processing industries
h) Problem of agro-processing units
i) Guideline for financing of agro-processing industries in India
4) HRM In Agri Business Management (06)
a) Development of Human Resource in Agricultural Training
b) Importance of Human Resource in Agricultural
c) H. R. M. development program for Agribusiness
49
5) Emerging Trends In ABM (08)
a) Agro Tourism
b) Organic Farming
c) Contract Farming
d) Herbal Farming
REFERENCE BOOKS:
1. Dhondyal, S.P. Farm Management: An Economics Analysis. Friends Publications, 90, Krishnapur, Meerut -
250002
2. Johl, S.S. and T.R. Kapur. Fundamentals of Farm Business Management. Kalyani Publishers, 11 Rajendra
Nagar, Ludhiana – 114008,P-475
3. Kahlon, A.S. and Karan Singh. Economics and Farm Management in India: Theory and Practice. Allied
Publishers Pvt. Ltd. 15 JN Heredia Marg, Ballard Estate Mumbai-400038
4. Singh I.J. Elements of Farm Management Economics. Affiliated East West Press, Pvt. Ltd. New Delhi.
5. Srivastava, U.K. Vathsala. Agro-processing Strategy for Acceleration and Exports Oxford University Press
YMCA, Library Building, Jai Singh Road, New Delhi – 110001.
6. Rajagopal. Organizing Rural Business Policy Planning and Management. Sage Publication, New Delhi.
7. Pandey, Mukesh and Deepak Tiwari. Rural and Agricultural Marketing International Book Distribution Co.
New Delhi.
8. Diwase, Smita. Agri-Business Management. Everest Publishing House, Everest Lane, 536, Shaniwar Peth,
Appa Balwant Chowk, Pune – 4110030
9. Siva Rama, K., K. Ramesh and M. Gangadhar. Human Resource Management in AGRICULTURE. Disscovery
Publication, New Delhi.
10. Talwar, Prakash, Travel and Tourism Management, Gyan Books Pvt. Ltd., Main Ansari Road, Darya Ganj,
New Delhi- 110 002
11. Bagri, S.C. Trends in Tourism Promotion 2003. International Books Distributors, 9/3, Rajpur Road,
Dehradun-248 001 Uttarakhand (India)
50
North Maharashtra University, Jalgaon
(NACC Accredited ‘B’ Grade University)
FACULTY OF COMMERCE & MANAGEMENT
New Syllabus: M.B.A.
SEMESTER: III
305 F –Management of Agriculture & Allied Sciences
60 + 40 Pattern: External Marks 60 +Internal Marks 40 = Maximum Total Marks: 100
Required Lectures: 50 hours
1) Animal Production Management (10)
a. Scope of livestock in Indian economy
b. Livestock census and trend of livestock production
c. Terminology used in livestock care, poultry care and management of livestock and poultry i.e. calf, heifer,
milking animal, dry animal, pregnant animal, draft animal and breeding bull
d. Stress management. Housing of different livestock and poultry
e. Routine farm management. Preparation of animal for different purposes
f. Various breeds of cattle, sheep, goat, buffalo and poultry
g. Nutrient requirement of livestock and poultry
h. Maintenance of records on livestock dairy and poultry farms
i. Animal health cover, structure of udder and letting down of milk, clean and hygienic milk production
j. Reproductive systems of male and female, estrus cycle, pregnancy and parturition. Systems of breeding,
artificial insemination
2) Value Addition in Animal Products (10)
a. Present status of dairy, poultry, meat, wool and hide industries in WTO regime. Milk composition of
different species
b. Production, packing , marketing of milk, meat and their products
c. Import, export of animal and poultry products
d. Price regulation in animal products. Factors influencing price
e. Trends in marketing and utilization of animal products
f. Importance of hides and bones, quality standards and storage
g. Market standards and regulation of animal products
3) Post – Harvest Technology of Horticultural Crops (14)
a. Importance and present status of post harvest technology in horticultural crops in India and Maharashtra.
Maturity, harvesting and handling in relation to extended shelf-life and storage quality of fruits, vegetables
and flowers
b. Maturity and harvesting indices of fruits, vegetables and flowers
c. Factors responsible for maturity, ripening and deterioration of horticultural produce
d. Methods of pre-cooling, grading, packaging, storage and transport of fruits, vegetables and flowers
e. Importance and scope of fruits and vegetable preservation
f. Selection of site for fruit and vegetable preservation unit. Principles and methods of preservation
g. Preparation of jams, jellies, marmalades, squashes, juices, syrups, preserves, crystallized fruits, chutney,
pickle and ketchups
h. Spoilage of processed products. Post harvest management of cut flowers. Control of post harvest diseases
of important fruits and vegetables
51
4) Bio-fertilizers and Mushroom Production (06)
a. Bio-fertilizers: Introduction, importance and definition
b. Type of bio-fertilizers, Economics of bio-fertilizer production
c. Mushroom: Introduction, importance and types of mushrooms. Requirements for mushrooms cultivation:
different tools, equipments, substrates and chemicals required for commercial cultivation of mushroom
5) Information Technology in Agri-Business (10)
a. Information Technology: meaning, role and importance in Agri business and Agriculture marketing
b. Importance of Common Service Centers (CSC), Common issues of CSCs, Expert decision support system in
Agriculture
c. Information Technology for Agriculture Marketing
d. Online market information, online market status in India
e. Website on Agriculture marketing and export
f. Role of private companies in online marketing – eChaupal, HLL Shakti
REFERENCE BOOKS:
1. Banerjee, G.C. Text Book of Animal Husbandry. Oxford and IBM Publishers, New Delhi.
2. Sashry, N.S.R.C.K. Thomas and R.A. Singh. Farm Animal Management and Poultry Production. NSR, Vikas
Publishing House Pvt. Ltd. Delhi.
3. Hand Book of Animal Husbandry, ICAR, New Delhi.
4. Panda, B. and etal. Feeding Poultry. ICAR, Publication, New Delhi
5. Singh, R.A. Poultry Production. Publishers, New Delhi.
6. Maske, O Norton. Commercial Chicken Production. Manuel AVI Publishers, INC West Port.
7. Ling. E.R. Text Book and Dairy Chemistry. Chapman Hall Ltd., London
8. Devendra, C and G. B.McElroy. Goat and Sheep Production in Tropics-Long man Group Ltd., London.
9. Pantastico, E.R.,B. Post Harvest Technology, Handling, Utilization of Tropical and Sub-tropical Fruits and
Vegetables. The AVI Publishing Co., West-Post, Connecticut, USA.
10. Salunke, D.K. and Desai, B.B.Past Harvest Biotechnology of Vegetables. II CRC Press, Boca Raton, Florida.
11. Varma, L.R. and V.K.Joshi. Post Harvest Technology of Fruits and Vegetables, Vol. II. Indus Publishing
Company, New Delhi-110027
12. Dixon, R.O.D. and C.T. Wheeler, Nitrogen Fixation in plants. Blackie USA, Chapman and Hall, New York.
13. Motsara I.M.R., P. Bhattacharyya and Beena Srivastava, Biofertilizer Technology, Marketing and Usage- A
source Book – cum glossary, FDCO, New Delhi.
14. Bahl, N. Handbook on Mushrooms. Oxford and IBH Pub. Co.Pvt, Ltd, New Delhi.
15. Kapoor, J.N. Mushroom Cultivation. Sterling Pub. Co., New Delhi-16.
16. Paul McConnell. Measuring the impact of information on development. IDRC, 1995
17. Recciuti, M.Database vendors hawk wares on Internet. Info World, 17-2, Jan 9,10.
18. Melone, T, Yates, J and Benjamin, R. Electronic Markets and Hiersrchies. CACM 485.
19. Shah Jignesh. Commodity Future- Benefits start flowing in The Hindu Survey of Indian Industry.
52
North Maharashtra University, Jalgaon
(NACC Accredited ‘B’ Grade University)
FACULTY OF COMMERCE & MANAGEMENT
New Syllabus: M.B.A.
SEMESTER: III
306 F – Agricultural Economics
60 + 40 Pattern: External Marks 60 +Internal Marks 40 = Maximum Total Marks: 100
Required Lectures: 50 hours
1) Introduction to Agricultural Economics (08)
a. Meaning, concepts, definitions scope and importance of Agricultural in National Economy
b. Land: Concept Land use classification, Land ownership and distribution of land, Management of Land
c. Agricultural labor and capital
d. Farm Mechanization and its scope and effects on Agriculture
2) Structure & Dynamics of Indian Agricultural (08)
a. Place of agricultural in National economy
b. Special characteristics of agriculture in Indian economy
c. Pattern of agricultural holdings
d. Agricultural productivity: Trends, causes and consequences of low productivity in India
e. Green revolution: New strategy in development of Indian agriculture
3) Indian Agricultural Policies (16)
a. Meaning, types and importance
b. Evolution of agricultural policy
c. Famine Commission Report
d. Royal Commission on Agriculture: Recommendations
e. Drought Prone Area Programme (DPAP)
f. Land Reform Policy
g. National Insurance Policy
h. Nature and objectives of land reforms
i. Tenancy reforms, Crash Scheme for Rural Development
j. Major agricultural input policies including seed, fertilizer, pesticides, credit and irrigation
k. National Rural Employment Assurance Programme & other recent Agricultural Development Programs
l. New Agricultural Export Polices for different commodities
4) Financial Management in Agri-Business (18)
a. Nature and scope, importance of agricultural finance
b. Agricultural finance as a part of public finance
c. Source of capitals: Meaning and concept of agriculture credit
d. Classification and forms of credit, 3 R’s, 5C’s and 5 P’s of credit
e. Credit creation and credit control
f. Credit rationing and planning
g. Legal aspects of credit
h. Supervised credit, Credit demand and supply
i. Credit institution, credit policy and needed changes
j. Portfolio management
k. Financial ratio analysis , Break-even analysis and Investment analysis
l. Capital Market
53
306 F – Agricultural Economics
REFERENCE BOOKS:
1. Agrawal, A.N. - Indian Agriculture: Problems, Progress and Prospects. Vikas Publishing House Pvt. Ltd.,
Delhi.
2. Mamoria, C.B. - Agricultural Problems of India.- Kitab Mahal, Allahabad
3. Owen Oliver, - Natural Resources Conservation and Ecological Approach.- MacMillan Co.866, Third Avenue,
New York-10022.
4. Mamoria, C.B. - Agricultural Problems of India.- Kitab Mahal, Allahabad.
5. Bansil, P.C. - Agricultural Problems of India- Vikas Publishing House Pvt. Ltd., Delhi.
6. Jain, S.C. - Agricultural Policy in India.- Allied Publishers Pvt.Ltd. Mumbai, Kolkatta, New Delhi.
7. James P.G.- Agricultural Policy in wealthy Countries.- Ague and Robertson Publishers, Sydeny.
8. Karla, O.P.- Agricultural Policy in India.- Bombay Popular Prakashan, Mumbai.
9. Datta, K.K. and K.P.M. Sundaram. - Indian Economy.- Latest Edition, S. Chand and Co., Ltd., 7361, Ram
Nagar, Qutab Road, New Delhi-110055.
10. Banerjee, G.C.- Text Book of Animal Husbandry.- Oxford and IBH Publishers, New Delhi.
11. Mahanta, K.C. - Animal Husbandry in India.
12. Patnkar, S.V.- Financial Management.- Everest Publishing House Everest, Parshuram Apartment, 12,
Sankalp Society, Paud Phata Road, Opp. Jog Hospital, Pune-411038
13. Jain, S.C. - Management in Agricultural Finance.- Vora and Company. Publishers Pvt. Ltd.
14. Prasanna Chandra. - Financial Management. - Tata Mcgraw Hill Publishing Co. Ltd., New Delhi.
15. Kahlon, A.S and Karam Singh. - Managing Agricultural Finance: Theory and Practice. - Allied Publisher Pvt.
Lt.,165 , J.N. Heredia Marg, Ballard Estate, Mumbai-400 038.
54
North Maharashtra University, Jalgaon
(NACC Accredited ‘B’ Grade University)
FACULTY OF COMMERCE & MANAGEMENT
New Syllabus: M.B.A.
SEMESTER: III
307 F – Agricultural Marketing
60 + 40 Pattern: External Marks 60 +Internal Marks 40 = Maximum Total Marks: 100
Required Lectures: 50 hours
1) Introduction to Agricultural Marketing (06)
a. Scope, concepts & objectives
b. Differences in Agricultural & consumer Marketing
c. Constraints in Agricultural marketing
d. Problems of Agri. Marketing : Traditional agro. Marketing and present status, suggestion for improvements
e. Present status & problem in various marketing function
f. Standardization and Grading
2) Problems of Agricultural Marketing (12)
a. Defects in traditional agri. marketing system and suggestions for improvement
b. Standardization: Standards and standardization, aims of standardization, significance of standardization,
demerits of standardization. Basis of standards
c. Grading: A marketing function, Importance of grading in agriculture grading in India
d. Channels of Marketing: Meaning, definition, marketing costs, margin, price spread, factors affecting the
cost of marketing, reasons for higher marketing costs of farm commodities, ways of reducing marketing
cost
e. Study of Market Intelligence and Market Integration : Meaning, definition, types of market integration,
market function, AGMARK, price trends, market information. Co-operative agricultural marketing and
public agencies involved in agricultural marketing viz. FCI, NAFED, STC, etc. Functions of price mechanism,
interrelationship between prices of inputs and output. Nature and supply of agricultural products,
marketable and marketed surplus. Types and reasons for price movements and their effect on agricultural
price stabilization and price support polices.
f. Warehousing: State and Central Warehousing Corporations, objectives, functions, advantages, speculation,
future trading and hedging
g. Hedging: Meaning, chief features of hedging, kinds, purpose, benefits and limitations of Hedging
h. Future Trading: Characteristics of future trading, organized trade in futures
3) Retail Marketing (12)
a. Concept, types of retailers, supermarkets, factory outlets, hypermarkets
b. Non store retailing. Retailer- marketing decisions. Direct selling, one to one selling, multiple selling, direct
marketing and multiple marketing
c. Major types of retail organization, co-operative chain stores, voluntary chain, retailers and consumer
cooperatives
d. Retail Chain Management by Corporate Houses
e. Procurement decision, Price, promotion and place decision
f. Packaging and Market Segmentation in Retail Marketing
g. Store Management: Retail location, merchandising, using price to stimulate market sale
h. Branding Strategy: Manufacturer’s brand, private label, brand for a sale
i. Trends in retailing. Retailing strategies
j. Impact of retailing on economy and society
55
4) Supply Chain Management / Sales & Distribution (05)
a. Understanding Supply Chain
b. Decision phases in Supply Chain
c. Drivers of Supply Chain performance
d. The Role of Transportation in a Supply Chain, Factors affecting transportation Decisions, Tailored
Transportation
e. Managing Supply, Managing Demand in Supply Chain
5) Promotion of Agri Products (05)
a. Basic Concept of Promotion
b. Fundamental of Advertising
c. Market Analysis for Agri Products segmentation & Targeting
d. Direct Marketing
e. Sales Management, Personal Selling & Salesmanship
f. Sales Related Marketing Policies
6) Trading of Agricultural Marketing (10)
a. Importance of agricultural commodities in agricultural marketing
b. Marketing of cereals rice, wheat and jowar
c. Marketing of pulses-mango, tur, gram, udid etc
d. Average cost of processing wheat into wheat flour, paddy to rice, whole pulses in to split pulses,
comparison of different rice milling methods
e. Study on price spread of important crops and producer’s share in consumer rupee
f. Marketing of mango, citrus and grapes
g. Marketing of vegetables
h. Improving efficiency in commodity marketing
i. Role of co-operative and regulated market in commodity marketing
j. Marketing of commercial crops with special reference to all functions and price analysis
k. Commercial commodity Trading- cotton, sugarcane, onion, grapes, banana, citrus, mango, cut flowers –
roses, gerbera, gladiolus, etc. vegetables – cauliflower, cabbage, tomato, potato, onion, ladies, finger,
brinjal
l. Existing levels of processing and future potential. Export and export potential
REFERENCE BOOKS:
1. Acharya, S.S. and N.L. Agrawal. -Agricultural Marketing in India.- Oxford and IBM Publishing Company Pvt.
Ltd., 66 Janpath, New Delhi-110001.
2. Gupta, A.P. - Marketing of Agricultural Produce in India. - Vora and Company Publishers Pvt, Ltd., 3, Round
Building, Kalbadevi, Mumbai-400002
3. Mamoria C.B. and R.L. Joshi.- Principles and Practice of Marketing in India. -Kitab Mahal, 15, Thorn hill
Road, Allahabad.
4. Philip Kotler.- Marketing Management.- Pearson Education Publishers, New Delhi.
5. Panvar, J.S.Beyond - Consumer Marketing. - Response Books, Sage Publications, New Delhi.
6. Pandey, Mukesh and Deepak Tiwari.- Rural and Agricultural Marketing.- International Book Distribution
Co., New Delhi.
7. Swapna Pradhan.- Retail Management – Tata McGraw Hill
8. Acharya, S.S. and N.L. Agrawal. - Agricultural Marketing in India. - Oxford and IBH Publishing Company Pvt.,
Ltd., 66, Janpath, New Delhi 110001
9. Mamoria, C.B. and R.L. Joshi. - Principles and practice of Marketing in India. - Kitab Mahal,15, Thorn hill
Road, Allahbad.
10. Sunil Chopra, Peter Meindl,- Supply Chain Management.- Prentice Hall Publication
11. Panvar, J.S. Beyond - Consumer Marketing. - Response Books Sage Publications, New Delhi.
12. S. A. Chunawala,-Advertising, Sales and Promotion Management- Himalaya Publishing House
56
Specialization – G – Systems
North Maharashtra University, Jalgaon
(NACC Accredited ‘B’ Grade University)
FACULTY OF COMMERCE & MANAGEMENT
New Syllabus: M.B.A.
SEMESTER: III
Paper: 304G: EMERGING TRENDS IN INFORMATION TECHNOLOGY
60 + 40 Pattern: External Marks 60 +Internal Marks 40 = Maximum Total Marks: 100
Required Lectures: 50 hours
1. Overview of an E – Commerce
Internet, Intranet, Extranet, Definition, Goals of E- Commerce
Difference between E-Commerce and E- Business
Models of E- Commerce
Limitations and Advantages of E-Commerce (4)
2. E-Banking:
Transactions: Inter Banking, Intra Banking, Electronic Payments, (Payment –
Gateway Example)
Securities in E-banking (SSL, Digital Signatures – Examples)
Services Provided: ATM, Smart Card
ECS (Electronic Clearing System) e.g. Telephone, Electricity Bills (8)
3. E- Security
Firewalls, Electronic Market / e- shop
Introduction to security, Types of Securities
Security Tools, Network Security (8)
4. CRM:
Sales, Marketing and Service Management, What is BPO/BCP, Why it is required,
Guidelines, Merits/De-Merits, Call Center – brief perspective technology wise,
Functioning, Ethics, Disaster Recovery Management, Case Study (8)
5. Content Management and Disseminations:
E-learning – Models WBT, CBT, Virtual Campus, LMS & LCMS, Video
Conferencing, Chatting Bulleting, Building Online Community, Asynchronous/
Synchronous Learning, Case Study (8)
6. E – Logistics:
Logistics & Supplier Chain Management, Warehousing Management,
Transportation/Distribution Management (4)
7. E – Governance:
E –Governance Models: (G2B, G2C, C2G, G2G), Challenges to E – Governance,
Strategies and tactics for implementation of E – Governance
Case Study (6)
8. Knowledge management:
What is KM? (Components and Type of Knowledge), Knowledge Building Models,
KM Cycle & KM architecture, KM tools, KM approaches (2)
9. GIS/GPS:
What is GIS?, Nature of Geographic data, Spatial Objects & Data Models, Getting
map on Computers, GIS standards & Standardization Process of GIS development,
Implementation and Deployment phases (2)
REFERENCE BOOKS:
1. Management Information System: Jawadekar- TMH
2. Management Information System: Laudon & Laudon
3. The Essential Guide to Knowledge management: Amrit Tiwana
4. The GIS Book: George B. Karte.
5. Internet (Use of Search Engines Google & yahoo etc)
6. E – Commerce: Milind Oka
7. E – Commerce: Bhaskar
8. Fire Wall and Internet Security: William Cheswick, Stevens, Aviel Rubin
9. E-Governance Case Studies – Ashok Agarwal
57
North Maharashtra University, Jalgaon
(NACC Accredited ‘B’ Grade University)
FACULTY OF COMMERCE & MANAGEMENT
New Syllabus: M.B.A.
SEMESTER: III
Paper: 305G: RELATIONAL DATABASE MANAGEMENT SYSTEMS
60 + 40 Pattern: External Marks 60 +Internal Marks 40 = Maximum Total Marks: 100
Required Lectures: 50 hours
1. Introduction
1.1 History: Advantages and limitations of RDBMS; Users of RDBMS
1.2 Software Modules in RDBMS; Architecture of RDBMS. (4)
2. Modeling Techniques
2.1 Different Types of Models, Introduction to ERD. (6)
3. Hierarchical Database (2)
4. Network Database (2)
5. Relational Database
Introduction; Codd's Rules; Concept of Domain, Tuple,
Cardinality; Comparison between HDB-NDB-RDB (6)
6. Normalization
Advantages and disadvantages of Normalization; 1NF-2NF-3NFrules
with examples; Anomalies. (10)
7. SQL commands.
Basic Structure, Set Operations, Aggregate Functions, Null Values,
Nested Sub queries, Views, Complex Queries, Modification of the Database,
Joined Relations, Data-Definition Language, Embedded SQL, Dynamic SQL,
Exercises. (10)
8. Introduction to object oriented database
Concept, Object binding in Oracle - Class, Attribute, Methods, Object type,
Definition, Declaring and initializing, Methods, Alter and Drop type. (10)
REFERENCE BOOKS:
1. DATABASE System Concepts, Silberschatz , Korth, Sudarshan
2. SQL by Scott Urman
58
North Maharashtra University, Jalgaon
(NACC Accredited ‘B’ Grade University)
FACULTY OF COMMERCE & MANAGEMENT
New Syllabus: M.B.A.
SEMESTER: III
Paper: 306G: VISUAL BASIC AND ORACLE
60 + 40 Pattern: External Marks 60 +Internal Marks 40 = Maximum Total Marks: 100
Required Lectures: 50 hours
1. Introduction to Visual Basic
Event-driven Programming, Starting and Exiting VB, Understand VB Environment,
Project Explorer, Properties Window, Toolbox, Form Layout Window, Property
Pages, Getting Help, Saving Project, Printing Project, Running Applications. (3)
2. Adding Code and Events
Code Window, Naming Conventions, Variables (all data types) - Byte, Boolean,
Integer, Long (long integer), Single (single-precision floating point), Double (double precision floating point),
Currency (scaled integer), Decimal, Date, Object, String
(variable length), String (fixed-length), Variant (with numbers), Variant (with
characters), User defined (using type), Scope (Global, Local, Static), Constants. (3)
3. Visual Basic Controls
Label and Textbox Controls, Command Button Controls, Frame, Checkbox and
Option Button Controls, List Box and Combo Box Controls, Drive List Box,
Directory List Box and File List Box Controls, Formatting Controls, Control Arrays,
Tab Order. (5)
4. Working with functions
String Functions, Mathematical Functions, Date Functions, Data type Conversion
Functions. (3)
5. Control Statement
IF and IIF Statement, Select Case Statement, Do Statement, For Statement
Exit Statement. (2)
6. Dialog Boxes
Msgbox, Inputbox, Common Dialog Box (Microsoft Common Dialog Control 6.0) (2)
7. Menus
Creating Menus, Adding Code to Menus, Toolbars, Other Common Controls
(Microsoft Windows Common Controls 6.0, Microsoft Windows Common Controls-
3 6.0) (3)
8. Accessing data
Reading and Writing Files, Data Form Wizard, Data Control, Data Grid Control,
DBCombo Box and DB-List Box, SQL Queries in VB, Jet DAO,ADO (with controls
and code), Error Handling. (5)
9. Objects and Classes (Only Basic Definition)
OLE Control, Programming with objects (Creating objects of a user defined class and
using them on the form). (2)
10. Windows API
Defining Windows API, DLLs, Declare Statement, Calling API routine (1)
11. Crystal Reports (8.5) – Overview (1)
ORACLE
1. Introduction to Oracle Architecture (1)
2. Queries
a. Select with all options, Operators, Arithmetic, Comparison,
b. Logical ( in, between, like, all, %, _, any, exists, is null, and ,or, not, Distinct)
c. Order by clause (2)
3. SQL Functions
a. Date
Sys_date , next_day, Add_months, last_day, months_between,
b. Numeric
Round, trunc, abs, ceil, cos, exp, floor
59
c. Character
Initcap, lower, upper, ltrim, rtrim, translate, length, lpad, rpad, replace
d. Conversion
to_char, to_date, to_number
e. Miscellaneous
Uid, User, nvl, vsize, decode, rownum
f. Group function
avg, max, min, sum, count, with Group by and Having Clause
g. Nested functions (7)
4. Joins
Simple join
Equi join
Non equi join
Self join
Outer join
Set operators (Union, union all, intersect, minus)
Sub queries and Correlated query
DML statements (Insert, Update, Delete with where clause)
TCL (Commit, Rollback, Savepoint)
Locks in Oracle
DDL Statements (4)
5. Data types
Character
Char, Varchar/varchar2, Long
Number
Number (p) - fixed point, Number (p s) - floating point
Date
Raw
Long raw
Introduction to LOB datatypes (CLOB, BLOB, BFILE) (4)
6. Table
Create, Alter, Drop, Truncate, Rename
Constraints ( Primary key, Foreign Key, Unique Key, Check, Default, Not Null, On
delete, Cascade)
Column level and Table level constraints
Oracle Objects
Views, Sequences, Synonyms, Index (Define, Alter and Drop) (4)
7. Database Triggers
Types of Triggers
Enabling, disabling
Predicates- inserting, updating, deleting (4)
8. Procedures and Functions
Definition, Implementation and Execution (4)
REFERENCE BOOKS:
1. Visual Basic 6.0 Programming - Holzner Steven
2. Visual Basic 6.0 in 21 days - Perpy Greg
3. Peter Norton's Guide to Visual Basic 6.0 - Peter Norton
4. Visual Basic 6.0 - Peter Wright
5. Visual Basic 6.0 – Corhell
6. Oracle8- William G Page Jr. and Nathan Hughes
60
North Maharashtra University, Jalgaon
(NACC Accredited ‘B’ Grade University)
FACULTY OF COMMERCE & MANAGEMENT
New Syllabus: M.B.A.
SEMESTER: III
Paper: 307G: SOFTWARE ENGINEERING
60 + 40 Pattern: External Marks 60 +Internal Marks 40 = Maximum Total Marks: 100
Required Lectures: 50 hours
1. System Concept
Definitions, Integrated Systems, Sub-systems, Modules (4)
2. Role of Software Engineer / Analysts / Users in the various phases of Systems
Development Life Cycle (2)
3. General phases of Systems Development Life Cycle
Feasibility Study, Requirements Capture, Detailed Systems Analysis, Systems Design,
Testing, On-site Implementation and Maintenance (12)
4. Fact Finding Methods (2)
5. Different Approaches to Software Development
Waterfall Model, Spiral Model, Prototyping, RAD, Object Oriented, 4GL (10)
6. Structured Analysis and Design Method and Software Engineering (10)
Techniques
Tools and Methodologies in Systems Development
Application Systems Modeling;
Process Modeling - Data Flow Diagrams; Concept of Object Oriented Modeling
Temporal Modeling - State Transition Diagrams; Database Design Methods
Data Modeling - Entity Relationship Method; Mapping E-R Model to arrive at the
Database Design; Normalization Technique for Database Design; Controlled
De-normalization
System Documentation Techniques- System Flow Charts; Functional
Decomposition Diagrams; Structure Charts; Structured Flow Charts (N-S Diagrams)
Logic Representation Techniques
Decision Trees; Decision Tables; Pseudo code and Structured English
7. Users Interface Design
Menu, Screen and Report Layout Designing
The Mode/Style of interaction between the system and the user (4)
8. Codes Designing for field values - Designing Code-less system (2)
9. Introduction to Computer Aided Software Engineering (CASE) (2)
10. Types of Data Processing - Batch, On-line and Real Time Processing (2)
REFERENCE BOOKS:
1. Analysis and Design of Information System 2nd Ed. - Senn
2. Software Engineering Practitioner's Approach - Roger Pressman
3. Introduction to Systems Analysis and Design - Hawryszkiwycz
4. Systems Analysis and Design - Elias Awad
5. Introducing Systems Analysis and Design - Lee
6. Systems Analysis and Design - Perry Edwards
7. Software Engineering Concepts – Fairley
North Maharashtra University,
Jalgaon
FACULTY OF COMMERCE & MANAGEMENT
Syllabus of Master in Business
Administration (MBA)
SEMESTER: IV
W.E.From 2011
2011
3
North Maharashtra University, Jalgaon
(NACC Accredited ‘B’ Grade University)
FACULTY OF COMMERCE & MANAGEMENT
M.B.A.
SEMESTER: IV
401 – E-commerce and Excellence Management
60 + 40 Pattern: External Marks 60 +Internal Marks 40 = Maximum Total Marks: 100
Required Lectures: 50 hours
1. Introduction to E-Commerce (08)
a. Traditional vs. e-commerce transactions
b. E-Commerce: Concepts, Definitions, Benefits &Impact
c. Classification of e-commerce: B2B, B2C, C2C, B2G,B2E
d. Applications of ecommerce
i. Electronic Catalogs&Auctions
ii. Electronic Banking
iii. Electronic Searching
iv. Education & Learning
v. Electronic Marketing
vi. Electronic Supply Chain Management
vii. e-Customer relationship management
e. financial services
i. Electronic Trading
ii. Call Center & BPO’s etc.
f. Internet and E-commerce
g. Hardware and software requirements
2. E-commerce Models (06)
a. Native Content Based Models
b. Native Transaction Models
c. Transplanted Content based Models
d. Transplanted Transaction based Models
3. Framework of e-commerce architecture
a. Network Infrastructure (04)
i. LAN, MAN, WAN
ii. VPN
iii. TCP/IP Reference Model
iv. Domain Name Systems
b. Information & Distribution Technology (04)
i. FTP Applications
ii. Electronic Mail
iii. WWW Server
iv. HTTP
c. Networked Multimedia content Publishing Technology (03)
i. Information Publishing
ii. Web Browsers
iii. Multimedia Content
4
d. Security & Encryption (08)
i. Computer Crime
ii. Importance of Security
iii. Sources of Technical Vulnerabilities
iv. Security Policy, Procedure & Practices
v. Site Security, Service Security, Transaction Security
vi. Firewalls
vii. Transaction Security
viii. Cryptography (Digital Signature): Public Key & Private Key
ix. Electronic Mail Security
x. Security Protocol for Web Commerce
e. Payment Services (04)
i. Concept of Payment System
ii. Third Party in e-commerce payment
iii. Online Payment System: Pre-paid & Post-Paid Systems
f. Business Services Infracture (01)
g. Public Policy & Legal Infrastructure (01)
h. Electronic Data Interchange (EDI) (03)
i. EDI
evelopment, Standards, Components & Role
ii. Web enabled EDI.
4. Business Excellence (08)
a. ConceptExcellence
b. Core Themes of Excellence
c. Measuring Business Excellence
d. Quality awards & Excellence
e. Overview & Development of Self Assessment Process
f. Achieving organizational Excellence
g. Excellence Maturity Model
REFERENCE BOOKS:
1. E-commerce: Framework, Technologies & Applications– Bharat Bhaskar – Tata McGraw Hill 3
rd
Edn
2. Electronic Commerce: a Managers Guide – Ravi Kalakota - pearson
3. E-commerce - C.S.V. Murthy – Himalaya Publications
4. E-Commerce -Greenstein and Feinman – Tata McGraw Hill
5. Electronic Commerce–Awad - Pearson
6. E-Commerce: The Cutting Edge of Business -Bajaj & Nag - TMH
7. E-Commerce-Mishra- Macmillan
8. Assessing Business Excellence – L.J.Porter& S.J Tanner – ElsevierButterworth Heinemann
9. Measuring Business Excellence - by Gopal K. Kanji – Routledge
5
North Maharashtra University, Jalgaon
(NACC Accredited ‘B’ Grade University)
FACULTY OF COMMERCE & MANAGEMENT
New Syllabus: M.B.A.
SEMESTER: IV
402 – Family Business Management
60 + 40 Pattern: External Marks 60 +Internal Marks 40 = Maximum Total Marks: 100
Required Lectures: 50 hours
1) The purview of family business (10)
a) Family as a business system-
i) Driving the Values, Vision and Mission of the Family
ii) Problems with Valuation in Ownership Succession
iii) The Needs of the Older Generation
b) Family Dynamics –
i) Family – a culture, Evolution
ii) The Role of Marriage as Bonding
iii) The family building – Parents & Children, Brothers & Sisters,
iv) The family vessel Concept - Parenting Styles & their wars, Scapegoating
v) The personality differences in the family which affects the family structure – Members, Uniqueness in the
family traits, and the rings of influences
c) Family Business:
i) Working Definition
ii) What Makes It Unique?
iii) Comparative Advantages of Family Business
iv) History, Importance and Types of Family business
v) Family Business Theory
vi) Contribution of Family Business in Economy and Society
2) The construct of Family Business- (10)
a) The Roles, Responsibilities and Rights of Family shareholders
b) Strategies to develop the capabilities of the stakeholders
c) Roadblocks of Family business –
i) Inability to separate family’s interest from the business,
ii) Lack of focus on strategy,
iii) Insensitivity towards customers,
iv) A short term gain approach and Seasonal nature of the business,
v) Nepotism in the family structure
d) Family business vis-à-vis Management Development Plan –
i) Succession and Continuity planning
ii) Training the Next Generation - Value Creation and Next Generation
iii) Dimensions of Personality w.r.t. Family Business
iv) Sibling Team and Cousin Consortium
v) How to Promote Trust Among Family Members
vi) Family reunion
3) Family Wars and Conflicts (12)
a) Meaning and Nature of the Family Wars and Conflicts
b) Families at War –
i) Gender, Aging and Family Size factors
ii) Analysis of Families, Concept of Selfish family
c) Family wars – The nature and the TWO faces of family business
6
d) The root causes of Conflicts –Ingredients, &personal conflicts,
e) Conflicts as Process & Relationship
f) Consequences of family wars-Rewards, Fairness and Cheating,
g) Warning signs of Family wars
h) Conflict Resolution
i) Family Risk Factors & Remedies
j) Conflict as a source of Progress
4) Family Business Governance (06)
a) Uniqueness of Family Business Governance
b) Family Members and Outsiders
c) Family business - Board of Directors in Family Business&Makeup and Recruiting the Board
d) Family Councils and Family Assembly
e) Dual System of Corporate Governance and Family Governance
5) Case studies in Family Conflicts and War from Gordon and Nicholson (12)
a) Brothers at Arms –The Reliance Story, The Dassler family
b) Fighting for Crown – Bata story, IBM
c) Schism : The House Divided – The Pathak family, The LA Times Group and the Chandlers
REFERENCE BOOKS:
1. Family Wars – Classic conflicts in family business by Grant Gordon and Nigel Nicholson : Kogan Page
2. Entrepreneurship Development small business Enterprises – PoornimaCharantimath - Pearson
3. The Family Business Management Handbookby Editor Mark Fischetti
4. Strategic Planning for the Family Business:by Randel S. Carlock, John Ward
5. Culturally-Sensitive Models of Family Business by Gupta, V., Levenburg, N., Moore, L., Motwani, J., &
Schwarz, T. (Eds.). (2008). The Collection. Hyderabad, India: ICFAI Press
6. The Family Firm Institute Fellows Summer Reading List: The Inaugural Edition
7. Hoy, F., & Sharma, P. (2009). Entrepreneurial Family Firms. Upper Saddle River, NJ: Prentice Hall
8. Leach, P. (2007). Family Businesses: The Essentials. London: Profile Books
9. Handbook of Family Business and Family Business Consultation: A Global Perspective, edited by Florence
Kaslow. International Business Press, Binghamton, NY, 13904, 464 pages. Paperback. ISBN 0-7890-2777-1
7
North Maharashtra University, Jalgaon
(NACC Accredited ‘B’ Grade University)
FACULTY OF COMMERCE & MANAGEMENT
M.B.A.
SEMESTER: IV
403 – Indian Commercial Laws
60 + 40 Pattern: External Marks 60 +Internal Marks 40 = Maximum Total Marks: 100
Required Lectures: 50 hours
1) Consumer Protection – “Consumer Protection Act, 1986” (07)
a) Definition of – a Consumer, a Person, Goods, Service, Trader & Manufacturer
b) Meaning of - Consumer disputes, Consumer complaints, Unfair & Restrictive Trade Practices
c) Consumer Protection –
i) Meaning & Need - Reality or Taboo
ii) Consumer Education, Guidance
iii) Consumer rights
iv) Consumer Protection methodology – Education, Regulation and Legislation
v) Consumer Protection Councils
vi) CDRAs
2) Company Law – “Companies Act, 1956” (08)
a) Definition, Characteristics & Types of Companies
b) Promotion, Capital subscription & Pre-incorporation contracts
c) MoA&AoA - Meaning, Contents & Distinction
d) Doctrine of Indoor Management & Doctrine of Constructive Notice
e) Doctrine of Ultra-Virus
f) Management of Company
i) Meaning of - Director, Managing Director, Manager
ii) Distinction between Managing Director & Manager
3) Cyber Laws – “Information Technology Act, 2000” (10)
a) Rationale, Objective & Scheme of the IT Act, 2000
b) Digital Signature
i) Meaning
ii) Authentication of Electronic records – Asymmetric Crypto system, Electronic records, Key pair, Private
key, Public key, Subscriber & Verification
c) Electronic Governance
i) Legal recognition of Electronic Records & Digital Signature
ii) Use of Electronic Records & Digital Signatures in Government & its agencies
iii) Retention of Electronic Records
iv) Powers to make rules by Central Government in respect of Digital Signature
v) Definitions of – Information, Electronic Form, Accessibility, Computer, Computer Network, Computer
Resource, Computer system, Data & Functions.
d) Meaning of Certifying authority under the Act
4) Information Revolution – “Right To Information Act, 2005” (05)
a) Important theme w.r.t. Citizen, Information & Public authority
b) Enforcement & Penalty under the Act
c) Right of Third Party
8
5) Arbitration (08)
a) Meaning & concept
b) Arbitration & Interim measures
c) Appointments of Arbitrators
d) Arbitration Procedure
e) Impartiality of Arbitrators
f) Foreign Awards
6) Case studies in Indian Commercial Laws – Typical cases based on the above topics only. (12)
REFERENCE BOOKS:
1. Legal Aspects of Business by AkhileshwarPathak – McGraw Hill
2. Legal Aspects of Business by R.R.Ramtirthkar – Himalaya Publishing House
3. Mercantile Law by S.S.Gulshan – Excell Books
4. Mercantile & Commercial Laws by RohiniAggrawal – Taxman Publication
5. Elements of Merchantile Laws by N.D. Kapoor – Sultan Chand & Sons
6. Business law – Bulchandani - Himalaya
9
Specialization – A – Financial Management
North Maharashtra University, Jalgaon
(NACC Accredited ‘B’ Grade University)
FACULTY OF COMMERCE & MANAGEMENT
M.B.A.
SEMESTER: IV
404 A – Investment & Portfolio Management
60 + 40 Pattern: External Marks 60 +Internal Marks 40 = Maximum Total Marks: 100
Required Lectures: 50 hours
1) Investment: (04)
a) Saving & Investment,Investment: Concept, characteristics,Opportunities, Investment Decision &Process
b) Factors favorable for Investment, Investment & Gambling, Investment Vs Speculation, Financial Vs Physical
Investment
c) Investment Attributes.
d) Concept of Investment & Tax Planning.
2) Investment Avenues (12)
a) Non Marketable fixed Income avenues- Bank Deposit, Corporate Fixed Deposit Provident Fund including
PPF, National Saving Certificate
b) Marketable Avenues: Equity Shares, Preference Shares, Fully Convertible Debentures, Non-Convertible
Debentures, Bonds, RBI’s Tax Free Bonds, Gilt Edged Securities, Private Equity & Venture Capital,
c) Other Avenues: Units of Mutual fund, Life Insurance, Non-Security Forms of Investment, Real Estate,
Money Market Instruments.
3) Investment Management Framework: (12)
a) Review of Investment Avenues, Specification of Investment Objectives,
b) Formulation of Investment strategy, Selection of Securities or assets,
c) Factors to be considered in Evaluation of Performance, Tax Implications.
d) PrepareInvestment Plans for Individuals at:
i) Young Unmarried stage
ii) Young Married stage :
(1) Where both partners work
(2) Where one of the 2 partners work
iii) Young Married , with children stage
iv) Married , with older children stage
v) Pre-retirement Stage
vi) Retirement Stage
4) Security Analysis (12)
a) Concept of Security& Security analysis
b) Economic Analysis: Current State of economy, Inflation Adjustment, Significance & Interpretations of
economic Indicators.
c) Industry Analysis: Concept & Growth Cycle of Industry, Competitive position & Investment classification of
Industry, Impact of Government Policies.
d) Company Analysis: concept, market, accounting policies, profitability, dividend policy, capital structure,
financial analysis, operating efficiency, managerial skills & efficiency
e) Technical Analysis:Technical Assumption, Technical Vs Fundamental analysis, Tools &Efficient Market
Theory
10
5) Portfolio Analysis & Management (10)
a) Meaning, Elements & Measurement of Risk, Systematic Risk & Unsystematic risk,
b) Optimal Portfolio, Selecting the Best portfolio,Markowitz Model of Portfolio Selection
c) Portfolio revision: Meaning, Need, Strategies & Constraints
d) Performance Evaluation of Portfolios – (Theoryonly)
e) Portfolio Management: Meaning, Phases, Strategies, Asset Allocation, Building Investment Portfolio
REFERENCE BOOKS
1. Investment Management by V. A. Avdhani , Himalaya Publishing House
2. Fundamentals of Investment Management - Geoffrey Hirt, Stanley Block –Tata Mcgraw Hill
3. Investment Analysis &PorfolioManagement by Ranganathan - Pearson
4. Investment Management:Security analysis and portfolio Management by V. K. Bhalla - S. Chand
5. Investments – Bodie, Kane, Marcus, Mohanty – Tata McGraw Hill
6. Investment Management & Security Analysis: Text and Cases 2/e Khatri Macmillan
7. Investments Analysis & Management Charles P. Jones, Wiley India Edition
8. Investment Management by Preeti Singh - Himalaya Publishing House
9. Security analysis and portfolio Management by SudhindraBhat – Excel Books
10. Security analysis and portfolio Management by V.A.Avadhani - Himalaya
11. Security analysis and portfolio Management by Rohini Sing – Excel Books
11
North Maharashtra University, Jalgaon
(NACC Accredited ‘B’ Grade University)
FACULTY OF COMMERCE & MANAGEMENT
New Syllabus: M.B.A.
SEMESTER: IV
Paper: 405-AInternational Financial Management
60 + 40 Pattern: External Marks 60 +Internal Marks 40 = Maximum Total Marks: 100
Required Lectures: 50 hours
1) Fundamental of International Management (05)
a) International finance: Importance, goals,features, Nature & Scope
b) DomesticVsInternational finance
c) Emerging challenges & Responsibilities of finance Manager
d) Recent changes in Global Financial markets.
e) Globalization & international Financial Management
2) Foreign Exchange Market (23)
a) Structure/ Features of Foreign Exchange Market. (01)
b) Exchange Rate, (08)
i) Forex reserves
ii) Exchange rate theories
iii) Currency future quotes
iv) Speculations
v) Hedging
vi) International Parity
(1) Exchange Rate Determination
(2) Factor Affecting Exchange Rate
(3) Balance of Payment & Purchasing Power Parity (PPP) theory of Exchange.
(4) Real Exchange Rate & Real Effective Exchange Rate
(5) Interest Rate & Exchange Rate
(6) Covered Interest Rate & Interest Rate Parity, Forward Rate Parity
(7) The Fischer Effect
(8) Exchange Rate Forecasting
c) Global Markets (08)
i) International Swap Market
(1) Currency Swap
(2) Fixed rate Currency Swap
(3) Swap Risk
ii) Global Financial Derivatives Market
(1) Structure of Derivatives Market
(2) Credit Default Swap
(3) VaR methodology and Analysis
iii) Financial Integration
iv) Multinational’s risk minimizing financing policy
v) Monetary policy Globalization
d) Foreign Exchange Market in India (01)
e) Arbitrage- Two Point & Triangular Arbitrage (02)
f) Forward & future spot rate (01)
g) International Transaction Mechanism (02)
i) Nostro, Vostro and Loro Account,
ii) SWIFT, CHIP, CHAP, Telegraphic Transaction (IT)
12
3) International Working Capital Management (06)
a) Working capital policy
b) Managing Liquid asset
c) Inventory Management
d) Financing of foreign trade
i) Documentation
ii) Modes of Payment
iii) Methods of Financing
iv) EXIM Bank
4) International Accounting (05)
a) Concept
b) Consolidation of Financial Statements & its analysis
c) Foreign Currency Accounting
d) Accounting of Inflationary trends
e) Transfer pricing
5) International Monetary system (05)
a) International Monitory Fund (IMF)
i) Constitution, Role & Responsibilityof IMF
ii) Funding facilities, International liquidity
iii) Special Drawing Rights (SDR)
iv) Role in Post Bretton Woodsworld
b) Convertibility& Currency
6) Balance of Payment (06)
a) India’s Balance of Payment
b) Importance, Functions, Principles& Componentsof Balance of Payment
c) Accounting of Balance of Payment: Deficit & Surplus
d) Elasticity approach Vs Absorption Approach
e) General Equilibrium approach
f) Balance of Payment Vs Exchange Rate
g) Balance of Payment and Money Supply
REFERENCE BOOKS:
1. International Financial Management by V.K. Bhalla – Anmol Publications
2. International Financial Management by P. G. Apte, Tata McGrawHill
3. International Financial Management by ThumuluriSiddaiah (IFM) Pearson
4. International finance Marketing by V.A Avadhani – Himalaya Publication
5. International Finance Management by vyuplesh saran – Prentice Hall
6. International Finance Management by Cheol S. Eun& Bruce G Resnick , Tata McGraw Hill
7. International Finance Management by MadhuVij – Excel Books
8. International Financial Management Jain Macmillan
13
North Maharashtra University, Jalgaon
(NACC Accredited ‘B’ Grade University)
FACULTY OF COMMERCE & MANAGEMENT
New Syllabus: M.B.A.
SEMESTER: IV
Paper: 406 A – Case Studies in Financial Management
60 + 40 Pattern: External Marks 60 +Internal Marks 40 = Maximum Total Marks: 100
Required Lectures: 50 hours
The student has to Select and discuss the case studies related to paper no. 102, 205, and respective
specialization papers no. 304, 305, 306, 307, 404, 405 those will have impact on business decision making
in each paper.
14
Specialization – B – Marketing Management
North Maharashtra University, Jalgaon
(NACC Accredited ‘B’ Grade University)
FACULTY OF COMMERCE & MANAGEMENT
New Syllabus: M.B.A.
SEMESTER: IV
Paper: 404 B – Supply Chain Management
60 + 40 Pattern: External Marks 60 +Internal Marks 40 = Maximum Total Marks: 100
Required Lectures: 50 hours
1) Fundamentals of Supply Chain Management (SCM) (08)
a) Meaning & Importance of SCM
b) Supply Chain Linkage
c) Decision Phases in Supply chain
d) Mapping the supply chain
e) Supply chain Flows
f) Cycle View of Supply Chain
g) Supply Chain Relationships: Supplier-Buyer relationship
h) Factors affecting SCM performance
i) Enablers of Supply Chain Performance
j) Supply chain Performance in India
2) Logistic Management (06)
a) Definition, Objective Functions & Scope
b) Customer value chain
c) Logistical competence, competitiveness and competitive advances
d) Logistic for business excellence
e) Logistic solution
f) Role of Logistic in Supply Chain
3) Customer Service And Demand Management (06)
a) Relationship between customer and demand management
b) Customer service for competitiveness
c) Customer service phase
d) Service attributes
e) Customer service strategy
f) Value added logistical service
4) Supply Chain Management Mix (16)
a) Warehousing
i) Concept & Functions
ii) Warehouse Options
iii) Warehouse Site Selection & Layout Design
iv) Warehouse Costing
v) Warehousing Strategies
vi) Warehousing in India
15
b) Transportation
i) Role of transportation in supply chain
ii) Transportation Infrastructure
iii) Factors affecting transportation in supply chain
iv) Freight Management
v) Factors influencing Freight cost
vi) Transportation Network
vii) Route Planning
viii) Containerization
c) Logistical Packaging
i) Consumer Vs Logistic Packaging
ii) Packaging as Unitization
iii) Design Considerations
iv) Packaging Materials
v) Returnable Logistic Packaging
vi) Packaging Cost
d) Distribution
i) Role of distribution in supply chain
ii) Factors influencing distribution network design
iii) Framework for Network design decisions
iv) Evaluating Network design decisions using decision trees
5) Agile Supply Chain (06)
a) Supply chain for high demand uncertainty Environment
b) Responsive supply chain & its Approaches
c) Sources of supply chain disruption & its impact on business
d) Methods for handling Disruptions
6) IT & Supply chain (08)
a) Role of IT in supply Chain
b) IT in Supply Chain Transaction Execution
c) IT in Supply Chain Collabration& Coordination
d) IT in Supply Chain Decision Support
e) IT in Supply Chain Measurement & Reporting
f) Supply chain IT framework
g) Supply chain Management Applicaton Marketplace
REFERENCE BOOKS:
1. Supply Chain Logistics Management - Donald Bowersox , David Closs, M. Bixby Cooper – Tata McGraw Hill
2. Supply chain management by Janat Shah - Pearson
3. Logistic Management by V.V.Sople- Pearson
4. Logistic &Supply chain management by K.ShridharaBhat – Himalaya
5. Exploring the supply chain by Upendrakachru – Excel books
6. Logistical Management by Donald Bowersox , David Closs – Tata McGraw Hill
7. Supply chain management Concept and cases by Rahul V. Altekar - PHI
8. Supply Chain Management by Sunil Chopra, Peter Meindl - PHI Publications
16
North Maharashtra University, Jalgaon
(NACC Accredited ‘B’ Grade University)
FACULTY OF COMMERCE & MANAGEMENT
New Syllabus: M.B.A.
SEMESTER: IV
Paper: 405 B – Retail Management & Consumer Behavior
60 + 40 Pattern: External Marks 60 +Internal Marks 40 = Maximum Total Marks: 100
Required Lectures: 50 hours
1) Retailing Industry (12)
a) Retailing:
i) Concepts of Retail, Retailing& Retail Management
ii) Types and functions of Retailers
iii) Characteristics, Role, Importance, functionsand Principlesof Retailing
iv) Evolution of retailing in India- Growth, Reasons for growth,
v) Emerging trends in retailing - New approaches in Retailing
i) Global retailing trends - Opportunities & Threats in Global Retailing.
b) Retailing Formats
i) Store-based
(1) By Ownership
(2) On the basis of Merchandise : Food-based & General Merchandise-based
ii) Non Store-based : Traditional & Non-Traditional
iii) Organized vs Un-organized Retailing
c) Drivers of Retail Change
d) Size of Retail in India &Challenges to Retail in India
e) Concept of Life cycle in Retail
2) Retailing Strategy (08)
a) Meaning of Retail Market Strategy, Specifics for Gaining sustainable competitive advantage,
b) Rural Retailing, The Strategic Retail Planning Process, Shopping trendsin Indian Retail Market, Consumerism
& Ethics in Retailing
c) Retail Franchising: Concept, Evolution, Types, Advantages & Disadvantages
3) Merchandise Management (15)
a) Basics of Retail Merchandising: Meaning, Evolution
i) Factors affecting buying functions
ii) Roles & Responsibilities of Merchandiser & Buyer
iii) Buying for a single store, chain store & Non store retailers
iv) Lifestyle merchandising
b) Merchandising Planning : Concept
i) Process of Merchandising Planning
(1) Developing Sales forecast
(2) Determining Merchandising requirements
(3) Merchandising Control & Assortment planning
c) Retail Pricing : concepts & elements
i) Determining price
ii) Retail Pricing policies/ Strategies
iii) Evaluation of Merchandise performance
17
d) Private label
i) Concept: Store, Umbrella & Individual Brands
ii) Need, & Evolution of Private label
iii) Process of Private label creation
e) Category Management
i) Concept
ii) Reasons for emergence of category Management
iii) Components of Category Management
iv) Category Management business process
v) Role of category captain
vi) Drawbacks of category management
4) Retail Management Information System (05)
a) Need of technology & Product identification in retail
b) Importance of IT in retail
c) Factors affecting the use of IT in Retail
d) Radio frequency Identification (RFID)
e) Internet Retailing
5) Consumer Behavior (10)
a) Culture: Value & Norms, Regional & Religious influences on consumer behavior,
b) Reference Group & Social Influence, Age & Gender, Household influences on Consumer Behavior
c) Types of Family: Functions of Family, Family decision making, Family Life Cycle.
d) Consumer Behavior Outcome
i) Diffusion of Innovation, Diffusion Process, Adoption Process,
ii) Profile of Consumer Innovator.
e) Consumer Decision making & branding strategies
f) Diffusion of innovation
i) Acceptance of New Product & Brand
ii) Dimensions of Brand Diffusion
iii) Why do brands fail
g) Retailing and consumer behavior
REFERENCE BOOKS:
1) Retail Management: Swapna Pradhan – Tata Mcgraw Hill
2) Retail Management by Berman& Evans - Pearson
3) Retail Management: Suja Nair, First Edition 2006
4) Retail Management : A global Perspective : Dr. Harjeet Singh – S. Chand & Sons
5) Retailing- Cox &Brittain – Pearson
6) Principles of retail Management – Rosemerry&Mohd. Raffik – Palgrave
7) Consumer Behaviour& Branding: Conepts readings & Cases by Kumar - Pearson
8) Consumer Behavior: SatishBatra& SHH Kazmi, Excel Books
9) Consumer Behavior: Schiffman&Kanuk- Pearson
10) Consumer Behavior (SIE): Building marketing strategy by Hawkins, Best, Coney, Mookerjee – Tata McGraw Hill
18
North Maharashtra University, Jalgaon
(NACC Accredited ‘B’ Grade University)
FACULTY OF COMMERCE & MANAGEMENT
New Syllabus: M.B.A.
SEMESTER: IV
Paper: 406 B – Case Studies in Marketing Management
60 + 40 Pattern: External Marks 60 +Internal Marks 40 = Maximum Total Marks: 100
Required Lectures: 50 hours
The student has to Select and discuss the case studies related to paper no. 207, and respective
specialization papers no. 304, 305, 306, 307, 404, 405 those will have impact on business decision making
in each paper.
19
Specialization – C – Human Resource Management
North Maharashtra University, Jalgaon
(NACC Accredited ‘B’ Grade University)
FACULTY OF COMMERCE & MANAGEMENT
New Syllabus: M.B.A.
SEMESTER: IV
404 C – Performance & Compensation Management
60 + 40 Pattern: External Marks 60 +Internal Marks 40 = Maximum Total Marks: 100
Required Lectures: 50 hours
1. Performance Management (08)
a. Meaning, Definition & Purpose
b. Standards of Performance
c. Guidelines for setting Performance Standards
d. Checklist for performance standard
e. Determinants of Performance
f. Factors influencing Determinants of Performance
g. Performance Dimensions
h. Approaches to measuring performance
i. Characteristic of an Ideal PM System
j. Disadvantages of poorly implemented PM System
2. Performance Management Process (06)
a. Prerequisites
b. Performance planning,
c. Performance execution,
d. Performance Assessment
e. Performance Review
f. Renewal & Re-contracting
3. Employee Development (06)
a. Personal Development Plans
b. Direct supervisors role
c. 360 Degree feedback system
d. Characteristic of a good system
e. Coaching process
f. Performance review Meetings
4. Managing Team Performance (TPM) (05)
a. Definition & Importance of teams
b. Types of teams
c. Purposes & Challenges of TPM
d. Rewarding Team Performance
5. Compensation Management (06)
a. Meaning, Concept, &Objectives Of Compensation
b. Compensation Management Process
c. Types Of Compensation
d. Job Valuation
e. Methods Of Job Valuation
f. Dimensions of Compensation System
g. Components of Wage Structure in India
h. Managerial Compensation
20
6. Wage & Salary Administration (05)
a. Minimum Wage, Fair wage & Living Wage
b. Objectives of Sound Wage Policy
c. Principles of Wage & Salary Administration
d. Wage Determination
e. Wage Boards
f. Methods of Wage Payments
g. Wage/Salary Differentials
7. Incentives (06)
a. Meaning Of Incentives
b. Need Of Incentives
c. Classification Of Incentives
d. Merits Of Incentives
e. Problems Arising Out Of Incentives
f. Time Based Individual Incentive Plan
g. Out Based Individual Incentive Plan
h. Group Incentive Plan
8. Fringe Benefits (04)
a. Meaning Of Fringe Benefit
b. Need Of Fringe Benefit
c. Objectives Of Fringe Benefit
d. Types Of Fringe Benefits
e. Advantages Of Fringe Benefits
f. Disadvantages Of Fringe Benefits
9. International Pay & Rewards (04)
a. Cross national Variation in Rewards structure
b. The space for International Reward Strategy
c. Best Practices in International Rewards
REFERENCE BOOKS:
1. Performance Management by Herman Aguinis.- Pearson
2. Compensation by Milkovich, Newman, VenkataRatnam – Tata McGraw Hill (SiE)
3. Managing Human Resources By Fisher, Schoenfeldt, Shaw- Cengage Learning
4. International Human Resource Management by Tony Edwards & Chris Rees.- Pearson
5. Human Resource Management by D.K Bhattacharya – Excel Books
6. Compensation Management in a Knowledge-based world by Henderson - Pearson
7. Human Resource Management, Text & Cases By Dr. V.S.P Rao - Excel Books
8. Essentials of Human Resource Management By P. SubbaRao – Himalaya Publishing
9. Human Resource Management By Snell, BohalenderCengage Learning
10. Performance Management Chadha Macmillan
11. Human Resource Management by S S Khanka – S. Chand & Sons
21
North Maharashtra University, Jalgaon
(NACC Accredited ‘B’ Grade University)
FACULTY OF COMMERCE & MANAGEMENT
New Syllabus: M.B.A.
SEMESTER: IV
405 C – International Human Resource Management
60 + 40 Pattern: External Marks 60 +Internal Marks 40 = Maximum Total Marks: 100
Required Lectures: 50 hours
1. Introduction To (IHRM) International Human Resource Management (10)
a. IHRM: Definition,
b. Internationalization & HRM
c. Domestic Vs International HRM
d. Growing interest in IHRM
e. Functional positioning of IHRM
f. Organizational context of IHRM
g. Building Strategic IHRM Capabilities
h. Role of economic Development in IHRM
i. Factors affecting an MNE’s IHRM Policies & Practices
j. International Division of Labour
k. Barriers to effective Global HRM
2. Social and Cultural Context of IHRM (08)
a. Culture & Cultural Sensitivity
b. Social Environment
c. Religions and Economic Implications
d. Multiculturalism
e. Cultural Predisposition
f. Cultural Dimensions
g. Managing across culture
3. International Joint Ventures (08)
a. Concept & Nature of International Joint Venture
b. Motives & Extent of Merger & Acquisitions
c. HRM factors in IJV
d. Role & impact of Culture in International Joint Venture
e. Methods of Overcoming Cultural &other Problems in IJV
4. Human Resource Practices in International environment (10)
a. Global HR Planning
b. Recruitment and Selection in International Context
i. Company Motive
ii. Individual Motive
iii. Recruitment Methods
iv. Selection Criterion & Techniques
c. Emerging trends in training for competitive advantage
d. Developing staff through International assignment
e. Women Expatriates -The Glass Ceiling Phenomenon
22
5. International Industrial Relations (07)
a. Key Issues in International IR
b. Trade Union & International IR
c. IR policy of MNC’s
d. MNC’s Characteristic in Neutralizing the power of Labour Unions
e. MNC’s Strategy towards International IR
6. Repatriation (07)
a. Concept of Repatriation
b. Benefits from returnees
c. Challenges of Re-entry
i. Individual Perspective
ii. Organisational Perspective
d. Repatriation Process
e. Managing repatriation
REFERENCE BOOKS:
1. International Human Resource Management by K. Ashwathappa – Tata McGraw Hill
2. International Human Resource Management by Tony Edwards & Chris Rees.- Pearson
3. International Human Resource Management by Peter Dowling &Denice Welch – Cengage Learning
4. International Human Resource Management by Sengupta, Bhattacharya – Excel Books
5. International Human Resource Management By P. SubbaRao – Himalaya Publication
6. International Human Resource Management by P L Rao – Excel Books
7. International Human Resource Management (2/e) by Gupta -Macmillan
23
North Maharashtra University, Jalgaon
(NACC Accredited ‘B’ Grade University)
FACULTY OF COMMERCE & MANAGEMENT
New Syllabus: M.B.A.
SEMESTER: IV
Paper: 406 C – Cases in Human Resource Management
60 + 40 Pattern: External Marks 60 +Internal Marks 40 = Maximum Total Marks: 100
Required Lectures: 50 hours
1. The student has to Select and discuss the case studies related to paper no. 106, 206, and
respective specialization papers no. 304, 305, 306, 307, 404, 405 those will have impact on
business decision making in each paper.
24
Specialization – D – Operations Management
North Maharashtra University, Jalgaon
(NACC Accredited ‘B’ Grade University)
FACULTY OF COMMERCE & MANAGEMENT
New Syllabus: M.B.A.
SEMESTER: IV
404 D –Industrial & Productivity Management
60 + 40 Pattern: External Marks 60 +Internal Marks 40 = Maximum Total Marks: 100
Required Lectures: 50 hours
1) Introduction to Industrial Engineering and Management (06)
a) Indian Industry
b) Stages of Scientific & Technological Revolution
c) Growth of Indian Manufacturing Industry
d) New Industrial Policy
e) Major Areas of Indian Industry
f) Globalization of Indian industry
2) Work Study (08)
a) Definition, concept, need and advantages of Work Study
b) Objectives of Method Study
c) Procedure/steps of Method Study
d) Recording Techniques
e) Micro-motion study and Therbligs
f) SIMO Chart
g) Principles of motion economy
3) Work Measurement (09)
a) Concepts of Work measurement and its objectives
b) Techniques and uses of work measurement
c) Time Study and Methods of timing
d) Work Sampling
e) Predetermined motion time & Systems (PMTS)
f) Method Time Measurement (MTM)
g) Work factor
h) Use of Motion Time Tables
i) Ergonomics
4) Productivity (09)
a) Concept, Importance & Benefits of Productivity
b) Productivity & Production
c) Measurement of productivity
d) Productivity Index
e) Means of increasing productivity
f) Productivity improvement procedure
g) Six lines of Attack to improve Productivity
h) Productivity & Standard of Living
25
5) Waste Scrap & Disposal Management (08)
a) Types & Cost of wastages
b) Causes and Remedies of wastage
c) Wastage of resources and preventive steps
d) Wastage control Programme and Salvage operation
e) Scrap Disposal and Surplus
6) Constraint Management (12)
a) Managing constraints across the organization
b) Theory of Constraints (TOC)
i) Measuring capacity, utilization & Performance
ii) Principles of TOC
c) Identification & Management of Bottleneck
d) Product mix decisions using bottlenecks
e) Economies of scale
f) Capacity timing & Sizing strategies
g) Procedure for long term capacity Decisions
i) Estimate capacity Requirement
ii) Identify Gaps
iii) Develop Alternatives
iv) Evaluate alternatives
REFERENCE BOOKS:
1) Industrial Engineering and Production Management by M. Mahajan, DhanpatRai and Sons.
2) Operations Management by Krajewski, Ritzman, Malhotra - Pearson
3) Industrial Engineering and Management by O.P. Khanna, DhanpatRai and Sons.
4) Industrial and Business Management by MartandTelsang, S. Chand
5) Purchasing and Supply Management- Donald Dobler and David Burt-Tata McGraw Hill
6) Materials Management by P Gopalkrishnan and M Sundaresan- Tata McGraw Hill
7) Materials Management – Rajendra Mishra – Excel Bookss
8) Purchasing and Materials Management-NK Nair-Vikas
9) Operations &Materials Management by K. ShridharBhat –HPH
10) Production and Operations Management – Chary - Tata McGraw Hill
26
North Maharashtra University, Jalgaon
(NACC Accredited ‘B’ Grade University)
FACULTY OF COMMERCE & MANAGEMENT
New Syllabus: M.B.A.
SEMESTER: III
Paper: 405 D – International Quality Management
60 + 40 Pattern: External Marks 60 +Internal Marks 40 = Maximum Total Marks: 100
Required Lectures: 50 hours
1) Foundations of Quality Management (10)
a) Quality: Meaning, Definition, Importance, Dimension, Types, Benefits
i) Five views of Quality
ii) Quality & Competitive advantage
iii) Quality & Profitability
iv) Quality as a source of value
b) Quality Management
rinciples,
i) Traditional Vs. Modern Quality Management
ii) Strategic Quality Management
c) Total Quality Management (TQM) : Meaning, Scope & Elements
i) TQM Vs. Traditional Management Practices
d) Deming’s Quality Principles
2) Administrative systems for Quality Management (10)
a. The Fork model for quality management- The Handle
b. The Fork model for quality management- The Neck
c. The Fork model for quality management- Daily Management
d. The Fork model for quality management- Cross-functional Management
e. The Fork model for quality management- Policy Management
f. Resource requirements of the detailed fork model
3) ISO series of Standards (08)
a. ISO 9000-2000 system
b. ISO 9001-2000 system
c. ISO 9004-2000 system
d. ISO 14000 Series
e. QS 9000 Series
4) Total Quality Management (06)
a. TQMEX model
b. Japanese 5-S practice
c. Quality control circles
d. Business process Re-engineering
5) Six Sigma Management (08)
a. Concept, Six Sigma Terminology
b. DMAIC Model
c. Benefits and Costs of Six Sigma Management
d. Six Sigma Roles and Responsibilities
27
6) Kaizen (08)
a. Concept
b. Kaizen versus innovation
c. Kaizen and Management
d. Companywide Quality control
e. Characteristics of Companywide Quality control
f. Kaizen Strategy and Practice
REFERENCE BOOKS:
1) Quality Management by Howard Gitlow, Alan J, Rosa O, David Levine, Mcgraw-Hill, 3
rd
Edition
2) Total Quality Management- PoornimaCharantimath, Pearson Education
3) Total Quality Management - ShridharBhat - Himalaya Publishing House
4) Total Quality Management- Besterfield, Pearson Education
5) Total Quality Management- S.D. Bagade, Himalaya Publishing House
6) Total Quality Management – Shailendra Nigam – Excel Books
7) Total Quality Management - ShridharBhat- Himalaya Publishing House
28
North Maharashtra University, Jalgaon
(NACC Accredited ‘B’ Grade University)
FACULTY OF COMMERCE & MANAGEMENT
New Syllabus: M.B.A.
SEMESTER: III
Paper: 406 D – Case study
60 + 40 Pattern: External Marks 60 +Internal Marks 40 = Maximum Total Marks: 100
Required Lectures: 50 hours
The student has to Select and discuss the case studies related to paper no. 105 and respective
specialization papers no. 304, 305, 306, 307, 404, 405 those will have impact on business decision making
in each paper.
29
Specialization – E – International Business Management
North Maharashtra University, Jalgaon
(NACC Accredited ‘B’ Grade University)
FACULTY OF COMMERCE & MANAGEMENT
New Syllabus: M.B.A.
SEMESTER: IV
404-408 E International Business Management
60 + 40 Pattern: External Marks 60 +Internal Marks 40 = Maximum Total Marks: 100
Required Lectures: 50 hours
1. Study of following economic parameters in Countries: (40)
Countries
? United Kingdom
? United States of America
? China
? Russia
? Brazil
? Japan
? South Africa
? Australia
Parameters
a) National Income
b) Natural Resources
c) Population
d) Currency
e) Trade and Industry
f) Taxation System
g) Opportunities to Indians
2. Integration among the countries (Objectives & Functioning only) (10)
a) SAARC
b) ASEAN
c) BRIC
d) OPEC
e) G8 and G20
f) OECD
g) United Nations (UNO)
h) NAFTA
i) European Union
References
1. China’s Economy by Christopher Rowe – Granada Publishing, New York
2. Austrilian Economy by peter Kriesler –Allen &Unwin Publishing
3. Japan in the world economy by Béla A. Balassa, Marcus Noland– Institute for International Economics
4. The US Economy by Debra A Miller - Greenhaven, 2010
5. The UK Economy by Malcolm C. Sawyer -Oxford University Press
6. Everyone's guide to the South African economy by André Roux – Zebra Press
7. Political economy of Brazil: recent economic performance by PhilipArestis, Alfredo Saad-Filho - Palgrave
Macmillan
8. The Russian economy: from Lenin to Putin By Steven Rosefielde – Blackwell publishing
9. www.wikipedia.org
10. www.oecd.org
11. www.saarc-sec.org
12. www.aseansec.org
30
North Maharashtra University, Jalgaon
(NACC Accredited ‘B’ Grade University)
FACULTY OF COMMERCE & MANAGEMENT
New Syllabus: M.B.A.
SEMESTER: IV
405 E – International Human Resource Management
60 + 40 Pattern: External Marks 60 +Internal Marks 40 = Maximum Total Marks: 100
Required Lectures: 50 hours
7. Introduction To (IHRM) International Human Resource Management (10)
a. IHRM: Definition,
b. Internationalization & HRM
c. Domestic Vs International HRM
d. Growing interest in IHRM
e. Functional positioning of IHRM
f. Organizational context of IHRM
g. Building Strategic IHRM Capabilities
h. Factors affecting an MNE’s IHRM Policies & Practices
i. International Division of Labour
j. Barriers to effective Global HRM
8. Social and Cultural Context of IHRM (08)
a. Culture & Cultural Sensitivity
b. Social Environment
c. Religions and Economic Implications
d. Multiculturalism
e. Cultural Predisposition
f. Cultural Dimensions
g. Managing across culture
9. International Joint Ventures (08)
a. Concept & Nature of International Joint Venture
b. Motives & Extent of Merger & Acquisitions
c. HRM factors in IJV
d. Role & impact of Culture in International Joint Venture
e. Methods of Overcoming Cultural & other Problems in IJV
10. Human Resource Practices in International environment (10)
a. Global HR Planning
b. Recruitment and Selection in International Context
i. Company Motive
ii. Individual Motive
iii. Recruitment Methods
iv. Selection Criterion & Techniques
c. Emerging trends in training for competitive advantage
d. Developing staff through International assignment
e. Women Expatriates - The Glass Ceiling Phenomenon
11. International Industrial Relations (07)
a. Key Issues in International IR
b. Trade Union & International IR
c. IR policy of MNC’s
31
d. MNC’s Characteristic in Neutralizing the power of Labour Unions
e. MNC’s Strategy towards International IR
12. Repatriation (07)
a. Concept of Repatriation
b. Benefits from returnees
c. Challenges of Re-entry
i. Individual Perspective
ii. Organisational Perspective
d. Repatriation Process
e. Managing repatriation
REFERENCE BOOKS:
1. International Human Resource Management by K. Ashwathappa – Tata McGraw Hill
2. International Human Resource Management by Tony Edwards & Chris Rees.- Pearson
3. International Human Resource Management by Peter Dowling &Denice Welch – Cengage Learning
4. International Human Resource Management by Sengupta, Bhattacharya – Excel Books
5. International Human Resource Management By P. SubbaRao – Himalaya Publication
6. International Human Resource Management by P L Rao – Excel Books
32
North Maharashtra University, Jalgaon
(NACC Accredited ‘B’ Grade University)
FACULTY OF COMMERCE & MANAGEMENT
New Syllabus: M.B.A.
SEMESTER: IV
Paper: 406 E – Cases in International Business Management
60 + 40 Pattern: External Marks 60 +Internal Marks 40 = Maximum Total Marks: 100
Required Lectures: 50 hours
The student has to Select and discuss the case studies related to respective specialization papers no. 304
E, 305 E, 306 E, 307 E, 404 E, and 405 E those will have impact on business decision making in each paper.
33
Specialization – F – Agro Business Management
North Maharashtra University, Jalgaon
(NACC Accredited ‘B’ Grade University)
FACULTY OF COMMERCE & MANAGEMENT
New Syllabus: M.B.A.
SEMESTER: III
Paper: 404 F – Rural Development
60 + 40 Pattern: External Marks 60 +Internal Marks 40 = Maximum Total Marks: 100
Required Lectures: 50 hours
1. Rural Development
a. Nature & Scope of Rural Development
b. Importance of Rural Development
c. Objectives of Rural Development
2. Approaches to Rural Development
a. Community Development Programme
b. Intensive Agricultural District Programme
c. Growth Center Strategy
d. Concept of Integration
e. Micro level planning
3. Special Schemes for Rural Development
a. Stress on special schemes
b. Limitations of special schemes
c. Strengthening special schemes
4. Employment Generation Programs
a. Crash scheme for Rural Development
b. Pilot Intensive Rural Employment projects
c. Antyodaya
d. Employment Guarantee scheme
e. Food for work programme
f. National Rural Employment Generation Guarantee
g. Rural Landless employment Guarantee programme
h. JawaharRojgaryojana
i. Jawahar Gram samridhiyojana
5. Role of Banking in Rural Development
a. Growth of Cooperative Banking in Rural sector
b. Role of Commercial Bankings in Rural sector
c. NABARD, its Schemes & Patterns
6. Integrated Rural Development Programme
a. Sailent features of IRDP
b. Targets & Achievements of IRDP
c. Major problems in IRDP
d. Strengthening IRDP
e. Swarnajayanti Gram Swarojgaryojana (SHSY)
34
7. Rural Development Administration and Panchayati Raj Institution
a. Functions of Panchayati Raj System
b. Merits & demerits of Panchayati Raj System
c. Strengthening the Panchayati Raj System
d. Rural Development Administration
REFERENCE BOOKS:
1. Rural Development by – Dr. I. SatyaSundaram
2. Rural Development and Planning in India – Devendra Thakur, Deep & Deep Publications, New Delhi
3. Rural Industrilisation in India – Shrinivas Thakur – StrelingPublishess, New Delhi
4. Dynamics of Rural Development Powar Structure – S.N. Chandhary – Amar Prakashan, New Delhi.
5. Integrated Rural Development Programme in India : Policy & Administration – A.K. Shrivastva – Deep &
Deep Publications, New Delhi.
6. Integrated Rural Development – R.C. Arora – S. Chand Sons, New Delhi.
35
North Maharashtra University, Jalgaon
(NACC Accredited ‘B’ Grade University)
FACULTY OF COMMERCE & MANAGEMENT
New Syllabus: M.B.A.
SEMESTER: IV
Paper: 405 F – Management of Agri Business Projects
60 + 40 Pattern: External Marks 60 +Internal Marks 40 = Maximum Total Marks: 100
Required Lectures: 50 hours
1. Introduction to Project Management
a. Search for a Business Idea, Concepts of Project
b. Project Identification, Project Formulation
c. Project Analysis, Project Risk
d. Project Planning, Project Design and Network Analysis
e. Project Report, Project Appraisal
f. Location of an Enterprise, Factory Design and Layout
2. Financial Analysis
a. Financial Analysis, Funds flow analysis
b. Ratio Analysis, Investment process
c. Break Even Analysis, Profitability analysis
d. Social Cost- Benefit Analysis, Budget and planning Process, Benchmarking
3. Project Finance
a. Source of Development of Finance, Project Financing
b. Institutional Finance to Entrepreneurs, Financial Institutions, Working Capital Management,
Incentives and Subsidies
4. Policies
a. Policies Governing Entrepreneurship, Applicability of the Factories act, Role of Consultancy
Organisation
b. Role of Various Government Institutions for Promoting Agricultural Projects
5. Project Reports
Preparation of Project Reports for-
a. Dry Grains
b. Fertilizer / Pesticides
c. Live Stocks
d. Floriculture&Horticulture
e. Milk & Milk Products
f. Medicinal Plants
g. Agro Tourism
h. Irrigation
i. Extraction of Plants and Grains
REFERENCE BOOKS:
1. Project Management- Vasant Desai- Himalaya Publication
2. Jain, S.C. - Management in Agricultural Finance.- Vora and Company. Publishers Pvt. Ltd.
3. Karla O.P.- Agricultural Policy in India – Bombay Popular Prakashan Mumbai
4. Banerjee, G.C. – Text Book of Animal Husbandry – Oxford & IBH Publisher New Delhi.
5. Rajagopal- Organizing Rural Business Policy Planning and Management- Sage Publication, New Delhi.
6. Pandey, Mukesh and Deepak Tiwari-Rural and Agricultural Marketing -International Book Distribution Co.
New Delhi.
7. Iwase- Smita. - Agri-Business Management- Everest Publishing House
36
North Maharashtra University, Jalgaon
(NACC Accredited ‘B’ Grade University)
FACULTY OF COMMERCE & MANAGEMENT
New Syllabus: M.B.A.
SEMESTER: IV
Paper: 406 F – Case Studies in Agri Business Management
60 + 40 Pattern: External Marks 60 +Internal Marks 40 = Maximum Total Marks: 100
Required Lectures: 50 hours
The student has to Select and discuss the case studies related to respective specialization papers no. 304,
305, 306, 307, 404, and 405 those will have impact on business decision making in each paper.
37
Specialization – G – Systems
North Maharashtra University, Jalgaon
(NACC Accredited ‘B’ Grade University)
FACULTY OF COMMERCE & MANAGEMENT
New Syllabus: M.B.A.
SEMESTER: IV
Paper: 404G: INFORMATION SYSTEMS AUDIT
60 + 40 Pattern: External Marks 60 +Internal Marks 40 = Maximum Total Marks: 100
Required Lectures: 50 hours
1. Overview of Information Systems Auditing – Need for Control and Audit of Computers, Effect of
Computers on Internal Controls, Effect of Computers on Auditing, Foundations of IS Auditing (5)
2. Conducting an Information Systems Audit – Introduction, The Nature of Controls, Dealing with
Complexity, Audit Risks, Types of Audit Procedures, Steps in Audit, Auditing Around or Through the
Computer, introduction to Security Standards – ISO 27001 (6)
3. Top Management Controls and Systems Development Controls – Evaluation of Planning, Organizing,
leading and Controlling functions, Approaches to Auditing Systems Development, Models for Systems
Development, Evaluating Major Phases in Systems Development Process (6)
4. Programming Management Controls – Program Development Life Cycle, Programming team
organization, Managing the Programming Group (5)
5. Data Management Controls – Functions and motivations of DA and DBA roles, Organizational Issues,
Data Repository Systems, Control over DA and DBA (6)
6. Security Management Controls – Introduction, Conducting a Security Program, Major Security Threats
and remedial measures, Controls of last resort – DRP, Insurance (5)
7. Input / Output and Operational Controls – Data preparation and entry, Production control, Library,
Documentation and Program Library, Help desk and Technical Support, Capacity Planning and
Performance Monitoring, Managing Outsourced operations, Check Digits, Batch Controls, Audit Trail
Controls, Exposures in Communication subsystem, Controls over the Subversive Threats, OS Integrity
Checking, Built in validation checks in Software, Online output Production and Distribution Controls
(11)
8. BCP and Cyber Crimes – Difference between BCP and DRP, Social Engineering, Data Diddling,
Denial of Service attack, Sniffing, Man in Middle attack, Identity Theft and spoofing – Phishing,
Pharming, SQL Injection, Zeroth Day Attacks. (6)
REFERENCE BOOKS:
1. Information System Control and Audit – Ron Weber – Pearson Education
2. Information System Audit and Assurance – D.P. Dube and V.P. Gulati – Tata McGraw Hill
3. ISACAs IT Audit standards
38
North Maharashtra University, Jalgaon
(NACC Accredited ‘B’ Grade University)
FACULTY OF COMMERCE & MANAGEMENT
New Syllabus: M.B.A.
SEMESTER: IV
Paper: 405G: INTERNET TECHNOLOGY
60 + 40 Pattern: External Marks 60 +Internal Marks 40 = Maximum Total Marks: 100
Required Lectures: 50 hours
1. HTML
A.HTML Basics
Introduction to HTML
WWW
Web Publishing (2)
B. Designing
Contents – Blocks, Text, Form Elements
Links – To a page, Within Page, To a Site.
Links And Images – Image Mapping-
Server Side, Client Side
Layout – List (OL, UL, DL) - Tables- Frames (Nested, I Frame)
Head Elements – Base Font, Meta Tags, Scripts, Styles (5)
C. CSS
Inline
Embedded
Sep. /External
Transaction Effect
Client Pull (3)
D. Introduction To XML (3)
E. ASP
A. Getting started with active server
Pages
What are ASPs?
Understanding Client – Server Model
ASP versus Client side Scripting
Setting PWs and/or IIS
ASP tools like Visual Interdev or Font Page (3)
B. Dissecting your First ASP Script.
Understanding ASP Script.
ASP Browser
ASP Process
Concept of File Inclusion. (3)
C. Working with variables
Definition and Naming rules
Data Types
Constant, Arrays
Operators (3)
D. Understanding VB Script Control
Structures
Conditional
Looping
Branching (2)
E. Using VB Script Built-in Function
Typecasting Variables
Math, Date, String, Formatting -Functions. (2)
F. Using Database
Reading From a Database Using ASP
Inserting, Updating, and Deleting Database records
39
The Internet Programming using Front Page (4)
REFERENCE BOOKS:
1. The Complete Reference to HTML - Thomas Powell
2. Dynamic HTML for Dummies – Michael Hyman
3. ASP Developers Guide – Greg Vuczek
4. ASP in 21 Days – Scott Mitchell and James Atkinson
5. ASP 3.0 – A Beginner’s Guide – Mercer
6. HTML - Beginner’s Guide - Willart
7. Microsoft Office 2003 Front page Inside Outside
40
North Maharashtra University, Jalgaon
(NACC Accredited ‘B’ Grade University)
FACULTY OF COMMERCE & MANAGEMENT
New Syllabus: M.B.A.
SEMESTER: IV
Paper: 406G: INFORMATION TECHNOLOGY AND
SOFTWARE PROJECT MANAGEMENT
60 + 40 Pattern: External Marks 60 +Internal Marks 40 = Maximum Total Marks: 100
Required Lectures: 50 hours
I. Software Project Management
Overview of COCOMO Model, PERT/CPM, Reileigh Curve
Project Organization
Risk Management
Project Finance
Procurement Management
Project Scheduling
Project Quality Management
Communication Management (10)
II. Software Project Management
Resources Planning and Estimation
- Different Methods of estimation in brief
- Function Point Analysis in some details
Use of CASE Tools
Introduction to MS Projects
Design and Development
- Schedule
- Resource Allocation
- Progress Review
- Review - Design and Walkthroughs
Testing
- Overview of
- Test Plan
- Generation of Test Cases, Test Data
- Types of Testing
- Quality Concepts - ISO, CMM
Production / Implementation
- User Acceptance Tests
- Parallel Runs
- Change Management
Maintenance
- Types - Adaptive, Corrective, Preventive
- Version Control and Configuration Management
Documentation Methods for all these topics
Aspects specific to Generic Product Development vis-à-vis user specific
application development (20)
III. IT Management
Acquisition Process - Hardware, Software, Network, Infrastructure
- Requirement Planning
- Sizing
- Selection Methodology including Benchmarking
- Documents involved
IT HRM
- Selection
- Retention
- Training
- Career Path Planning
41
IT Operations
- Scheduling
- Roles and Responsibilities
- Procedures
Performance Evaluation
- Broad methods for Hardware, Software and Personnel (20)
REFERENCE BOOKS:
1. Software Project Management - Edwin Bennetan
2. Software Engineering - Roger S. Pressman
3. Software Engineering - Martin L. Shooman
4. TQM for Computer Software - Dunn and Ulman
5. Management of Information Technology - Pravin Muley
6. Software Project Management Goyal Macmillan
doc_341017643.pdf
North Maharashtra University, Jalgaon Faculty Of Commerce & Management
North Maharashtra
University, Jalgaon
FACULTY OF COMMERCE & MANAGEMENT
Syllabus of Master in Business
Administration (MBA)
SEMESTER: III
W.E.From 2011
2011
2
North Maharashtra University, Jalgaon
(NACC Accredited ‘B’ Grade University)
FACULTY OF COMMERCE & MANAGEMENT
STRUCTURE OF MASTER IN BUSINESS ADMINISTRATION (M.B.A. )
Semester-III and IV
Paper
Semester-III
Credit Courses
Paper
Semester-IV
Credit Courses
301 Strategic Management 401 e-Commerce & Excellence Management
302 Entrepreneurship & Project Management 402 Family Business Management
303 Legal Aspects Of Business 403 Indian Commercial Laws
304 Specialization-I (Major)* 404 Specialization-V (Major)*
305 Specialization-II (Major)* 405 Specialization-VI (Major)*
306 Specialization-III (Major)* 406 Specialization-VII (Major)*
307 Specialization-IV (Major)* 407 Project Report & Viva-Voce*
308 Specialization (Minor-I)** 408 Specialization (Minor-II)**
Semester-I and II
Paper
Semester-I
A : Credit Courses
Paper
Semester-II
A : Credit Courses
101 Management Science 201 Management Practices
102 Accountancy For Managers 202 Business Research Methods
103 Managerial Economics 203 Global Economic Scenario
104 Information Technology For Managers 204 Management Information System and ERP
105 Introduction To Operations Management 205 Financial Management
106 Organizational Behavior 206 Human Resource Management
107 Corporate Social Responsibility 207 Marketing Management
108 Corporate Communication Skills 208 Quantitative Techniques
*Specialization In Major Subjects
(Any One)
**Specialization In Minor Subjects
(Any One)
A Financial Management A Financial Management
B Marketing Management B Marketing Management
C Human Resource Management C Human Resource Management
D Operations Management D Operations Management
E International Business Management E International Business Management
F Agro Business Management F Agro Business Management
G Systems G Systems
3
North Maharashtra University, Jalgaon
(NACC Accredited ‘B’ Grade University)
FACULTY OF COMMERCE & MANAGEMENT
New Syllabus: M.B.A.
SEMESTER: III
301: Strategic Management
60 + 40 Pattern: External Marks 60 +Internal Marks 40 = Maximum Total Marks: 100
Required Lectures: 50 hours
1. Strategic Management: Overview (15)
a) Business policy- Nature, Importance, Objectives & Classification
b) Strategy: Meaning, Types, Components & Levels of strategy operations.
c) Business strategy: Concept, statement & Development
d) Strategic intent: Vision, Mission, Purpose, Goals and objectives, Values
e) Environmental Appraisal: Concepts and Environmental Scanning
f) Organizational Appraisal: Capability factors, Methods and Techniques
g) Strategic choice – Meaning, Process, Factors and Analysis – Portfolio and SWOT
h) Strategic management: Concept, Features, Risk, Benefits, Levels & Process
i) Strategic Innovation: Concept, Need, Importance & Analysis
2. Competitive Advantage (06)
a) Concept and sources of competitive advantage
b) Kinds of competitive advantage : Position and Capability and their inter-relationship
c) Sustainable competitive advantage
d) Cost-Benefit analysis of competitive advantage
3. Strategy Implementation (10)
a) Strategy Implementation: Aspects, Project & Procedural Implementation, Resource Allocation,
b) Structural Implementation – Structural Considerations, Structures for Strategy, Organization Design and
Change, Organization Systems.
c) Behavioral Implementation – Leadership Implementation, Corporate Culture, Corporate Politics and Use
of Power, Social Responsibility and Strategic Management, Personal Value and Ethics.
d) Functional Implementation of Strategies
4. Strategy Evaluation and Control (07)
a) Strategic Evaluation: Nature, Importance, participants, Barriers
b) Strategic control and operational controls.
c) Techniques of a strategic evaluation and control.
5. Comprehensive Cases on various strategic situations and at least 10 cases based on (12)
application of strategic management must be discussed & solved.
REFERENCE BOOKS:
1. Business policy and Strategic Management - Azhar Kazmi-TMH
2. Marketing Strategy & Compitative Positioning by Hooley – Pearson Education
3. Business policy and Strategic Management : Concepts and Applications,- Gupta, Gollakota, Shrinivasan-
Prantice Hall India
4. Strategic Management – Hunger, Wheelen – Addison Weesley
5. Strategic Management-P.Subba Rao – Himalaya Pub.
6. Strategic Management – Upendra Kachru- Excel Books
7. Strategic Management-Francis Cherunilam – Himalaya Pub Strategic Management-Saloner, Shepard,
Podolny – Willey India
8. Strategic Management – B Hiriyappa – New Age International
9. Strategic Management – V.S.P. Rao, Harikrishna – Excel Books
10. Textbook of Strategic Management Mathur Macmillan
4
North Maharashtra University, Jalgaon
(NACC Accredited ‘B’ Grade University)
FACULTY OF COMMERCE & MANAGEMENT
New Syllabus: M.B.A.
SEMESTER: III
302: Entrepreneurship & Project Management
60 + 40 Pattern: External Marks 60 +Internal Marks 40 = Maximum Total Marks: 100
Required Lectures: 50 hours
1) Entrepreneur and Entrepreneurship (06)
a) Entrepreneur - Concept, Functions, Types, Characteristics, Qualities and Role – Ideal Entrepreneur
b) Entrepreneur vis-à-vis Professional Manager, Intrapreneur, Copreneur
c) Distinction between wage employment, self employment & Entrepreneurship
d) Entrepreneurial Competencies
e) Entrepreneur and Entrepreneurship – Factors, Barriers & Problems and Process of Entrepreneurship
f) Growth of Entrepreneurship in India
2) Entrepreneurship Development (14)
a) Entrepreneurship Development: Concepts, Factors affecting, Development Cycle and Strategy
b) Entrepreneurship Development Program (EDP): Concepts, Objective, Contents, issues, Phases, Evaluation.
Institutions conducting EDP’s in India
c) Entrepreneurship Development Training: Importance, Objective, Methods
d) Role of Institutions in Entrepreneurship Development - District Industrial Centre (DIC), Small Industries
Services Institute (SISI), Entrepreneurship Development Institute of India (EDII), National Institute of
Entrepreneurship and Small Business Units Development (NIESBUD), National Entrepreneurship
Development Board (NEDB)
e) Role of Central and State Government in Entrepreneurship Development
3) Emerging areas in Entrepreneurship (07)
a) Women Entrepreneurship: Types, Challenges, Opportunities, Achievements, Problems, Remedial Measures
& supporting Institutions and Role Models of Woman Entrepreneurs in India, Self Help Groups,
b) Rural Entrepreneurship: meaning, need, Problems, Development, Role of NGO’s, Entrepreneurship in
agriculture, TRYSEM.
c) Social Entrepreneurship: Genesis & Characteristic
d) International Entrepreneurship
e) E- Entrepreneurship: Concept, Purpose and Essence.
4) Project (09)
a) Project : Concept, Classification, Identification, Project Design, Project Appraisal, Project Planning,
b) Formulation of Project Report - Cost Benefit Analysis, Technical Feasibility, Financial Feasibility, Managerial
Feasibility, and Market Survey.
c) Financing of the Project – Sources of Finance
d) Role of Financial Institutions – Commercial Banks, IDBI, ICICI, SIDBI, SFC’s, IFCI, NABARD, Venture Capital.
5) Project Management (14)
a) Project Management Life Cycle: Project Initiation, Planning, Execution, Closure
b) Project Monitoring and Control – Parameters, Process
c) Monitoring and Control of group of Projects
d) Techniques of Project Monitoring and Control – PERT, CPM, Network technique
e) Computer based Project Management
f) Integrated Project Management – Management of Project Finances, Materials – Production – Marketing –
Personnel Management.
g) Project Audit
5
302: Entrepreneurship & Project Management
REFERENCE BOOKS:
Entrepreneurship
1. Dynamics of Entrepreneurship Development and Management – Vasant Desai, Himalaya
2. Entrepreneurship Development small business Enterprises – Poornima Charantimath - Pearson
3. Entrepreneurship, Robert D. Hisrich, Michal P. Peters, Tata McGraw-Hill Edition
4. Entrepreneurship by lall and Sahai, Excel Books
5. Entrepreneurship Development and Project Management by Neeta Baporikar, Hiimalaya
6. Entrepreneurship Development in India by Gupta, Srinivasan – Sultan Chand & Sons
7. Entrepreneurship Management by Aruna Kaulgud - Thomson
8. Entrepreneurship Development by S.S. Khanka – S. Chand
9. Patterns of Entrepreneurship by Jack M. Kaplan, Willey Publications
10. Entrepreneurship Development by Cynthia L. Greene, Cenage Learning
Project Management
1. Project Management by Gray, Larson – Tata McGraw Hill
2. Project Management by Vasant Desai- Himalaya
3. Textbook of Project Management Gopalakrishnan Macmillan
4. Project Management by Maylor - Pearson
5. Projects - Prasanna Chandra – CFM TMH Professional Series -Tata McGraw Hill
6. Project Management : Managerial Approach by Jack R. Mereditts and Samuel J. Mantel Jr., Willey
Publications
7. Contemporary Project Management by Timothy J. Kloppenborg, Cenage Learning
8. Project Management and Control by Narendra Singh, Himalaya Publishing House
9. Project Management by Panneerselvam, Senthilkumar – PHI
10. Project Management by Nagarajan – New Age International
6
North Maharashtra University, Jalgaon
(NACC Accredited ‘B’ Grade University)
FACULTY OF COMMERCE & MANAGEMENT
New Syllabus: M.B.A.
SEMESTER: III
Paper: 303: Legal Aspects Of Business
60 + 40 Pattern: External Marks 60 +Internal Marks 40 = Maximum Total Marks: 100
Required Lectures: 50 hours
1) Law of Contract – “Indian Contract Act, 1872” (6)
a) Introduction, Meaning, Definitions & Essentials of Contract
b) Classification of Contract
(i) Void, Voidable & Valid Contract
(ii) Wagering Agreement, Contingent Contacts & Quasi-contracts
c) Discharge of Contract
d) Breach of Contract & Remedies
e) Specific Contracts
i) Indemnity & Guarantee
ii) Agency
iii) Bailment & Pledge
2) Law of Sale of Goods – “Sale of Goods Act, 1930” (9)
a) Contract of Sale of Goods
i) Its essentials & types of Goods
ii) Distinction between ‘Sale & Agreement to Sale’
b) Condition & Warranties
i) Difference between Condition & Warranty
ii) Express & Implied conditions & warranties
iii) Doctrine of Caveat Emptor
c) Transfer of Property
i) Rules regarding Transfer of Property
ii) Transfer of Title & Transfer of Title by Non-owners
d) Performance of Contract of Sale - Delivery, modes, rules etc.
e) Unpaid seller & his rights
f) Buyer’s right against Seller
g) Concept of Auction Sale
3) Law of Partnership – “Partnership Act, 1932” (5)
a) Definition & Nature of Partnership - Partners, Firm & Firm Name
b) Difference between Partnership & Company
c) Kinds of Partnerships
d) Rights & Duties of Partner
e) Relations & Liabilities of a Partner as well as Firm to Third parties
f) Dissolution
i) Methods of Dissolution
ii) Dissolution of Firm & Dissolution of Partnership
7
4) Law of Negotiable Instruments – “Negotiable Instrument Act, 1881” (4)
a) Introduction, Definition & Characteristics
b) Parties to Negotiable Instruments
c) Specimen & its Essentials - Promissory Note & Bill of Exchange
d) Cheque - Bearer & Crossed, Types of Crossing
e) Holder & Holder in due course
f) Rights/Privileges of Holder in Due course
5) Law of Environment Protection – “Environment Protection Act, 1986” (4)
a) Scope & Object
b) Pollution control -Air, Water & Environment
c) Environmental Audit – Methodology
6) Intellectual Property Law – Patent, Copyright & Trade mark (12)
a) “The Patents Act, 2002” (4)
i) Application for Patent
ii) Grant of Patent
iii) Rights of Patentee
iv) What inventions are not Patentable?
v) Revocation of Patents
b) “Copyright Act, 1957” (4)
i) Introduction
ii) Duration of Copyright protection
iii) Registration of Copyright
iv) Infringement of Copyright – Exceptions
c) “The Trade Marks Act, 1999” (4)
i) Introduction
ii) Classification of Goods & Services
iii) Procedure for registration of Trade Marks
iv) Grounds for refusal of registration
7) Case studies in Legal Aspects of Business – Typical cases based on the above topics only. (10)
REFERENCE BOOKS:
1. Legal Aspects of Business by Akhileshwar Pathak – Tata McGraw Hill
2. Legal Aspects of Business by R.R.Ramtirthkar – Himalaya Publishing House
3. Mercantile Law by S.S. Gulshan – Excel Books
4. Mercantile & Commercial Law by Rohini Aggrawal – Taxman Publication
8
Specialization – A – Financial Management
North Maharashtra University, Jalgaon
(NACC Accredited ‘B’ Grade University)
FACULTY OF COMMERCE & MANAGEMENT
New Syllabus: M.B.A.
SEMESTER: III
304 A – Management of Banks & Financial Services
60 + 40 Pattern: External Marks 60 +Internal Marks 40 = Maximum Total Marks: 100
Required Lectures: 50 hours
Section – I Management of Banks
1) Introduction to Banking (08)
a) Banking System in India
b) Commercial banking Structure: Meaning, Role & Functions of the Banks
c) Liabilities & assets of the Banks
d) New Concepts in Banking: Retail Banking, Microfinance, Credit/ debit cards, ATM’s, Online banking, Mobile
Banking
e) Non-banking Financial Corporations: Role & Growth, Types of NBFC’s, Regulations & RBI’s control
f) Opportunities in banking
g) Quality of Customer services in commercial Banks
h) Latest in Banking
i) Autonomy packages in Banks
ii) Banking Cash transaction tax
iii) Service tax on Financial Services
iv) Dividend policy for Banks
v) Corporate Debt Restructuring (CDR)
vi) Depository systems – NSDL, Dematerialization
2) Co-operative Banking (03)
a) Meaning, Nature and Types
b) Governance & reforms in co-operative banking
c) State Co-op agriculture & Rural Development banks
3) Bank Management (04)
a) Objectives, Evolution, Scope & functional areas of bank Management
b) Functional areas: Deposit Mobilization, credit planning & Management, Asset Management, Liability
Management, Liquidity Management, Investment Management, management legal department, office
management,
4) Credit planning & Management (10)
a) Objective, Need, Importance
b) Maintaining Ratio as per RBI Directories
c) Credit Culture
i) Financial Analysis Credit rating, Inter-firm Comparison, Project Appraisal,
ii) Consortium Lending, loan Syndication,
iii) Documentation, Disbursement
d) Priority Sector Lending as per the RBI directives
e) NPA management:
i) Meaning, Impact, Identification
ii) Recovery mechanism and management
iii) Compromise proposals as per RBI directives
iv) Securitization and other measures available
v) Debt Recovery Tribunal (DRT) and Legal recourse
vi) Provisioning required as per RBI directives
9
Section II – Financial Services
1) Financial Services : (03)
a) Meaning Significance, functions, features, constituents, problems,
b) Evolution of financial services in India
2) Insurance (03)
a) Insurance: Meaning, Principles & Roles
b) Types of insurance – Life (normal & health), General, Agricultural & Bancassurance, Re-insurance, Group
insurance & micro-insurance. ,
c) Types of Policies
d) Regulatory framework in India, Claims
3) Mutual Funds (05)
a) Mutual funds: Meaning, Evolution, Performance & its measures, Advantages, Growth in India
b) Types of mutual funds Schemes, Regulatory aspects ,Financial risk
c) Open v/s Closed, Debt v/s Equity
d) Tax implications & transparency in MFs
e) Introduction to Hedge funds & Participatory notes
4) Merchant banking services (03)
a) merchant banking; Meaning, Scope, Functions
b) Set-up of merchant banking in India: Registration, issue Manager,
c) Merchant banking in India & its Future prospects.
5) Credit Rating (04)
a) Meaning, Evolution, Importance, Scope, Need, benefits & criticism of Credit rating
b) Credit rating process & framework
c) IPO rating
d) Credit rating agencies in India & its regulations
6) Capital markets (05)
a) Capital markets: functions, Structure: Primary & Secondary Market
b) Types Of Securities Traded, Stock Market In India
c) Investment in stocks
d) Various intermediaries in capital markets
e) Essential formalities in investing in Capital markets
f) Role of FIIs in capital markets
7) Regulatory framework (02)
Regulatory framework/governing guidelines of governing authorities in relation to the above mentioned
financial services
REFERENCE BOOKS:
1) Introduction to Banking: Vijayaragavan Iyengar – Excel Books
2) Banking Theory & Practice (19th Ed.): K.C. & Lekshy Shekhar, Vikas Publication
3) Management of Banking & Financial System by Paul - Pearson
4) Merchant Banking & Financial Services – Dr. K Ravichandran - Himalaya
5) Indian Financial System’ Dr. G. Ramesh Bapu, Himalaya Publishing House
6) E-Banking & Development Of Banks’ Verma, Gupta, & Sharma, Deep &Deep
7) Indian Economy: Datta & Sunderam, (2009),S.Chand &Company
8) Indian Economy: Mishra &Puri (2009), Himalaya Publishing House
9) Banking and Economics Growth.- B. M L. Nigam
10) Law and Practice of Banking. - S.R. Davar
10
North Maharashtra University, Jalgaon
(NACC Accredited ‘B’ Grade University)
FACULTY OF COMMERCE & MANAGEMENT
New Syllabus: M.B.A.
SEMESTER: III
305 A –Tax Management
60 + 40 Pattern: External Marks 60 +Internal Marks 40 = Maximum Total Marks: 100
Required Lectures: 50 hours
1) Direct Taxes-I (25)
a) Introduction to The Finance Act
b) Basic concepts from The Income Tax Act 1961: Agricultural income, Assesses, Assessment year, Income,
Person, Gross total income, Previous year, Capital and Revenue Receipts, Capital and Revenue Expenditure,
Exempted Incomes, Residential Status.
c) Heads of Income
i) Income from Salary: Salary, Allowances, perquisites and retirement benefits, deductions, computation
of salary income, Practical problems on computation of salary income, Deduction of tax at source.
ii) Income from Business: Depreciation and other permissible deductions, Disallowable expenses, income
and expenses of illegal business, computation of Business income, Deduction of tax at source.
iii) Income from other sources: Specific income, deductions, grossing-up, computation of income from
other sources, practical problems, Deduction of tax at source.
d) Deductions from Gross total incomes - Deductions available to individual under sections 80C, 80CCC,
80CCE, 80D, 80DD, 80E, 80G, 80GG, computation of total income. Practical problems.
e) Submission of return through Tax Return Prepares, Filing of Return in Electronic form, PAN, Self-
assessment, Summary Assessment.
f) Tax Deducted at Source – Introduction, Provisions pertaining to TDS from Salaries, Interest on Securities,
Interest other than Interest on Securities, Payment to Contractors and Sub-contractors, Commission and
brokerage, Rent and Fees for Professional and Technical Services.
g) Duty of a person deducting tax, consequences of failure to deduct tax, TDS certificate, Furnishing
statement of tax deducted and return. Tax Deduction Account Number.
h) Advance Payment of tax: Introduction, Liability for payment of Advance tax, computation, installments of
advance tax and due dates, Interest for default.
2) Direct Tax-II (07)
a) Wealth Tax Act 1957 – Charge of Wealth Tax – Valuation Date – Location of Assets -Assets –Deemed Assets
– Exempted Assets – Net Wealth – Computation of Net Wealth (Including Problems), Valuation of Assets -
Return of Wealth
3) Central Excise (08)
a) Central Excise Act, 1944 and the related Rules, Central Excise Tariff Act, 1985
b) Nature of Excise duty, Basic concepts – Assessee, Goods and Excisable Goods, Classification of Goods,
Factory, Manufacture & Production, Deemed Manufacture, Manufacturer, Sale & Purchase, Wholesale
Dealer- Central Excise Tariff - Principles of Classification - Valuation of Excisable goods - Specific duty vs. Ad
valorem duty - Maximum Retail Sale Price - CENVAT Credit - Registration Procedure, Computation of Duty
payable, Payment of Duty, Interest on delayed payment of duty.
4) Service Tax (04)
a) Service Tax : Basic concepts, Exemptions and threshold limits, Valuation of Taxable Services, Payment of
Service tax, Registration - Valuation – Furnishing of Return, An overview of taxable services
5) Sales Tax (06)
a) Central Sales Tax Act 1956 –
b) Important Terms and Definitions - Inter State Sale, Inter State Sale by Transfer of Documents, – Sale
outside the State, Goods, Dealer, Sale, Sale in the course of Import, Sale in the course of Export, State
11
relevant to Dealer, Determination of Taxable Turnover - Registration - Declared Goods - Rates of Central
Sales Tax, Various forms used - On-line application for these CST forms. Assessment and Returns under CST
Act .
Note – The Academic Year of the examination shall be the Assessment Year for study of different provisions of the Act
REFERENCE BOOKS:
(Note – Latest editions of the books containing provisions relevant to the Assessment Year under study be referred.)
1. Students’ Guide to Income Tax, Vinod K. Singhania Kapil Singhania - Taxmann Publications, New Delhi.
2. Income Tax: Law and Practice - N Hariharan – Tata Mcgraw Hill
3. Income Tax Law & Accounts, Mehrotra : Sahitya Bhavan, Agra.
4. Law and Practice of Income in India Bhagavati Prasad :, New Age International Publishers, New Delhi.
5. Direct Taxes - Dr. Girish Ahuja & Ravi Gupta Bharat Publications
6. Direct Taxes - T. N. Manoharan , Snow White Publications.
7. Indirect Taxes : V. K. SAREEN and MAYA SHARMA, Kalyani Publishers.
8. Indirect Taxes : V. S. DATEY – Taxmann Publications.
9. Central Sales Tax , Law and Practice – V. S. Datey - Taxmann Publications.
10. Students’ Guide to Indirect Taxes : Yogendra Bangar, Vandana Bangar, and Vineet Sodhani – Aadhya
Prakashan Pvt Ltd., Jaipur
11. Systematic Approach to Indirect Taxes – Dr Sanjiv Kumar – Bharat Law House Pvt. Ltd., New Delhi.
12. Service Tax : Law, Practice & Procedure – C. Parthasarathy, Sanjiv Agrawal – Snow White Publications Pvt.
Ltd., Mumbai
13. A handbook on Service Tax (Law, Practice & Procedure) by C. Parthsarathy, Dr. Sanjeev Agrawal & Raja
Chelliah
14. Government of India- Income Tax Manual
15. Income Tax Act and Latest Finance Act
12
North Maharashtra University, Jalgaon
(NACC Accredited ‘B’ Grade University)
FACULTY OF COMMERCE & MANAGEMENT
New Syllabus: M.B.A.
SEMESTER: III
306 A –Strategic Financial Management
60 + 40 Pattern: External Marks 60 +Internal Marks 40 = Maximum Total Marks: 100
Required Lectures: 50 hours
1) Management in Public Sector Undertaking: (04)
a) Role of Financial Advisor,
b) Financial Objectives,
c) Capital budgeting, Disinvestment,
d) Financial Reporting : Efficiency Audit, Propriety Audit
2) Financial Strategy and Planning (10)
a) Strategic Planning: Meaning , Process, Necessity
b) Strategic Financial Management: Meaning, Need,
c) Financial Planning Analyzing Financial Performance
d) Approaches to Financial Planning
e) Short – Term Financial Planning.
f) Strategic Decision Making Framework,
g) Interface of Financial Policy & Strategic Management ,
h) Balancing Financial Goals vis-à-vis Sustainable Growth
3) Turnaround Management (14)
a) Corporate Sickness:
i) Definition, Causes & Symptoms of sickness,
ii) The Magnitude
iii) Different Interpretation of Sickness
iv) Financial Management in Sick Units
v) Prediction of Sickness, Revival of Sick Units.
b) Turnaround
i) Types of Turnaround
ii) Basic Approaches
iii) Surgical vs. Humane
iv) Phases in Turnaround Management.
c) Merger and Acquisition:
i) Mergers & Acquisitions: Kinds, Motives, Reasons, Stages & Mechanics
ii) Cost Benefits of Merger, Terms of Merger & Major Causes of M & A failures
iii) Financial Frame Work
iv) Merger as a Capital Budgeting Decision
v) Legal and Tax Aspects
vi) Post-Merger Integration Issue.
d) Takeovers,
i) Kinds of Takeovers,
ii) Joint ventures, Managing and acquisition,
iii) Acquisition Vs. Take over
iv) Codes and Procedures – Techniques, Defensive Strategies – Cross Boarder Deals.
13
4) Corporate Restructuring (10)
a) Corporate Restructuring : Meaning, Need, Areas, Implications, Techniques
b) Financial Restructuring : Steps, Financial Reconstruction
c) Portfolio Restructuring
d) Ownership Restructuring
e) Distress Restructuring
f) Strategic Alliances
g) Divestiture
h) Leveraged Buyouts
i) Sell Offs
j) Leveraged Recapitalizations
5) Strategic Cost Management (12)
a) Causes and Symptoms of Broken Cost System – Remedies
b) Importance of Cost Systems
c) Objectives of Cost Management Systems
d) Value Chain analysis
e) Strategy and Cost Management
f) Strategy Formulation and Cost System Design
g) Alternate Strategies
h) Cost of Quality and Long – Term Profitability
i) Activity Based Costing Principles
j) Activity Based Management – Target Costing & Strategic Control systems
REFERENCE BOOKS:
1. Strategic financial Management , Ravi M. Kishore, Taxmann Publication
2. Strategic financial Management, A. N. Sridhar , Shroff Publishers & Distributors Pvt. Ltd
3. Strategic Management’ Sharplin McGraw Hill
4. Managerial Finance Weston J.Fred & E.F.Brigham; Drydon Press
5. Financial Management - Prasanna Chandra- Tata McGraw Hill
6. Financial Management and Policy’ James. C. Van Horne - Pearson
7. Strategic financial Management, ICFAI Publication
8. Financial Services– 3rd Edition. M. Y. Khan, Tata McGraw Hill
9. Principles of Corporate Finance’ Richard A. Brealey and Stewat C. Myers, Tata McGraw Hill.
10. Innovative Corporate Turnarounds’ Pradip M. Khandwalla,, Saga Publications, New Delhi.
11. The fourth Eye’, Pradip M. Khandwalla, Saga Publications, New Delhi.
12. Company Resource: How to Manage a Business Turnaround’- Khar baunder O.P. and Stallworthy E.A, ‘
(Heinemann, London).
13. Financial Management and Policy- Bhalla V. K.- Himalaya
14. Financial Management- I. M. Pandey – Vikas
15. Financial Management by Berk – Pearson
16. Principles of Financial Management-R. P. Rustagi.-
17. Financial Management Simplified – Prasun Rakshit – Elegant Books Pvt. Ltd., Kolkata
14
North Maharashtra University, Jalgaon
(NACC Accredited ‘B’ Grade University)
FACULTY OF COMMERCE & MANAGEMENT
New Syllabus: M.B.A.
SEMESTER: III
307 A – Financial Derivatives
60 + 40 Pattern: External Marks 60 +Internal Marks 40 = Maximum Total Marks: 100
Required Lectures: 50 hours
1) Introduction to Financial Derivatives (08)
a) Financial Derivatives: Meaning, need, Features, Types, Uses, Critiques
b) Derivative markets – participants & functions
c) Growth of Financial Derivatives in India
d) The regulatory framework of Derivatives trading in India
2) Futures & Forwards (12)
a) Financial Futures: Contracts & Types
b) Future Market: Functions & Operators
c) Forward contracts: Concept, Features & Classifications
d) Future Vs Forwards
e) Pricing of Future and Forwards
f) Hedging strategies – hedging with Stock Index Futures, types of members & margining System in India
g) Futures trading on BSE & NSE
3) Options Market & Pricing (12)
a) Options: Meaning, Need, Terminology, Valuation
b) Options v/s Futures
c) Types of Options contracts – Call & Put options, Covered & Uncovered options
d) Trading Strategies involving Options – basic Option Positions – margins – Options on stock indices
e) Option markets in India on BSE & NSE
f) Intrinsic value & Time value, Pricing at Expiration
g) Factors affecting Options pricing, Put-Call Parity Pricing Relationship
h) Pricing models – Introduction to Binomial Pricing model, Black Scholes Option Pricing model
4) Swaps (08)
a) Swaps: Concepts, Nature, Evolution, Features & Structure of Swaps
b) Types – Interest-rate Swaps, Currency Swaps, Commodity Swaps, Equity Swaps
c) Swap variant, Swap Dealer Role
d) Economic Functions of Swap transactions.
5) Hedging & Credit Derivatives (10)
a) Concept
b) Fixed Hedging with options - concepts
c) Naked & covered Positions
d) Strategies
e) Hedging option Portfolio
f) Credit Derivatives: Concept, feature, growth, Benefits & Credit derivatives in India
15
307 A – Financial Derivatives
REFERENCE BOOKS:
1. Financial Derivatives: Theory concepts & problems – S.L.Gupta – Prantice Hall India
2. Options, Futures & Other Derivatives - Hull C John – Pearson Educations Publishers
3. Derivatives And Risk Management - Jayanth Verma- Tata Mcgraw Hill
4. Futures Markets: theory & practice” – Sunil K Parmeswaran – Tata McGraw Hill.
5. Financial Derivatives – Bishnupriya Mishra ,Swaroop – Excel Books
6. Risk Management: insurance & derivatives – Kotreshwar - Himalaya
7. Derivatives Valuation & Risk Management – David Thomas, Dubofsky Miller - Oxford Publication
8. Financial Derivatives – An introduction to Futures, Forwards, & Options – Read Head – Prentice Hall of India
9. Derivatives – T.V.Somnathan - Tata McGraw Hill.
10. Financial Derivative & Risk Management – O.P.Agrawal – Himalaya Publication
11. Risk Management & Insurance Arunajatesan Macmillan
16
Specialization – B – Marketing Management
North Maharashtra University, Jalgaon
(NACC Accredited ‘B’ Grade University)
FACULTY OF COMMERCE & MANAGEMENT
New Syllabus: M.B.A.
SEMESTER: III
304 B – Marketing Research
60 + 40 Pattern: External Marks 60 +Internal Marks 40 = Maximum Total Marks: 100
Required Lectures: 50 hours
1) Introduction (07)
a) Marketing research: Meaning, Scope, Purpose, Uses, Limitations and Threats to Marketing Research
b) Marketing Research and Marketing Management
c) Business research and its application vis-à-vis marketing
d) Marketing research process
e) Marketing Intelligence system:
i) Concept, Components, Scope, Significance
ii) MIS and Marketing Decision Support System (MDSS)
f) Ethics in Marketing Research
2) Data Collection (06)
a) Primary Vs Secondary data
b) Use of internet for primary data
c) Uses, Advantages and Disadvantages of Secondary Data
d) Locating and Evaluating Secondary data
e) Sources of Secondary data: e-sources and other
3) Market Survey as a method of Data Collection (12)
a) Market survey: Nature, Meaning and Objectives of Market survey
b) Types of Market survey
c) Field work: Designing a Questionnaire / Conducting a Survey
d) Conducting Consumer Perception survey
e) Conducting Consumer Satisfaction survey
f) Conducting Concept Testing survey
g) Preparation of Report based on the conducted survey
4) Data Analysis Techniques and Interpretation (12)
a) Regression Analysis,
b) Factor Analysis,
c) Cluster Analysis,
d) Discriminant Analysis,
e) Conjoint Analysis,
f) Multi-Dimensional Analysis
g) The Interrelationship between Analysis and Interpretation
i) Improper interpretation
ii) Improper Analysis
h) The interpretative process
17
5) Specific Research Applications (13)
a) Continuous Marketing Research Techniques
b) Test Marketing
c) Advertisement Research: Promotion Research, Brand Equity Research, Brand Name testing
d) Industrial Marketing Research
e) Export Marketing Research
f) Sales Analysis forecasting
g) Pricing Research
h) Consumer Behavior Research
i) Rural Marketing
REFERENCE BOOKS:
1. Market research - G.C. Beri – Tata McGraw Hill
2. Marketing Research – Naresh Malhotra – Pearson
3. Marketing Research-Rajendra Nargundkar – Tata McGraw Hill
4. Marketing Research by S L Gupta – Excel Books
5. Marketing Research – Suja Nair - Himalaya
6. Marketing Research – Burns and Bush – Pearson
7. Marketing Research – Luck and Rubin – Prentice Hall Publications
8. Marketing Research, Concept & Cases – Cooper Schindler. – Tata McGraw Hill
9. Research for Marketing Decisions – Paul Green, Donald Tull, Gerald Albaurn - Prentice Hall Publications
10. Marketing Research by Ramanuj Majumdar –New age International
11. Marketing Research by D.M. Sarawte – Everest
12. Marketing Research Shajahan Macmillan
18
North Maharashtra University, Jalgaon
(NACC Accredited ‘B’ Grade University)
FACULTY OF COMMERCE & MANAGEMENT
New Syllabus: M.B.A.
SEMESTER: III
305 B – Promotion Management
60 + 40 Pattern: External Marks 60 +Internal Marks 40 = Maximum Total Marks: 100
Required Lectures: 50 hours
1. Introduction to Promotion (08)
a. Basic concept of Promotion & Communication
b. Integrated Marketing Communication: Concept and Process, Marketing Communication mix; The
value of IMC plans
c. Relationship Between study of consumer’s behavior and IMC plan
d. Promotion and Marketing Mix
e. Branding: Brand Name, positioning and Brand equity
f. Promotion by NGOs.
g. Direct Marketing: Techniques, Utility and Limitations
2. Advertising (12)
a. Meaning, Features, Objectives, Importance, Limitations and Types
b. Difference between Advertising and Personal Selling
c. Audience selection
d. Advertising- Objectives, AIDA & DAGMAR,
e. Functions & Perspective
f. Classification of advertising
g. Creativity in advertising: Concept of Copy Theme & Appeal
h. Copywriting, Art direction and Production
i. Evaluation of Advertizing effectiveness
j. Advertising Budget:
i. Meaning, Responsibility of Preparation, Process,
ii. Factors influencing advertising budget
iii. Methods of advertising budget
3. Other Promotional Media (08)
a. Media Decision: Types, Media Mix, Media selection Planning & Strategy & Factors to be considered
b. Print Media, Electronic Media, Outdoor & Transit supplementary Media
c. Other Media:
i. Shop signs and Window display
ii. Point of Purchase material
iii. Sponsorship and Event marketing
d. Speciality advertizing and Co-marketing programs
e. Advertising Agency: Types, Functions, Advantages, Remuneration methods, Client Relationship
4. Promotion Management (09)
a. Promotion: Meaning, Capabilities and Limitations, Managing Promos, Strategic Use of Promos,
Below-the-line activities
b. Sales Promotion:
i. Meaning, Important, Target, Tools and Techniques of Promotion
ii. Relationship between sales promotion and advertising
iii. Development & Evaluation of the Sales Promotion program
c. Trade Promotion: Meaning, Objective and Utility
d. Consumer Promotion: Meaning, Schemes – Consumer premium, Conditional consumer Premium,
Limitation Direct premium, and Evaluation
e. Dealer Promotion: Meaning, Schemes and Importance
19
5. Salesmanship (08)
a. Salesmanship: Definition, Prospecting and Problems
b. Selling process and skills for effective salesmanship, sales leads, sales presentations
c. Types of calls, effective selling techniques,
d. Role of relationship marketing in personal selling, tools for personal selling, value added selling.
e. Sales force management: Recruiting, Training, Evaluation, Motivation & Compensation
6. Public Relations (05)
a. Public relation and Advertizing
b. Types of PR activities
c. Public Relations tools
d. Corporate identity
e. Decision making in Public Relations
REFERENCE BOOKS:
1. Advertising – Sales & Promotion Management – S.A. Chunawala – Himalaya Publishing House
2. Advertising Management (Concept & Cases) – Manandra Mohan – Tata McGraw Hill
3. Advertising – Murthy Bhojana – Excel Books
4. Advertising and sales Promotion by Kazami, Batra –Excel Books
5. Marketing management- Philip Kotler – Pearson/PHI
6. Marketing management – Sherlekar - Himalaya Publishing House
7. Advertizing – Principles and Practice – Wells, Burnett, Moriarty – Pearson
8. Sales Management : Decision, Strategy and Cases – Still, Cundiff & Govoni – Pearson
9. Advertising & Personal Selling – Rajput & Vasishth – Himalaya Publishing House
10. Advertising & Promotion (An IMC approach) – Shimp – Cengage Learning
11. Fundamental of Advertising- Theory and Practice. S.A.Chunawala, K.C.Seth -Himalaya Publishing House
20
North Maharashtra University, Jalgaon
(NACC Accredited ‘B’ Grade University)
FACULTY OF COMMERCE & MANAGEMENT
New Syllabus: M.B.A.
SEMESTER: III
306 B – Services Marketing
60 + 40 Pattern: External Marks 60 +Internal Marks 40 = Maximum Total Marks: 100
Required Lectures: 50 hours
1) Introduction to Services (06)
a) Service: Concept, Characteristics, Components, classification & Packages
b) Service facility design & Layout, Product Vs Services
c) Service marketing: Concept, features, importance
d) Global & Indian trends emerging in service sector.
2) The seven P’s of Service Marketing Mix (12)
a) Product Decision , Product-service Continuum
b) Pricing: Strategies & tactics, Capacity planning, Measures to respond to changes in demand, Reshaping
demand using effective pricing.
c) Promotion: Setting Communication objective, Implication for communication strategies.
d) Physical Distribution:-Strategies for services, challenges in distribution, Role of Internet in distribution.
e) People: The key Role of Service employee, Service Marketing Training Strategies for Training &
Develop.
f) Physical Evidence: Nature, Importance, Tangibilizing of Physical Evidence, and Self Service
Technologies.
g) Process: Service as a process & as a system, Different aspects & management challenges, Strategies for
managing inconsistency.
3) Strategic Marketing Management for Services (08)
a) Matching Demand & supply through capacity planning and segmentation –
b) Internal Marketing of services
c) External versus Internal orientation of services strategy Strategies for Reducing customer Defections,
d) C.R.M
4) Delivering Quality Services & Customer Satisfaction (08)
a) Service Quality: Meaning, Measurement, Total Service Quality Management, Managing people &
technologies, Perceived quality, controlling quality
b) Causes of services quality gaps
c) The customers Expectation versus perceived service gap;
d) The customer Expectation versus perceived service gap;
e) Factors & technique to Resolve this gap- Gap; in services.
f) Service Quality Models
(1) Palsuraman-Zeithamal-Bitner(PZB) Gap Model
(2) SERVQUAL and SERVPERF
(3) Gronzoos Model
g) The services performance gap
h) Strategies for S.P.G. promise versus Delivery Gap.
21
5) Services Marketing Practices (16)
Concept, Classification & Implications of
a) Financial Services: Banking & Insurance
b) Healthcare Services
c) Hospitality Services
d) Travel & Tourism: Medical tourism
e) Professional Services
f) Public Utility Services
g) Education & Extension Services
h) IT & Communication Services: telecom, Courier
i) Media & Entertainment Service
REFERENCE BOOKS:
1) Services Marketing 2nd Ed- Rajendra Nargundkar,-Tata Mc Graw Hill companies
2) Services Marketing – S.M. Jha – Himalaya Publishing House
3) Services Marketing: People, Technology, Strategy- Christopher Lovelock - Pearson Education Asia
4) Services Marketing – Govind Apte - Oxford
5) Service Marketing: concept planning & Implementation – C Bhattacharya –Excel Books
6) Service Marketing- Raghu & Vasanthi Venugopal- Himalaya
7) Services Marketing – Ravi Shankar – Excel Books
8) Delivering Quality Services” The Free Press, Macmillam – Zeithaml, Parasuraman & Bery.
9) The Service Edge- Ron Zemke & Dick Schaaf
10) Thomas J Delong & Ashish Nanda: Managing Professional Services- Text and Cases, McGraw- Hill
International, 2006.
11) Valerie Zeithaml & Mary Jo Bitner- Services Marketing- McGraw Hill
22
North Maharashtra University, Jalgaon
(NACC Accredited ‘B’ Grade University)
FACULTY OF COMMERCE & MANAGEMENT
New Syllabus: M.B.A.
SEMESTER: III
307 B – Global Marketing Management
60 + 40 Pattern: External Marks 60 +Internal Marks 40 = Maximum Total Marks: 100
Required Lectures: 50 hours
1) Introduction to International Marketing (12)
a) International Market: Meaning, Expansion, Growing Attractiveness
b) International Marketing: Meaning, Need, significance, Participants, Motives, Problems, Complexities,
Decisions & Future
c) International Orientation & Stages
d) Scope of Marketing Indian Products Abroad
e) International market orientation- EPRG framework; International market entry strategies.
f) International Marketing Environment:
i) Internal, External, Domestic, Economic, Social, Cultural, Demographic, Technological, Political and Legal
ii) International Trading Environment
iii) Trading Blocs & Growing Intra-Regional Trade
g) International Market Entry Strategies & Mode, Entry Strategies of Indian Firms
2) International Marketing Mix (30)
a) International Product Strategy:
i) Levels & Hierarchy of product, Product-line analysis, Product design Strategy
ii) Product Life Cycle Management,
iii) New Product Development, Product Positioning & Product Adoption, Repositioning Strategies
iv) Product planning Matrix, Dimensions of Product Strategies
v) Product planning for global markets;
vi) Standardization v/s Product adaptation;
vii) Management of international brands: Brand Drivers
viii) Packaging and labeling
b) International Pricing
i) Role of Pricing, Objectives, Factors affecting Pricing, Pricing decisions
ii) Pricing Methods, Pricing Strategies, Cost based pricing, Transfer pricing, Dumping, Export price
structure, Skimming Pricing, Penetration Pricing, Price discounts, Discriminating Pricing
iii) Price-Market relationship, Price Escalation: cost of exporting, Taxes, tariffs & Administrative costs,
Exchange rate
iv) Price control: Approaches to lessening price escalation, Leasing in international markets
c) International Promotions
i) Promotion Decisions: Complexities and issues; International advertising
ii) Marketing Environment & Promotional Strategies
iii) Role of Export Promotion Organizations, Trade fairs and Exhibitions
iv) International Marketing Communication: Major Decisions, Communication Mix, Problems in
International Marketing Communication
v) International Personal selling, Sales promotion and public relations.
d) International Distribution
i) Distribution Channels: Policy, issues, Functions & types of channels;
ii) International Channel conflict & Channel Decision
iii) Functional Excellence in Distribution Planning
iv) International logistics decisions & Management, Developing logistic Strategy
23
3) Export Management (08)
a) Managing Export Decisions
b) Export Contract: cost descriptions, risk coverage
c) Export procedure & Documentation, Modes of payment
d) Exit policy
REFERENCE BOOKS:
1. International Marketing: Text & Cases – Francis Cherunilam – Himalaya
2. International Marketing – Cateora, Graham, Salwan – Tata McGraw Hill
3. Global Marketing Management by Keegan - Pearson
4. International Marketing: Text And Cases - Justin Paul & Ramneek Kapoor – Tata Mcgraw Hill
5. International Marketing – Rajgopal – Vikas Publications
6. International Marketing – Rajendra Nargundkar – Excel Books
7. International Marketing – R Shrinivasan – Prantice Hall
8. Global Marketing: Foreign Entry, Local Marketing & Global Mgmt. – Johansson - Tata Mcgraw Hill
9. International Marketing & Export Management By Albaum - Pearson
10. International Marketing - Jain S.C. - CBS Publications, New Delhi
11. Marketing Management – Global Perspective, Indian Context (4/e) Ramaswamy & Namakumari
Macmillan
24
Specialization – C – Human Resource Management
North Maharashtra University, Jalgaon
(NACC Accredited ‘B’ Grade University)
FACULTY OF COMMERCE & MANAGEMENT
New Syllabus: M.B.A.
SEMESTER: III
304 C - Industrial Relations & Trade Union
60 + 40 Pattern: External Marks 60 +Internal Marks 40 = Maximum Total Marks: 100
Required Lectures: 50 hours
1) Industrial Relations- (05)
a) Concept, scope objectives, importance;
b) Developing sound industrial relations; industrial relations in India
c) Measures to Improve Industrial Relation
2) Industrial Discipline (07)
a) Concept, Objectives, Importance, Principles, Aspects, & Approaches of Discipline
b) The Red Hot Stove Rule
c) Procedure of Disciplinary Action (as per Industrial Employment (Standing order)act 1946 )
3) Industrial Disputes- (08)
a) Concept, Manifestation of Conflict, Forms of Industrial Dispute
b) Causes & Consequences of Industrial Dispute
c) Dispute Settlement Machinery
d) Industrial Disputes in India
e) Prevention of Industrial Disputes
4) Grievance Procedure- (10)
a) Employee Grievance: Meaning, Nature, & Causes
b) Steps in grievance settlement; grievance machinery.
c) Mediation- Types and essentials of mediation
d) Conciliation-
i) Types; preliminary steps towards conciliation;
ii) Conciliation Officer- Qualities of a conciliator, role of conciliator
iii) Conciliation procedure.
e) Arbitration- Types, Procedure.
f) Adjudication- Types, three tire system of adjudication.
5) Collective Bargaining & Negotiation (08)
a) Objectives & importance
b) Bargaining Strategies
c) Bargaining Process
d) Essentials of Collective Bargaining.
e) Importance of negotiation
f) Qualities of a good negotiator.
6) Trade Unionism- (12)
a) Types, role & importance
b) Recognition of Trade Union
c) Trade Union Movement in India
d) Problem of trade unions in India.
e) Measures for strengthening T U
f) White Collar & Managerial Trade Unions: Growth, Need & Nature of Managerial TU
g) The Trade Union Act 1926: Definitions, Registration, Duties, Rights & Liabilities of Trade Union
25
304 C - Industrial Relations & Trade Union
REFERENCE BOOKS:
1) Industrial Relations Trade Union & Labour Legislations by PRN Sinha & Shekher – Pearson
2) Industrial Relations & Labour Laws by B.D.Singh- Excel books
3) Industrial Relations by Arun Monappa – Tata McGraw Hill
4) Dynamics of Industrial Relations by C.B.Mamoria; Himalaya Publishing House
5) Industrial Relations of Developing Economy by Bishwanath Ghosh- Himalaya
6) Essentials of HRM & IR by P Subba Rao – Himalaya
7) Industrial Relations in India 2/e Sen Macmillan
8) Human Resource Management by S.S.Khanka; S. Chand & Co. Ltd. New Delhi.
9) Human Resource Management by K.Ashwathappa – Tata McGraw Hill
26
North Maharashtra University, Jalgaon
(NACC Accredited ‘B’ Grade University)
FACULTY OF COMMERCE & MANAGEMENT
New Syllabus: M.B.A.
SEMESTER: III
305-C: Labour Welfare and Administration
60 + 40 Pattern: External Marks 60 +Internal Marks 40 = Maximum Total Marks: 100
Required Lectures: 50 hours
1) Introduction (08)
a) Meaning, importance and objective of labour welfare.
b) Types of welfare services
c) Necessity and scope of labour welfare in India
d) Agencies of labour welfare
e) Qualification and role of labour officer
2) Social Security (06)
a) Concept, scope, Objective, need.
b) Types of social security
c) Social security measures in India
3) Workers Participation in Management, (08)
a) WPM-Definition, meaning and objective
b) Forms of WPM
c) Causes and failure of WPM
d) Making worker participation effective
e) WPM in India
4) Empowerment- (08)
a) Meaning, coordination.
b) Approaches of empowerment
c) Characteristics of empowered organization.
d) Forms of empowerment.
e) Empowerment process.
f) Barriers to empowerment.
5) Industrial hygiene (06)
a) Working Condition.
b) Lighting, temperature, humidity, noise, duel firms and radiations etc.
c) Work behavior
i) Industrial accidents and fatigue
ii) Causes of accidents
iii) Fatigue and effect of fatigue
iv) Safety Programmer
6) Labour Costing (08)
a) Labour cost, computations and controls.
b) Absenteeism and labour turn over-Cost, causes and determination.
c) Labour productivity: Labours study and times study
d) Treatment of overtime. Ideal time. Night shift, allowances, leaves pay.
7) India & International Labour Organization (06)
a) Objectives, Structure of ILO
b) Impact of ILO on India Labour
c) Recommendations of ILO
27
305-C: Labour Welfare and Administration
Reference Books:
1. Human Resource Management by Ashwathapa – Tata McGraw Hill
2. Labour Welfare Trade Union & Industrial Relations by Punekar, Deodhar & Sankaran - Himalaya
Publications
3. Human Resource Management by S.S.Khanka – S. chand & Sons
4. Essential of HRM and Industrial Relations by P.Subha Rao – Himalaya Publications
5. Human Resource Management by Gary Dessler – Pearson
6. Human Resource Management by C.B.Gupta – Sultan Chand & Sons
7. Human Resource Management by Chhabra – Dhanpat Rai & Sons
8. Industrial Relations by Arun Monappa – Tata McGraw Hill
9. Human Resource Management by A.M Sharma – Himalaya Publications
10. Human Resource Management by V.S.P Rao – Excel Books
11. Human Resource Management by Snell Bohlander - Cengage
12. Human Resource Management by Mondy - Pearson
28
North Maharashtra University, Jalgaon
(NACC Accredited ‘B’ Grade University)
FACULTY OF COMMERCE & MANAGEMENT
New Syllabus: M.B.A.
SEMESTER: III
306-C: Strategic and e-Human Resource Management
60 + 40 Pattern: External Marks 60 +Internal Marks 40 = Maximum Total Marks: 100
Required Lectures: 50 hours
1) Effective Management of People (07)
a) System of HR & Organization’s Performance
b) Managerial approach vis-à-vis Change agent
c) Strategic HR Vs Traditional HR
d) Role of HR during
i) Organizational growth
ii) Retrenchment
iii) Organizational Turnaround
2) Strategic Human Resource Management (09)
a) Introduction, Meaning, Definition of SHRM
b) Importance & Steps in SHRM
c) Barriers to Strategic HR
i) HR & Organizational Strategies
ii) HR & Corporate Strategy
iii) HR & Business Strategy
iv) HR Strategy Framework
d) Strategic Procurement, Strategic Recruitment & Strategic Staffing
3) Strategic Job Analysis, Job design & Redesigning of Work System (12)
a) Concept, Process & Method of Job Analysis
b) Meaning, Issues & Concept of - Job Description, Job Specification & Job Analysis
c) Modern Management Techniques
d) Designing of work Systems
e) Organizational Design Process & Factors affecting Design Process
f) Emerging issues in Organizational Design
g) Goal Setting
i) Meaning of Goal Setting
ii) Requisites of Goal setting & its relationship with Vision & Mission
iii) Approaches, Process & Characteristic of Goal setting
4) Strategic Performance Management (08)
a) Ethical Issues in Strategic HRM
i) Core Concepts & Ethics at Work place
ii) Ethical Issues in Labour Management relations & Conflict of Interest
b) Strategic Dimensions of Performance Appraisal
c) A Shift from Appraisal to Performance Management
i) Balance Score Cards & Its Importance
ii) Economic Value Added
5) Developing HR as Strategic Value addition Function (07)
a) Gaining competitive Advantage through HR
b) HR as a Strategic Business Partner
c) The VRIO Framework
d) Changing role & Future Challenges of HR
29
6) Strategic HR & Information Technology (07)
a) Technologies Affecting HRM
b) HR Innovations
c) Conventional HRM to Web Based HRM
d) Various Application Software for HR Practices
REFERENCE BOOKS:
1. Strategic Human Resource Management by Jeffrey Mello.- Cengage Learning
2. Strategic Human Resource Management by Rajeesh Viswanathan – Himalaya
3. Strategic Human Resource Management by Greer - Pearson
4. Strategic Human Resource Management by Armstrong – Kogan Page
5. Strategic Human Resource Management by Rajib Dhar – Excel Books
6. Strategic Human Resources Management Prasad Macmillan
7. Human Resource Strategy by Dreher & Dougherty – Tata Mcgraw Hill
8. Human Resource Management, 10/e by Mondy Wayne – Pearson Education
9. Managing Human Resources By Fisher- Cengage Learning
30
North Maharashtra University, Jalgaon
(NACC Accredited ‘B’ Grade University)
FACULTY OF COMMERCE & MANAGEMENT
New Syllabus: M.B.A.
SEMESTER: III
307 C – HR Legislations
60 + 40 Pattern: External Marks 60 +Internal Marks 40 = Maximum Total Marks: 100
Required Lectures: 50 hours
1) Factories Act, 1948 (06)
a) Object & Definitions
b) Health Provisions
c) Safety Provisions
d) Welfare Provisions
e) Obligations of Worker & Occupier
f) Offences & Penalties
2) Apprentice Act, 1961 (04)
a) Object & Definitions
b) Obligation of employers,
c) Obligations & Rights of apprentices.
d) Contract of Apprenticeship
3) Minimum wages Act, 1948 (05)
a) Object, Applicability & definitions
b) fixation of minimum rate of wages
c) Procedure for fixing and revising minimum wage,
d) Offences & Penalties
e) Obligations of Employers
4) Payment of wages Act, 1926 (05)
a) Object, Applicability & definitions
b) Time of payment of Wages.
c) Deductions from wages.
d) Obligations of Employers & Employees.
e) Offences & Penalties
5) Payment of Bonus Act 1965 (06)
a) Object, Applicability & definitions
b) Calculation of Bonus,
c) Time limit for payment
d) Eligibility for Bonus
e) Amount of Bonus , Claim for Bonus, exemption
f) Calculation of allocable surplus,
g) Set-on and set-off of allocable surplus
6) Workmen’s Compensation Act, 1923. (05)
a) Object, Scope & definitions
b) Liability of employers
c) Amount of Compensation
d) Obligations of Workmen & Employer
e) Distribution of Compensation
f) Occupational diseases
g) Penalties
31
7) Contract Labour (Regulation & Abolition) Act, 1970. (05)
a) Object, Applicability & definitions
b) Prohibition of Contract Labour
c) Registration & Licensing of contractors
d) Welfare of Contract Labour
e) Obligations of principal employer & contractor
8) Employees state insurance Act, 1948 (04)
a) Object, Scope & definitions
b) Obligations of Employers & Employees.
c) Contribution
d) Benefits to employees
9) Maternity Benefit Act 1961 (06)
a) Object, Applicability & definitions
b) Right to payment of maternity benefit
c) Forfeiture of maternity benefit
d) Payment of maternity benefit in case of death of a woman
e) Payment of medical bonus
f) Leave for miscarriage
g) Leave for illness arising out of pregnancy, delivery, premature birth of child, or miscarriage
h) Nursing breaks
10) The Child Labour (Prohibition & Regulation) Act 1986 (04)
a) Object, Applicability & definitions
b) Prohibition of Child Labour
c) Regulation of Conditions of Child
d) Offences & Penalties
REFERENCE BOOKS:
1. Labour Laws by B.D.Singh – Excel Books
2. Industrial Jurisprudence and Labour Legislation by A.M.Sharma – Himalaya Publications
3. Elements of Merchantile Law by N.D.Kapoor – Sultan Chand & Sons
4. Industrial Relations, Trade Unions & Labour Legislation by PRN Sinha, Indu Sinha, Seema Shekhar – Pearson
5. Labour Laws – Bare Acts
32
Specialization – D – Operations Management
North Maharashtra University, Jalgaon
(NACC Accredited ‘B’ Grade University)
FACULTY OF COMMERCE & MANAGEMENT
New Syllabus: M.B.A.
SEMESTER: III
304 D – World Class Manufacturing & Process Management
60 + 40 Pattern: External Marks 60 +Internal Marks 40 = Maximum Total Marks: 100
Required Lectures: 50 hours
1) Manufacturing Management (04)
a) Manufacturing activity scheduling
b) Manufacturing resource planning
c) Current Trends in Manufacturing in India
2) World Class Manufacturing (08)
a) Characteristic of Re-engineered process.
b) Managerial responsibility in globalization :
c) Software in use, Problems of implementation on the system.
d) Optimized Production Technology (OPT),
e) Automation in Design and manufacturing, Role of Robotics etc.
f) State of International Business – Managerial Attitude and Challenges.
g) Environment Pollution – Factors, Effect and Control.
3) Innovative Manufacturing System (10)
a) Lean Manufacturing: Concept, Tools & Techniques, Advantages And Disadvantages
b) Flexible Manufacturing System: Different production system of FMS & its Configuration
c) Group Technology: Concept & applications of GT
d) Cellular Manufacturing System: Concept
e) Agile Manufacturing: Concept
f) Computer Integrated Manufacturing (CIM) : Concept
4) Process Management (10)
a) Processes: Meaning, Types & Scope
b) Process planning and selection
c) Process design: Scope, Factors affecting and operation design
d) Major process decisions
e) Process analysis and process flow charts
f) Process Improvement: Methods – Kaizen Umbrella, Process Management tools
g) Process Management tools & Techniques: Design of Experiments (DOE), Taguchi Method, Quality Function
Deployment (QFD), Single Minute Exchange of Die (SMED), Visual Control (VC)
h) Product Design Concepts: Design for manufacture (DFM), Design for Assembly (DFA), Design for Operations
(DFO)
5) Maintenance Management (08)
a) Maintenance Function and Strategies
b) Maintenance economics
c) Spare Parts Management: Types of Spares & Inventory Planning for Spare Parts
d) Measurement of Maintenance performance:
i) Total Productive Maintenance
ii) Concept of Reliability, Reliability Improvement
iii) Concept of Maintainability, Maintainability Improvement.
33
6) Management of Industrial Safety (06)
a) Safety Analysis
b) Safety programs and organization
c) Safety and productivity
d) Causes, problems and sources of industrial accidents
e) Theory of accident occurrences
f) Accident prevention and control
g) Investigation and Analysis of accident
h) Duties of plant supervisor and safety inspector
i) Welfare and safety
7) Technology Transfer (04)
a) Definition and Classifications
b) Channels of technology Flow
c) International Technology Transfer
d) Intra-firm Technology Transfer
REFERENCE BOOKS:
1. Production and Operations Management by N.G. Nair – Tata McGraw Hill
2. Production & Operations Management by Upendra Kacharu – Excel Books
3. World Class Manufacturing Sahay Macmillan
4. Operations Management by B Mahadevan – Pearson
5. Global Management Solutions-Demystified – Seth, Rastogi – Thomson Press
6. Total Quality Management: Text & Cases – K Shridhara Bhat - Himalaya
7. Production and Materials Management by K. Shridhar Bhat –Himalaya
8. Management of Technology by Tarek Khalil - TMH
9. Production and Operation Management by Kanishka Bedi – Oxford
10. Operation management by Ray wild – Thomson
11. Production and Operation Management by Chunnawala Patel - Himalaya
12. Materials and Purchasing Management by S.A. Chunawala – Himalaya
34
North Maharashtra University, Jalgaon
(NACC Accredited ‘B’ Grade University)
FACULTY OF COMMERCE & MANAGEMENT
New Syllabus: M.B.A.
SEMESTER: III
305 D – MANAGEMENT OF TECHNOLOGY
60 + 40 Pattern: External Marks 60 +Internal Marks 40 = Maximum Total Marks: 100
Required Lectures: 50 hours
1. Introduction to Technology Management: (08)
a) Concept and meaning of technology,
b) Evolution and growth of technology,
c) role and significance of management of technology,
d) Impact of technology on society and business,
e) Forms of technology: process technology and product technology.
2. Competitive advantages through new technologies: (08)
a) Product development – from scientific breakthrough to marketable product –
b) Role of Government in Technology Development.
c) Linkage between technology, development and competition,
d) Managing research and development (R&D),
e) Managing Intellectual Property.
2) Technological Forecasting: (08)
a) Exploratory: Intuitive, Extrapolation, Growth Curves,
b) Technology Monitoring, Normative: Relevance Tree, Morphological Analysis, Mission Flow Diagram
3) Technology Assessment: (08)
a) Technology Choice, Technological Leadership and Follower ship,
b) Technology Acquisition. Meaning of Innovation and creativity,
c) innovation management
4) Technology strategy: (06)
a) concept, types, key principles, framework for formulating technology strategy,
b) Technology forecasting: techniques and application.
5) Technology diffusion and absorption: (06)
a) Rate of Diffusion; Innovation Time and Innovation Cost,
b) Speed of Diffusion.
c) Project management in adoption and implementation of new technologies.
6) Technology Transfer Management: (06)
a) Technology transfer-process;
b) outsourcing strategic issues; joint ventures,
c) Technology sourcing.
7) Human Aspects in Technology Management: (05)
a) Integration of People and Technology,
b) Organizational and Psychological Factors,
c) Organizational Structure.
8) Social Issues in Technology Management: (05)
a) Technological Change and Industrial Relations,
b) Technology Assessment and Environmental Impact Analysis.
35
305 D – MANAGEMENT OF TECHNOLOGY
REFERENCE BOOKS:
1) Management of Technology - Tarek Khalli - McGraw-Hill.
2) Managing Technology and Innovation for Competitive Advantage - V K Narayanan - Pearson Education Asia
3) Strategic Technology Management - Betz. F. - McGraw-Hill.
4) Strategic Management of Technological Innovation - Schilling - McGraw-Hill, 2nd ed.
5) Strategic Management of Technology & Innovation - Burgelman, R.A., M.A. Madique, and S.C. Wheelwright -.
Irwin.
6) Handbook Of Technology Management - Gaynor - Mcgraw Hill
7) Managing New Technology Development - Souder, W.C. and C.M. Crawford - McGraw-Hill.
8) Managing Technological Innovation - Twiss, B. -. Pitman.
9) Bringing New technology To Market - Kathleen R Allen - Prentice Hall India
10) Management Of New Technologies For Global Competitiveness –– Christian N Madu - Jaico Publishing House
36
North Maharashtra University, Jalgaon
(NACC Accredited ‘B’ Grade University)
FACULTY OF COMMERCE & MANAGEMENT
New Syllabus: M.B.A.
SEMESTER: III
306 D –Logistic & Supply Chain Management
60 + 40 Pattern: External Marks 60 +Internal Marks 40 = Maximum Total Marks: 100
Required Lectures: 50 hours
1) Supply Chain Management (16)
a) Concept, Supply Chain Linkage
b) Mapping the supply chain
c) E-Business solution for supply chain
d) Supply chain Flows
e) Cycle View of Supply Chain
f) Process cycle time
g) Supply Chain Relationships: Supplier-Buyer relationship
h) Functional Strategies that impact SCM performance
i) Parameters for SCM Design
j) Information Functionality of Supply Chain
k) Principles of Supply chain Information
l) Information System activity
m) Technology Used in SCM
2) Logistic Management (06)
a) Definition, Objective Functions & Scope
b) Customer value chain
c) Logistical competence, competitiveness and competitive advances
d) Logistic for business excellence
e) Logistic solution
f) Role of Logistic in Supply Chain
3) Customer Service And Demand Management (06)
a) Relationship between customer and demand management
b) Customer service for competitiveness
c) Customer service phase
d) Service attributes
e) Customer service strategy
f) Value added logistical service
4) Logistic Planning And Strategy (06)
a) Hierarchy of planning
b) Relationship between logistic strategy and corporate strategy
c) The strategic logistic plan and audit
d) Logistic mission and objectives
e) Logistic Strategies & Formulation
f) Designing Logistical system
37
5) Logistic Mix (16)
a) Warehousing
i) Concept & Functions
ii) Warehouse Options
iii) Warehouse Site Selection & Layout Design
iv) Warehouse Costing
v) Warehousing Strategies
vi) Warehousing in India
b) Material Handling Systems
i) Role of Material Handling
ii) Material Handling Guidelines
c) Material Storage Systems
i) Concept
ii) Storage Principles
iii) Benefits of Storage Design
iv) Storage Methods
d) Transportation
i) Transportation Infrastructure
ii) Freight Management
iii) Factors influencing Freight cost
iv) Transportation Network
v) Route Planning
vi) Containerisation
e) Logistical Packaging
i) Consumer Vs Logistic Packaging
ii) Packaging as Unitisation
iii) Design Considerations
iv) Packaging Materials
v) Returnable Logistic Packaging
vi) Packaging Cost
f) Logistic Information system (LIS)
i) Logistic Information Needs
ii) Designing Logistic Information system
iii) Desired Characteristic of LIS
REFERENCE BOOKS:
1. Logistic Management by V.V.Sople- Pearson
2. Logistic & Supply chain management by K.Shridhara Bhat – Himalaya
3. Exploring the supply chain by Upendra kachru – Excel books
4. Supply Chain Logistics Management - Donald Bowersox , David Closs, M. Bixby Cooper – Tata McGraw Hill
5. Supply chain management by Janat Shah - Pearson
6. Logistical Management by Donald Bowersox , David Closs – Tata McGraw Hill
7. Supply chain management Concept and cases by Rahul V. Altekar - PHI
8. Operations Management along the Supply chain by Russell & Taylor - WILEY-INDIA
9. Supply Chain Management - Text, Cases and Best Practices by Agrawal -Macmillan
38
North Maharashtra University, Jalgaon
(NACC Accredited ‘B’ Grade University)
FACULTY OF COMMERCE & MANAGEMENT
New Syllabus: M.B.A.
SEMESTER: III
307 D –Operations Research
60 + 40 Pattern: External Marks 60 +Internal Marks 40 = Maximum Total Marks: 100
Required Lectures: 50 hours
1) Introduction to Operations Research (05)
a) Definitions, characteristic & Scope of Operations Research
b) Role of Operations Research in Managerial D/M
c) Role of Computers in OR
d) Limitations of OR
2) Transportation Model (06)
a) Formulation of Transportation Problem.
b) Methods of Finding Initial Solution.
i) North-West corner rule
ii) Row Minima Method
iii) Column Minima Method
iv) Least Cost Method
v) Vogel’s Approximation Method
3) Assignment Model (05)
a) Comparison with Transportation Model
b) Formulation of Assignment Model
c) Hungarian or reduced Matrix Method
4) Theory of Games (10)
a) Competitive Games
b) Terminology
c) Rules for games theory
d) 2X2 Games, 2X3 Games, 3X3 Games
5) Sequencing Problem (06)
a) Processing n jobs through two machines
b) Processing n jobs through three machines
c) Processing Two jobs through m machines
6) Replacement Decisions (05)
a) Replacement of Item Deteriorates with time
b) Replacement of Item Whose Maintenance cost Increase with Time and value of Money
7) Investment Analysis (08)
a) Break even analysis
b) Payback Period Method
c) Average Rate of Return Method
d) Discounted Cash Flow Method
39
8) Simulations (04)
a) Meaning of Simulation
b) Reasons for using Simulation
c) Advantages & Limitations of Simulation
d) Monte Carlo Method of Simulation(Theory only)
REFERENCE BOOKS:
1. Operations Research: Theory and Applications (4/e) Sharma Macmillan
2. Operations Research by V.K.Kapoor - Sultan Chand & Sons
3. Operations Research by D.S Heera & P.K.Gupta - S.Chand & Sons
4. Quantitative Techniques in Management by Vohra - Tata McGraw Hill Company
5. Operations Research by Natarajan - Pearson
6. Quantitative Techniques in Management by Jaishankar – Excel Books
40
Specialization – E – International Business Management
North Maharashtra University, Jalgaon
(NACC Accredited ‘B’ Grade University)
FACULTY OF COMMERCE & MANAGEMENT
New Syllabus: M.B.A.
SEMESTER: III
304 E – International Business
60 + 40 Pattern: External Marks 60 +Internal Marks 40 = Maximum Total Marks: 100
Required Lectures: 50 hours
1) Introduction to International Business (IB) (06)
a) Concept of International Business
b) International Vs Domestic Business
c) Evolution, Development & Factors leading to Growth of IB
d) International Orientation
e) Globalization of Business Structure
2) Modes of International Business (06)
a) Determinants of Entry Mode
i) country-specific,
ii) Industry-specific,
iii) Firm-specific,
iv) Project-specific
b) Entry Mode Selection & Choices
i) Trade Related
ii) Contractual
iii) Investment Based
3) Theories of International Trade (06)
a) Mercantilism
b) Theory of Absolute cost Advantage
c) Comparative cost Advantage Theory
d) Comparative cost Advantage Theory with Money
e) Country Similarity Theory
f) Global Strategic Rivalry Theory
g) Factor Proportions Theory
h) Product life Cycle Theory
i) Porter’s National Competitive advantage Theory
4) International Business Environment (09)
a) Meaning of IB Environment, IB Environmental Factors
b) Socio-cultural & Ethical Environment
c) Economic Environment
d) Political Environment
e) Technological Environment
5) International Business Strategies (12)
a) Strategy: Role & Choices
b) Strategy formulation: Approaches, Spectrum, Levels
41
c) Planning, Organization & Control
d) International Marketing Strategy
e) International Investment & Financing Strategy
f) International HRM Strategies
6) Global Trade & Investment (11)
a) World Trade Organization
i) Establishment of WTO
ii) Organization Structure of WTO
iii) Anti Dumping Measures
iv) Dispute settlement Mechanism
v) TRIMS & TRIPS
vi) WTO & India
b) Conflict & Negotiations in IB
i) Factors causing Conflict
ii) Host Country Vs Transnational Corporations
iii) International Negotiations
iv) Role of International agencies in Conflict resolution
c) Foreign Direct Investment (FDI)
i) Concept, Reasons & Trends in FDI
ii) Costs, Benefits & Determinants in FDI
iii) Theories of FDI
(1) Industrial Organisation Theory
(2) Product Cycle Theory
(3) MacDougall-Kemp Hypothesis
(4) Location-specific Theory
iv) Foreign Direct Investment In India
REFERENCE BOOKS:
1) International Business: concept Env. & Strategies – Vyuptakesh Sharan – Pearson
2) International Business: K. Ashwathappa - Tata McGraw Hill
3) International Business – Hill & Jain – Tata McGraw Hill
4) International Business: Text & Cases – P. Subba Rao – Himalaya
5) International Business: concept Env. & Strategies – Sumati Varma – Ane Books
6) International Business – Shajahan - Macmillan
7) International Business – Shyam Shukla – Excel Books
8) International Business Environemt & Management: V.K. Bhalla – Anmol Publications
9) International Business- O.P.Agrawal - Himalaya
10) International Business – Justine Paul – Prantice Hall
42
North Maharashtra University, Jalgaon
(NACC Accredited ‘B’ Grade University)
FACULTY OF COMMERCE & MANAGEMENT
New Syllabus: M.B.A.
SEMESTER: III
305 E – International Finance
60 + 40 Pattern: External Marks 60 +Internal Marks 40 = Maximum Total Marks: 100
Required Lectures: 50 hours
1) Fundamental of International Finance (06)
a) Nature, Scope, Dimension & Importance of International Finance
b) Domestic Vs International Finance
c) Recent changes in Global Financial markets.
d) Globalization & international Financial Management
e) Emerging challenges & Responsibilities of finance Manager
2) International Monetary system (09)
a) Evolution of International Monetary System
b) Alternative Exchange Rate Regime
c) International Monitory Fund (IMF) classification for exchange Rate Regime
d) Selection & management of exchange Rate Regime
e) Monetary Policy & exchange Rate policy
f) Emergence of Euro
g) Exchange rate of Indian Rupee
h) Convert ability & Currency
i) Sterilization
3) Balance of Payment (05)
a) Structure of Balance of Payment
b) Function, Principles & Accounting of Balance of Payment
c) Equilibrium & Disequilibrium
d) Adjustment & Approaches to Adjustment
e) Balance of Payment and Exchange Rate
f) India’s Balance of Payment
4) International Parity (07)
a) Exchange Rate Determination
b) Factor Affecting Exchange Rate
c) Purchasing Power Parity (PPP) theory of Exchange.
d) Real Exchange Rate & Real Effective Exchange Rate
e) Interest Rate & Exchange Rate
f) Covered Interest Rate & Interest Rate Parity, Forward Rate Parity
g) The Fischer Effect
h) Exchange Rate Forecasting
5) The Foreign Exchange Market (10)
a) Structure of foreign Exchange Market
b) Market Participant & market makers
c) Market segment
43
d) Markets for Currency Options & Futures
e) Foreign Exchange Rate
f) Arbitrage- Two Point & Triangular Arbitrage
g) Forward & future spot rate
h) International Transaction Mechanism – Nostro, Vostro and Loro Account, SWIFT, CHIP, CHAP, Telegraphic
Transaction (IT)
i) The Indian Foreign Exchange Market.
6) Financial Decisions of Multinational Corporations (08)
a) Generalised trade theory
b) MNCs: Definition, rationale, Merits & Demerits, Role & impact
c) Cost of Capital: Meaning & Factors, Difference between Cost of capital for MNCs & Domestic firm
d) Capital structure decisions
e) Operational Strategies of MNCs: Change Strategy, technology adaption, quality improvement & control,
Mergers & Acquisition
f) Sources of Funds for MNCs: long term & short term
7) International Financial Institutions (05)
a) International Bank for Reconstruction and Development
b) International Development Association
c) International Finance Corporation
d) Asian Development Bank
e) International Monetary Fund
REFERENCE BOOKS:
1) International Finance Management by Thumuluri Siddaiah (IFM) - Pearson
2) International Finance Management by P. G. Apte - Tata McGraw Hill
3) International Finance Management by vyuplesh saran – Prentice Hall
4) International Finance by Maurice D. Levi - Routledge
5) International Finance Management by V.A. Avadhani – Himalaya Publishing House
6) International Finance Management by V.K Bhalla - Anmol Publications
7) International Finance Management by O.P.Agrawal - Himalaya Publishing House
8) International Finance Management by Cheol S. Eun & Bruce G Resnick , Tale McGraw Hill
9) International finance Marketing by N. R. Machiraju – Himalaya Publication
10) International Finance Management by K. Aswasthapa- Tata McGraw Hill
44
North Maharashtra University, Jalgaon
(NACC Accredited ‘B’ Grade University)
FACULTY OF COMMERCE & MANAGEMENT
New Syllabus: M.B.A.
SEMESTER: III
306 E –International Logistic & Supply Chain Management
60 + 40 Pattern: External Marks 60 +Internal Marks 40 = Maximum Total Marks: 100
Required Lectures: 50 hours
1) Supply Chain Management (16)
a) Concept, Supply Chain Linkage
b) Mapping the supply chain
c) E-Business solution for supply chain
d) Supply chain Flows
e) Cycle View of Supply Chain
f) Process cycle time
g) Supply Chain Relationships: Supplier-Buyer relationship
h) Functional Strategies that impact SCM performance
i) Parameters for SCM Design
j) Information Functionality of Supply Chain
k) Principles of Supply chain Information
l) Information System activity
m) Technology Used in SCM
2) Logistic Management (06)
a) Definition, Objective Functions & Scope
b) Customer value chain
c) Logistical competence, competitiveness and competitive advances
d) Logistic for business excellence
e) Logistic solution
f) Role of Logistic in Supply Chain
3) Customer Service And Demand Management (06)
a) Relationship between customer and demand management
b) Customer service for competitiveness
c) Customer service phase
d) Service attributes
e) Customer service strategy
f) Value added logistical service
4) Logistic Planning And Strategy (06)
a) Hierarchy of planning
b) Relationship between logistic strategy and corporate strategy
c) The strategic logistic plan and audit
d) Logistic mission and objectives
e) Logistic Strategies & Formulation
f) Designing Logistical system
45
5) Logistic Mix (16)
a) Warehousing
i) Concept & Functions
ii) Warehouse Options
iii) Warehouse Site Selection & Layout Design
iv) Warehouse Costing
v) Warehousing Strategies
vi) Warehousing in India
b) Material Handling Systems
i) Role of Material Handling
ii) Material Handling Guidelines
c) Material Storage Systems
i) Concept
ii) Storage Principles
iii) Benefits of Storage Design
iv) Storage Methods
d) Transportation
i) Transportation Infrastructure
ii) Freight Management
iii) Factors influencing Freight cost
iv) Transportation Network
v) Route Planning
vi) Containerisation
e) Logistical Packaging
i) Consumer Vs Logistic Packaging
ii) Packaging as Unitisation
iii) Design Considerations
iv) Packaging Materials
v) Returnable Logistic Packaging
vi) Packaging Cost
f) Logistic Information system (LIS)
i) Logistic Information Needs
ii) Designing Logistic Information system
iii) Desired Characteristic of LIS
REFERENCE BOOKS:
1. Logistical Management by Donald Bowersox , David Closs – Tata McGraw Hill
2. Logistic Management by V.V.Sople- Pearson
3. Supply Chain Logistics Management - Donald Bowersox , David Closs, M. Bixby Cooper – Tata McGraw Hill
4. Logistic & Supply chain management by K.Shridhara Bhat – Himalaya
5. Exploring the supply chain by Upendra kachru – Excel books
6. Supply chain management by Janat Shah - Pearson
7. Supply chain management Concept and cases by Rahul V. Altekar - PHI
8. Operations Management along the Supply chain by Russell & Taylor - WILEY-INDIA
46
North Maharashtra University, Jalgaon
(NACC Accredited ‘B’ Grade University)
FACULTY OF COMMERCE & MANAGEMENT
New Syllabus: M.B.A.
SEMESTER: III
307 E – International Marketing Management
60 + 40 Pattern: External Marks 60 +Internal Marks 40 = Maximum Total Marks: 100
Required Lectures: 50 hours
1) Introduction to International Marketing (12)
a) International Market: Meaning, Expansion, Growing Attractiveness
b) International Marketing: Meaning, Need, significance, Participants, Motives, Problems, Complexities,
Decisions & Future
c) International Orientation & Stages
d) Scope of Marketing Indian Products Abroad
e) International market orientation- EPRG framework; International market entry strategies.
f) International Marketing Environment:
i) Internal, External, Domestic, Economic, Social, Cultural, Demographic, Technological, Political and Legal
ii) International Trading Environment
iii) Trading Blocs & Growing Intra-Regional Trade
g) International Market Entry Strategies & Mode, Entry Strategies of Indian Firms
2) International Marketing Mix (30)
a) International Product Strategy:
i) Levels & Hierarchy of product, Product-line analysis, Product design Strategy
ii) Product Life Cycle Management,
iii) New Product Development, Product Positioning & Product Adoption, Repositioning Strategies
iv) Product planning Matrix, Dimensions of Product Strategies
v) Product planning for global markets;
vi) Standardization v/s Product adaptation;
vii) Management of international brands: Brand Drivers
viii) Packaging and labeling
b) International Pricing
i) Role of Pricing, Objectives, Factors affecting Pricing, Pricing decisions
ii) Pricing Methods, Pricing Strategies, Cost based pricing, Transfer pricing, Dumping, Export price
structure, Skimming Pricing, Penetration Pricing, Price discounts, Discriminating Pricing
iii) Price-Market relationship, Price Escalation: cost of exporting, Taxes, tariffs & Administrative costs,
Exchange rate
iv) Price control: Approaches to lessening price escalation, Leasing in international markets
c) International Promotions
i) Promotion Decisions: Complexities and issues; International advertising
ii) Marketing Environment & Promotional Strategies
iii) Role of Export Promotion Organizations, Trade fairs and Exhibitions
iv) International Marketing Communication: Major Decisions, Communication Mix, Problems in
International Marketing Communication
v) International Personal selling, Sales promotion and public relations.
47
d) International Distribution
i) Distribution Channels: Policy, issues, Functions & types of channels;
ii) International Channel conflict & Channel Decision
iii) Functional Excellence in Distribution Planning
iv) International logistics decisions & Management, Developing logistic Strategy
3) Export Management (08)
a) Managing Export Decisions
b) Export Contract: cost descriptions, risk coverage
c) Export procedure & Documentation, Modes of payment
d) Exit policy
REFERENCE BOOKS:
1. International Marketing:Text & Cases – Francis Cherunilam – Himalaya
2. International Marketing – R Shrinivasan – Prantice Hall
3. International Marketing – Rajgopal – Vikas Publications
4. International Marketing – Rajendra Nargundkar – Excel Books
5. International Marketing – Cateora,Graham – Tata McGraw Hill
6. International Marketing - Jain S.C. - CBS Publications, New Delhi
48
Specialisation – F: Agri- Business Management
North Maharashtra University, Jalgaon
(NACC Accredited ‘B’ Grade University)
FACULTY OF COMMERCE & MANAGEMENT
New Syllabus: M.B.A.
SEMESTER: III
304 F – Agri Business Management
60 + 40 Pattern: External Marks 60 +Internal Marks 40 = Maximum Total Marks: 100
Required Lectures: 50 hours
1) Introduction to ABM (06)
a) Meaning, definition, history, Importance and scope of agri-business
b) Changing dimension of agricultural business
c) Agri-business Management-distinctive features, nature and components
d) Five Years Plans and agri-business, characteristics of plan
2) Farm Management (14)
a) Organization and operation of farm business
b) Tools of farm business organization and operation
c) Steps in farm business organization
d) Evaluation of available resources in Forming & its optimum Utilization
e) Appraisal and goals of farm business
f) Approach to reorganization of the farm business
g) Farm adjustment program under uncertainty
h) Job of proficient farm planner, farm accountancy
i) Constraints in agri-business management infrastructure, technological, social & cultural. Analysis of farm
records, Farm inventories
3) Agro-Processing Management (16)
a) Role of agro-processing industries in the Indian economy
b) Status and potential of Indian agro-processing industries.-- Food grains, commercial crops
c) Policy environment of agro-processing industries-Development, management structure and
communication.
d) Work performance efficiency, public contact and public participation in agro-processing industries
e) Decision making process and entrepreneurial efficiency
f) Government policies relating to agro processing unit
g) Interdependence of agro-processing industries
h) Problem of agro-processing units
i) Guideline for financing of agro-processing industries in India
4) HRM In Agri Business Management (06)
a) Development of Human Resource in Agricultural Training
b) Importance of Human Resource in Agricultural
c) H. R. M. development program for Agribusiness
49
5) Emerging Trends In ABM (08)
a) Agro Tourism
b) Organic Farming
c) Contract Farming
d) Herbal Farming
REFERENCE BOOKS:
1. Dhondyal, S.P. Farm Management: An Economics Analysis. Friends Publications, 90, Krishnapur, Meerut -
250002
2. Johl, S.S. and T.R. Kapur. Fundamentals of Farm Business Management. Kalyani Publishers, 11 Rajendra
Nagar, Ludhiana – 114008,P-475
3. Kahlon, A.S. and Karan Singh. Economics and Farm Management in India: Theory and Practice. Allied
Publishers Pvt. Ltd. 15 JN Heredia Marg, Ballard Estate Mumbai-400038
4. Singh I.J. Elements of Farm Management Economics. Affiliated East West Press, Pvt. Ltd. New Delhi.
5. Srivastava, U.K. Vathsala. Agro-processing Strategy for Acceleration and Exports Oxford University Press
YMCA, Library Building, Jai Singh Road, New Delhi – 110001.
6. Rajagopal. Organizing Rural Business Policy Planning and Management. Sage Publication, New Delhi.
7. Pandey, Mukesh and Deepak Tiwari. Rural and Agricultural Marketing International Book Distribution Co.
New Delhi.
8. Diwase, Smita. Agri-Business Management. Everest Publishing House, Everest Lane, 536, Shaniwar Peth,
Appa Balwant Chowk, Pune – 4110030
9. Siva Rama, K., K. Ramesh and M. Gangadhar. Human Resource Management in AGRICULTURE. Disscovery
Publication, New Delhi.
10. Talwar, Prakash, Travel and Tourism Management, Gyan Books Pvt. Ltd., Main Ansari Road, Darya Ganj,
New Delhi- 110 002
11. Bagri, S.C. Trends in Tourism Promotion 2003. International Books Distributors, 9/3, Rajpur Road,
Dehradun-248 001 Uttarakhand (India)
50
North Maharashtra University, Jalgaon
(NACC Accredited ‘B’ Grade University)
FACULTY OF COMMERCE & MANAGEMENT
New Syllabus: M.B.A.
SEMESTER: III
305 F –Management of Agriculture & Allied Sciences
60 + 40 Pattern: External Marks 60 +Internal Marks 40 = Maximum Total Marks: 100
Required Lectures: 50 hours
1) Animal Production Management (10)
a. Scope of livestock in Indian economy
b. Livestock census and trend of livestock production
c. Terminology used in livestock care, poultry care and management of livestock and poultry i.e. calf, heifer,
milking animal, dry animal, pregnant animal, draft animal and breeding bull
d. Stress management. Housing of different livestock and poultry
e. Routine farm management. Preparation of animal for different purposes
f. Various breeds of cattle, sheep, goat, buffalo and poultry
g. Nutrient requirement of livestock and poultry
h. Maintenance of records on livestock dairy and poultry farms
i. Animal health cover, structure of udder and letting down of milk, clean and hygienic milk production
j. Reproductive systems of male and female, estrus cycle, pregnancy and parturition. Systems of breeding,
artificial insemination
2) Value Addition in Animal Products (10)
a. Present status of dairy, poultry, meat, wool and hide industries in WTO regime. Milk composition of
different species
b. Production, packing , marketing of milk, meat and their products
c. Import, export of animal and poultry products
d. Price regulation in animal products. Factors influencing price
e. Trends in marketing and utilization of animal products
f. Importance of hides and bones, quality standards and storage
g. Market standards and regulation of animal products
3) Post – Harvest Technology of Horticultural Crops (14)
a. Importance and present status of post harvest technology in horticultural crops in India and Maharashtra.
Maturity, harvesting and handling in relation to extended shelf-life and storage quality of fruits, vegetables
and flowers
b. Maturity and harvesting indices of fruits, vegetables and flowers
c. Factors responsible for maturity, ripening and deterioration of horticultural produce
d. Methods of pre-cooling, grading, packaging, storage and transport of fruits, vegetables and flowers
e. Importance and scope of fruits and vegetable preservation
f. Selection of site for fruit and vegetable preservation unit. Principles and methods of preservation
g. Preparation of jams, jellies, marmalades, squashes, juices, syrups, preserves, crystallized fruits, chutney,
pickle and ketchups
h. Spoilage of processed products. Post harvest management of cut flowers. Control of post harvest diseases
of important fruits and vegetables
51
4) Bio-fertilizers and Mushroom Production (06)
a. Bio-fertilizers: Introduction, importance and definition
b. Type of bio-fertilizers, Economics of bio-fertilizer production
c. Mushroom: Introduction, importance and types of mushrooms. Requirements for mushrooms cultivation:
different tools, equipments, substrates and chemicals required for commercial cultivation of mushroom
5) Information Technology in Agri-Business (10)
a. Information Technology: meaning, role and importance in Agri business and Agriculture marketing
b. Importance of Common Service Centers (CSC), Common issues of CSCs, Expert decision support system in
Agriculture
c. Information Technology for Agriculture Marketing
d. Online market information, online market status in India
e. Website on Agriculture marketing and export
f. Role of private companies in online marketing – eChaupal, HLL Shakti
REFERENCE BOOKS:
1. Banerjee, G.C. Text Book of Animal Husbandry. Oxford and IBM Publishers, New Delhi.
2. Sashry, N.S.R.C.K. Thomas and R.A. Singh. Farm Animal Management and Poultry Production. NSR, Vikas
Publishing House Pvt. Ltd. Delhi.
3. Hand Book of Animal Husbandry, ICAR, New Delhi.
4. Panda, B. and etal. Feeding Poultry. ICAR, Publication, New Delhi
5. Singh, R.A. Poultry Production. Publishers, New Delhi.
6. Maske, O Norton. Commercial Chicken Production. Manuel AVI Publishers, INC West Port.
7. Ling. E.R. Text Book and Dairy Chemistry. Chapman Hall Ltd., London
8. Devendra, C and G. B.McElroy. Goat and Sheep Production in Tropics-Long man Group Ltd., London.
9. Pantastico, E.R.,B. Post Harvest Technology, Handling, Utilization of Tropical and Sub-tropical Fruits and
Vegetables. The AVI Publishing Co., West-Post, Connecticut, USA.
10. Salunke, D.K. and Desai, B.B.Past Harvest Biotechnology of Vegetables. II CRC Press, Boca Raton, Florida.
11. Varma, L.R. and V.K.Joshi. Post Harvest Technology of Fruits and Vegetables, Vol. II. Indus Publishing
Company, New Delhi-110027
12. Dixon, R.O.D. and C.T. Wheeler, Nitrogen Fixation in plants. Blackie USA, Chapman and Hall, New York.
13. Motsara I.M.R., P. Bhattacharyya and Beena Srivastava, Biofertilizer Technology, Marketing and Usage- A
source Book – cum glossary, FDCO, New Delhi.
14. Bahl, N. Handbook on Mushrooms. Oxford and IBH Pub. Co.Pvt, Ltd, New Delhi.
15. Kapoor, J.N. Mushroom Cultivation. Sterling Pub. Co., New Delhi-16.
16. Paul McConnell. Measuring the impact of information on development. IDRC, 1995
17. Recciuti, M.Database vendors hawk wares on Internet. Info World, 17-2, Jan 9,10.
18. Melone, T, Yates, J and Benjamin, R. Electronic Markets and Hiersrchies. CACM 485.
19. Shah Jignesh. Commodity Future- Benefits start flowing in The Hindu Survey of Indian Industry.
52
North Maharashtra University, Jalgaon
(NACC Accredited ‘B’ Grade University)
FACULTY OF COMMERCE & MANAGEMENT
New Syllabus: M.B.A.
SEMESTER: III
306 F – Agricultural Economics
60 + 40 Pattern: External Marks 60 +Internal Marks 40 = Maximum Total Marks: 100
Required Lectures: 50 hours
1) Introduction to Agricultural Economics (08)
a. Meaning, concepts, definitions scope and importance of Agricultural in National Economy
b. Land: Concept Land use classification, Land ownership and distribution of land, Management of Land
c. Agricultural labor and capital
d. Farm Mechanization and its scope and effects on Agriculture
2) Structure & Dynamics of Indian Agricultural (08)
a. Place of agricultural in National economy
b. Special characteristics of agriculture in Indian economy
c. Pattern of agricultural holdings
d. Agricultural productivity: Trends, causes and consequences of low productivity in India
e. Green revolution: New strategy in development of Indian agriculture
3) Indian Agricultural Policies (16)
a. Meaning, types and importance
b. Evolution of agricultural policy
c. Famine Commission Report
d. Royal Commission on Agriculture: Recommendations
e. Drought Prone Area Programme (DPAP)
f. Land Reform Policy
g. National Insurance Policy
h. Nature and objectives of land reforms
i. Tenancy reforms, Crash Scheme for Rural Development
j. Major agricultural input policies including seed, fertilizer, pesticides, credit and irrigation
k. National Rural Employment Assurance Programme & other recent Agricultural Development Programs
l. New Agricultural Export Polices for different commodities
4) Financial Management in Agri-Business (18)
a. Nature and scope, importance of agricultural finance
b. Agricultural finance as a part of public finance
c. Source of capitals: Meaning and concept of agriculture credit
d. Classification and forms of credit, 3 R’s, 5C’s and 5 P’s of credit
e. Credit creation and credit control
f. Credit rationing and planning
g. Legal aspects of credit
h. Supervised credit, Credit demand and supply
i. Credit institution, credit policy and needed changes
j. Portfolio management
k. Financial ratio analysis , Break-even analysis and Investment analysis
l. Capital Market
53
306 F – Agricultural Economics
REFERENCE BOOKS:
1. Agrawal, A.N. - Indian Agriculture: Problems, Progress and Prospects. Vikas Publishing House Pvt. Ltd.,
Delhi.
2. Mamoria, C.B. - Agricultural Problems of India.- Kitab Mahal, Allahabad
3. Owen Oliver, - Natural Resources Conservation and Ecological Approach.- MacMillan Co.866, Third Avenue,
New York-10022.
4. Mamoria, C.B. - Agricultural Problems of India.- Kitab Mahal, Allahabad.
5. Bansil, P.C. - Agricultural Problems of India- Vikas Publishing House Pvt. Ltd., Delhi.
6. Jain, S.C. - Agricultural Policy in India.- Allied Publishers Pvt.Ltd. Mumbai, Kolkatta, New Delhi.
7. James P.G.- Agricultural Policy in wealthy Countries.- Ague and Robertson Publishers, Sydeny.
8. Karla, O.P.- Agricultural Policy in India.- Bombay Popular Prakashan, Mumbai.
9. Datta, K.K. and K.P.M. Sundaram. - Indian Economy.- Latest Edition, S. Chand and Co., Ltd., 7361, Ram
Nagar, Qutab Road, New Delhi-110055.
10. Banerjee, G.C.- Text Book of Animal Husbandry.- Oxford and IBH Publishers, New Delhi.
11. Mahanta, K.C. - Animal Husbandry in India.
12. Patnkar, S.V.- Financial Management.- Everest Publishing House Everest, Parshuram Apartment, 12,
Sankalp Society, Paud Phata Road, Opp. Jog Hospital, Pune-411038
13. Jain, S.C. - Management in Agricultural Finance.- Vora and Company. Publishers Pvt. Ltd.
14. Prasanna Chandra. - Financial Management. - Tata Mcgraw Hill Publishing Co. Ltd., New Delhi.
15. Kahlon, A.S and Karam Singh. - Managing Agricultural Finance: Theory and Practice. - Allied Publisher Pvt.
Lt.,165 , J.N. Heredia Marg, Ballard Estate, Mumbai-400 038.
54
North Maharashtra University, Jalgaon
(NACC Accredited ‘B’ Grade University)
FACULTY OF COMMERCE & MANAGEMENT
New Syllabus: M.B.A.
SEMESTER: III
307 F – Agricultural Marketing
60 + 40 Pattern: External Marks 60 +Internal Marks 40 = Maximum Total Marks: 100
Required Lectures: 50 hours
1) Introduction to Agricultural Marketing (06)
a. Scope, concepts & objectives
b. Differences in Agricultural & consumer Marketing
c. Constraints in Agricultural marketing
d. Problems of Agri. Marketing : Traditional agro. Marketing and present status, suggestion for improvements
e. Present status & problem in various marketing function
f. Standardization and Grading
2) Problems of Agricultural Marketing (12)
a. Defects in traditional agri. marketing system and suggestions for improvement
b. Standardization: Standards and standardization, aims of standardization, significance of standardization,
demerits of standardization. Basis of standards
c. Grading: A marketing function, Importance of grading in agriculture grading in India
d. Channels of Marketing: Meaning, definition, marketing costs, margin, price spread, factors affecting the
cost of marketing, reasons for higher marketing costs of farm commodities, ways of reducing marketing
cost
e. Study of Market Intelligence and Market Integration : Meaning, definition, types of market integration,
market function, AGMARK, price trends, market information. Co-operative agricultural marketing and
public agencies involved in agricultural marketing viz. FCI, NAFED, STC, etc. Functions of price mechanism,
interrelationship between prices of inputs and output. Nature and supply of agricultural products,
marketable and marketed surplus. Types and reasons for price movements and their effect on agricultural
price stabilization and price support polices.
f. Warehousing: State and Central Warehousing Corporations, objectives, functions, advantages, speculation,
future trading and hedging
g. Hedging: Meaning, chief features of hedging, kinds, purpose, benefits and limitations of Hedging
h. Future Trading: Characteristics of future trading, organized trade in futures
3) Retail Marketing (12)
a. Concept, types of retailers, supermarkets, factory outlets, hypermarkets
b. Non store retailing. Retailer- marketing decisions. Direct selling, one to one selling, multiple selling, direct
marketing and multiple marketing
c. Major types of retail organization, co-operative chain stores, voluntary chain, retailers and consumer
cooperatives
d. Retail Chain Management by Corporate Houses
e. Procurement decision, Price, promotion and place decision
f. Packaging and Market Segmentation in Retail Marketing
g. Store Management: Retail location, merchandising, using price to stimulate market sale
h. Branding Strategy: Manufacturer’s brand, private label, brand for a sale
i. Trends in retailing. Retailing strategies
j. Impact of retailing on economy and society
55
4) Supply Chain Management / Sales & Distribution (05)
a. Understanding Supply Chain
b. Decision phases in Supply Chain
c. Drivers of Supply Chain performance
d. The Role of Transportation in a Supply Chain, Factors affecting transportation Decisions, Tailored
Transportation
e. Managing Supply, Managing Demand in Supply Chain
5) Promotion of Agri Products (05)
a. Basic Concept of Promotion
b. Fundamental of Advertising
c. Market Analysis for Agri Products segmentation & Targeting
d. Direct Marketing
e. Sales Management, Personal Selling & Salesmanship
f. Sales Related Marketing Policies
6) Trading of Agricultural Marketing (10)
a. Importance of agricultural commodities in agricultural marketing
b. Marketing of cereals rice, wheat and jowar
c. Marketing of pulses-mango, tur, gram, udid etc
d. Average cost of processing wheat into wheat flour, paddy to rice, whole pulses in to split pulses,
comparison of different rice milling methods
e. Study on price spread of important crops and producer’s share in consumer rupee
f. Marketing of mango, citrus and grapes
g. Marketing of vegetables
h. Improving efficiency in commodity marketing
i. Role of co-operative and regulated market in commodity marketing
j. Marketing of commercial crops with special reference to all functions and price analysis
k. Commercial commodity Trading- cotton, sugarcane, onion, grapes, banana, citrus, mango, cut flowers –
roses, gerbera, gladiolus, etc. vegetables – cauliflower, cabbage, tomato, potato, onion, ladies, finger,
brinjal
l. Existing levels of processing and future potential. Export and export potential
REFERENCE BOOKS:
1. Acharya, S.S. and N.L. Agrawal. -Agricultural Marketing in India.- Oxford and IBM Publishing Company Pvt.
Ltd., 66 Janpath, New Delhi-110001.
2. Gupta, A.P. - Marketing of Agricultural Produce in India. - Vora and Company Publishers Pvt, Ltd., 3, Round
Building, Kalbadevi, Mumbai-400002
3. Mamoria C.B. and R.L. Joshi.- Principles and Practice of Marketing in India. -Kitab Mahal, 15, Thorn hill
Road, Allahabad.
4. Philip Kotler.- Marketing Management.- Pearson Education Publishers, New Delhi.
5. Panvar, J.S.Beyond - Consumer Marketing. - Response Books, Sage Publications, New Delhi.
6. Pandey, Mukesh and Deepak Tiwari.- Rural and Agricultural Marketing.- International Book Distribution
Co., New Delhi.
7. Swapna Pradhan.- Retail Management – Tata McGraw Hill
8. Acharya, S.S. and N.L. Agrawal. - Agricultural Marketing in India. - Oxford and IBH Publishing Company Pvt.,
Ltd., 66, Janpath, New Delhi 110001
9. Mamoria, C.B. and R.L. Joshi. - Principles and practice of Marketing in India. - Kitab Mahal,15, Thorn hill
Road, Allahbad.
10. Sunil Chopra, Peter Meindl,- Supply Chain Management.- Prentice Hall Publication
11. Panvar, J.S. Beyond - Consumer Marketing. - Response Books Sage Publications, New Delhi.
12. S. A. Chunawala,-Advertising, Sales and Promotion Management- Himalaya Publishing House
56
Specialization – G – Systems
North Maharashtra University, Jalgaon
(NACC Accredited ‘B’ Grade University)
FACULTY OF COMMERCE & MANAGEMENT
New Syllabus: M.B.A.
SEMESTER: III
Paper: 304G: EMERGING TRENDS IN INFORMATION TECHNOLOGY
60 + 40 Pattern: External Marks 60 +Internal Marks 40 = Maximum Total Marks: 100
Required Lectures: 50 hours
1. Overview of an E – Commerce
Internet, Intranet, Extranet, Definition, Goals of E- Commerce
Difference between E-Commerce and E- Business
Models of E- Commerce
Limitations and Advantages of E-Commerce (4)
2. E-Banking:
Transactions: Inter Banking, Intra Banking, Electronic Payments, (Payment –
Gateway Example)
Securities in E-banking (SSL, Digital Signatures – Examples)
Services Provided: ATM, Smart Card
ECS (Electronic Clearing System) e.g. Telephone, Electricity Bills (8)
3. E- Security
Firewalls, Electronic Market / e- shop
Introduction to security, Types of Securities
Security Tools, Network Security (8)
4. CRM:
Sales, Marketing and Service Management, What is BPO/BCP, Why it is required,
Guidelines, Merits/De-Merits, Call Center – brief perspective technology wise,
Functioning, Ethics, Disaster Recovery Management, Case Study (8)
5. Content Management and Disseminations:
E-learning – Models WBT, CBT, Virtual Campus, LMS & LCMS, Video
Conferencing, Chatting Bulleting, Building Online Community, Asynchronous/
Synchronous Learning, Case Study (8)
6. E – Logistics:
Logistics & Supplier Chain Management, Warehousing Management,
Transportation/Distribution Management (4)
7. E – Governance:
E –Governance Models: (G2B, G2C, C2G, G2G), Challenges to E – Governance,
Strategies and tactics for implementation of E – Governance
Case Study (6)
8. Knowledge management:
What is KM? (Components and Type of Knowledge), Knowledge Building Models,
KM Cycle & KM architecture, KM tools, KM approaches (2)
9. GIS/GPS:
What is GIS?, Nature of Geographic data, Spatial Objects & Data Models, Getting
map on Computers, GIS standards & Standardization Process of GIS development,
Implementation and Deployment phases (2)
REFERENCE BOOKS:
1. Management Information System: Jawadekar- TMH
2. Management Information System: Laudon & Laudon
3. The Essential Guide to Knowledge management: Amrit Tiwana
4. The GIS Book: George B. Karte.
5. Internet (Use of Search Engines Google & yahoo etc)
6. E – Commerce: Milind Oka
7. E – Commerce: Bhaskar
8. Fire Wall and Internet Security: William Cheswick, Stevens, Aviel Rubin
9. E-Governance Case Studies – Ashok Agarwal
57
North Maharashtra University, Jalgaon
(NACC Accredited ‘B’ Grade University)
FACULTY OF COMMERCE & MANAGEMENT
New Syllabus: M.B.A.
SEMESTER: III
Paper: 305G: RELATIONAL DATABASE MANAGEMENT SYSTEMS
60 + 40 Pattern: External Marks 60 +Internal Marks 40 = Maximum Total Marks: 100
Required Lectures: 50 hours
1. Introduction
1.1 History: Advantages and limitations of RDBMS; Users of RDBMS
1.2 Software Modules in RDBMS; Architecture of RDBMS. (4)
2. Modeling Techniques
2.1 Different Types of Models, Introduction to ERD. (6)
3. Hierarchical Database (2)
4. Network Database (2)
5. Relational Database
Introduction; Codd's Rules; Concept of Domain, Tuple,
Cardinality; Comparison between HDB-NDB-RDB (6)
6. Normalization
Advantages and disadvantages of Normalization; 1NF-2NF-3NFrules
with examples; Anomalies. (10)
7. SQL commands.
Basic Structure, Set Operations, Aggregate Functions, Null Values,
Nested Sub queries, Views, Complex Queries, Modification of the Database,
Joined Relations, Data-Definition Language, Embedded SQL, Dynamic SQL,
Exercises. (10)
8. Introduction to object oriented database
Concept, Object binding in Oracle - Class, Attribute, Methods, Object type,
Definition, Declaring and initializing, Methods, Alter and Drop type. (10)
REFERENCE BOOKS:
1. DATABASE System Concepts, Silberschatz , Korth, Sudarshan
2. SQL by Scott Urman
58
North Maharashtra University, Jalgaon
(NACC Accredited ‘B’ Grade University)
FACULTY OF COMMERCE & MANAGEMENT
New Syllabus: M.B.A.
SEMESTER: III
Paper: 306G: VISUAL BASIC AND ORACLE
60 + 40 Pattern: External Marks 60 +Internal Marks 40 = Maximum Total Marks: 100
Required Lectures: 50 hours
1. Introduction to Visual Basic
Event-driven Programming, Starting and Exiting VB, Understand VB Environment,
Project Explorer, Properties Window, Toolbox, Form Layout Window, Property
Pages, Getting Help, Saving Project, Printing Project, Running Applications. (3)
2. Adding Code and Events
Code Window, Naming Conventions, Variables (all data types) - Byte, Boolean,
Integer, Long (long integer), Single (single-precision floating point), Double (double precision floating point),
Currency (scaled integer), Decimal, Date, Object, String
(variable length), String (fixed-length), Variant (with numbers), Variant (with
characters), User defined (using type), Scope (Global, Local, Static), Constants. (3)
3. Visual Basic Controls
Label and Textbox Controls, Command Button Controls, Frame, Checkbox and
Option Button Controls, List Box and Combo Box Controls, Drive List Box,
Directory List Box and File List Box Controls, Formatting Controls, Control Arrays,
Tab Order. (5)
4. Working with functions
String Functions, Mathematical Functions, Date Functions, Data type Conversion
Functions. (3)
5. Control Statement
IF and IIF Statement, Select Case Statement, Do Statement, For Statement
Exit Statement. (2)
6. Dialog Boxes
Msgbox, Inputbox, Common Dialog Box (Microsoft Common Dialog Control 6.0) (2)
7. Menus
Creating Menus, Adding Code to Menus, Toolbars, Other Common Controls
(Microsoft Windows Common Controls 6.0, Microsoft Windows Common Controls-
3 6.0) (3)
8. Accessing data
Reading and Writing Files, Data Form Wizard, Data Control, Data Grid Control,
DBCombo Box and DB-List Box, SQL Queries in VB, Jet DAO,ADO (with controls
and code), Error Handling. (5)
9. Objects and Classes (Only Basic Definition)
OLE Control, Programming with objects (Creating objects of a user defined class and
using them on the form). (2)
10. Windows API
Defining Windows API, DLLs, Declare Statement, Calling API routine (1)
11. Crystal Reports (8.5) – Overview (1)
ORACLE
1. Introduction to Oracle Architecture (1)
2. Queries
a. Select with all options, Operators, Arithmetic, Comparison,
b. Logical ( in, between, like, all, %, _, any, exists, is null, and ,or, not, Distinct)
c. Order by clause (2)
3. SQL Functions
a. Date
Sys_date , next_day, Add_months, last_day, months_between,
b. Numeric
Round, trunc, abs, ceil, cos, exp, floor
59
c. Character
Initcap, lower, upper, ltrim, rtrim, translate, length, lpad, rpad, replace
d. Conversion
to_char, to_date, to_number
e. Miscellaneous
Uid, User, nvl, vsize, decode, rownum
f. Group function
avg, max, min, sum, count, with Group by and Having Clause
g. Nested functions (7)
4. Joins
Simple join
Equi join
Non equi join
Self join
Outer join
Set operators (Union, union all, intersect, minus)
Sub queries and Correlated query
DML statements (Insert, Update, Delete with where clause)
TCL (Commit, Rollback, Savepoint)
Locks in Oracle
DDL Statements (4)
5. Data types
Character
Char, Varchar/varchar2, Long
Number
Number (p) - fixed point, Number (p s) - floating point
Date
Raw
Long raw
Introduction to LOB datatypes (CLOB, BLOB, BFILE) (4)
6. Table
Create, Alter, Drop, Truncate, Rename
Constraints ( Primary key, Foreign Key, Unique Key, Check, Default, Not Null, On
delete, Cascade)
Column level and Table level constraints
Oracle Objects
Views, Sequences, Synonyms, Index (Define, Alter and Drop) (4)
7. Database Triggers
Types of Triggers
Enabling, disabling
Predicates- inserting, updating, deleting (4)
8. Procedures and Functions
Definition, Implementation and Execution (4)
REFERENCE BOOKS:
1. Visual Basic 6.0 Programming - Holzner Steven
2. Visual Basic 6.0 in 21 days - Perpy Greg
3. Peter Norton's Guide to Visual Basic 6.0 - Peter Norton
4. Visual Basic 6.0 - Peter Wright
5. Visual Basic 6.0 – Corhell
6. Oracle8- William G Page Jr. and Nathan Hughes
60
North Maharashtra University, Jalgaon
(NACC Accredited ‘B’ Grade University)
FACULTY OF COMMERCE & MANAGEMENT
New Syllabus: M.B.A.
SEMESTER: III
Paper: 307G: SOFTWARE ENGINEERING
60 + 40 Pattern: External Marks 60 +Internal Marks 40 = Maximum Total Marks: 100
Required Lectures: 50 hours
1. System Concept
Definitions, Integrated Systems, Sub-systems, Modules (4)
2. Role of Software Engineer / Analysts / Users in the various phases of Systems
Development Life Cycle (2)
3. General phases of Systems Development Life Cycle
Feasibility Study, Requirements Capture, Detailed Systems Analysis, Systems Design,
Testing, On-site Implementation and Maintenance (12)
4. Fact Finding Methods (2)
5. Different Approaches to Software Development
Waterfall Model, Spiral Model, Prototyping, RAD, Object Oriented, 4GL (10)
6. Structured Analysis and Design Method and Software Engineering (10)
Techniques
Tools and Methodologies in Systems Development
Application Systems Modeling;
Process Modeling - Data Flow Diagrams; Concept of Object Oriented Modeling
Temporal Modeling - State Transition Diagrams; Database Design Methods
Data Modeling - Entity Relationship Method; Mapping E-R Model to arrive at the
Database Design; Normalization Technique for Database Design; Controlled
De-normalization
System Documentation Techniques- System Flow Charts; Functional
Decomposition Diagrams; Structure Charts; Structured Flow Charts (N-S Diagrams)
Logic Representation Techniques
Decision Trees; Decision Tables; Pseudo code and Structured English
7. Users Interface Design
Menu, Screen and Report Layout Designing
The Mode/Style of interaction between the system and the user (4)
8. Codes Designing for field values - Designing Code-less system (2)
9. Introduction to Computer Aided Software Engineering (CASE) (2)
10. Types of Data Processing - Batch, On-line and Real Time Processing (2)
REFERENCE BOOKS:
1. Analysis and Design of Information System 2nd Ed. - Senn
2. Software Engineering Practitioner's Approach - Roger Pressman
3. Introduction to Systems Analysis and Design - Hawryszkiwycz
4. Systems Analysis and Design - Elias Awad
5. Introducing Systems Analysis and Design - Lee
6. Systems Analysis and Design - Perry Edwards
7. Software Engineering Concepts – Fairley
North Maharashtra University,
Jalgaon
FACULTY OF COMMERCE & MANAGEMENT
Syllabus of Master in Business
Administration (MBA)
SEMESTER: IV
W.E.From 2011
2011
3
North Maharashtra University, Jalgaon
(NACC Accredited ‘B’ Grade University)
FACULTY OF COMMERCE & MANAGEMENT
M.B.A.
SEMESTER: IV
401 – E-commerce and Excellence Management
60 + 40 Pattern: External Marks 60 +Internal Marks 40 = Maximum Total Marks: 100
Required Lectures: 50 hours
1. Introduction to E-Commerce (08)
a. Traditional vs. e-commerce transactions
b. E-Commerce: Concepts, Definitions, Benefits &Impact
c. Classification of e-commerce: B2B, B2C, C2C, B2G,B2E
d. Applications of ecommerce
i. Electronic Catalogs&Auctions
ii. Electronic Banking
iii. Electronic Searching
iv. Education & Learning
v. Electronic Marketing
vi. Electronic Supply Chain Management
vii. e-Customer relationship management
e. financial services
i. Electronic Trading
ii. Call Center & BPO’s etc.
f. Internet and E-commerce
g. Hardware and software requirements
2. E-commerce Models (06)
a. Native Content Based Models
b. Native Transaction Models
c. Transplanted Content based Models
d. Transplanted Transaction based Models
3. Framework of e-commerce architecture
a. Network Infrastructure (04)
i. LAN, MAN, WAN
ii. VPN
iii. TCP/IP Reference Model
iv. Domain Name Systems
b. Information & Distribution Technology (04)
i. FTP Applications
ii. Electronic Mail
iii. WWW Server
iv. HTTP
c. Networked Multimedia content Publishing Technology (03)
i. Information Publishing
ii. Web Browsers
iii. Multimedia Content
4
d. Security & Encryption (08)
i. Computer Crime
ii. Importance of Security
iii. Sources of Technical Vulnerabilities
iv. Security Policy, Procedure & Practices
v. Site Security, Service Security, Transaction Security
vi. Firewalls
vii. Transaction Security
viii. Cryptography (Digital Signature): Public Key & Private Key
ix. Electronic Mail Security
x. Security Protocol for Web Commerce
e. Payment Services (04)
i. Concept of Payment System
ii. Third Party in e-commerce payment
iii. Online Payment System: Pre-paid & Post-Paid Systems
f. Business Services Infracture (01)
g. Public Policy & Legal Infrastructure (01)
h. Electronic Data Interchange (EDI) (03)
i. EDI
evelopment, Standards, Components & Roleii. Web enabled EDI.
4. Business Excellence (08)
a. ConceptExcellence
b. Core Themes of Excellence
c. Measuring Business Excellence
d. Quality awards & Excellence
e. Overview & Development of Self Assessment Process
f. Achieving organizational Excellence
g. Excellence Maturity Model
REFERENCE BOOKS:
1. E-commerce: Framework, Technologies & Applications– Bharat Bhaskar – Tata McGraw Hill 3
rd
Edn
2. Electronic Commerce: a Managers Guide – Ravi Kalakota - pearson
3. E-commerce - C.S.V. Murthy – Himalaya Publications
4. E-Commerce -Greenstein and Feinman – Tata McGraw Hill
5. Electronic Commerce–Awad - Pearson
6. E-Commerce: The Cutting Edge of Business -Bajaj & Nag - TMH
7. E-Commerce-Mishra- Macmillan
8. Assessing Business Excellence – L.J.Porter& S.J Tanner – ElsevierButterworth Heinemann
9. Measuring Business Excellence - by Gopal K. Kanji – Routledge
5
North Maharashtra University, Jalgaon
(NACC Accredited ‘B’ Grade University)
FACULTY OF COMMERCE & MANAGEMENT
New Syllabus: M.B.A.
SEMESTER: IV
402 – Family Business Management
60 + 40 Pattern: External Marks 60 +Internal Marks 40 = Maximum Total Marks: 100
Required Lectures: 50 hours
1) The purview of family business (10)
a) Family as a business system-
i) Driving the Values, Vision and Mission of the Family
ii) Problems with Valuation in Ownership Succession
iii) The Needs of the Older Generation
b) Family Dynamics –
i) Family – a culture, Evolution
ii) The Role of Marriage as Bonding
iii) The family building – Parents & Children, Brothers & Sisters,
iv) The family vessel Concept - Parenting Styles & their wars, Scapegoating
v) The personality differences in the family which affects the family structure – Members, Uniqueness in the
family traits, and the rings of influences
c) Family Business:
i) Working Definition
ii) What Makes It Unique?
iii) Comparative Advantages of Family Business
iv) History, Importance and Types of Family business
v) Family Business Theory
vi) Contribution of Family Business in Economy and Society
2) The construct of Family Business- (10)
a) The Roles, Responsibilities and Rights of Family shareholders
b) Strategies to develop the capabilities of the stakeholders
c) Roadblocks of Family business –
i) Inability to separate family’s interest from the business,
ii) Lack of focus on strategy,
iii) Insensitivity towards customers,
iv) A short term gain approach and Seasonal nature of the business,
v) Nepotism in the family structure
d) Family business vis-à-vis Management Development Plan –
i) Succession and Continuity planning
ii) Training the Next Generation - Value Creation and Next Generation
iii) Dimensions of Personality w.r.t. Family Business
iv) Sibling Team and Cousin Consortium
v) How to Promote Trust Among Family Members
vi) Family reunion
3) Family Wars and Conflicts (12)
a) Meaning and Nature of the Family Wars and Conflicts
b) Families at War –
i) Gender, Aging and Family Size factors
ii) Analysis of Families, Concept of Selfish family
c) Family wars – The nature and the TWO faces of family business
6
d) The root causes of Conflicts –Ingredients, &personal conflicts,
e) Conflicts as Process & Relationship
f) Consequences of family wars-Rewards, Fairness and Cheating,
g) Warning signs of Family wars
h) Conflict Resolution
i) Family Risk Factors & Remedies
j) Conflict as a source of Progress
4) Family Business Governance (06)
a) Uniqueness of Family Business Governance
b) Family Members and Outsiders
c) Family business - Board of Directors in Family Business&Makeup and Recruiting the Board
d) Family Councils and Family Assembly
e) Dual System of Corporate Governance and Family Governance
5) Case studies in Family Conflicts and War from Gordon and Nicholson (12)
a) Brothers at Arms –The Reliance Story, The Dassler family
b) Fighting for Crown – Bata story, IBM
c) Schism : The House Divided – The Pathak family, The LA Times Group and the Chandlers
REFERENCE BOOKS:
1. Family Wars – Classic conflicts in family business by Grant Gordon and Nigel Nicholson : Kogan Page
2. Entrepreneurship Development small business Enterprises – PoornimaCharantimath - Pearson
3. The Family Business Management Handbookby Editor Mark Fischetti
4. Strategic Planning for the Family Business:by Randel S. Carlock, John Ward
5. Culturally-Sensitive Models of Family Business by Gupta, V., Levenburg, N., Moore, L., Motwani, J., &
Schwarz, T. (Eds.). (2008). The Collection. Hyderabad, India: ICFAI Press
6. The Family Firm Institute Fellows Summer Reading List: The Inaugural Edition
7. Hoy, F., & Sharma, P. (2009). Entrepreneurial Family Firms. Upper Saddle River, NJ: Prentice Hall
8. Leach, P. (2007). Family Businesses: The Essentials. London: Profile Books
9. Handbook of Family Business and Family Business Consultation: A Global Perspective, edited by Florence
Kaslow. International Business Press, Binghamton, NY, 13904, 464 pages. Paperback. ISBN 0-7890-2777-1
7
North Maharashtra University, Jalgaon
(NACC Accredited ‘B’ Grade University)
FACULTY OF COMMERCE & MANAGEMENT
M.B.A.
SEMESTER: IV
403 – Indian Commercial Laws
60 + 40 Pattern: External Marks 60 +Internal Marks 40 = Maximum Total Marks: 100
Required Lectures: 50 hours
1) Consumer Protection – “Consumer Protection Act, 1986” (07)
a) Definition of – a Consumer, a Person, Goods, Service, Trader & Manufacturer
b) Meaning of - Consumer disputes, Consumer complaints, Unfair & Restrictive Trade Practices
c) Consumer Protection –
i) Meaning & Need - Reality or Taboo
ii) Consumer Education, Guidance
iii) Consumer rights
iv) Consumer Protection methodology – Education, Regulation and Legislation
v) Consumer Protection Councils
vi) CDRAs
2) Company Law – “Companies Act, 1956” (08)
a) Definition, Characteristics & Types of Companies
b) Promotion, Capital subscription & Pre-incorporation contracts
c) MoA&AoA - Meaning, Contents & Distinction
d) Doctrine of Indoor Management & Doctrine of Constructive Notice
e) Doctrine of Ultra-Virus
f) Management of Company
i) Meaning of - Director, Managing Director, Manager
ii) Distinction between Managing Director & Manager
3) Cyber Laws – “Information Technology Act, 2000” (10)
a) Rationale, Objective & Scheme of the IT Act, 2000
b) Digital Signature
i) Meaning
ii) Authentication of Electronic records – Asymmetric Crypto system, Electronic records, Key pair, Private
key, Public key, Subscriber & Verification
c) Electronic Governance
i) Legal recognition of Electronic Records & Digital Signature
ii) Use of Electronic Records & Digital Signatures in Government & its agencies
iii) Retention of Electronic Records
iv) Powers to make rules by Central Government in respect of Digital Signature
v) Definitions of – Information, Electronic Form, Accessibility, Computer, Computer Network, Computer
Resource, Computer system, Data & Functions.
d) Meaning of Certifying authority under the Act
4) Information Revolution – “Right To Information Act, 2005” (05)
a) Important theme w.r.t. Citizen, Information & Public authority
b) Enforcement & Penalty under the Act
c) Right of Third Party
8
5) Arbitration (08)
a) Meaning & concept
b) Arbitration & Interim measures
c) Appointments of Arbitrators
d) Arbitration Procedure
e) Impartiality of Arbitrators
f) Foreign Awards
6) Case studies in Indian Commercial Laws – Typical cases based on the above topics only. (12)
REFERENCE BOOKS:
1. Legal Aspects of Business by AkhileshwarPathak – McGraw Hill
2. Legal Aspects of Business by R.R.Ramtirthkar – Himalaya Publishing House
3. Mercantile Law by S.S.Gulshan – Excell Books
4. Mercantile & Commercial Laws by RohiniAggrawal – Taxman Publication
5. Elements of Merchantile Laws by N.D. Kapoor – Sultan Chand & Sons
6. Business law – Bulchandani - Himalaya
9
Specialization – A – Financial Management
North Maharashtra University, Jalgaon
(NACC Accredited ‘B’ Grade University)
FACULTY OF COMMERCE & MANAGEMENT
M.B.A.
SEMESTER: IV
404 A – Investment & Portfolio Management
60 + 40 Pattern: External Marks 60 +Internal Marks 40 = Maximum Total Marks: 100
Required Lectures: 50 hours
1) Investment: (04)
a) Saving & Investment,Investment: Concept, characteristics,Opportunities, Investment Decision &Process
b) Factors favorable for Investment, Investment & Gambling, Investment Vs Speculation, Financial Vs Physical
Investment
c) Investment Attributes.
d) Concept of Investment & Tax Planning.
2) Investment Avenues (12)
a) Non Marketable fixed Income avenues- Bank Deposit, Corporate Fixed Deposit Provident Fund including
PPF, National Saving Certificate
b) Marketable Avenues: Equity Shares, Preference Shares, Fully Convertible Debentures, Non-Convertible
Debentures, Bonds, RBI’s Tax Free Bonds, Gilt Edged Securities, Private Equity & Venture Capital,
c) Other Avenues: Units of Mutual fund, Life Insurance, Non-Security Forms of Investment, Real Estate,
Money Market Instruments.
3) Investment Management Framework: (12)
a) Review of Investment Avenues, Specification of Investment Objectives,
b) Formulation of Investment strategy, Selection of Securities or assets,
c) Factors to be considered in Evaluation of Performance, Tax Implications.
d) PrepareInvestment Plans for Individuals at:
i) Young Unmarried stage
ii) Young Married stage :
(1) Where both partners work
(2) Where one of the 2 partners work
iii) Young Married , with children stage
iv) Married , with older children stage
v) Pre-retirement Stage
vi) Retirement Stage
4) Security Analysis (12)
a) Concept of Security& Security analysis
b) Economic Analysis: Current State of economy, Inflation Adjustment, Significance & Interpretations of
economic Indicators.
c) Industry Analysis: Concept & Growth Cycle of Industry, Competitive position & Investment classification of
Industry, Impact of Government Policies.
d) Company Analysis: concept, market, accounting policies, profitability, dividend policy, capital structure,
financial analysis, operating efficiency, managerial skills & efficiency
e) Technical Analysis:Technical Assumption, Technical Vs Fundamental analysis, Tools &Efficient Market
Theory
10
5) Portfolio Analysis & Management (10)
a) Meaning, Elements & Measurement of Risk, Systematic Risk & Unsystematic risk,
b) Optimal Portfolio, Selecting the Best portfolio,Markowitz Model of Portfolio Selection
c) Portfolio revision: Meaning, Need, Strategies & Constraints
d) Performance Evaluation of Portfolios – (Theoryonly)
e) Portfolio Management: Meaning, Phases, Strategies, Asset Allocation, Building Investment Portfolio
REFERENCE BOOKS
1. Investment Management by V. A. Avdhani , Himalaya Publishing House
2. Fundamentals of Investment Management - Geoffrey Hirt, Stanley Block –Tata Mcgraw Hill
3. Investment Analysis &PorfolioManagement by Ranganathan - Pearson
4. Investment Management:Security analysis and portfolio Management by V. K. Bhalla - S. Chand
5. Investments – Bodie, Kane, Marcus, Mohanty – Tata McGraw Hill
6. Investment Management & Security Analysis: Text and Cases 2/e Khatri Macmillan
7. Investments Analysis & Management Charles P. Jones, Wiley India Edition
8. Investment Management by Preeti Singh - Himalaya Publishing House
9. Security analysis and portfolio Management by SudhindraBhat – Excel Books
10. Security analysis and portfolio Management by V.A.Avadhani - Himalaya
11. Security analysis and portfolio Management by Rohini Sing – Excel Books
11
North Maharashtra University, Jalgaon
(NACC Accredited ‘B’ Grade University)
FACULTY OF COMMERCE & MANAGEMENT
New Syllabus: M.B.A.
SEMESTER: IV
Paper: 405-AInternational Financial Management
60 + 40 Pattern: External Marks 60 +Internal Marks 40 = Maximum Total Marks: 100
Required Lectures: 50 hours
1) Fundamental of International Management (05)
a) International finance: Importance, goals,features, Nature & Scope
b) DomesticVsInternational finance
c) Emerging challenges & Responsibilities of finance Manager
d) Recent changes in Global Financial markets.
e) Globalization & international Financial Management
2) Foreign Exchange Market (23)
a) Structure/ Features of Foreign Exchange Market. (01)
b) Exchange Rate, (08)
i) Forex reserves
ii) Exchange rate theories
iii) Currency future quotes
iv) Speculations
v) Hedging
vi) International Parity
(1) Exchange Rate Determination
(2) Factor Affecting Exchange Rate
(3) Balance of Payment & Purchasing Power Parity (PPP) theory of Exchange.
(4) Real Exchange Rate & Real Effective Exchange Rate
(5) Interest Rate & Exchange Rate
(6) Covered Interest Rate & Interest Rate Parity, Forward Rate Parity
(7) The Fischer Effect
(8) Exchange Rate Forecasting
c) Global Markets (08)
i) International Swap Market
(1) Currency Swap
(2) Fixed rate Currency Swap
(3) Swap Risk
ii) Global Financial Derivatives Market
(1) Structure of Derivatives Market
(2) Credit Default Swap
(3) VaR methodology and Analysis
iii) Financial Integration
iv) Multinational’s risk minimizing financing policy
v) Monetary policy Globalization
d) Foreign Exchange Market in India (01)
e) Arbitrage- Two Point & Triangular Arbitrage (02)
f) Forward & future spot rate (01)
g) International Transaction Mechanism (02)
i) Nostro, Vostro and Loro Account,
ii) SWIFT, CHIP, CHAP, Telegraphic Transaction (IT)
12
3) International Working Capital Management (06)
a) Working capital policy
b) Managing Liquid asset
c) Inventory Management
d) Financing of foreign trade
i) Documentation
ii) Modes of Payment
iii) Methods of Financing
iv) EXIM Bank
4) International Accounting (05)
a) Concept
b) Consolidation of Financial Statements & its analysis
c) Foreign Currency Accounting
d) Accounting of Inflationary trends
e) Transfer pricing
5) International Monetary system (05)
a) International Monitory Fund (IMF)
i) Constitution, Role & Responsibilityof IMF
ii) Funding facilities, International liquidity
iii) Special Drawing Rights (SDR)
iv) Role in Post Bretton Woodsworld
b) Convertibility& Currency
6) Balance of Payment (06)
a) India’s Balance of Payment
b) Importance, Functions, Principles& Componentsof Balance of Payment
c) Accounting of Balance of Payment: Deficit & Surplus
d) Elasticity approach Vs Absorption Approach
e) General Equilibrium approach
f) Balance of Payment Vs Exchange Rate
g) Balance of Payment and Money Supply
REFERENCE BOOKS:
1. International Financial Management by V.K. Bhalla – Anmol Publications
2. International Financial Management by P. G. Apte, Tata McGrawHill
3. International Financial Management by ThumuluriSiddaiah (IFM) Pearson
4. International finance Marketing by V.A Avadhani – Himalaya Publication
5. International Finance Management by vyuplesh saran – Prentice Hall
6. International Finance Management by Cheol S. Eun& Bruce G Resnick , Tata McGraw Hill
7. International Finance Management by MadhuVij – Excel Books
8. International Financial Management Jain Macmillan
13
North Maharashtra University, Jalgaon
(NACC Accredited ‘B’ Grade University)
FACULTY OF COMMERCE & MANAGEMENT
New Syllabus: M.B.A.
SEMESTER: IV
Paper: 406 A – Case Studies in Financial Management
60 + 40 Pattern: External Marks 60 +Internal Marks 40 = Maximum Total Marks: 100
Required Lectures: 50 hours
The student has to Select and discuss the case studies related to paper no. 102, 205, and respective
specialization papers no. 304, 305, 306, 307, 404, 405 those will have impact on business decision making
in each paper.
14
Specialization – B – Marketing Management
North Maharashtra University, Jalgaon
(NACC Accredited ‘B’ Grade University)
FACULTY OF COMMERCE & MANAGEMENT
New Syllabus: M.B.A.
SEMESTER: IV
Paper: 404 B – Supply Chain Management
60 + 40 Pattern: External Marks 60 +Internal Marks 40 = Maximum Total Marks: 100
Required Lectures: 50 hours
1) Fundamentals of Supply Chain Management (SCM) (08)
a) Meaning & Importance of SCM
b) Supply Chain Linkage
c) Decision Phases in Supply chain
d) Mapping the supply chain
e) Supply chain Flows
f) Cycle View of Supply Chain
g) Supply Chain Relationships: Supplier-Buyer relationship
h) Factors affecting SCM performance
i) Enablers of Supply Chain Performance
j) Supply chain Performance in India
2) Logistic Management (06)
a) Definition, Objective Functions & Scope
b) Customer value chain
c) Logistical competence, competitiveness and competitive advances
d) Logistic for business excellence
e) Logistic solution
f) Role of Logistic in Supply Chain
3) Customer Service And Demand Management (06)
a) Relationship between customer and demand management
b) Customer service for competitiveness
c) Customer service phase
d) Service attributes
e) Customer service strategy
f) Value added logistical service
4) Supply Chain Management Mix (16)
a) Warehousing
i) Concept & Functions
ii) Warehouse Options
iii) Warehouse Site Selection & Layout Design
iv) Warehouse Costing
v) Warehousing Strategies
vi) Warehousing in India
15
b) Transportation
i) Role of transportation in supply chain
ii) Transportation Infrastructure
iii) Factors affecting transportation in supply chain
iv) Freight Management
v) Factors influencing Freight cost
vi) Transportation Network
vii) Route Planning
viii) Containerization
c) Logistical Packaging
i) Consumer Vs Logistic Packaging
ii) Packaging as Unitization
iii) Design Considerations
iv) Packaging Materials
v) Returnable Logistic Packaging
vi) Packaging Cost
d) Distribution
i) Role of distribution in supply chain
ii) Factors influencing distribution network design
iii) Framework for Network design decisions
iv) Evaluating Network design decisions using decision trees
5) Agile Supply Chain (06)
a) Supply chain for high demand uncertainty Environment
b) Responsive supply chain & its Approaches
c) Sources of supply chain disruption & its impact on business
d) Methods for handling Disruptions
6) IT & Supply chain (08)
a) Role of IT in supply Chain
b) IT in Supply Chain Transaction Execution
c) IT in Supply Chain Collabration& Coordination
d) IT in Supply Chain Decision Support
e) IT in Supply Chain Measurement & Reporting
f) Supply chain IT framework
g) Supply chain Management Applicaton Marketplace
REFERENCE BOOKS:
1. Supply Chain Logistics Management - Donald Bowersox , David Closs, M. Bixby Cooper – Tata McGraw Hill
2. Supply chain management by Janat Shah - Pearson
3. Logistic Management by V.V.Sople- Pearson
4. Logistic &Supply chain management by K.ShridharaBhat – Himalaya
5. Exploring the supply chain by Upendrakachru – Excel books
6. Logistical Management by Donald Bowersox , David Closs – Tata McGraw Hill
7. Supply chain management Concept and cases by Rahul V. Altekar - PHI
8. Supply Chain Management by Sunil Chopra, Peter Meindl - PHI Publications
16
North Maharashtra University, Jalgaon
(NACC Accredited ‘B’ Grade University)
FACULTY OF COMMERCE & MANAGEMENT
New Syllabus: M.B.A.
SEMESTER: IV
Paper: 405 B – Retail Management & Consumer Behavior
60 + 40 Pattern: External Marks 60 +Internal Marks 40 = Maximum Total Marks: 100
Required Lectures: 50 hours
1) Retailing Industry (12)
a) Retailing:
i) Concepts of Retail, Retailing& Retail Management
ii) Types and functions of Retailers
iii) Characteristics, Role, Importance, functionsand Principlesof Retailing
iv) Evolution of retailing in India- Growth, Reasons for growth,
v) Emerging trends in retailing - New approaches in Retailing
i) Global retailing trends - Opportunities & Threats in Global Retailing.
b) Retailing Formats
i) Store-based
(1) By Ownership
(2) On the basis of Merchandise : Food-based & General Merchandise-based
ii) Non Store-based : Traditional & Non-Traditional
iii) Organized vs Un-organized Retailing
c) Drivers of Retail Change
d) Size of Retail in India &Challenges to Retail in India
e) Concept of Life cycle in Retail
2) Retailing Strategy (08)
a) Meaning of Retail Market Strategy, Specifics for Gaining sustainable competitive advantage,
b) Rural Retailing, The Strategic Retail Planning Process, Shopping trendsin Indian Retail Market, Consumerism
& Ethics in Retailing
c) Retail Franchising: Concept, Evolution, Types, Advantages & Disadvantages
3) Merchandise Management (15)
a) Basics of Retail Merchandising: Meaning, Evolution
i) Factors affecting buying functions
ii) Roles & Responsibilities of Merchandiser & Buyer
iii) Buying for a single store, chain store & Non store retailers
iv) Lifestyle merchandising
b) Merchandising Planning : Concept
i) Process of Merchandising Planning
(1) Developing Sales forecast
(2) Determining Merchandising requirements
(3) Merchandising Control & Assortment planning
c) Retail Pricing : concepts & elements
i) Determining price
ii) Retail Pricing policies/ Strategies
iii) Evaluation of Merchandise performance
17
d) Private label
i) Concept: Store, Umbrella & Individual Brands
ii) Need, & Evolution of Private label
iii) Process of Private label creation
e) Category Management
i) Concept
ii) Reasons for emergence of category Management
iii) Components of Category Management
iv) Category Management business process
v) Role of category captain
vi) Drawbacks of category management
4) Retail Management Information System (05)
a) Need of technology & Product identification in retail
b) Importance of IT in retail
c) Factors affecting the use of IT in Retail
d) Radio frequency Identification (RFID)
e) Internet Retailing
5) Consumer Behavior (10)
a) Culture: Value & Norms, Regional & Religious influences on consumer behavior,
b) Reference Group & Social Influence, Age & Gender, Household influences on Consumer Behavior
c) Types of Family: Functions of Family, Family decision making, Family Life Cycle.
d) Consumer Behavior Outcome
i) Diffusion of Innovation, Diffusion Process, Adoption Process,
ii) Profile of Consumer Innovator.
e) Consumer Decision making & branding strategies
f) Diffusion of innovation
i) Acceptance of New Product & Brand
ii) Dimensions of Brand Diffusion
iii) Why do brands fail
g) Retailing and consumer behavior
REFERENCE BOOKS:
1) Retail Management: Swapna Pradhan – Tata Mcgraw Hill
2) Retail Management by Berman& Evans - Pearson
3) Retail Management: Suja Nair, First Edition 2006
4) Retail Management : A global Perspective : Dr. Harjeet Singh – S. Chand & Sons
5) Retailing- Cox &Brittain – Pearson
6) Principles of retail Management – Rosemerry&Mohd. Raffik – Palgrave
7) Consumer Behaviour& Branding: Conepts readings & Cases by Kumar - Pearson
8) Consumer Behavior: SatishBatra& SHH Kazmi, Excel Books
9) Consumer Behavior: Schiffman&Kanuk- Pearson
10) Consumer Behavior (SIE): Building marketing strategy by Hawkins, Best, Coney, Mookerjee – Tata McGraw Hill
18
North Maharashtra University, Jalgaon
(NACC Accredited ‘B’ Grade University)
FACULTY OF COMMERCE & MANAGEMENT
New Syllabus: M.B.A.
SEMESTER: IV
Paper: 406 B – Case Studies in Marketing Management
60 + 40 Pattern: External Marks 60 +Internal Marks 40 = Maximum Total Marks: 100
Required Lectures: 50 hours
The student has to Select and discuss the case studies related to paper no. 207, and respective
specialization papers no. 304, 305, 306, 307, 404, 405 those will have impact on business decision making
in each paper.
19
Specialization – C – Human Resource Management
North Maharashtra University, Jalgaon
(NACC Accredited ‘B’ Grade University)
FACULTY OF COMMERCE & MANAGEMENT
New Syllabus: M.B.A.
SEMESTER: IV
404 C – Performance & Compensation Management
60 + 40 Pattern: External Marks 60 +Internal Marks 40 = Maximum Total Marks: 100
Required Lectures: 50 hours
1. Performance Management (08)
a. Meaning, Definition & Purpose
b. Standards of Performance
c. Guidelines for setting Performance Standards
d. Checklist for performance standard
e. Determinants of Performance
f. Factors influencing Determinants of Performance
g. Performance Dimensions
h. Approaches to measuring performance
i. Characteristic of an Ideal PM System
j. Disadvantages of poorly implemented PM System
2. Performance Management Process (06)
a. Prerequisites
b. Performance planning,
c. Performance execution,
d. Performance Assessment
e. Performance Review
f. Renewal & Re-contracting
3. Employee Development (06)
a. Personal Development Plans
b. Direct supervisors role
c. 360 Degree feedback system
d. Characteristic of a good system
e. Coaching process
f. Performance review Meetings
4. Managing Team Performance (TPM) (05)
a. Definition & Importance of teams
b. Types of teams
c. Purposes & Challenges of TPM
d. Rewarding Team Performance
5. Compensation Management (06)
a. Meaning, Concept, &Objectives Of Compensation
b. Compensation Management Process
c. Types Of Compensation
d. Job Valuation
e. Methods Of Job Valuation
f. Dimensions of Compensation System
g. Components of Wage Structure in India
h. Managerial Compensation
20
6. Wage & Salary Administration (05)
a. Minimum Wage, Fair wage & Living Wage
b. Objectives of Sound Wage Policy
c. Principles of Wage & Salary Administration
d. Wage Determination
e. Wage Boards
f. Methods of Wage Payments
g. Wage/Salary Differentials
7. Incentives (06)
a. Meaning Of Incentives
b. Need Of Incentives
c. Classification Of Incentives
d. Merits Of Incentives
e. Problems Arising Out Of Incentives
f. Time Based Individual Incentive Plan
g. Out Based Individual Incentive Plan
h. Group Incentive Plan
8. Fringe Benefits (04)
a. Meaning Of Fringe Benefit
b. Need Of Fringe Benefit
c. Objectives Of Fringe Benefit
d. Types Of Fringe Benefits
e. Advantages Of Fringe Benefits
f. Disadvantages Of Fringe Benefits
9. International Pay & Rewards (04)
a. Cross national Variation in Rewards structure
b. The space for International Reward Strategy
c. Best Practices in International Rewards
REFERENCE BOOKS:
1. Performance Management by Herman Aguinis.- Pearson
2. Compensation by Milkovich, Newman, VenkataRatnam – Tata McGraw Hill (SiE)
3. Managing Human Resources By Fisher, Schoenfeldt, Shaw- Cengage Learning
4. International Human Resource Management by Tony Edwards & Chris Rees.- Pearson
5. Human Resource Management by D.K Bhattacharya – Excel Books
6. Compensation Management in a Knowledge-based world by Henderson - Pearson
7. Human Resource Management, Text & Cases By Dr. V.S.P Rao - Excel Books
8. Essentials of Human Resource Management By P. SubbaRao – Himalaya Publishing
9. Human Resource Management By Snell, BohalenderCengage Learning
10. Performance Management Chadha Macmillan
11. Human Resource Management by S S Khanka – S. Chand & Sons
21
North Maharashtra University, Jalgaon
(NACC Accredited ‘B’ Grade University)
FACULTY OF COMMERCE & MANAGEMENT
New Syllabus: M.B.A.
SEMESTER: IV
405 C – International Human Resource Management
60 + 40 Pattern: External Marks 60 +Internal Marks 40 = Maximum Total Marks: 100
Required Lectures: 50 hours
1. Introduction To (IHRM) International Human Resource Management (10)
a. IHRM: Definition,
b. Internationalization & HRM
c. Domestic Vs International HRM
d. Growing interest in IHRM
e. Functional positioning of IHRM
f. Organizational context of IHRM
g. Building Strategic IHRM Capabilities
h. Role of economic Development in IHRM
i. Factors affecting an MNE’s IHRM Policies & Practices
j. International Division of Labour
k. Barriers to effective Global HRM
2. Social and Cultural Context of IHRM (08)
a. Culture & Cultural Sensitivity
b. Social Environment
c. Religions and Economic Implications
d. Multiculturalism
e. Cultural Predisposition
f. Cultural Dimensions
g. Managing across culture
3. International Joint Ventures (08)
a. Concept & Nature of International Joint Venture
b. Motives & Extent of Merger & Acquisitions
c. HRM factors in IJV
d. Role & impact of Culture in International Joint Venture
e. Methods of Overcoming Cultural &other Problems in IJV
4. Human Resource Practices in International environment (10)
a. Global HR Planning
b. Recruitment and Selection in International Context
i. Company Motive
ii. Individual Motive
iii. Recruitment Methods
iv. Selection Criterion & Techniques
c. Emerging trends in training for competitive advantage
d. Developing staff through International assignment
e. Women Expatriates -The Glass Ceiling Phenomenon
22
5. International Industrial Relations (07)
a. Key Issues in International IR
b. Trade Union & International IR
c. IR policy of MNC’s
d. MNC’s Characteristic in Neutralizing the power of Labour Unions
e. MNC’s Strategy towards International IR
6. Repatriation (07)
a. Concept of Repatriation
b. Benefits from returnees
c. Challenges of Re-entry
i. Individual Perspective
ii. Organisational Perspective
d. Repatriation Process
e. Managing repatriation
REFERENCE BOOKS:
1. International Human Resource Management by K. Ashwathappa – Tata McGraw Hill
2. International Human Resource Management by Tony Edwards & Chris Rees.- Pearson
3. International Human Resource Management by Peter Dowling &Denice Welch – Cengage Learning
4. International Human Resource Management by Sengupta, Bhattacharya – Excel Books
5. International Human Resource Management By P. SubbaRao – Himalaya Publication
6. International Human Resource Management by P L Rao – Excel Books
7. International Human Resource Management (2/e) by Gupta -Macmillan
23
North Maharashtra University, Jalgaon
(NACC Accredited ‘B’ Grade University)
FACULTY OF COMMERCE & MANAGEMENT
New Syllabus: M.B.A.
SEMESTER: IV
Paper: 406 C – Cases in Human Resource Management
60 + 40 Pattern: External Marks 60 +Internal Marks 40 = Maximum Total Marks: 100
Required Lectures: 50 hours
1. The student has to Select and discuss the case studies related to paper no. 106, 206, and
respective specialization papers no. 304, 305, 306, 307, 404, 405 those will have impact on
business decision making in each paper.
24
Specialization – D – Operations Management
North Maharashtra University, Jalgaon
(NACC Accredited ‘B’ Grade University)
FACULTY OF COMMERCE & MANAGEMENT
New Syllabus: M.B.A.
SEMESTER: IV
404 D –Industrial & Productivity Management
60 + 40 Pattern: External Marks 60 +Internal Marks 40 = Maximum Total Marks: 100
Required Lectures: 50 hours
1) Introduction to Industrial Engineering and Management (06)
a) Indian Industry
b) Stages of Scientific & Technological Revolution
c) Growth of Indian Manufacturing Industry
d) New Industrial Policy
e) Major Areas of Indian Industry
f) Globalization of Indian industry
2) Work Study (08)
a) Definition, concept, need and advantages of Work Study
b) Objectives of Method Study
c) Procedure/steps of Method Study
d) Recording Techniques
e) Micro-motion study and Therbligs
f) SIMO Chart
g) Principles of motion economy
3) Work Measurement (09)
a) Concepts of Work measurement and its objectives
b) Techniques and uses of work measurement
c) Time Study and Methods of timing
d) Work Sampling
e) Predetermined motion time & Systems (PMTS)
f) Method Time Measurement (MTM)
g) Work factor
h) Use of Motion Time Tables
i) Ergonomics
4) Productivity (09)
a) Concept, Importance & Benefits of Productivity
b) Productivity & Production
c) Measurement of productivity
d) Productivity Index
e) Means of increasing productivity
f) Productivity improvement procedure
g) Six lines of Attack to improve Productivity
h) Productivity & Standard of Living
25
5) Waste Scrap & Disposal Management (08)
a) Types & Cost of wastages
b) Causes and Remedies of wastage
c) Wastage of resources and preventive steps
d) Wastage control Programme and Salvage operation
e) Scrap Disposal and Surplus
6) Constraint Management (12)
a) Managing constraints across the organization
b) Theory of Constraints (TOC)
i) Measuring capacity, utilization & Performance
ii) Principles of TOC
c) Identification & Management of Bottleneck
d) Product mix decisions using bottlenecks
e) Economies of scale
f) Capacity timing & Sizing strategies
g) Procedure for long term capacity Decisions
i) Estimate capacity Requirement
ii) Identify Gaps
iii) Develop Alternatives
iv) Evaluate alternatives
REFERENCE BOOKS:
1) Industrial Engineering and Production Management by M. Mahajan, DhanpatRai and Sons.
2) Operations Management by Krajewski, Ritzman, Malhotra - Pearson
3) Industrial Engineering and Management by O.P. Khanna, DhanpatRai and Sons.
4) Industrial and Business Management by MartandTelsang, S. Chand
5) Purchasing and Supply Management- Donald Dobler and David Burt-Tata McGraw Hill
6) Materials Management by P Gopalkrishnan and M Sundaresan- Tata McGraw Hill
7) Materials Management – Rajendra Mishra – Excel Bookss
8) Purchasing and Materials Management-NK Nair-Vikas
9) Operations &Materials Management by K. ShridharBhat –HPH
10) Production and Operations Management – Chary - Tata McGraw Hill
26
North Maharashtra University, Jalgaon
(NACC Accredited ‘B’ Grade University)
FACULTY OF COMMERCE & MANAGEMENT
New Syllabus: M.B.A.
SEMESTER: III
Paper: 405 D – International Quality Management
60 + 40 Pattern: External Marks 60 +Internal Marks 40 = Maximum Total Marks: 100
Required Lectures: 50 hours
1) Foundations of Quality Management (10)
a) Quality: Meaning, Definition, Importance, Dimension, Types, Benefits
i) Five views of Quality
ii) Quality & Competitive advantage
iii) Quality & Profitability
iv) Quality as a source of value
b) Quality Management
rinciples,i) Traditional Vs. Modern Quality Management
ii) Strategic Quality Management
c) Total Quality Management (TQM) : Meaning, Scope & Elements
i) TQM Vs. Traditional Management Practices
d) Deming’s Quality Principles
2) Administrative systems for Quality Management (10)
a. The Fork model for quality management- The Handle
b. The Fork model for quality management- The Neck
c. The Fork model for quality management- Daily Management
d. The Fork model for quality management- Cross-functional Management
e. The Fork model for quality management- Policy Management
f. Resource requirements of the detailed fork model
3) ISO series of Standards (08)
a. ISO 9000-2000 system
b. ISO 9001-2000 system
c. ISO 9004-2000 system
d. ISO 14000 Series
e. QS 9000 Series
4) Total Quality Management (06)
a. TQMEX model
b. Japanese 5-S practice
c. Quality control circles
d. Business process Re-engineering
5) Six Sigma Management (08)
a. Concept, Six Sigma Terminology
b. DMAIC Model
c. Benefits and Costs of Six Sigma Management
d. Six Sigma Roles and Responsibilities
27
6) Kaizen (08)
a. Concept
b. Kaizen versus innovation
c. Kaizen and Management
d. Companywide Quality control
e. Characteristics of Companywide Quality control
f. Kaizen Strategy and Practice
REFERENCE BOOKS:
1) Quality Management by Howard Gitlow, Alan J, Rosa O, David Levine, Mcgraw-Hill, 3
rd
Edition
2) Total Quality Management- PoornimaCharantimath, Pearson Education
3) Total Quality Management - ShridharBhat - Himalaya Publishing House
4) Total Quality Management- Besterfield, Pearson Education
5) Total Quality Management- S.D. Bagade, Himalaya Publishing House
6) Total Quality Management – Shailendra Nigam – Excel Books
7) Total Quality Management - ShridharBhat- Himalaya Publishing House
28
North Maharashtra University, Jalgaon
(NACC Accredited ‘B’ Grade University)
FACULTY OF COMMERCE & MANAGEMENT
New Syllabus: M.B.A.
SEMESTER: III
Paper: 406 D – Case study
60 + 40 Pattern: External Marks 60 +Internal Marks 40 = Maximum Total Marks: 100
Required Lectures: 50 hours
The student has to Select and discuss the case studies related to paper no. 105 and respective
specialization papers no. 304, 305, 306, 307, 404, 405 those will have impact on business decision making
in each paper.
29
Specialization – E – International Business Management
North Maharashtra University, Jalgaon
(NACC Accredited ‘B’ Grade University)
FACULTY OF COMMERCE & MANAGEMENT
New Syllabus: M.B.A.
SEMESTER: IV
404-408 E International Business Management
60 + 40 Pattern: External Marks 60 +Internal Marks 40 = Maximum Total Marks: 100
Required Lectures: 50 hours
1. Study of following economic parameters in Countries: (40)
Countries
? United Kingdom
? United States of America
? China
? Russia
? Brazil
? Japan
? South Africa
? Australia
Parameters
a) National Income
b) Natural Resources
c) Population
d) Currency
e) Trade and Industry
f) Taxation System
g) Opportunities to Indians
2. Integration among the countries (Objectives & Functioning only) (10)
a) SAARC
b) ASEAN
c) BRIC
d) OPEC
e) G8 and G20
f) OECD
g) United Nations (UNO)
h) NAFTA
i) European Union
References
1. China’s Economy by Christopher Rowe – Granada Publishing, New York
2. Austrilian Economy by peter Kriesler –Allen &Unwin Publishing
3. Japan in the world economy by Béla A. Balassa, Marcus Noland– Institute for International Economics
4. The US Economy by Debra A Miller - Greenhaven, 2010
5. The UK Economy by Malcolm C. Sawyer -Oxford University Press
6. Everyone's guide to the South African economy by André Roux – Zebra Press
7. Political economy of Brazil: recent economic performance by PhilipArestis, Alfredo Saad-Filho - Palgrave
Macmillan
8. The Russian economy: from Lenin to Putin By Steven Rosefielde – Blackwell publishing
9. www.wikipedia.org
10. www.oecd.org
11. www.saarc-sec.org
12. www.aseansec.org
30
North Maharashtra University, Jalgaon
(NACC Accredited ‘B’ Grade University)
FACULTY OF COMMERCE & MANAGEMENT
New Syllabus: M.B.A.
SEMESTER: IV
405 E – International Human Resource Management
60 + 40 Pattern: External Marks 60 +Internal Marks 40 = Maximum Total Marks: 100
Required Lectures: 50 hours
7. Introduction To (IHRM) International Human Resource Management (10)
a. IHRM: Definition,
b. Internationalization & HRM
c. Domestic Vs International HRM
d. Growing interest in IHRM
e. Functional positioning of IHRM
f. Organizational context of IHRM
g. Building Strategic IHRM Capabilities
h. Factors affecting an MNE’s IHRM Policies & Practices
i. International Division of Labour
j. Barriers to effective Global HRM
8. Social and Cultural Context of IHRM (08)
a. Culture & Cultural Sensitivity
b. Social Environment
c. Religions and Economic Implications
d. Multiculturalism
e. Cultural Predisposition
f. Cultural Dimensions
g. Managing across culture
9. International Joint Ventures (08)
a. Concept & Nature of International Joint Venture
b. Motives & Extent of Merger & Acquisitions
c. HRM factors in IJV
d. Role & impact of Culture in International Joint Venture
e. Methods of Overcoming Cultural & other Problems in IJV
10. Human Resource Practices in International environment (10)
a. Global HR Planning
b. Recruitment and Selection in International Context
i. Company Motive
ii. Individual Motive
iii. Recruitment Methods
iv. Selection Criterion & Techniques
c. Emerging trends in training for competitive advantage
d. Developing staff through International assignment
e. Women Expatriates - The Glass Ceiling Phenomenon
11. International Industrial Relations (07)
a. Key Issues in International IR
b. Trade Union & International IR
c. IR policy of MNC’s
31
d. MNC’s Characteristic in Neutralizing the power of Labour Unions
e. MNC’s Strategy towards International IR
12. Repatriation (07)
a. Concept of Repatriation
b. Benefits from returnees
c. Challenges of Re-entry
i. Individual Perspective
ii. Organisational Perspective
d. Repatriation Process
e. Managing repatriation
REFERENCE BOOKS:
1. International Human Resource Management by K. Ashwathappa – Tata McGraw Hill
2. International Human Resource Management by Tony Edwards & Chris Rees.- Pearson
3. International Human Resource Management by Peter Dowling &Denice Welch – Cengage Learning
4. International Human Resource Management by Sengupta, Bhattacharya – Excel Books
5. International Human Resource Management By P. SubbaRao – Himalaya Publication
6. International Human Resource Management by P L Rao – Excel Books
32
North Maharashtra University, Jalgaon
(NACC Accredited ‘B’ Grade University)
FACULTY OF COMMERCE & MANAGEMENT
New Syllabus: M.B.A.
SEMESTER: IV
Paper: 406 E – Cases in International Business Management
60 + 40 Pattern: External Marks 60 +Internal Marks 40 = Maximum Total Marks: 100
Required Lectures: 50 hours
The student has to Select and discuss the case studies related to respective specialization papers no. 304
E, 305 E, 306 E, 307 E, 404 E, and 405 E those will have impact on business decision making in each paper.
33
Specialization – F – Agro Business Management
North Maharashtra University, Jalgaon
(NACC Accredited ‘B’ Grade University)
FACULTY OF COMMERCE & MANAGEMENT
New Syllabus: M.B.A.
SEMESTER: III
Paper: 404 F – Rural Development
60 + 40 Pattern: External Marks 60 +Internal Marks 40 = Maximum Total Marks: 100
Required Lectures: 50 hours
1. Rural Development
a. Nature & Scope of Rural Development
b. Importance of Rural Development
c. Objectives of Rural Development
2. Approaches to Rural Development
a. Community Development Programme
b. Intensive Agricultural District Programme
c. Growth Center Strategy
d. Concept of Integration
e. Micro level planning
3. Special Schemes for Rural Development
a. Stress on special schemes
b. Limitations of special schemes
c. Strengthening special schemes
4. Employment Generation Programs
a. Crash scheme for Rural Development
b. Pilot Intensive Rural Employment projects
c. Antyodaya
d. Employment Guarantee scheme
e. Food for work programme
f. National Rural Employment Generation Guarantee
g. Rural Landless employment Guarantee programme
h. JawaharRojgaryojana
i. Jawahar Gram samridhiyojana
5. Role of Banking in Rural Development
a. Growth of Cooperative Banking in Rural sector
b. Role of Commercial Bankings in Rural sector
c. NABARD, its Schemes & Patterns
6. Integrated Rural Development Programme
a. Sailent features of IRDP
b. Targets & Achievements of IRDP
c. Major problems in IRDP
d. Strengthening IRDP
e. Swarnajayanti Gram Swarojgaryojana (SHSY)
34
7. Rural Development Administration and Panchayati Raj Institution
a. Functions of Panchayati Raj System
b. Merits & demerits of Panchayati Raj System
c. Strengthening the Panchayati Raj System
d. Rural Development Administration
REFERENCE BOOKS:
1. Rural Development by – Dr. I. SatyaSundaram
2. Rural Development and Planning in India – Devendra Thakur, Deep & Deep Publications, New Delhi
3. Rural Industrilisation in India – Shrinivas Thakur – StrelingPublishess, New Delhi
4. Dynamics of Rural Development Powar Structure – S.N. Chandhary – Amar Prakashan, New Delhi.
5. Integrated Rural Development Programme in India : Policy & Administration – A.K. Shrivastva – Deep &
Deep Publications, New Delhi.
6. Integrated Rural Development – R.C. Arora – S. Chand Sons, New Delhi.
35
North Maharashtra University, Jalgaon
(NACC Accredited ‘B’ Grade University)
FACULTY OF COMMERCE & MANAGEMENT
New Syllabus: M.B.A.
SEMESTER: IV
Paper: 405 F – Management of Agri Business Projects
60 + 40 Pattern: External Marks 60 +Internal Marks 40 = Maximum Total Marks: 100
Required Lectures: 50 hours
1. Introduction to Project Management
a. Search for a Business Idea, Concepts of Project
b. Project Identification, Project Formulation
c. Project Analysis, Project Risk
d. Project Planning, Project Design and Network Analysis
e. Project Report, Project Appraisal
f. Location of an Enterprise, Factory Design and Layout
2. Financial Analysis
a. Financial Analysis, Funds flow analysis
b. Ratio Analysis, Investment process
c. Break Even Analysis, Profitability analysis
d. Social Cost- Benefit Analysis, Budget and planning Process, Benchmarking
3. Project Finance
a. Source of Development of Finance, Project Financing
b. Institutional Finance to Entrepreneurs, Financial Institutions, Working Capital Management,
Incentives and Subsidies
4. Policies
a. Policies Governing Entrepreneurship, Applicability of the Factories act, Role of Consultancy
Organisation
b. Role of Various Government Institutions for Promoting Agricultural Projects
5. Project Reports
Preparation of Project Reports for-
a. Dry Grains
b. Fertilizer / Pesticides
c. Live Stocks
d. Floriculture&Horticulture
e. Milk & Milk Products
f. Medicinal Plants
g. Agro Tourism
h. Irrigation
i. Extraction of Plants and Grains
REFERENCE BOOKS:
1. Project Management- Vasant Desai- Himalaya Publication
2. Jain, S.C. - Management in Agricultural Finance.- Vora and Company. Publishers Pvt. Ltd.
3. Karla O.P.- Agricultural Policy in India – Bombay Popular Prakashan Mumbai
4. Banerjee, G.C. – Text Book of Animal Husbandry – Oxford & IBH Publisher New Delhi.
5. Rajagopal- Organizing Rural Business Policy Planning and Management- Sage Publication, New Delhi.
6. Pandey, Mukesh and Deepak Tiwari-Rural and Agricultural Marketing -International Book Distribution Co.
New Delhi.
7. Iwase- Smita. - Agri-Business Management- Everest Publishing House
36
North Maharashtra University, Jalgaon
(NACC Accredited ‘B’ Grade University)
FACULTY OF COMMERCE & MANAGEMENT
New Syllabus: M.B.A.
SEMESTER: IV
Paper: 406 F – Case Studies in Agri Business Management
60 + 40 Pattern: External Marks 60 +Internal Marks 40 = Maximum Total Marks: 100
Required Lectures: 50 hours
The student has to Select and discuss the case studies related to respective specialization papers no. 304,
305, 306, 307, 404, and 405 those will have impact on business decision making in each paper.
37
Specialization – G – Systems
North Maharashtra University, Jalgaon
(NACC Accredited ‘B’ Grade University)
FACULTY OF COMMERCE & MANAGEMENT
New Syllabus: M.B.A.
SEMESTER: IV
Paper: 404G: INFORMATION SYSTEMS AUDIT
60 + 40 Pattern: External Marks 60 +Internal Marks 40 = Maximum Total Marks: 100
Required Lectures: 50 hours
1. Overview of Information Systems Auditing – Need for Control and Audit of Computers, Effect of
Computers on Internal Controls, Effect of Computers on Auditing, Foundations of IS Auditing (5)
2. Conducting an Information Systems Audit – Introduction, The Nature of Controls, Dealing with
Complexity, Audit Risks, Types of Audit Procedures, Steps in Audit, Auditing Around or Through the
Computer, introduction to Security Standards – ISO 27001 (6)
3. Top Management Controls and Systems Development Controls – Evaluation of Planning, Organizing,
leading and Controlling functions, Approaches to Auditing Systems Development, Models for Systems
Development, Evaluating Major Phases in Systems Development Process (6)
4. Programming Management Controls – Program Development Life Cycle, Programming team
organization, Managing the Programming Group (5)
5. Data Management Controls – Functions and motivations of DA and DBA roles, Organizational Issues,
Data Repository Systems, Control over DA and DBA (6)
6. Security Management Controls – Introduction, Conducting a Security Program, Major Security Threats
and remedial measures, Controls of last resort – DRP, Insurance (5)
7. Input / Output and Operational Controls – Data preparation and entry, Production control, Library,
Documentation and Program Library, Help desk and Technical Support, Capacity Planning and
Performance Monitoring, Managing Outsourced operations, Check Digits, Batch Controls, Audit Trail
Controls, Exposures in Communication subsystem, Controls over the Subversive Threats, OS Integrity
Checking, Built in validation checks in Software, Online output Production and Distribution Controls
(11)
8. BCP and Cyber Crimes – Difference between BCP and DRP, Social Engineering, Data Diddling,
Denial of Service attack, Sniffing, Man in Middle attack, Identity Theft and spoofing – Phishing,
Pharming, SQL Injection, Zeroth Day Attacks. (6)
REFERENCE BOOKS:
1. Information System Control and Audit – Ron Weber – Pearson Education
2. Information System Audit and Assurance – D.P. Dube and V.P. Gulati – Tata McGraw Hill
3. ISACAs IT Audit standards
38
North Maharashtra University, Jalgaon
(NACC Accredited ‘B’ Grade University)
FACULTY OF COMMERCE & MANAGEMENT
New Syllabus: M.B.A.
SEMESTER: IV
Paper: 405G: INTERNET TECHNOLOGY
60 + 40 Pattern: External Marks 60 +Internal Marks 40 = Maximum Total Marks: 100
Required Lectures: 50 hours
1. HTML
A.HTML Basics
Introduction to HTML
WWW
Web Publishing (2)
B. Designing
Contents – Blocks, Text, Form Elements
Links – To a page, Within Page, To a Site.
Links And Images – Image Mapping-
Server Side, Client Side
Layout – List (OL, UL, DL) - Tables- Frames (Nested, I Frame)
Head Elements – Base Font, Meta Tags, Scripts, Styles (5)
C. CSS
Inline
Embedded
Sep. /External
Transaction Effect
Client Pull (3)
D. Introduction To XML (3)
E. ASP
A. Getting started with active server
Pages
What are ASPs?
Understanding Client – Server Model
ASP versus Client side Scripting
Setting PWs and/or IIS
ASP tools like Visual Interdev or Font Page (3)
B. Dissecting your First ASP Script.
Understanding ASP Script.
ASP Browser
ASP Process
Concept of File Inclusion. (3)
C. Working with variables
Definition and Naming rules
Data Types
Constant, Arrays
Operators (3)
D. Understanding VB Script Control
Structures
Conditional
Looping
Branching (2)
E. Using VB Script Built-in Function
Typecasting Variables
Math, Date, String, Formatting -Functions. (2)
F. Using Database
Reading From a Database Using ASP
Inserting, Updating, and Deleting Database records
39
The Internet Programming using Front Page (4)
REFERENCE BOOKS:
1. The Complete Reference to HTML - Thomas Powell
2. Dynamic HTML for Dummies – Michael Hyman
3. ASP Developers Guide – Greg Vuczek
4. ASP in 21 Days – Scott Mitchell and James Atkinson
5. ASP 3.0 – A Beginner’s Guide – Mercer
6. HTML - Beginner’s Guide - Willart
7. Microsoft Office 2003 Front page Inside Outside
40
North Maharashtra University, Jalgaon
(NACC Accredited ‘B’ Grade University)
FACULTY OF COMMERCE & MANAGEMENT
New Syllabus: M.B.A.
SEMESTER: IV
Paper: 406G: INFORMATION TECHNOLOGY AND
SOFTWARE PROJECT MANAGEMENT
60 + 40 Pattern: External Marks 60 +Internal Marks 40 = Maximum Total Marks: 100
Required Lectures: 50 hours
I. Software Project Management
Overview of COCOMO Model, PERT/CPM, Reileigh Curve
Project Organization
Risk Management
Project Finance
Procurement Management
Project Scheduling
Project Quality Management
Communication Management (10)
II. Software Project Management
Resources Planning and Estimation
- Different Methods of estimation in brief
- Function Point Analysis in some details
Use of CASE Tools
Introduction to MS Projects
Design and Development
- Schedule
- Resource Allocation
- Progress Review
- Review - Design and Walkthroughs
Testing
- Overview of
- Test Plan
- Generation of Test Cases, Test Data
- Types of Testing
- Quality Concepts - ISO, CMM
Production / Implementation
- User Acceptance Tests
- Parallel Runs
- Change Management
Maintenance
- Types - Adaptive, Corrective, Preventive
- Version Control and Configuration Management
Documentation Methods for all these topics
Aspects specific to Generic Product Development vis-à-vis user specific
application development (20)
III. IT Management
Acquisition Process - Hardware, Software, Network, Infrastructure
- Requirement Planning
- Sizing
- Selection Methodology including Benchmarking
- Documents involved
IT HRM
- Selection
- Retention
- Training
- Career Path Planning
41
IT Operations
- Scheduling
- Roles and Responsibilities
- Procedures
Performance Evaluation
- Broad methods for Hardware, Software and Personnel (20)
REFERENCE BOOKS:
1. Software Project Management - Edwin Bennetan
2. Software Engineering - Roger S. Pressman
3. Software Engineering - Martin L. Shooman
4. TQM for Computer Software - Dunn and Ulman
5. Management of Information Technology - Pravin Muley
6. Software Project Management Goyal Macmillan
doc_341017643.pdf