Description
For Nmims Assignments Contact
[email protected]
+91 95030-94040
Services Marketing
1. Fat Burger an international Burger fast food chain plans to enter India by start of 2021. They are considering the Franchising model to enter India but are clueless about its features, advantages, issues. Can you guide them with regards to the same?
2. A new food and grocery startup is planning to start multiple application based services in 10 major cities of India. One would be dealing with grocery, one with fresh foods like vegetables & fruits and one with home delivery of food from small home kitchens to offices. They are confused as what strategies to use to brand these applications. Can you explain to them the 4 broad branding alternatives and which one would suit them the best?
3. In wake of the recent outbreak of Corona Virus, most of the world today is stuck indoors. One of things being missed by most is Access to the gymnasium as they are shut and being at home, diet plans for most of us have gone kaput. You as someone who is fitness conscious is stuck up and would like to look for alternative Services which can help you exercise and maintain your fitness levels at home.
a. Explain the steps involved in the Service Consumption Model?
b. Suggest the steps that you would go through for finding this service alternative to a Gymnasium? Use the Service Consumption model for structuring your answer.
For Nmims Assignments Contact
[email protected]
+91 95030-94040
doc_751166817.doc
For Nmims Assignments Contact
[email protected]
+91 95030-94040
Services Marketing
1. Fat Burger an international Burger fast food chain plans to enter India by start of 2021. They are considering the Franchising model to enter India but are clueless about its features, advantages, issues. Can you guide them with regards to the same?
2. A new food and grocery startup is planning to start multiple application based services in 10 major cities of India. One would be dealing with grocery, one with fresh foods like vegetables & fruits and one with home delivery of food from small home kitchens to offices. They are confused as what strategies to use to brand these applications. Can you explain to them the 4 broad branding alternatives and which one would suit them the best?
3. In wake of the recent outbreak of Corona Virus, most of the world today is stuck indoors. One of things being missed by most is Access to the gymnasium as they are shut and being at home, diet plans for most of us have gone kaput. You as someone who is fitness conscious is stuck up and would like to look for alternative Services which can help you exercise and maintain your fitness levels at home.
a. Explain the steps involved in the Service Consumption Model?
b. Suggest the steps that you would go through for finding this service alternative to a Gymnasium? Use the Service Consumption model for structuring your answer.
For Nmims Assignments Contact
[email protected]
+91 95030-94040
doc_751166817.doc