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Customer Relationship Management

1. Formulate a mission statement for your organization using the Ashridge model.

2. How does the segmentation criteria and technique proposed by Kotler in 2003 facilitate relationship based marketing?

3. You are a subject matter expert in CRM and you have to give the key note address on a webinar during COVID pandemic to your customers and competitors on ‘The Future of CRM’.

a. What aspects will you include in your keynote address that will impact the future of CRM?

b. If an audience members asks you how do you foresee the continuation of the journey, how would you respond?

For Nmims Assignments Contact
[email protected]
+91 95030-94040

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