NISSIN INSTANT NOODLES

A

abhishreshthaa

Abhijeet S
HERE IS A MARKET RESEARCH ON NISSIN INSTANT NOODLES..


INTRODUCTION

  • The times are changing with people looking for quick solutions for their hunger.
  • There is a significant market comprising of people-on-the-move.
  • Food habits & food culture .
  • High price sensitivity .


The market share
  • 19 % as compared to 80 % of Maggi noodles
  • Powa as a line extension
  • target audience kids from 4-8 years

NOODLE LAUNCH:


15 Dec 2002, launch of Cup noodles .
Target audience –
  • Age group between 16 to 35
  • Working people on the move
  • Hot , fast & easy.
  • Advertising agency-Hakuhodo
  • Percept.


Nature of the product
  1. Instant ready to eat noodles .
  2. Requirement of boiling hot water.
  3. Avaliable in a 80 gm pack.
  4. Avaliable in three tastes , tangy
  5. chicken, masala & vegetable.

MARKETING AND DISTRIBUTION STRATEGY FOR PRODUCT:

Positioning
  • People on the move
  • Convenience food
  • Cool , urban & chic

Supply & distribution

Has only 1.5 lac distributors compared to Maggi’s 6 lac

ERRORS:
  • NON AVAILABILITY OF HOT WATER
  • POOR PACK COLOR
  • NO POP DISPLAYS
  • FORK NOT PROVIDED
  • DISTRIBUTION NETWORK

:SugarwareZ-236:
 
abhishreshthaa said:
HERE IS A MARKET RESEARCH ON NISSIN INSTANT NOODLES..


INTRODUCTION

  • The times are changing with people looking for quick solutions for their hunger.
  • There is a significant market comprising of people-on-the-move.
  • Food habits & food culture .
  • High price sensitivity .


The market share
  • 19 % as compared to 80 % of Maggi noodles
  • Powa as a line extension
  • target audience kids from 4-8 years

NOODLE LAUNCH:


15 Dec 2002, launch of Cup noodles .
Target audience –
  • Age group between 16 to 35
  • Working people on the move
  • Hot , fast & easy.
  • Advertising agency-Hakuhodo
  • Percept.


Nature of the product
  1. Instant ready to eat noodles .
  2. Requirement of boiling hot water.
  3. Avaliable in a 80 gm pack.
  4. Avaliable in three tastes , tangy
  5. chicken, masala & vegetable.

MARKETING AND DISTRIBUTION STRATEGY FOR PRODUCT:

Positioning
  • People on the move
  • Convenience food
  • Cool , urban & chic

Supply & distribution

Has only 1.5 lac distributors compared to Maggi’s 6 lac

ERRORS:
  • NON AVAILABILITY OF HOT WATER
  • POOR PACK COLOR
  • NO POP DISPLAYS
  • FORK NOT PROVIDED
  • DISTRIBUTION NETWORK

:SugarwareZ-236:
Click to expand...

hey abhi,

here i am uploading Top Ramen NF Ingredients - Nissin Instant Noodles, please check attachment below and download.

Thank you!
 

Attachments

You must log in or register to reply here.
Back
Top