Description
For Nmims answersheets contact
[email protected]
+91 95030-94040
New Product Development and Managing Innovation
1. With the launch of iTunes, Apple unlocked a blue ocean of new market space in digital
music that it has now dominated for more than a decade. Explain the blue ocean strategy with the help of other industry examples. (10 Marks)
2. Bring out the differences between incremental and radical innovations with the help of examples. (10 Marks)
3. Your organization has just hired some fresher’s from Harvard University. The strategy is to introduce in the market, new state of the art products which have been overlooked since half a decade. Your organization needs to get it right this time or it will lose its industry leader position.
a. As a team manager, guide your team about the methods of product idea screening?
(5 Marks)
b. Explain the 7-step model that your organization could develop & use for product screening as proposed by Cooper (1985)? (5 Marks)
For Nmims answersheets contact
[email protected]
+91 95030-94040
doc_859299771.docx
For Nmims answersheets contact
[email protected]
+91 95030-94040
New Product Development and Managing Innovation
1. With the launch of iTunes, Apple unlocked a blue ocean of new market space in digital
music that it has now dominated for more than a decade. Explain the blue ocean strategy with the help of other industry examples. (10 Marks)
2. Bring out the differences between incremental and radical innovations with the help of examples. (10 Marks)
3. Your organization has just hired some fresher’s from Harvard University. The strategy is to introduce in the market, new state of the art products which have been overlooked since half a decade. Your organization needs to get it right this time or it will lose its industry leader position.
a. As a team manager, guide your team about the methods of product idea screening?
(5 Marks)
b. Explain the 7-step model that your organization could develop & use for product screening as proposed by Cooper (1985)? (5 Marks)
For Nmims answersheets contact
[email protected]
+91 95030-94040
doc_859299771.docx