Nokia – Powerful technology brand.

abhishreshthaa

Abhijeet S
'Nokia' one the world's most valuable brand has distinct personality. The slogans.' We call this human technology', 'only Nokia human technology enables you to get more out of life' and 'connecting people' emphasize human side of technology, thereby resulting in brand personality of trusted friend. It also stands for reliability and quality. The ads also played prominent role in contributing to the distinct personality.


The ads of Sprite cool drink primarily positioned on thirst quenching platform, depict the no nonsense type, down to earth personality of cool drink laced with humors & spoof, complimented by distinct shape and colour of the bottle.
 
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