Description
For Nmims answersheets contact
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+91 95030-94040
e-Business
1. In April 2020, Facebook announced an investment of $5.7 billion to buy 9.99 % stake in the firm that houses Reliance Jio. This deal will help billionaire Mukesh Ambani create an e-commerce giant that could rival Amazon and Walmart by linking local kirana stores and consumers over the highly popular chat service WhatsApp. Jio-Facebook's joint platform can unlock India's digital ecosystem and address a large market that may potentially be USD 2 trillion by 2025, across commerce, payments and content. Customer behavior will see permanent shifts to higher digital adoption in e-commerce/online grocery, digital payments and digital content from COVID. A platform approach can unlock the digital ecosystem, as India has the second largest internet users (600 million plus), fastest growing ecommerce (30 per cent annual growth), second largest smartphone users (700 million plus), deep payments network (1.5 billion transactions per month).. Jio has disrupted the telecom business and diversified into UPI payments, Jio Mart (ecommerce), Jio Saavan and Jio Cinema (content streaming), Jio Finance, Jio News, Jio Engage, Jio Games, Jio Cloud. You have been appointed Chief Marketing Officer of Jio. Visit websites and app of Amazon. Netflix and Paytm and discuss how their marketing is different from the organizations following traditional marketing. Also discuss what practices you would like to adopt from those organization for Jio? (10 Marks)
2. Flipkart follows a crystal clear Business-to-Consumer model or commonly known as a B2C model. It works as a marketplace which means that it is a middle platform that connects all interested sellers to various customers and assists in making the sale. With over 80 categories, Flipkart has sellers for all items, ranging from groceries, toiletries, clothes, books, shoes, furniture, electronics, etc. The major source of income for Flipkart is coming from the sellers it enlists on its platform. It charges a varying and minimal commission along with a convenience fee from sellers as per their sales or revenue or a pre-established deal. Secondly, Flipkart has its own company called E-kart that provides logistics and delivery services to the sellers on the platform. E-kart also charges a minimum fee for its services. Thirdly, when you open the website or the mobile app, there are various advertisements visible. Flipkart lends space for them and hence generates revenue from external sources.
Flipkart is an online marketplace that connects sellers with buyers across the country through their technology platform. While Meesho is an Indian-origin social commerce platform which enables small businesses and individuals to start their online stores via social channels such as WhatsApp, Facebook, and Instagram etc. Meesho pivoted by morphing into India’s first online distribution channel for long tail products, providing opportunity for individual resellers to sell these products on WhatsApp, Facebook, Instagram and other social networks.
You have been hired as an Independent consultant for Meesho. You need to prepare a report discussing the following aspects.
• What different types of revenue models can be used for maximizing revenue for Meesho?
• How Meesho is selling value to its customers?
• Compare Meesho’s value to competitor’s value.
• Discuss about customer’s perception about value provided by Meesho? (10 Marks)
3. GoJek currently serves 50 cities in Indonesia. In this country, motorbikes are preferred over cars due to traffic in the major cities and the poor quality of roads in some regions. GoJek understood this need and outmatched its competitor Grab by offering primarily motorbike rides, in addition to the regular cab rides. They also differentiated themselves by providing other services such as household cleaning and at-home massages. GoJek rider is 18 to 34 years old. Most of them are married, with no children. They have a higher education level than the average Indonesian and mostly live in big cities. 28.7% of them live away from family and away from their hometown vs. only 11.4% of the total population of the country. Hence they are active travelers as they need to reconnect with their family and friends who are not nearby. It could also be related to their jobs, as 42% of them work in Sales, which often requires travel. In addition, they like to travel for leisure. They love Facebook and Instagram and are using them nearly twice as much as the rest of the population. Facebook Messenger is their main messaging application.
They use Twitter and YouTube significantly less compared to Facebook and Instagram.
In Singapore, Vietnam and the Philippines, the gender ratio is approximately 50-50 while in Thailand only 37% of females are interested in ride-hailing and taxis. The targeting will consequently be different as GoJek will have to captivate a male audience in Thailand. Thailand, Vietnam, and the Philippines are young markets, with at least 65% between 18 and 34 years old. They live in big and developed cities such as Bangkok, Ho Chi Minh City, and Manilla. In Singapore, people using ride services are a bit older, with 23.6% between the ages of 35 and 44 years old. In all countries, they are mostly alums, who had access to higher education. GoJek has started its operations in India, and now planning to expand.
a. What different strategies can Gojek use for online marketing while expanding it’s business in India? What segmentation they should consider for Indian market? (5 Marks)
b. Discuss and evaluate product centric marketing strategies that can be used by the Gojek while expanding into India. (5 Marks)
For Nmims answersheets contact
[email protected]
+91 95030-94040
doc_820731026.docx
For Nmims answersheets contact
[email protected]
+91 95030-94040
e-Business
1. In April 2020, Facebook announced an investment of $5.7 billion to buy 9.99 % stake in the firm that houses Reliance Jio. This deal will help billionaire Mukesh Ambani create an e-commerce giant that could rival Amazon and Walmart by linking local kirana stores and consumers over the highly popular chat service WhatsApp. Jio-Facebook's joint platform can unlock India's digital ecosystem and address a large market that may potentially be USD 2 trillion by 2025, across commerce, payments and content. Customer behavior will see permanent shifts to higher digital adoption in e-commerce/online grocery, digital payments and digital content from COVID. A platform approach can unlock the digital ecosystem, as India has the second largest internet users (600 million plus), fastest growing ecommerce (30 per cent annual growth), second largest smartphone users (700 million plus), deep payments network (1.5 billion transactions per month).. Jio has disrupted the telecom business and diversified into UPI payments, Jio Mart (ecommerce), Jio Saavan and Jio Cinema (content streaming), Jio Finance, Jio News, Jio Engage, Jio Games, Jio Cloud. You have been appointed Chief Marketing Officer of Jio. Visit websites and app of Amazon. Netflix and Paytm and discuss how their marketing is different from the organizations following traditional marketing. Also discuss what practices you would like to adopt from those organization for Jio? (10 Marks)
2. Flipkart follows a crystal clear Business-to-Consumer model or commonly known as a B2C model. It works as a marketplace which means that it is a middle platform that connects all interested sellers to various customers and assists in making the sale. With over 80 categories, Flipkart has sellers for all items, ranging from groceries, toiletries, clothes, books, shoes, furniture, electronics, etc. The major source of income for Flipkart is coming from the sellers it enlists on its platform. It charges a varying and minimal commission along with a convenience fee from sellers as per their sales or revenue or a pre-established deal. Secondly, Flipkart has its own company called E-kart that provides logistics and delivery services to the sellers on the platform. E-kart also charges a minimum fee for its services. Thirdly, when you open the website or the mobile app, there are various advertisements visible. Flipkart lends space for them and hence generates revenue from external sources.
Flipkart is an online marketplace that connects sellers with buyers across the country through their technology platform. While Meesho is an Indian-origin social commerce platform which enables small businesses and individuals to start their online stores via social channels such as WhatsApp, Facebook, and Instagram etc. Meesho pivoted by morphing into India’s first online distribution channel for long tail products, providing opportunity for individual resellers to sell these products on WhatsApp, Facebook, Instagram and other social networks.
You have been hired as an Independent consultant for Meesho. You need to prepare a report discussing the following aspects.
• What different types of revenue models can be used for maximizing revenue for Meesho?
• How Meesho is selling value to its customers?
• Compare Meesho’s value to competitor’s value.
• Discuss about customer’s perception about value provided by Meesho? (10 Marks)
3. GoJek currently serves 50 cities in Indonesia. In this country, motorbikes are preferred over cars due to traffic in the major cities and the poor quality of roads in some regions. GoJek understood this need and outmatched its competitor Grab by offering primarily motorbike rides, in addition to the regular cab rides. They also differentiated themselves by providing other services such as household cleaning and at-home massages. GoJek rider is 18 to 34 years old. Most of them are married, with no children. They have a higher education level than the average Indonesian and mostly live in big cities. 28.7% of them live away from family and away from their hometown vs. only 11.4% of the total population of the country. Hence they are active travelers as they need to reconnect with their family and friends who are not nearby. It could also be related to their jobs, as 42% of them work in Sales, which often requires travel. In addition, they like to travel for leisure. They love Facebook and Instagram and are using them nearly twice as much as the rest of the population. Facebook Messenger is their main messaging application.
They use Twitter and YouTube significantly less compared to Facebook and Instagram.
In Singapore, Vietnam and the Philippines, the gender ratio is approximately 50-50 while in Thailand only 37% of females are interested in ride-hailing and taxis. The targeting will consequently be different as GoJek will have to captivate a male audience in Thailand. Thailand, Vietnam, and the Philippines are young markets, with at least 65% between 18 and 34 years old. They live in big and developed cities such as Bangkok, Ho Chi Minh City, and Manilla. In Singapore, people using ride services are a bit older, with 23.6% between the ages of 35 and 44 years old. In all countries, they are mostly alums, who had access to higher education. GoJek has started its operations in India, and now planning to expand.
a. What different strategies can Gojek use for online marketing while expanding it’s business in India? What segmentation they should consider for Indian market? (5 Marks)
b. Discuss and evaluate product centric marketing strategies that can be used by the Gojek while expanding into India. (5 Marks)
For Nmims answersheets contact
[email protected]
+91 95030-94040
doc_820731026.docx