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Business Communication

1. The 3 elements of written communication are effective words, sentences and paragraphs. Explain the concepts of:
a. Denotative and Connotative words with examples
b. Different sentence lengths and when you should use them
c. 3 elements of a paragraph with an example

2. Thefashionlabel.com is an online apparel store. You are the Online Customer Service Manager. A disgruntled customer has written a rude email complaining that the silk blouse she purchased a month ago has torn and shrunk, after just machine-washing it once. Your website clearly mentions that delicate materials like silk can only be hand-washed. She is asking for a replacement or a complete refund of Rs. 2000. How would you respond to this complaint? Draft an email. (10 Marks)

3. Digital communication technologies are changing the face of business communication. Explain:

a. Engaging content for Social Media (5 Marks)

b. Pros and cons of instant messaging (5 Marks)

For Nmims Assignments Contact
[email protected]
+91 95030-94040

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