Description
Nike was founded in1968 by Phil Knight. Phil Knight graduated from UofO and Stanford. As a young aspiring businessman began selling shoes out of his truck at sporting events With the help of his former track coach developed traction for running shoes. The new waffle like traction design made Nike stand out. By 1979 Nike became the most well known shoe company in the world .
Nike
By Therese Delikat, Tiffany
Lother, Kim L.
History
?
Nike was founded in1968 by Phil Knight
?
Phil Knight graduated from UofO and Stanford
?
As a young asiring businessman began selling shoes out of his tru!k at
sorting e"ents
?
#ith the hel of his former tra!k !oa!h de"eloed tra!tion for running
shoes
?
$he new waffle like tra!tion design made Nike stand out
?
%y 19&9 Nike be!ame the most well known shoe !omany in the world
?
$oday' Nike is a four billion dollar !omany
?
#orld !amus lo!ated in %ea"erton' O(
SWOT Analysis
)Strengths)
?
Number one sorts brand in the world
?
*lobal %rand
?
Strong at (+, and inno"ation
?
No fa!tories that tie u !ash in buildings and
manufa!turing
?
$hey manufa!ture where e"er they !an rodu!e the
highest -uality rodu!ts for the lowest ri!e
SWOT Analysis
)#eaknesses)
?
$he retail se!tor is "ery ri!e sensiti"e
?
.ost of Nike rofit margin !omes from the shoe
se!tor' so in a sense they are utting all their eggs in
one basket whi!h is risky
?
/uestionable fa!tory working !onditions
SWOT Analysis
)Oortunities)
?
Owners truly belie"e that Nike is NO$ a 01ashion
%rand2 but some !onsumers feel different
?
3ould de"elo sort wear' sunglasses' and 4ewelry
?
%roaden lo!ations of Nike $own and a!tual Nike
stores
SWOT Analysis
)$hreats)
?
Adidas
?
(eebok
?
1ila
?
New %alan!e
The Swoosh
?
$he S#OOS5 logo is a grahi! design !reated by 3aroline ,a"idson in
19&16 7t reresents the wing of the *reek *oddess N7K86
?
3aroline ,a"idson was a student at Portland State Uni"ersity in ad"ertising6
She met Phil Knight while he was tea!hing a!!ounting !lasses and she
started doing some freelan!e work for his !omany6
?
Phil Knight asked 3aroline to design a logo that !ould be la!ed on the side
of a shoe6
?
She handed him the S#OOS5' he handed her 9:;6
Nike was founded in1968 by Phil Knight. Phil Knight graduated from UofO and Stanford. As a young aspiring businessman began selling shoes out of his truck at sporting events With the help of his former track coach developed traction for running shoes. The new waffle like traction design made Nike stand out. By 1979 Nike became the most well known shoe company in the world .
Nike
By Therese Delikat, Tiffany
Lother, Kim L.
History
?
Nike was founded in1968 by Phil Knight
?
Phil Knight graduated from UofO and Stanford
?
As a young asiring businessman began selling shoes out of his tru!k at
sorting e"ents
?
#ith the hel of his former tra!k !oa!h de"eloed tra!tion for running
shoes
?
$he new waffle like tra!tion design made Nike stand out
?
%y 19&9 Nike be!ame the most well known shoe !omany in the world
?
$oday' Nike is a four billion dollar !omany
?
#orld !amus lo!ated in %ea"erton' O(
SWOT Analysis
)Strengths)
?
Number one sorts brand in the world
?
*lobal %rand
?
Strong at (+, and inno"ation
?
No fa!tories that tie u !ash in buildings and
manufa!turing
?
$hey manufa!ture where e"er they !an rodu!e the
highest -uality rodu!ts for the lowest ri!e
SWOT Analysis
)#eaknesses)
?
$he retail se!tor is "ery ri!e sensiti"e
?
.ost of Nike rofit margin !omes from the shoe
se!tor' so in a sense they are utting all their eggs in
one basket whi!h is risky
?
/uestionable fa!tory working !onditions
SWOT Analysis
)Oortunities)
?
Owners truly belie"e that Nike is NO$ a 01ashion
%rand2 but some !onsumers feel different
?
3ould de"elo sort wear' sunglasses' and 4ewelry
?
%roaden lo!ations of Nike $own and a!tual Nike
stores
SWOT Analysis
)$hreats)
?
Adidas
?
(eebok
?
1ila
?
New %alan!e
The Swoosh
?
$he S#OOS5 logo is a grahi! design !reated by 3aroline ,a"idson in
19&16 7t reresents the wing of the *reek *oddess N7K86
?
3aroline ,a"idson was a student at Portland State Uni"ersity in ad"ertising6
She met Phil Knight while he was tea!hing a!!ounting !lasses and she
started doing some freelan!e work for his !omany6
?
Phil Knight asked 3aroline to design a logo that !ould be la!ed on the side
of a shoe6
?
She handed him the S#OOS5' he handed her 9:;6